Fundamentals of Web Connected TV

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A presentation given at KT Labs in Korea.

Transcript of Fundamentals of Web Connected TV

  • 1. Fundamentals of Web- Connected TV
    Libby Miller, Vicky Buser (BBC),
    Dan Brickley (VU)

2. Contents
About the Social TV Usecasein NoTube
Trends
Our Use cases
Business Drivers
Approach
Prototype 1: Real time interaction
Prototype 2: Talking about a TV programme
Prototype 3: Browsing a large video archive
What we have learned so far
Planned user testing
Fundamentals of Web Connected TV
3. Social TV Usecase
Led by BBC Research and Development Department
Provide use cases and prototypes to guide the work of the technical workpackages in NoTube
4. "The objective of work package 7c is to exploit state of the art technologies in providing Internet-based social features for television."
5. Trends
Increasing use of online social networks to talk about TV
Frequent and increasing use of 'second screens' such as a laptop, tablet or mobile phone while watching TV
Growing number of second screen services and platforms designed around creating 'Social TV' experiences
More and more internet connected TVs
6. Usecases
Our usecases are based on these observations and chosen from a large number of storyboards we have created
7. Usecases
1. How can I discuss what I'm watching more easily?
2. How can I interact with other people at the same time as watching TV?
3. How can I find interesting programmes to watch on-demand?
8. Business Drivers
Reaching large numbers of people simultaneously: how can we enhance the experience of live TV?
How can we make the best use of a large programme archive?
9. Approach
Describe a hypothesis
Create prototypes quickly
User testing (in progress!)
All the prototypes use second screens for the bulk of the activity
10. Prototype 1: Real time interaction
Hypothesis: people like to interact in real time while watching TV and see what others are doing
The idea is that you can vote for different options as the TV programme progresses and see what others are doing
11. Prototype 1: Real time interaction
12. Prototype 2: EPG Autocompleter
Hypothesis: small impediments can stop people talking about TV programmes on the social web
Autocompletion is a very simple idea, but one that shows how you can connect the TV to the web without any physical connection
The prototype finds a URL for a programme as you start typing the title or channel, ordered by time and channel
13. Prototype 2: Talking about a TVProgramme
14. Autocomplete with Twitter
15. Prototype 3: Browsing a large video archive
Hypothesis: its more interesting to browse a video collection when the connections between programmes are unusual and diverse
Goals are 'hours of fascinated clicking' and being able to easily share these links with others
16. Prototype 3: Browsing a large video archive (demo)
17. How it works (1)
Uses TV-centric links between programmes(Lonclass TV classification system)
Picks programmes that are connected to other programmes using many different types of links
And ones that are connected by more than one link
So that diverse but relevant programmes are surfaced
18. How it works (2)
Maps from Lonclass to English Wordnet
Maps from English Wordnet to Korean Wordnet
We can search and browse using Korean Wordnet terms
19. Benefits of this Approach
People can find programmes of interest without anyone else having watched them
It can provide interesting explanations about why programmes are suggested
20. Important Features
The URL is unique, resolvable and shareable
From a content owners point of view, theres no point in one person finding something interesting if they cant tell anyone else about it
The user can browse comfortably and privately on a second screen and then play the video on a shared larger screen
Making the browsing an interesting experience rather than a frustrating one
21. Planned User Testing
Can these links based on shared Lonclass terms keep users clicking and help them find programmes to watch?
Are there certain types of links (people, places) that are more interesting than others?
Will people use and enjoy interacting with each other while watching TV?
22. What we have learned so far
A TV is one device among many competing for attention
People use TV in a very social fashion. Sometimes a TV programme is just 'something to talk about
The social web is about linking. It's the usual way of talking about things on the Web. If you can't refer to something by URL, you can't share it
It's my social network but our TV - so mixing the public and the private in one screen can lead to problems
23. Fundamentals of web connected TV: Let people link!
24. Thanks for listening
And many thanks to our collaborators, in particular to:
Teresa Sanghee Kim (KT)
Veronique Malaise (VU)
Ronald Siebes (VU)
Mo McRoberts (Project Baird http://projectbaird.com/)
Visit our blog: http://blog.notube.tv