Exhibitor Survey Report June Hong Kong Jewellery & Gem Fair 2012.

Exhibitor Survey Report

June Hong Kong Jewellery & Gem Fair 2012

6JG12 Exhibitor Survey Report 2

Survey Summary

Total number of visitors: 1,790 Onsite survey Collected: 939Onsite survey response rate: 52.5% [939 / 1,790]

Invited online survey: 1,790Online survey collected: 186Online survey response rate: 10.4% [186 / 1,790]

Total number of collected survey: 1,125Overall response rate: 62.8% [1,125 / 1,790]


If you are exhibiting in group or themed pavilions, please tick: ｜ No. of response: 720｜

Antique & Vintage Jewellery Pavilion

Fine Gem Pavilion

Jadeite Gallery

Mounting Jewellery and Jewellery Accessories Pavilion

Packaging, Tools & Equipment

Fine Design Pavilion

Hong Kong Premier Pavilion

Fine Jewellery Pavilion

Silver and Stainless Steel Jewellery Pavilion

Pearls Pavilion

Gemstones Pavilion

Diamonds Pavilion

Other Country Pavilion

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

2%

1%

1%

2%

2%

2%

2%

5%

5%

8%

12%

18%

41%


If you are exhibiting in group or themed pavilions, please tick:- base: exhibitors who are in group pavilion

｜ No. of response: 294｜Belgium

Brazil

China

France

Germany

ICA

India

Israel

Italy

Japan

Korea

Sri Lanka

Taiwan

Thailand

USA

0% 5% 10% 15% 20% 25%

5%

2%

12%

0%

8%

2%

2%

5%

3%

18%

4%

1%

12%

21%

4%


Nature of business(es) of exhibitors

｜ No. of response: 1,064｜

Manufacturer/Supplier

Importer

Exporter

Wholesaler

Buying Agent

Retailer

Jewellery Designer

Department / Chain Store

Mail Order House / E-Tailer

Gift Shop

Gem Laboratory / Gemologist

Jewellery Trade Association

Private Jewellery Collector

Publication

0% 10% 20% 30% 40% 50% 60% 70%

64%

23%

46%

60%

4%

12%

6%

0%

1%

0%

1%

1%

0%

0%


Are you a first-time participant in this exhibition?

｜ No. of response: 918｜

Re-peated

ex-hibitors

798 (87%)

First-time ex-

hibitors 120

(13%)

2011

Repeated exhibitors980 (91%)

First-time exhibitors

99 (9%)

｜ No. of response: 1,079｜2012

• High ratio of repeated exhibitors to first-time exhibitors recognised the June Fair’s significance in jewellery industry.


How did you learn about this exhibition?｜ No. of response in 2011: 883｜｜ No. of response in 2012: 1,047｜

Advertisement

At other UBM Asia's jewellery exhibition

Direct mail

Electronic promotion

Regular Exhibitor of June Fair

Website

Word of mouth

At other exhibitions

0% 10% 20% 30% 40% 50% 60%

21%

50%

8%

4%

59%

6%

10%

4%

25%

49%

8%

6%

56%

6%

11%

2%

20112012

• Though regular June Fair exhibitors is the largest group, the result confirms that promoting the Fair in other UBM Asia’s jewellery exhibitions is an effective way to enhance the June Fair awareness.


｜ No. of response in 2011: 182｜｜ No. of response in 2012: 184｜

Mass media

Outdoor advertising

Trade publications

0% 10% 20% 30% 40% 50% 60% 70% 80%

34%

11%

71%

40%

9%

73%

20112012

How did you learn about this exhibition?- Base: visitors who learnt the Fair from advertisement


How did you learn about this exhibition?- analysis of the answers under “UBM Asia’s jewellery exhibitions”


China International Gold, Jewellery & Gem Fair – Shanghai

China International Gold, Jewellery & Gem Fair – Shenzhen

September Hong Kong Jewellery & Gem Fair

Treasures Hangzhou

0% 20% 40% 60% 80% 100%

8%

4%

99%

1%


What is your major product category? If your business involves in more than one category, please indicate. ｜ No. of response: 1,091｜

Diamonds

Fine Jewellery

Finished Jewellery

Gemstones

Mounting Jewellery and Jewellery Accessories

Packaging & Technology

Pearls

Silver & Stainless Steel Jewellery

0% 10% 20% 30% 40%

24%

23%

37%

24%

5%

2%

15%

14%


Which are your current (geographical) markets?


Asia (exclude mainland China & Hong Kong region)

Central & South America

Eastern Europe

Hong Kong region

Mainland China

Middle East

North America

Western Europe

Others

0% 10% 20% 30% 40% 50% 60% 70%

65%

24%

31%

51%

44%

29%

43%

43%

6%


Which are your new target (geographical) markets?


Asia (exclude mainland China & Hong Kong region)

Central & South America

Eastern Europe

Hong Kong region

Mainland China

Middle East

North America

Western Europe

Others

0% 10% 20% 30% 40% 50%

42%

25%

29%

28%

50%

29%

25%

28%

5%

• Mainland China as well as other Asian markets rank top of the new targeting markets for most exhibitors.


June Hong Kong Jewellery & Gem Fair and the June edition of the Asia’s Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company?

｜ No. of response in 2011: 912｜｜ No. of response in 2012: 1,061｜No159

(15%)

No Comment499

(47%)

Yes 403

(38%)

Yes 379 (42%)

No 116

(12%)No

Comment 417 (46%

)


To what extent do you think your objectives for exhibiting in this exhibition have been achieved?


Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

Explore new markets

Launch new products

Look for new buyers

Seek franchisers partners / agents

0% 20% 40% 60% 80% 100%

4%

4%

6%

3%

4%

4%

2%

33%

45%

45%

27%

32%

32%

16%

32%

33%

33%

44%

36%

44%

29%

13%

12%

10%

21%

13%

19%

21%

18%

6%

6%

5%

16%

1%

32%

Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable


To what extent do you think your objectives for exhibiting in this exhibition have been achieved?(comparison of 2011 & 2012: “Fully achieved” + “Fairly well achieved”)

｜ No. of response in 2011: 921｜｜ No. of response in 2012: 1,067｜

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

Explore new markets

Launch new products

Look for new buyers

Seek franchisers partners / agents

0% 10% 20% 30% 40% 50% 60% 70%

37%

49%

51%

30%

36%

36%

18%

43%

55%

61%

39%

45%

50%

22%

20112012


In case you also exhibited at the June Hong Kong Jewellery & Gem Fair 2011, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?


Over 20% more this year47 (5%)Between 0 - 20% more this year

76 (9%)

Around the same this

year as last year265

(31%)

Between 0 - 20% less this year194 (22%)

Over 20% less this year287

(33%)


To what extent are you satisfied with the exhibition on the following?


Business opportunities

Facilities and services of the exhibition centre

Move-in and move-out arrangement

Official forwarding agent(s)

Official stand contractor(s)

Service of our staff onsite

Service of our staff pre-show

Visitor quality

Visitor traffic

0% 20% 40% 60% 80% 100%

6%

13%

10%

11%

11%

13%

14%

5%

4%

45%

71%

72%

71%

70%

73%

73%

50%

35%

39%

13%

14%

14%

14%

11%

10%

37%

44%

9%

3%

4%

5%

5%

3%

3%

9%

17%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all


To what extent are you satisfied with the exhibition on the following? (comparison of 2011 & 2012: “Extremely satisfied” + “Quite satisfied”)


Business opportunities

Facilities and services of the exhibition centre

Move-in and move-out arrangement

Official forwarding agent(s)

Official stand contractor(s)

Service of our staff onsite

Service of our staff pre-show

Visitor quality

Visitor traffic

0% 20% 40% 60% 80% 100%

51%

84%

82%

82%

81%

86%

87%

55%

39%

60%

83%

84%

84%

83%

88%

88%

61%

49%

20112012


Please give an overall rating for your participation in this exhibition.(10=Excellent; 1=Very poor)


1 (very poor) 2345678910 (Excellent) 0%

5%

10%

15%

20%

25%

4%4%

7%8%

19%

21%20%

11%

3%3%2%2%

4%

6%

17%

23%22%

16%

6%

2%

20122011

Average rating (2012): 5.67

Average rating (2011): 6.20


How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?


e-Invitation

Listing of your company on the website of this exhibition

Printed invitation

Special invitation to your VIP buyers on your behalf

0% 20% 40% 60% 80% 100%

11%

14%

11%

11%

52%

56%

52%

50%

29%

24%

29%

30%

8%

5%

8%

9%

Extremely useful Quite useful Not quite useful Not useful at all


How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?(comparison of 2011 & 2012: “Extremely useful” + “Quite useful”)

｜ No. of response in 2011: 883 ｜｜ No. of response in 2012: 996｜

e-Invitation

Listing of your company on the website of this exhibition

Printed invitation

Special invitation to your VIP buyers on your behalf

0% 20% 40% 60% 80%

63%

70%

63%

61%

66%

73%

66%

66%

20112012


If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.

Invite buyers by emails

Invite buyers by mail

Invite buyers with phone calls

On-site advertising

Run advertisements prior to the exhibition

0% 20% 40% 60% 80% 100%

11%

8%

15%

7%

7%

58%

42%

43%

36%

39%

23%

30%

24%

29%

29%

3%

5%

4%

6%

5%

5%

14%

13%

22%

20%

Extremely effective Quite effective Not quite effective Not effective at all Not applicable



If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.(comparison of 2011 & 2012: “Extremely effective” + “Quite effective”)


Invite buyers by emails

Invite buyers by mail

Invite buyers with phone calls

On-site advertising

Run advertisements prior to the exhibition

0% 20% 40% 60% 80%

69%

50%

58%

43%

46%

73%

55%

59%

47%

52%

20112012


How often do you make use of the following marketing channels to promote your business?


Professional print publications

Professional websites

Sales representatives/agents

Trade exhibitions

0% 20% 40% 60% 80% 100%

6%

13%

16%

30%

30%

35%

36%

50%

17%

16%

14%

3%

47%

36%

34%

16%

All the time Most of the time Not at all Seldom


How often do you make use of the following marketing channels to promote your business?(comparison of 2011 & 2012: “All the time” + “Most of the time”)


Professional print publications

Professional websites

Sales representatives/agents

Trade exhibitions

0% 20% 40% 60% 80% 100%

36%

48%

52%

80%

41%

51%

57%

84%

20112012


Please tick the jewellery exhibition you rate most important for your company.

｜ No. of response: 990｜Bangkok Jewellery & Gem Fair (Feb)

BaselWorld Fair (Mar)

Delhi Jewellery & Gem Fair (Sept)

Gem & Jewellery India International Fair - Chennai (Feb)

Hong Kong International Jewellery Show (Mar)

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Istanbul Jewellery Show (Mar)

Istanbul Jewellery Show (Oct)

Japan Jewellery Fair (Aug)

JCK Las Vegas Show (Jun)

June Hong Kong Jewellery & Gem Fair (Jun)

Mumbai Jewellery & Gem Fair (Jan)

September Hong Kong Jewellery & Gem Fair (Sept)

Vicenza Italy (Jan)

Other exhibition

0% 10% 20% 30% 40% 50% 60% 70% 80%

5%

9%

0%

1%

37%

0%

2%

1%

2%

12%

20%

2%

74%

5%

4%


What are your plans for participating in this exhibition next year?

May participate 122 (12%)

Will not

partic-ipate

12 (1%)

Will partic-ipate 852

(87%)

｜ No. of response: 869｜2011 ｜ No. of response: 986｜2012

May participate 87 (10%)

Will not

partic-ipate

12 (1%)

Will participate 770 (89%)


What are your plans for participating in this exhibition next year?Base: exhibitors who will participate next year ｜ No. of response in 2011: 661 ｜

｜ No. of response in 2012: 781｜

A booth same size as this time

A larger booth

A smaller booth

0% 20% 40% 60% 80%

79%

19%

2%

78%

19%

3%

20112012

Exhibitor Survey Report June Hong Kong Jewellery & Gem Fair 2012.

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