Future Ready CPA firm - keynote CPA FMA
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Transcript of Future Ready CPA firm - keynote CPA FMA
Get Ready for the Fast Future The An3cipatory CPA Firm
Tom Hood, CPA,CGMA,CITP June 29th, 2016
Your Learning Journey
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CPAFMA – Get Ready for the Fast Future – The An3cipatory CPA
1. Finding the right people 2. Talent reten3on 3. Being reac3ve versus
proac3ve 4. Engaging our People 5. Partner alignment & buy-‐in
Top 5 Challenges Facing CPAFMAs
Top 5 Skills Needed
1. Communica3on 2. Strategic & cri3cal thinking 3. Analy3cal skills 4. An3cipa3ng and serving evolving needs 5. Inspiring and mo3va3ng others
Did you know that the Business Learning Ins3tute specializes in these ‘ success skills’ and can help you build a curriculum based on your firm strategy?
www.blionline.org
The # 1 Challenge
0 2 4 6 8
Poor reputation
No personal relationship
Inadequate staff to meet needs
Not using state-of-the-art technology
Fees were too high
Expertise of former CPA was lacking
Referral to a new firm from someone I trust
CPA had poor responsiveness
CPA didn’t give proactive advice, only reactive service
reactive service
Why SMBs Leave Their CPA / Accountant
Borrowed from the US Army War College, VUCA was coined by The Institute for the Future to describe the rapidly changing and complex business environment since the Great Recession of 2008.
VUCA – CPA Style
Lose perspective, ‘Hunker down’
#FutureReady!Is the capacity to be anticipatory (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry.! Source: CPA.COM Insight into the
CPA of the Future Study 2014
92% of CPAs !Not #futureready!
The Overwhelmed Employee
The Faster you go, the Farther Ahead You Have to Look
Leading in VUCA Times1. Context 2. Certainty3. Capacity4. Competence 5. Core Purpose
& Beliefs
Context
“We stand on the brink of a technological revolution that will fundamentally alter the
way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything
humankind has experienced before.” - Klaus Schwab - WEF
More Uber cars than yellow taxis on the road in NYC
Race Against the Machines?
Source: Frey & Osborne – The Future of Employment – Oxford University
What does the future hold? Technology is changing and disintermediating many trades and professions • Medical, Legal, Accounting
Patterns and Trends • Automation replacing routine tasks – higher order (soft skills
and analytics) necessary to survive • Alternative options to services and knowledge – automated or
otherwise – Tax and Audit implications • Globalization, specialization and consolidation changing the
landscape. • Domain expertise matters
Innovation Priorities in Firms1. Developing new offerings that expand the value we
provide to our existing clients 2. Implementing a new offering for a specific market
segment we believe has growth 3. Developing new offerings or approaches to the market
that attract new clients 4. Realizing value to the firm from existing innovation
investments5. Updating current offerings to be more competitive6. Deciding and moving forward on what our innovation
priorities should be7. Implementing a cloud-based accounting system
2015 Innovation in Public Accounting Survey – CPA.COM
Certainty
Hard Trends
Four Hard Trends:1. Government Regulation2. Technology3. Demographics4. Globalization
The Shift Change
1. Leadership!2. Learning!3. Technology!4. Generations!5. Workplace!
The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the
right strategy
Top Ten Things Next Gen leaders Want You to Know!
1. Look Beyond the Billable Hour2. More Focus on Career Development3. Engage Us in your Vision and Purpose4. More Coaching and Mentorship5. More Frequent Feedback6. More Leadership Development7. More Transparency8. Thank You!9. More Collaboration10. More Focus on the Future
The New Big Six
Source: Gallup
Capacity
You must make room for the future!
The Top 6 Ways to Create Capacity in your Firm
• Maximize software & tools you have• Use the latest and most efficient technologies• Workflow & Process Efficiency• Focus on your best ‘A’ clients• Communicate your services (cross-sell)• Engage your people
Competency
Disrup'ons before they disrupt Problems before you have them Customer Needs before they have them New Opportuni'es before the compe33on
An3cipate
Source: Daniel Burrus
The ResearchThe latest research inside and outside the CPA Profession re-affirms the Top Competencies and Skills needed by Accounting and Finance Professionals
Top Skills Needed for Accounting and Finance Professionals !
BLI Research in 2015 with over 1,000 responses from all segments of the CPA Profession identified these top skill needed to be successful in these rapidly changing times. This confirms and reinforces the research from the Conference Board, AICPA CPA Horizons 2025 report, Bersin, and Burrus Research..
75% covered by these Top 5
Skills
• An3cipa3on • Strategic
Thinking • External
Awareness • Vision • Con3nuous
Learning • Innova3on • Crea3vity • Problem Solving • Priori3za3on
• Business Acumen • Decisiveness • Influencing/
Persuading • Emo3onal
Intelligence • Consensus
Building • Collabora3on • Inspira3on • Risk Management • Communica3on
http://www.blionline.org/ao
• Trust• Integrity• Objectivity• Excellence • Lifelong Learning
Core Purpose & Values
Protect the Core & Stimulate Progress
CPAs…Making sense of a changing and complex world.
The VUCA LeaderV – Vision & PurposeU – Understand contextC – Co-create & collaborateA – Anticipation, introducing and managing changeA Leader’s job is to set context and direction
and provide hope and inspiration.
The ‘new’ Big Four1. Purpose Driven workplace2. Great leadership – trust &
transparent3. Culture of growth4. Inspiring workplace – flexible
and inclusive
The Magnetic FirmPurpose Driven Great
LeadershipCulture
Of GrowthInspiring
Workplace
Vision, Purpose and Values based
Transparent and Inspirational Leadership
Learning Culture- Self and Formal Development
Flexible and Open Work Environment
Focus on Strengths and Positivity
Build Consensus and Commitment
Career & Growth Orientation – Career Paths
Work/Life Balance
Inclusive and Diverse
Leadership Development at all levels
Customer focused
Coaching and Feedback
High Performance – Insight to Action
Anticipatory and Proactive
Collaborative and Team based
Effective Technology Tools - mobile
5 Steps to be Future Ready & Lead in VUCA times
1. Context 2. Certainty3. Capacity4. Competence 5. Core Beliefs
Disruption and RONI���The gap is widening, faster!
Source: Clayton Christensen, “Innovation Killers”
We think this is trade-off
Your turn!
“You can’t stop the waves, but you can learn how to surf.”
– Jon Kabat Zinn
Oceans of Opportunity
If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today
Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 - 2015 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR - HR Examiner Top 25 Public Accounting Thought Leaders - CPA Practice Adviser Co-founder of the Business Learning Institute
CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/