Future Trends in Food
Transcript of Future Trends in Food
©Connector 2017
We leverage a fearless approach to creativity, a culture of
learning and a fast moving startup environment to
design digital products, engage influencers and produce
‘real world’ experiences.Some of these ideas build brand,
grow market share and increase revenue for our clients
while others become business drivers within our own
eco-system.
HELLO! J
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SERVICES
PRODUCT DEVELOPMENT
We design innovative digital platforms, products and services for legacy brands
and startups that want to differentiate and connect with customers in a fast changing
world.
DIGITAL MARKETING
We are highly experienced digital specialists with an approach that marries
insight driven brand strategy and innovative creative communication to
deliver growth against each brief.
HUMAN NETWORKS
We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.
INFLUENCER & SOCIAL ADS
We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.
RESEARCH & STRATEGY
Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.
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Conor is one of Ireland’s leading experts in digital business
innovation. Prior to establishing Connector in 2010, Conor
advised International brands Guinness, Coca-Cola,
RaboDirect, Vodafone, Danone, Nokia and more. Since then
his team have created a number of successful digital
brands and businesses.
Conor Lynch has over 18 years of technology experience,
gained while working in Asia Pacific, USA, UK and Ireland,
with a wide range of companies including start-ups, SMEs
and global brands. He graduated with an Honours Degree in
Marketing Management from DIT & Trinity College before
studying at the Michael Smurfit Graduate Business School.
CONOR LYNCH
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TODAY’S OPEN DAY CONTENT:
40% based on our experience working in Innovation projects at Connector.
50% are open source methodologies from HyperIsland, Kaospilotsand Project of How.
10% are free trends from the trend reports from Trend Watching, JWT and Google Trends.
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Yes, it's a contest. But it's not (just) a race.
In a landscape where change is accelerating, it's easy to think
speed is the key to survival.
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F E A S T F O R T H E E Y E S :
An overabundance of boring food shots on Instagram has made food photography lose its appeal. #foodporn is tagged over 108 million times and the need for unconventional images is rising.
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F E A S T F O R T H E E Y E S :
• There are over 200 million pictures tagged #food on Instagram.
• The percentage of US leisure travelers catering their travels to unique dining experiences rose from 40 percent to 51 percent between 2006 and 2013.
• 40 percent of millennials consider food an adventure and seek out different, ethnic and artisan foods.
• Nobu and the Sugar Factory in the US, known for their unusual and exciting presentations, were among the most Instagrammed restaurants of 2016.
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FEAST FOR THE EYES
Lernet & SanderDesign studio displays identically sized cubes of 98 different foods.
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FEAST FOR THE EYES
Symmetry BreakfastPopular Instagram page with 655k followers have now brought out a cookbook.
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FEAST FOR THE EYES
MoldInstagram page that blends food and design to create thought provoking pieces.
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FEAST FOR THE EYES
SamsungSamsung VR restaurant allows you to eat underwater and on Mars.
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S M A R T K I T C H E N S :
Kitchens and their appliances are becoming smarter, making cooking more intuitive and complex meals more accessible.
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S M A R T K I T C H E N S :
• The smart appliances market is forecast to grow at a CAGR of 15.4% between 2015 and 2020.
• Smart kitchens can also help eliminate food waste. It’s estimated that 1.3billion tons of food are wasted every year
• In 2014, 24% of people who cook stated they use a tablet or smartphone to help with cooking.
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SMART KITCHENS
MoleyMoley promises to bring the world’s first robotic kitchen in 2017 with an iTune’s style library of recipes.
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SMART KITCHENS
SamsungSamsung’s Family Hub fridge has inbuilt cameras, an entertainment system and home monitors.
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SMART KITCHENS
SmartyPansSmartyPans guides users through recipes and tracks the nutritional value of the food.
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NOOTROPICS
With the desire to chemically stimulate while staying natural, consumers continue to want it all.
T R E N D 3
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N O O T R O P I C S :
Startups are using ‘bio-hacking’ to engineer products that offer brain boosting properties without negative side effects.
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N O O T R O P I C S :
• Nootropics, commonly known as smart drugs, are known to boost cognitive function.
• Up to 25% of students at leading UK universities have taken the prescription smart drug modafinil.
• Stimulants such as caffeine and nicotine are classified as nootropics.
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NOOTROPICS
NootroboxGO CUBES claim to be the future of coffee. One cube contains half a cup of coffee (50mg caffeine).
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NOOTROPICS
Hacker’s BrewThis mixture claims to increase mental energy, improve focus, and eliminate brain fog.
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NOOTROPICS
Alpha BrainNutrients that claim to help healthy individuals support memory, focus, and processing speed.
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CONTACT
[email protected]+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2