NIKE FUEL MISSIONSGamification in Healthcare

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Nike Fuel Missions• Nike has created

NikeFuel Missions, for

users of its Nike Fuel

system, which aims to

make exercise even

more of a game.

Nike Fuel Missions• It "is the first game to

use NikeFuel to unlock

levels and content,"

explains Nike in a

statement.

Nike Fuel Missions• Users can earn NikeFuel

points during everyday

physical activity, which

are then used to

advance to the next

level.

Nike Fuel Missions• During each timed

mission, users will encounter athletes like Calvin Johnson, Allyson Felix, Alex Morgan, and Neymar Jr., who give suggestions on how to best complete the level.

Nike Fuel Missions

• The first mission

entails users

earning 300 fuel

points in 30

minutes.

Nike Fuel Missions• After each mission, users

can sync the Nike+ device to track their progress. If they haven't reached their goal, they can replay the mission; if they have, they get to move on to the next mission.

Nike Fuel Missions• NikeFuel Missions are

available for the Nike+ smartphone app, FuelBand, SportWatch GPS, SportBand, iPod nano and Nike+ for the Kinect.

Nike Fuel Missions• In their review of the

FuelBand, they found that one of the device's greatest strengths is making exercising both fun and appealing, and this game's addition will likely enhance the device's fun factor.