Game Thinking Workshop
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Get ready to roll your sleeves to learn and experience the fundamentals of game design. We have heard about the explosive use of game techniques to engage users in new and different ways. However, game design is more than sticking points, leaderboards, and badges on your application to engage your users. In this workshop, you will learn the most important elements of game thinking and mechanics, apply them through creative exercises, and get examples of successful implementations. Be ready to participate and have fun! (modev East 2013. McClean, Virginia)
Transcript of Game Thinking Workshop
CHALLENGES SHARE
RAPID PROTOTYPE
CONCEPTS
GAMES CAN EXTEND FAR BEYOND ENTERTAINMENT
Temple Run 2
TO ENCOURAGE A DESIRE
BEHAVIOR
NIKE+ Running
TO REACH AN
OBJECTIVE
WHAT IS A
GAME?
YES NO
1
PLAYERS
NOT USERS
Alfred Morris
HUMANS HAVE A NATURAL DESIRE TO
2
PLAY
WORDS with Friends
HUMANS HAVE A CAPACITY TO
PRETEND 3
YAHOO! Fantasy Football
A GAME HAS THAT DICTATE HOW TO PLAY
RULES
4
A GAME HAS A THAT THE PLAYERS NEEDS TO ACHIEVE
GOAL
5
Kickstarter
PLAY PRETEND
GOALS RULES
PLAYER
YES NO
PLAY
fun capture attention &
motivate participation
inspires exploration and role play
provides the excuse to hang around with friends
purposely play changes how players think, feel, behave, or make a difference in the
real world
EASY FUN
PEOPLE FUN
SERIOUS FUN
provides the opportunity to challenge, mastery, and feelings of accomplishments
HARD FUN
* Nicole Lazzaro, XeoDesign: 4Keys 2Fun
fun capture attention &
motivate participation
PLAYING IS MORE MEANINGUL WHEN YOU HAVE INTERESTING CHOICES
tinder
PLAYERS ARE ALWAYS FREE TO QUIT AND COME BACK
BBM
YOU are a consultant to HOTRIP, an internet travel company
OBJECTIVE HOTRIP wants to reach new markets
AUDIENCE Millennial, 18-34 age group
BEHAVIOR Increase completion rate in Booking Flow
CHARACTERISTICS Social mindful, globally engaged, wired generation, peer-oriented, highest unemployment rate
ENTER TRIP
CRITERIA
SELECT TRIP
PROVIDE INFO
PAY
Incorporate ONE fun factor in
the Booking Flow to engage
our audience
ENTER TRIP
CRITERIA
SELECT TRIP
PROVIDE INFO
PAY
SERIOUS Fun make a difference in the real world
People Fun provides the excuse to hang around with friends
EASY Fun inspires exploration
and role play
HARD Fun provides the opportunity to
challenge, mastery, and feelings of accomplishments
PRETEND
Magic Circle* Real World
*Johan Huizinga
A physical space for playing
INSIDE THE MAGIC CIRCLE, REAL WORLD EVENTS HAVE A SPECIAL MEANINGS
WATCH ESPN
THE MAGIC CIRCLE IS A STORY OF DREAMS AND FANTASY
Turntable
PLAYING GAMES CAN BE AN IMMERSIVE EXPERIENCE
Incorporate a whimsical
concept in the Booking Flow to
make people wonder
ENTER TRIP
CRITERIA
SELECT TRIP
PROVIDE INFO
PAY
GOALS
THE PLAYER JOURNEY
ONBOARDING
Get players into the game as quickly and easily as possible
Google Drive
SCAFFOLDING
Provide training wheels and increase difficulty through progression
Duolingo
FEEDBACK
Frequent encouragement and visualize performance
VARIABLE REWARDS
Stipulate positive feelings by offering unexpected rewards to the user
LINE
PATCHWAY TO MASTER
Get to the point where player has conquer and achieve a real skill
Identify the type of feedback
we can provide to our
customer to encourage them
to complete the Booking Flow
ENTER TRIP
CRITERIA
SELECT TRIP
PROVIDE INFO
PAY
Fitocracy
RULES
RULES HAVE TO BE CLEAR TO THE PLAYERS
Stak Overflow
Quora
PLAYERS AGREE TO THE RULES, BUT THEY CAN REDEFINE THEM
twitter hashtag
Write 3 simple rules to
describe how to make a
reservation in your
“Whimsical Booking Flow”
ENTER TRIP
CRITERIA
SELECT TRIP
PROVIDE INFO
PAY
1. 2. 3.
Play Pretend
Goals Rules
PLAYER
Players Behaviors Objective
