GeoWeb 2010 - People Powered Data - Josh Knauer
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People Powered Data Josh Knauer, CEO Rhiza Labs [email protected] and @jknauer hashtag: #geoweb Wednesday, July 28, 2010
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Just in the past months, durable mobile devices, open-source data-collection tools, and innovative distributed databases have arrived. These new tools take the mystique out of collecting, aggregating, visualizing, and broadcasting geodata. Regardless of training, anyone can now create high-quality structured data. Stakeholders can then collaboratively visualize this data in real time using a host of technology platforms. The resulting insights inform decision-makers using information from the most reliable sources: first-hand witnesses. This lets leaders base their decisions on better information. The result is that the community is not simply engaged in the decision-making process, but is in fact driving it — to everyone’s benefit. Drawing on their experience and knowledge of the field, Knauer will illustrate successes and best practices through real stories from the rain forests of Brazil to the streets of Pittsburgh to epidemiology laboratories in D.C. Using these case studies, he will describe the design techniques and workflows that have simplified user interfaces to increase participation and usability. Speaking to the best practices in implementing these systems, he will detail real successes in decentralized data collection. You’ll leave with roadmap for deploying people-powered data to make better decisions in your organization, regardless of what technology you use.
Transcript of GeoWeb 2010 - People Powered Data - Josh Knauer
People Powered Data
Josh Knauer, CEO Rhiza [email protected] and @jknauer
hashtag: #geoweb
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Reputation Management
A Few Common Examples of Crowd Sourcing
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Reputation Management Knowledge Management
A Few Common Examples of Crowd Sourcing
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
A Few Common Examples of Crowd Sourcing
Reputation Management Knowledge Management
Content Creation
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Basic Idea: In many cases, collective knowledge
is greater than an individual’s.
Image source: cooltownstudios.com
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Sometimes individuals/experts do know more...
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Is there a way to get The Crowd to help The Experts?
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Controlled Crowd SourcingAccept user contributions, but filter through experts for accuracy
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
1. Clearly identify purpose and intent
2. Define the target crowd and their motivations
3. Know who your expert filters will be
4. Determine how you will measure success
5. Create the simplest form possible to achieve goal
6. Tell the crowd clearly what you need/expect from them
7. Help the crowd promote itself
8. Be transparent: provide feedback/results
Best Practices for Controlled Crowd Sourcing
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
A quick example
H1N1 Swine Flu Outbreak - Where is it?
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
A quick example
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
A quick example
Is it safe to send our kids to school?
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Government Maps of the H1N1 Swine Flu - WHO
Official sources were not actionable
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Government Maps of the H1N1 Swine Flu - CDC
Official sources were not actionable
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Best Practices applied to FluTracker
1. Purpose: Help answer questions “Is swine flu occurring near me?” and “Where are cases concentrated”
2. Target Crowd: Any web user who is willing to help; motivation: staying safe
3. Expert Filters: Doctors/Flu Researchers
4. Success: Hits on website, media mentions, site embeds, data considered “trusted”
5. Simple Form: (next slide)
6. Instructions to Crowd: Web text
7. Crowd Self Promotion: Users can analyze data “their way” and publish, standard social network hooks, named recognition for contributions, user forum
8. Be Transparent: All data published live to browsable web map, data downloads in different formats, methodology explained on site, direct access to expert filters through web forum
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Quick & easy data entry form...Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
...creates a structure for the dataWednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Controlled Crowd SourcingFilter user submissions through medical experts
who could determine whether a report was accurate or not
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Published online: flutracker.rhizalabs.com
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Published online: flutracker.rhizalabs.com
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Published online: flutracker.rhizalabs.com
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Published online: flutracker.rhizalabs.com
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Published online: flutracker.rhizalabs.com
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
All data published in many formatsWednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Users create their own views of the data in Rhiza Insight
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
Users create their own views of the data in Rhiza Insight
Wednesday, July 28, 2010
Users create their own views of the data in Rhiza Insight
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
FluTracker Stats
Effort to launch: 48 hours
Avg visitors/day: ~100,000
User contributed reports: ~80,000
Users from over 192 countries
Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting
Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
Wednesday, July 28, 2010
TWITTERPresenter:@jknauer
Conference:#geoweb
FluTracker Stats
Effort to launch: 48 hours
Avg visitors/day: ~100,000
User contributed reports: ~80,000
Users from over 192 countries
Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting
Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Tribe
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Satellite models predict carbon/forest density,spot-checks on ground needed
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Surui Carbon Project
Wednesday, July 28, 2010
Tools Used:
+Web-based data
aggregation, visualization and publishing tool
Rhiza Insight: http://rhizalabs.com
Wednesday, July 28, 2010
Marcellus Shale Drilling in NY, PA & WV
Wednesday, July 28, 2010
Marcellus Shale Drilling in NY, PA & WV
Photo Credit: PennFuture via Flickr -- Marcellus Shale Drilling in Washington County, PA
Wednesday, July 28, 2010
Marcellus Shale Drilling in NY, PA & WV
Wednesday, July 28, 2010
Marcellus Shale Drilling in Pennsylvania
Water QualityMonitoring
Wednesday, July 28, 2010
Marcellus Shale Drilling in Pennsylvania
Economic Impacts
Wednesday, July 28, 2010
Marcellus Shale Drilling in Pennsylvania
Economic Impacts
Wednesday, July 28, 2010
Marcellus Shale Drilling in Pennsylvania
Environmental Impacts
Wednesday, July 28, 2010
FrackTracker
• A centralized clearinghouse of data related to Marcellus Shale extraction in WV, PA & NY
• Tools for importing data, creating new maps, publishing them
Wednesday, July 28, 2010
A clean, simple to use interface for finding/exploring data
FrackTracker
Wednesday, July 28, 2010
Includes powerful tools, but makes them easy to use
FrackTracker
Wednesday, July 28, 2010
Contextual “Action” menus
Wednesday, July 28, 2010
Contextual “Action” menus
Users can subscribevia various feed formats
Wednesday, July 28, 2010
Contextual “Action” menus
Users can subscribevia various feed formats
Attribution, ratings & comments build trust
Wednesday, July 28, 2010
Allows users to understand the data, track how it is used
FrackTracker
Wednesday, July 28, 2010
FrackTracker
Users can create customized visualizations...
Wednesday, July 28, 2010
FrackTracker
…and publish them as fully attributed snapshots
Wednesday, July 28, 2010
FrackTracker
Snapshots can be shared within Insight, across the web, or printed
Wednesday, July 28, 2010
Importing data is easy… point to data and describe it
FrackTracker
Wednesday, July 28, 2010
FrackTracker
• A centralized clearinghouse of data related to Marcellus Shale extraction in WV, PA & NY
• Tools for importing data, creating new maps, publishing them
• Citizen-generated data• observations• sensors• GPS-derived data• photos
Wednesday, July 28, 2010
FrackTracker
• A centralized clearinghouse of data related to Marcellus Shale extraction in WV, PA & NY
• Tools for importing data, creating new maps, publishing them
• Citizen-generated data• observations• sensors• GPS-derived data• photos
• Government published data
• Academic research data
• Maps created by experts & citizens to tell their unique data story
• Social media, ratings & clear citation of data
Wednesday, July 28, 2010
FrackTracker
Results:• Launched July 1, 2010
• As of July 28, 2010:
- ~550 users- 72 datasets, millions of records- 44 published maps- dozens of community partners, academic institutions, etc.
Wednesday, July 28, 2010
People Powered Data
Josh Knauer, CEO Rhiza [email protected] and @jknauer
hashtag: #geoweb
Wednesday, July 28, 2010
