TGI GB 2015 Q2

RadioRadio Shows – New Show Added

Base – Listen to Radio: Yes

915,000 total listeners

259,700 ‘I especially choose to listen to’

Pete Donaldson’s Show:

Financial ServicesCharity

Base – Donated to Charity L12M

87,900 Have donated to VSO

in the last 12 months

Charities Donated to -

New Option: 56% of people who

have donated to Charity

in the last 12 months

did so via cash in a

collection box.Compared to 20% of people

who sent a cheque or cash

directly to a Charity.

30% of people are

motivated to fundraise

by friends, colleagues

or themselves. Compared to only 8% of

people who are motivated by

News or Current Affairs reports

Fruit Squash and

Cordials:

Robinsons Squash’d

1,110,000 have

consumed in last 12

months

Base: All adults

Alcoholic / Non-alcoholic drinks New Options added

Dark and Golden

Rum:

Brugal

43,500 have consumed

in last 12 months

Base: 18+

Shopping and RetailShopping for food, drink and household productsGrocers shopped at – McColl’s/ R S McColl

Total Shoppers:

681,000

Top-Up Shoppers:

497,000

Main Shoppers:

191,000

Base: All adults

Optrex Eye Drops:

1,676,000 have used in

last 12 months

Health & Pharmaceutical ProductsEye Lotions and Ointments

Optrex Actimist:

510,000 have used in

last 12 months

Base: All adults

Durex Real Feel:

Health & Pharmaceutical ProductsCondoms

Durex Thin Feel:

Adults who have experienced

the birth of their first child in

the last 12 months are 215%

more likely to use Durex Real

Feel.

Adults who are separated

are 106% more likely to

use Durex Thin Feel.

22% are aged 35-44.

9% of users have started

university in the last 12

months.

52% work Full Time (30+

hours a week) [140]

35% of Durex Real Feel

users are AB [132] Base: All adults

Holidays and TravelHoliday/Short Breaks – Who Booked with

Base – Holiday in the L12M: Yes

53,700 Booked through Flight Centre 142,000 Booked through Trailfinders

31,821,000 Adults have been on

Holiday in the last 12 months.

Average Cost of Short Breaks

£496

Average Cost of Holiday

£1,340

Consumer ElectronicsConsoles, Accessories and Games

Base – Bought Games in L12M

1,080,000 Bought in L12M

259,700 Pre-Ordered in L12M

Games Bought in Last 12 Months and Which Pre-Ordered

Print MediaNew Titles added

Print MediaNew Titles added

CONTACT

Kantar Media TGI

Ealing Gateway

26-30 Uxbridge Rd

London

W5 2AU

@KantarMediaTGIW: tgi.kantarmedia.com/uk