Get Maximum Mileage Out of Your Content
-
Upload
jeanne-tiscareno -
Category
Marketing
-
view
41 -
download
3
description
Transcript of Get Maximum Mileage Out of Your Content
![Page 1: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/1.jpg)
Get Maximum Mileage Out of Your Content
Repurposing and leveraging content amplifies your
message.
![Page 2: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/2.jpg)
Get Maximum Mileage Out of Your Content
Repurposing and Leveraging Content
Saves money – It avoids doubling effort and
expands on time already spent.
Increases reach – Contact people where
they get their information. Captures Keywords – Pinpoint essential
keywords and
capture them on
major search
engines.
![Page 3: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/3.jpg)
Repurpose
Break apart large content into smaller pieces to make each
component and keyword work for you.
YouTube
Blog
Slideshare
SocialMedia
Rethink Content Uses
![Page 4: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/4.jpg)
Repurpose Your Organization’s Content
WhitepaperFocus on specific
keywords or ideas and expand them into different formats.
Articles
Blog
Case Study
Social media
Slideshare
![Page 5: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/5.jpg)
WhitepaperFocus on specific
keywords or ideas and expand them into different formats.
Articles
Blog
Case Study
Social media
Slideshare
Link keywords for
maximum
optimization.
Leverage Your Organization’s Content
![Page 6: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/6.jpg)
WebinarsVideo content can be
fragmented and repurposed as well.
Topical Video
Vlog
Video Case Study
Vine
Interview
Leverage Your Organization’s Content
![Page 7: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/7.jpg)
Repurpose Your Organization’s Content
Other Ways to Repurpose
Landing Page – Build authority and capture
keywords for specific topics. Email Campaign – Connect with
current clients and prospects. eBook – Display thought
leadership by compiling a long-form
resource.
![Page 8: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/8.jpg)
Other Ways to Raise Content
Advertise – Reference the quality and quantity of
content in ads and mailers.
Public Relations – What story does
your content tell?
Would it interest the media ?
FAQ or Definitions – This is a good way to
capture keywords.
Leverage Your Organization’s Content
![Page 9: Get Maximum Mileage Out of Your Content](https://reader036.fdocuments.us/reader036/viewer/2022083002/558a5a7ed8b42a78468b4737/html5/thumbnails/9.jpg)
Get Maximum Mileage Out of Your Content
Your current content deservesmore attention.
We can help you!Email: [email protected]
Phone: (206)799-2746