3 easy ways to get more mileage out of your content
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Lily Bradic Content Strategist Supercharged digital, lovingly crafted to perfection
Transcript of 3 easy ways to get more mileage out of your content
Lily BradicContent Strategist
Supercharged digital, lovingly crafted to perfection
“Today’s rankings are driven by thedynamic between individual
content relevance and user intent”
• The merger method• Poor-performing pages• Content audits
We’ll be covering:
Source:CMO(Adobe)2015
51%
ahrefs.com/blog/increase-website-traffic/
Low koalaty
Keyword Cannibalisation
Solve keyword cannibalisationCentralise authority
= Organic ranking and traffic gains
- Top traffic-drivers- Dropouts- Top-level- Intent - Topic (e.g. savings, loans)- Branded/non-branded
Group keywords by….
Behaviour – organic traffic > Site content> Landing pagesSort by: Sessions (lowest first)
Does your content do exactly what it says
on the tin in the title?
Source: Buzzfeed 2015
Stop creating content for the sake of it
Consolidate: pages that cover very similar topics
Rewrite and refocus: unique content that isn’t ranking
Source: Buzzfeed 2015
Source: Buzzfeed 2015
Source: Buzzfeed 2015
Content Audits
1. Crawl first, audit later
4 tips for better content audits
1. Crawl first, audit later
2. Customise your template
4 tips for better content audits
1. Crawl first, audit later
2. Customise your template
3. Use a sample
4 tips for better content audits
1. Crawl first, audit later
2. Customise your template
3. Use a sample
4. Cover qualitative findings
4 tips for better content audits
12 seconds
Thank you!Any questions?
