Game in the City 2010
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Presentation held as strategic advisor for Two Tribes at Game in the City 2010. 'How small and medium sized video game developers can and need to evolve through industry wide revolutions'
Transcript of Game in the City 2010
2001
20112007
2008
2009
2010
04/09/2023 Game in the City 2010 r/evolutie
Joost RietveldStrategic Advisor for Two Tribes
PhD. in management at London Cass Business School
www.strategyguide.nl | @vgstrategyguide
04/09/2023 Game in the City 2010 r/evolutie
Evolution vs. revolution in the digital gaming industry
“How small and medium sized video game developers can and need to evolve through industry wide revolutions?”
04/09/2023 Game in the City 2010 r/evolutie
Content of presentation
• Context• Two Tribes retrospective • Lessons learned• Future for Two Tribes?
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Two Tribes retroperspective
04/09/2023 Game in the City 2010 r/evolutie
Two Tribes retroperspective
Institutionalization of the digital gaming industry
How original IP triggered foundation of Two Tribes B.V.
04/09/2023 Game in the City 2010 r/evolutie
Two Tribes retroperspective
Digital revolution in gaming..
How the advent of digital distribution channels triggered a conception of
self sustainability
04/09/2023 Game in the City 2010 r/evolutie
True indie publishing in digital gaming?
How Two Tribes evolves through Two Tribes publishing
Two Tribes retroperspective
04/09/2023 Game in the City 2010 r/evolutie
Lessons learned (the boring stuff)
1. Find balance between exploration – exploitation (March, 1991)
2. Continuously innovate (Carcia & Calantone, 2002)- incrementally to exploit on what you have (BUT DO ADD VALUE!)- really new to explore on novel ideas and opportunities
3. Know your strengths, know your market- to know where you are heading… (Barney, 1991)- adopt a contingency approach (Mintzberg, 1978)
Future for Two Tribes?
04/09/2023 Game in the City 2010 r/evolutie
New IP based on puzzle
genre
Strategic- and marketing
capabilities
Two Tribes Publishing
B.V.
04/09/2023 Game in the City 2010 r/evolutie
THANKS!
[email protected]@vgstrategyguide
www.twotribes.com | www.strategyguide.nl
04/09/2023 Game in the City 2010 r/evolutie
References
• Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, no. 1.
• Garcia, R. & Calantone, R. (2001) A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, Vol. 19, no. 2.
• March, J.G. (1991) Exploration and exploitation in organizational learning, Organizational Science, Vol. 2, no. 1.
• Mintzberg, H. (1978) Paterns in strategy formation, Management Science, Vol. 24, no. 9.
