September Hong Kong Jewellery & Gem Fair...
Transcript of September Hong Kong Jewellery & Gem Fair...
September Hong Kong Jewellery & Gem Fair 2013
Exhibitor Survey Report
Survey Summary
9JG13 Exhibitor Survey Report 2
Total number of exhibitors 3,634 Total number of collected onsite survey 1,913 [AWE: 884, CEC: 1,029] Onsite survey response rate 52.6% [1,913/3,634] Total number of online survey successfully sent out 3,634 Total number of collected online survey 315 [AWE: 138, CEC: 177] Online survey response rate 8.7% [315/3,634] Total number of collected survey (onsite + online) 2,228 Overall response rate 61.3% [2,228/3,634]
9JG13 Exhibitor Survey Report 3
8%
92%
First Time
Repeated
Exhibiting history and nature of business
0% 10% 20% 30% 40%
Gift Shop
Publication
Department / Chain Store
Mail Order House / E-Tailer
Private Jewellery Collector
Jewellery Trade Association
Gem Laboratory / Gemologist
Buying Agent
Jewellery Designer
Retailer
Importer
Exporter
Wholesaler
Manufacturer/Supplier
0% 0% 0% 0%
0% 0%
0% 2%
3%
5% 11%
20%
25% 32%
Nature of business
First Time Repeated
2012 9% 91%
Is your company a first-time participant in this exhibition? Base = 2,127
Exhibiting history
9JG13 Exhibitor Survey Report 4
If you are exhibiting in group or themed pavilion, please tick:
0 50 100 150 200 250
Jadeite Gallery
Jewellery Accessories
Antique & Vintage Jewellery Pavilion
International Premier Pavilion
Designer Avenue
Fine Gem Pavilion
Pearls Pavilion
Pearl Jewellery & Finished Jewellery Pavilion
Hong Kong Premier Pavilion
Fine Design Pavilion
Packaging, Tools & Equipment
Asian Fine Jewellery
Diamonds Pavilion
International Fine Jewellery
Gemstones Pavilion
Silver Jewellery
12
13
21
22
25
31
34
35
36
48
70
85
111
164
194
207
9JG13 Exhibitor Survey Report 5
If you are exhibiting in group or themed pavilion, please tick:
0 20 40 60 80 100 120
Indonesia
Netherlands
Austria
Poland
Colombia
Singapore
Korea
Turkey
Sri Lanka
India
Israel
ICA
USA
Brazil
China
Germany
Hong Kong
Taiwan
Belgium
Italy
Japan
Thailand
1 1 2 2 3 3 4
14 16
18 22 23 23
26 30
32 36
41 45
47 72
115
9JG13 Exhibitor Survey Report 6
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Organiser's Printed Mail
At other exhibitions (Please specify):
Organiser's Website
Organiser's Email
Advertisement
Word of Mouth/ Referral from Industry Friend
9%
12%
16%
18%
33%
41%
How did you learn about this exhibition? (Tick more than one when appropriate) Base = 203
9JG13 Exhibitor Survey Report 7
0% 20% 40% 60% 80%
Outdoor advertising
Mass media
Trade publications
10%
36%
69%
8%
34%
71%
2013 2012
How did you learn about this exhibition? (Exhibitors who learnt the fair from advertisement, Base = 59)
9JG13 Exhibitor Survey Report 8
0% 50% 100%
The app is very user-friendly
The app is very informative
I will recommend to mypeers
82%
80%
78%
13%
14%
16%
Yes No
12%
82%
Downloaded
Did not download
Q3.1 The app is very user-friendly Q3.2 The app is very informative Q3.3 I will recommend to my peers
Yes, I did
|Base: 2,072|
Do you download the Fair's mobile app?
Do you download the Fair's mobile app?
9JG13 Exhibitor Survey Report 9
What is your major product category? If your business involves in more than one category, please indicate.
0% 5% 10% 15% 20% 25% 30% 35%
Packing, Tools & Equipment
Jade & Jadeite Jewellery
Jewellery Accessories
Loose Pearls
Loose diamonds
Pearls & Gemstones Jewellery
Silver Jewellery
Diamond Jewellery
Loose gemstones
Finished Jewellery
3%
6%
7%
8%
13%
15%
16%
22%
23%
32%
9JG13 Exhibitor Survey Report 10
0% 10% 20% 30% 40% 50% 60%
Others:
Central & South America
Middle East
Eastern Europe (include Russia)
Mainland China
North America
Hong Kong
Western Europe
Asia (exclude mainland China & Hong Kong)
5%
26%
30%
31%
40%
45%
44%
47%
55%
6%
26%
30%
32%
43%
45%
47%
48%
59%
2013 2012
Which are your current (geographical) markets? Base = 2,163
9JG13 Exhibitor Survey Report 11
0% 10% 20% 30% 40% 50%
Others:
Middle East
North America
Central & South America
Hong Kong
Eastern Europe (include Russia)
Western Europe
Asia (exclude mainland China & Hong Kong)
Mainland China
6%
29%
30%
30%
32%
32%
34%
43%
47%
5%
30%
29%
28%
30%
32%
32%
40%
44%
2013 2012
Which are your new target (geographical) markets? Base = 2,020
9JG13 Exhibitor Survey Report 12
To what extent do you think your objectives for exhibiting in this exhibition have been achieved?
0% 20% 40% 60% 80% 100%
Look for new buyers
Seek franchisers partners / agents
Explore new markets
Launch new products
Brand-building
Collect market information
4%
2%
4%
6%
6%
7%
39%
20%
33%
42%
38%
49%
44%
27%
42%
30%
29%
29%
12%
18%
17%
9%
10%
8%
1%
33%
4%
13%
17%
7%
Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable
|Base: 2,115|
9JG13 Exhibitor Survey Report 13
To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (“Fully achieved” + “ Fairly well achieved”)
0% 20% 40% 60% 80%
Find franchisers partners / agents
Explore new markets
Brand-building
Find new buyers
Launch new products
Collect market information
Consolidate contacts with buyers/business partners
21%
37%
44%
44%
48%
55%
61%
20%
37%
45%
44%
45%
57%
61%
2013 2012
0% 20% 40% 60% 80%
Find franchisers partners /agents
Explore new markets
Launch new products
Brand-building
Find new buyers
Collect market information
Consolidate contacts withbuyers/ business partners
23%
40%
39%
48%
49%
61%
63%
17%
34%
49%
42%
40%
53%
59%
CEC AWE
9JG13 Exhibitor Survey Report 14
34%
10% 9%
20%
27% Around the same this year as last year
Between 0 – 20% more this year
Over 20% more this year
Between 0 – 20% less this year
Over 20% less this year
In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2012, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?
|Base: 1,877|
9JG13 Exhibitor Survey Report 15
0% 20% 40%
Over 20% more this year
Between 0-20% more this year
Between 0-20% less this year
Over 20% less this year
Around the same
10%
10%
21%
25%
34%
8%
9%
24%
25%
34%
9%
10%
20%
27%
34%
2013
2012
2011
0% 20% 40%
Over 20% more this year
Between 0 – 20% more this year
Between 0 – 20% less this year
Over 20% less this year
Around the same
10%
10%
20%
25%
35%
7%
10%
22%
28%
32%
CEC
AWE
In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2012, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?
9JG13 Exhibitor Survey Report 16
The organiser allows selected high nett income consumers entrance to the exhibition. What do you think of this arrangement?
0% 10% 20% 30% 40% 50% 60%
Not agree
No opinion
Agree
10%
37%
53%
10%
39%
51%
2013
2012
|Base 2013: 2,062; Base 2012: 1,706|
9JG13 Exhibitor Survey Report 17
As part of this new concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order?
0% 10% 20% 30% 40%
No opinion
AWE & HKCECstarts at thesame time
HKCEC startsbefore AWE
AWE startsbefore HKCEC
35%
11%
21%
34%
30%
9%
22%
39%
2013
2012
|Base 2013: 2,004; Base 2012: 1,639|
9JG13 Exhibitor Survey Report 18
0% 10% 20% 30% 40% 50% 60%
No opinion
AWE & HKCECstarts at thesame time
HKCEC startsbefore AWE
AWE startsbefore HKCEC
37%
11%
26%
26%
23%
6%
16%
55%
AWE
CEC
As part of this new concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order? Base: AWE=918; CEC=1,086
9JG13 Exhibitor Survey Report 19
To what extent are you satisfied with the exhibition on the following?
0% 20% 40% 60% 80% 100%
Business opportunities
Visitor traffic
Visitor quality
Pre-show service of organiser
Onsite service of organiser
Facilities and services of theexhibition centre
Official stand contractor(s)
Official forwarding agent(s)
Move-in and move-out arrangement
9%
6%
6%
12%
12%
13%
12%
11%
12%
54%
40%
55%
72%
70%
66%
69%
73%
71%
32%
43%
33%
13%
14%
16%
15%
12%
14%
5%
12%
6%
3%
3%
4%
4%
4%
3%
Extremely satisfied Quite satisfied Not so satisfied Not satisfied at all
|Base: 2,028|
9JG13 Exhibitor Survey Report 20
To what extent are you satisfied with the exhibition on the following? (cont’d) (Base: “Extremely satisfied” + “Quite satisfied”)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Visitor traffic
Visitor quality
Business opportunities
Facilities and services of the exhibition centre
Official stand contractor(s)
Move-in and move-out arrangement
Onsite service of organiser
Pre-show service of organiser
Official forwarding agent(s)
47%
62%
63%
82%
82%
83%
86%
87%
85%
46%
61%
62%
80%
81%
83%
83%
84%
84%
2013 2012
9JG13 Exhibitor Survey Report 21
Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)
0%
5%
10%
15%
20%
25%
30%
10 9 8 7 6 5 4 3 2 1
2013 2012 2011
Average Rating
2013
6.13
9JG13 Exhibitor Survey Report 22
How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?
0% 20% 40% 60% 80% 100%
Printed invitation
e-Invitation
Special invitation to your VIPbuyers on your behalf
Listing of your company on thewebsite of this exhibition
10%
12%
13%
16%
50%
54%
52%
59%
30%
27%
27%
20%
9%
6%
7%
5%
Extremely useful Quite useful Not quite useful Not useful at all
|Base: 2,015|
9JG13 Exhibitor Survey Report 23
How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (Base: “Extremely useful” + “Quite useful”)
0% 20% 40% 60% 80%
Printed invitation
Special invitation to yourVIP buyers on your behalf
e-Invitation
Listing of your companyon the website of this
exhibition
64%
66%
68%
75%
61%
65%
66%
75%
2013 2012
9JG13 Exhibitor Survey Report 24
If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.
0% 20% 40% 60% 80% 100%
Invite buyers with phone calls
Invite buyers by emails
Invite buyers by mail
Run advertisements prior to theexhibition
15%
15%
9%
7%
46%
59%
41%
42%
21%
18%
27%
24%
4%
2%
6%
4%
Extremely effective Quite effective Not quite effective Not effective at all
|Base: 1,964|
9JG13 Exhibitor Survey Report 25
If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (Base: “Extremely effective” + “Quite effective”)
0% 10% 20% 30% 40% 50% 60% 70% 80%
On-site Advertising
Run advertisementsprior to the exhibition
Invite buyers by mail
Invite buyers withphone calls
Invite buyers by emails
47%
51%
53%
61%
75%
46%
48%
50%
61%
74%
2013 2012
9JG13 Exhibitor Survey Report 26
How often do you make use of the following marketing channels to promote your business?
0% 20% 40% 60% 80% 100%
Trade exhibitions
Sales representatives/agents
Professional print publications
Professional websites
32%
17%
8%
15%
48%
36%
30%
34%
16%
29%
41%
33%
4%
17%
21%
18%
All the time Most of the time Seldom Not at all
|Base: 1,950|
9JG13 Exhibitor Survey Report 27
How often do you make use of the following marketing channels to promote your business? (comparison of 2012 & 2013: “All the time” + “Most of the time”)
0% 10% 20% 30% 40% 50% 60% 70% 80%
Professional printpublications
Professional websites
Salesrepresentatives/agents
Trade exhibitions
39%
50%
53%
78%
37%
49%
54%
80%
2013 2012
9JG13 Exhibitor Survey Report 28
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Hyderabad Jewellery, Pearl & Gem Fair (Jun)
Istanbul Jewellery Show (Oct)
Mumbai Jewellery & Gem Fair (Nov)
Japan Jewellery Fair (Aug)
Gem & Jewellery India International Exhibition (Feb)
Istanbul Jewellery Show (Mar)
Delhi Jewellery & Gem Fair (Sep)
Other exhibition (please specify):
Bangkok Jewellery & Gem Fair (Feb)
June Hong Kong Jewellery & Gem Fair (Jun)
BaselWorld Fair (Mar)
Vicenza Italy (Jan)
JCK Las Vegas Show (May)
Hong Kong International Jewellery Show (Mar)
September Hong Kong Jewellery & Gem Fair (Sep)
0%
0%
0%
0%
0%
1%
2%
2%
3%
4%
5% 5%
5%
24%
49%
Please tick the jewellery exhibition you rate most important for your company
9JG13 Exhibitor Survey Report 29
0% 20% 40% 60% 80% 100%
Will not participate
May participate
Will participate
1%
8%
91%
1%
8%
91%
2013 2012
0% 20% 40% 60% 80%
A smaller booth
A larger booth
A booth same size as this year
3%
17%
80%
2%
21%
76%
2013 2012
You will participate with:What are your plans for participating in this exhibition next year?
Over 90% of exhibitors will participate in the September Fair again