PANTEION UNIVERSITYMARKETING AND PUBLIC

RELATIONS LABSOCIAL MEDIA AND

ENTREPRENEURSHIP

By Double

Pair

WHAT’S WHATGamification is the use of game design techniques, game

thinking and game mechanics to enhance non-game

contexts. Typically gamification applies to non-game applications

and processes, in order to encourage people to adopt them, or to

influence how they are used. Gamification works by making

technology more engaging by encouraging users to engage in

desired behaviors,by showing a path to mastery and autonomy,

by helping to solve problems and not being a distraction, and by

taking advantage of humans' psychological predisposition to

engage in gaming. The technique can encourage people to perform

chores that they ordinarily consider boring, such as completing

surveys, shopping, filling out tax forms, or reading web sites.

OK…BUT WHY?

GAMIFICATION…

FEEDBACK

ILUSSION OF

ACHIEVEMENT

IMPRESS THE

CONSUMER

TAKES UP A LOT OF

CONSUMERS TIME IN POSITIVE

WAY

PROGRESS MECHANIC

S•POINTS•LEVELS•LEADERBOARDS•BADGETS•MISSIONS

AVOIDANCE

APPOINTMENTS

FREE LUNCH

GAME DYNAMICS

RESULTS

COMMITMENT AND LOYALTY

COLLECTION OF CUSTOMER PERSONAL DATA.

BIGGER KNOWLEDGE ABOUT COMPANY/ GREAT COVERAGE

INCREASE INCOME

GAMIFICATIONIN FASHION

PART 3

•FASHION GAMES (coco girl, mall world)•REAL BRANDS IN SOCIAL GAMES (retail therapy topshop)•COSTUMER REWARD POLICY

SOCIAL STATUS PRODUCTS

THUMBS UP GAMIFICATION!!!

1AUGMENTATION OF GAMIFICATION PLATFORMS

BIGGER NUMBER OF FASHION SITES WITH GAMING CHARACTERISTICS.

2BETTER QUALITY OF SERVICES

3COMPANIES GETTING MORE

ORGANIZED

COMPANY ACTIONSGAMIFICATION IN FASHION

CREATORS ANASTASIA-MARIE KTENA TINA SELINOPOULOU PETROS DIMITRAKOS MARIOS PSARIANOS EKTORAS AERAKIS

TWITTER HANDLER:@nastazia_91

PROFESSORS:GIORGOS GIANNAKEAS

NEKTARIOS SILIGARDAKHSIWANNHS DOKSARAS

COORDINATOR:LHDA TSENE

HEAD OF LAB:BETTY TSAKARESTOY