Geomarketing

GEOMARKETING FOR RETAIL

Geomarketing

We help you...

» make the right location decisions to boost your market presence, turnover and growth.

» optimize your branch network and more efficiently tap the market potential in your catchment areas.

» tailor your marketing and advertising based on the regional target group profile and potential.

We guide you through today's competitive retail landscape with our decades of experience, innova-tive methodology and extensive data.

Geomarketing for successful retail

Retail success is about offering the right products at the right locations, and having a presence where your customers live and shop.

Geomarketing helps you do this through detailed insights into the regional strengths and weaknes-ses of your market. These serve as a compass to guide your business development, sales, marke-ting and expansion endeavors.

We translate these insights into concrete recom-mendations for how to move forward. This helps you implement and win support for your strategic vision.

We have global experience and local expertise in retail locations and investments. This means we pinpoint the cities, sites and real estate objects where your brand can succeed and thrive.

Geomarketing

Better location decisions for a better future

Location decisions are costly and risky. And they directly determine the long-term health of your business.

Our data, analyses and expertise help you find the best locations for your branch and sales network. This lets you tap the available market potential more efficiently.

» Optimize your network based on the pres-ence of the competition.

» Evaluate the sustainability of your locations.

» Compare the turnover and target group potential of prospective locations.

» Test consolidation scenarios to see their effect on market penetration.

» Determine the success factors of your stores and their effect on performance.

More successful, streamlined marketing

Companies communicate with customers and develop sales potential through fliers, mailings, prospectuses and various other advertising media. But retailers often don't have a good understand- ing of who their target groups are, where they reside and the communication methods to which they're most likely to respond.

We identify your buyers, target groups and competitors for every region of your market. This helps you boost response rates and implement your media budget more efficiently.

» Pinpoint the regions with the most consum-ers with the greatest spending potential for your product line.

» Learn more about your target group members and where they shop.

» Enhance your market presence by concen-trating your marketing and advertising in areas with high target group potential.

Geomarketing

Contact us with your questions:T +49 40 5701 325 20geomarketing@gfk.com

© GfK 2015

www.gfk.com GfK. Growth from Knowledge

About GfK GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

GfK retail expertise for every market and company type

We identify optimal locations and sales channels. And we determine the most effective sales and marketing strategies.

Our retail experts have many years of experience in successfully meeting the full spectrum of retail challenges. And we have local market and location expertise thanks to the global GfK network.

This allows us to deliver market insights and con-crete recommendations that grow your business.

Our offering for retailers:

» Retail data on market potential and consumers

» Turnover potential and analyses of individual stores and branch networks

» Market share and market positioning evaluations

» Consultancy for expansions and consolidations of store networks

» Target group profiling & localization, advertising distribution planning

"GfK is our ideal partner for steering our expansion planning. Thanks to this partnership, we're very confi-dent about successfully securing new locations and markets."Carla GebührHead of Retail, CMLC GmbH

"GfK insights not only deliver mar-ket transparency, they also are an important factor in our long-term strategic decision-making process – from assortment issues to mar-keting activities for our members."Benedict KoberExecutive Board Spokesman, Euronics

"Our retail outlet managers want to know how certain products sell and how their market or re-gion performed in comparison to others. And this is exactly what I can tell them today, thanks to our work with GfK!"Michael ReinerHead of Market Research/Analysis, Media-Saturn-Holding GmbH