2001

20112007

2008

2009

2010

04/09/2023 Game in the City 2010 r/evolutie

Joost RietveldStrategic Advisor for Two Tribes

PhD. in management at London Cass Business School

www.strategyguide.nl | @vgstrategyguide

04/09/2023 Game in the City 2010 r/evolutie

Evolution vs. revolution in the digital gaming industry

“How small and medium sized video game developers can and need to evolve through industry wide revolutions?”

04/09/2023 Game in the City 2010 r/evolutie

Content of presentation

• Context• Two Tribes retrospective • Lessons learned• Future for Two Tribes?

04/09/2023 Game in the City 2010 r/evolutie

Context

A rapidly changing, maturing, but dynamic industry, characterized by

fads, technological changes and consolidation.

04/09/2023 Game in the City 2010 r/evolutie

Context

A rapidly changing, maturing, but dynamic industry, characterized by

fads, technological changes and consolidation.

04/09/2023 Game in the City 2010 r/evolutie

Context

A rapidly changing, maturing, but dynamic industry, characterized by

fads, technological changes and consolidation.

04/09/2023 Game in the City 2010 r/evolutie

Context

A rapidly changing, maturing, but dynamic industry, characterized by

fads, technological changes and consolidation.

04/09/2023 Game in the City 2010 r/evolutie

Context

A rapidly changing, maturing, but dynamic industry, characterized by

fads, technological changes and consolidation.

04/09/2023 Game in the City 2010 r/evolutie

Context

A rapidly changing, maturing, but dynamic industry, characterized by

fads, technological changes and consolidation.

04/09/2023 Game in the City 2010 r/evolutie

Context

A rapidly changing, maturing, but dynamic industry, characterized by

fads, technological changes and consolidation.

04/09/2023 Game in the City 2010 r/evolutie

Two Tribes retroperspective

04/09/2023 Game in the City 2010 r/evolutie

Two Tribes retroperspective

Institutionalization of the digital gaming industry

How original IP triggered foundation of Two Tribes B.V.

04/09/2023 Game in the City 2010 r/evolutie

Two Tribes retroperspective

Digital revolution in gaming..

How the advent of digital distribution channels triggered a conception of

self sustainability

04/09/2023 Game in the City 2010 r/evolutie

True indie publishing in digital gaming?

How Two Tribes evolves through Two Tribes publishing

Two Tribes retroperspective

04/09/2023 Game in the City 2010 r/evolutie

Lessons learned (the boring stuff)

1. Find balance between exploration – exploitation (March, 1991)

2. Continuously innovate (Carcia & Calantone, 2002)- incrementally to exploit on what you have (BUT DO ADD VALUE!)- really new to explore on novel ideas and opportunities

3. Know your strengths, know your market- to know where you are heading… (Barney, 1991)- adopt a contingency approach (Mintzberg, 1978)

Future for Two Tribes?

04/09/2023 Game in the City 2010 r/evolutie

New IP based on puzzle

genre

Strategic- and marketing

capabilities

Two Tribes Publishing

B.V.

04/09/2023 Game in the City 2010 r/evolutie

THANKS!

gjrietveld@gmail.com@vgstrategyguide

www.twotribes.com | www.strategyguide.nl

04/09/2023 Game in the City 2010 r/evolutie

References

• Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, no. 1.

• Garcia, R. & Calantone, R. (2001) A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, Vol. 19, no. 2.

• March, J.G. (1991) Exploration and exploitation in organizational learning, Organizational Science, Vol. 2, no. 1.

• Mintzberg, H. (1978) Paterns in strategy formation, Management Science, Vol. 24, no. 9.