"Get Your In-Bound Marketing Ready to Race With The Inbound Marketing Checklist" Doug Karr:...
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Engage
The Inbound
Marketing Checklist
Douglas Karr
DK New Media
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How Do People Buy From You?
+ =
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Sales:
Marketing:
Calls
Ads, Content, Events
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Reality of How People Buy From You
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Sales Marketing Search Social
Location Reviews Competition
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It’s Paths, Not Funnels
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Why Do People Select You?
TrustAuthorityProductConveniencePriceService
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Engage
Engagement happens when
Prospect NeedsMatch your ServiceThey Found you,
recognize your Authorityand Trust you.
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Found
Search• Brand• Topic• LocalSocial• Network• Industry
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The Problem
•SEO is a math problem.•Search is a people problem.
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The Signs
Volume
Rank
Visitors
Conversions
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Go Often
Do what says.
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Marketing and Intent
Considering Impu
lse
Social Media
Blogging
Public R
ela
tions
Lead
Nurtu
ring
Web S
ite Whit
epaper
Case
Stu
die
sSea
rch
Rat
ings
& R
evie
ws
Mob
ile
Mar
ketin
g
Dis
coun
ts
Em
ail M
arke
ting
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Audible, Visual, Kinesthetic
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Priorities for Inbound Strategy
• Website that is found via search and shared via social media
• Content that is recent, frequent, relevant• Social presence building authority • Calls-To-Action (CTAs) that direct visitors• Landing Pages that capture data• Nurturing programs that touch and
advance leads• Feed Audible, Visual and Kinesthetic Needs
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Contact Us
DK New Media120 E Market St, Suite 940Indianapolis, IN [email protected]
Marketing Tech Bloghttp://www.marketingtechblog.com