Exhibitor Survey Report June Hong Kong Jewellery & Gem Fair 2012.
Gem & Stone Jewellery
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Transcript of Gem & Stone Jewellery
STO
NE
& G
EM
STONE & GEM
STO
NE & G
EMSTONE & GEM
STONE & GEM
STONE & GEM
I wanted to link the precious stones in with the more luxurious gems so decided to fuse the two together as a diamond shape, as this straight away appeals to women, I thought this would be the best imagery to concentrate as the shape is instantly recognised with jewellery.
I decided that drawing diamond cut patterns would work better than usingphotographic elements to represent the logo. I have used purple and turquoise as
these colours represent luxury, peace, confidence and integrity. Purple also has psychological effects on women associated with desire, which would draw in your
female audience. However the colours are not that feminine attracting a male audience as well.
Initial Ideas
STONE & GEMSTONE & GEM
STONE
GEM
STONE & GEMSTONE & GEM
STONE & GEM STONE & GEM
STONE & GEM
STONE GEM
&
STONE &
GEM
Development
I have taken this one step further with this Fleur de Lis logo cut diamond design, I have used a variety of purples and turquoise’ to create aspects of light and shade which gives the logo a 3D quality.
STONE & GEM STONE & GEM
Diamond Fleur de Lis Logo
STONE & GEM
Store Manager
Crystal Jones
Address :12 Diamond RoadLeedsWest YorkshireLS8 2BT Tel : 01132870943
STONE & GEM
£222
Business Card & Tag