Goals: - Improve your idea - meet other entrepreneursWhen? 18Th April, 18:00 20:00Needs: Canvas of the ideaCreativity tools: Identity game, Empathy map and Canvas Swing Analogies technique

DESIGN THINKING WORKSHOP

Definition: Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown, president and CEOOrigin: 70s - Experiences in Visual Thinking by Robert H.McKimDesign thinking was adapted for business purposes by Faste's Stanford colleague David M. Kelley and Tim Brown, who founded IDEO in 1991

DESIGN THINKING

DESIGN THINKING

Herrmann Brain Dominance Instrument: DISC Assessment https://www.youtube.com/watch?v=dJorh9EBlO8

DESIGN THINKING

Why?1 We do have selective attentionhttps://www.youtube.com/watch?v=vJG698U2Mvo 2 Use empathy and focus in the end user3 Allow common dialog between left brain and right brain thinking individuals4 Process of innovation to try to find your Blue Ocean Strategyhttps://www.youtube.com/watch?v=TWWnCeqULCY

DESIGN THINKING WORKSHOP

ProcessIn this workshop we will focus in Empathize, Define and Ideatehttps://www.youtube.com/watch?v=B4ZSGQW0UMI

DESIGN THINKING WORKSHOP

Empathize

EmpathizeTell us about your idea, starting with the definition of your potential customerDefineAll together acting as customers: define what is the problemA good tool is the SCAMPERhttps://www.youtube.com/watch?v=G8w0rJhztJ4

DESIGN THINKING WORKSHOP

DESIGN THINKING WORKSHOP

IdeateUsing the Business Canvas Model Swing Analogies tool