GA16 | Kuching | The Big Debate
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International Congress and Convention Association #ICCAWorld iccaworld.org The Big Debate 55th ICCA Congress Session code: ME05 International Congress and Convention Association #ICCAWorld iccaworld.org
Transcript of GA16 | Kuching | The Big Debate
International Congress and Convention Association #ICCAWorld iccaworld.org
The Big Debate
55th ICCA Congress
Session code:ME05
International Congress and Convention Association #ICCAWorld iccaworld.org
International Congress and Convention Association #ICCAWorld iccaworld.org
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55th ICCA Congress
International Congress and Convention Association #ICCAWorld iccaworld.org
International Congress and Convention Association #ICCAWorld iccaworld.org
• Our Debate Provocateurs:
Vishala Reddy – Consultant, Gaining Edge; Michel Couturier – Managing Partner MCIntl; Eric Boulanger – Rio Convention & Visitors
Bureau; Mike van der Vijver – MindMeeting.
In this Session Today:
International Congress and Convention Association #ICCAWorld iccaworld.org
Debate Statement 1
“Destinations have their own identity. Marketeers who want to convey messages that are even slightly different, are doomed to fail.”
International Congress and Convention Association #ICCAWorld iccaworld.org
Debate Statement 2
“Associations who look for alignment between their goals and the characteristics of destinations will always find something.”
International Congress and Convention Association #ICCAWorld iccaworld.org
• Please write your main take-away on one of the ROI Coins and hang it in the tree outside
• Thank You!
ROI Coins
International Congress and Convention Association #ICCAWorld iccaworld.org
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International Congress and Convention Association #ICCAWorld iccaworld.org
55th ICCA Congress
International Congress and Convention Association #ICCAWorld iccaworld.org
