seeing green:

communicating with the

environmentally conscious

traveler

hsmai cornell collegiate chapter gb5 11.5.09

agenda

the announcements

the webinar

the distinction

the article

the action

the links

the announcements

11.7 intercollegiate networking mixer

11.9 breakfast audience with bob gilbert

11.17 meet-and-greet with andy dolce

11.19 general body 6 – distribution

11.23/24 fall fundraiser in world atrium

12.3 general body 7 – meet philip wolf

12.3 holiday party at llenroc @ 8 pm

meet-greet with andy dolce

known for elevating the meeting and conference center model to reflect clients’ needs for environments that inspire creativity and learning. andy also holds the distinction of being named one of the “25 Most Influential Executives” in the meetings and travel industries by both Meeting News and Business Travel News magazines.

11.17, saks hospitality suite 4:30 pm limited to 20 students. rsvp to gsb28

fall fundraiser

11.22 prep day

11.23/24 fundraiser in atrium, 10-3

email graham (grw53) to assist

proceeds go spring conference

need chefs and sales people

meet-greet with philip wolf

a respected travel industry guru, founded PhoCusWright Inc. in 1994 and serves as president and CEO. His expertise in travel distribution strategy, technology and innovation has made him a sought-after speaker around the world. After two decades of analyzing, scrutinizing and opining on strategic change and market trends, he is now a recognized industry authority.

12.3, saks hospitality suite 4:30 pm

limited to 20 students: RSVP to gsb28

acknowledging official members

alix morris, ’11

mike mclaughlin, ‘13

esther jeong, ’12

the webinar: seeing green

the distinction

green marketing

greenwashing

examples

green marketing

marketing of products that are presumed to be environmentally safe; incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

example: world wild fund

the WWF “Give A Hand to Wildlife” campaign was developed at Saatchi & Saatchi Simko, Geneva, by creative director Olivier Girard, copywriter Jean-Michael Larsen, art director Nicolas Poulain, with body painter Guido Daniele.

greenwashing

term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources

greenwashing…

and some more…

I Drink Bottled Water (But It's Okay - They're Eco-Shape)!

So we all drink the occasional bottle of water.  But let's get real...don't pretend that just because it's curvy, the plastic bottle is green.  It's not.  It's plastic.

the article When Green Is Another Word for

Cheap

the action

mariko fujio-white, ‘12

solar decathlon

net impact conference

2009 solar decathlon

competition sponsored by the department of energy

communications team

net impact conference

SEA: sustainable enterprise association

“Innovation and Entrepreneurship: The New Business Models of Sustainable Hospitality”

“magnify your impact”

the sources

http://findarticles.com/p/articles/mi_m1594/is_n6_v7/ai_19022373/

http://www.environmentalleader.com/2009/09/14/a-consumer-first-approach-to-sustainability/

http://www.slate.com/id/2212794/

http://www.ecohuddle.com/wiki/great-greenwashed-advertising

http://www.ftc.gov/bcp/edu/pubs/consumer/general/gen02.shtm

http://hsmai.org/Events/hsmaiuniversity.cfm

http://www.roncastle.com/green-marketing-ideas.htm

http://images.google.com/images?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=tfU&q=give%20a%20hand%20WWF&um=1&ie=UTF-8&sa=N&tab=wi

the reminders

join hsmai facebook group

ioin wiggio group

become an official member

Visit www.hsmai.org (Click Join NOW! on top right-hand corner)

Click on Americas Region tab

On Membership page, click “Join Now!”

After enter e-mail address, select “Student Membership” option

become an official hsmai member

after this step, fill out these fields accordingly:

finally, submit payment!