Engage

The Inbound

Marketing Checklist

Douglas Karr

DK New Media

How Do People Buy From You?

+ =

+ =

Sales:

Marketing:

Calls

Ads, Content, Events

Reality of How People Buy From You

+

=

+ +

+ -

Sales Marketing Search Social

Location Reviews Competition

It’s Paths, Not Funnels

Why Do People Select You?

TrustAuthorityProductConveniencePriceService

Engage

Engagement happens when

Prospect NeedsMatch your ServiceThey Found you,

recognize your Authorityand Trust you.

Found

Search• Brand• Topic• LocalSocial• Network• Industry

The Problem

•SEO is a math problem.•Search is a people problem.

The Signs

Volume

Rank

Visitors

Conversions

Go Often

Do what says.

Marketing and Intent

Considering Impu

lse

Social Media

Blogging

Public R

ela

tions

Lead

Nurtu

ring

Web S

ite Whit

epaper

Case

Stu

die

sSea

rch

Rat

ings

& R

evie

ws

Mob

ile

Mar

ketin

g

Dis

coun

ts

Em

ail M

arke

ting

Audible, Visual, Kinesthetic

Priorities for Inbound Strategy

• Website that is found via search and shared via social media

• Content that is recent, frequent, relevant• Social presence building authority • Calls-To-Action (CTAs) that direct visitors• Landing Pages that capture data• Nurturing programs that touch and

advance leads• Feed Audible, Visual and Kinesthetic Needs

Contact Us

DK New Media120 E Market St, Suite 940Indianapolis, IN 46204317.456.2564info@dknewmedia.com

Marketing Tech Bloghttp://www.marketingtechblog.com