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Connected TV and Capablue

Craig Chuter November 2010

Copyright © 2010 Capablue Ltd.2

1. Capablue Background

2. Connected Device Opportunity

3. Device and Platform Review

4. Market dynamics

5. Connected Introduction

Agenda


Capablue are a pioneering Video on Demand (VoD) Agency. It has designed, defined and delivered the UKs leading VoD projects:

Abacus

Capablue - VoD Background

http://images.google.co.uk/imgres?imgurl=http://www.techdigest.tv/seesaw.jpg&imgrefurl=http://www.techdigest.tv/cgi-bin/mt/mt-search.fcgi?IncludeBlogs=2&tag=vOD&limit=20&usg=__0n2PYzQ1ZRE0SNuLyDhHe0aSn7Q=&h=343&w=343&sz=10&hl=en&start=2&sig2=Zv_iw5NW0Pp1_G0NWXhjDg&um=1&itbs=1&tbnid=JGYgYmIhtRjSPM:&tbnh=120&tbnw=120&prev=/images?q=seesaw+vod&um=1&hl=en&rlz=1R2ADRA_enGB358&tbs=isch:1&ei=0IHZS7TnAomRONfgva8P

http://images.google.co.uk/imgres?imgurl=http://www.tvscoop.tv/4od-logo--.jpg&imgrefurl=http://www.tvscoop.tv/2008/02/4od_breaks_100m.html&usg=__en13Dwp9g62UPrtdpXEQigwGGA8=&h=181&w=250&sz=9&hl=en&start=5&sig2=ngrhr2nsLQNcEhQxdFSX0g&um=1&itbs=1&tbnid=CnWeTAxSHoyH5M:&tbnh=80&tbnw=111&prev=/images?q=4oD&um=1&hl=en&rlz=1R2ADRA_enGB358&tbs=isch:1&ei=7oHZS7PxG9OVOLGswK0P

http://www.parentchannel.tv/

http://www.google.co.uk/imgres?imgurl=http://www.webtvwire.com/wp-content/uploads/2008/03/nrk-logo.jpg&imgrefurl=http://www.webtvwire.com/how-bittorrent-can-successfully-work-as-a-distribution-tool-for-a-public-broadcaster/&h=144&w=200&sz=5&tbnid=8s-CwAf0JK5SVM:&tbnh=75&tbnw=104&prev=/images?q=NRK+logo&hl=en&usg=__THj3qZKET9C8PeTHeDMEj2inuDA=&ei=RaneS7S5HaT80wTrv826Bw&sa=X&oi=image_result&resnum=1&ct=image&ved=0CBkQ9QEwAA

http://www.google.co.uk/imgres?imgurl=http://www.webtvwire.com/wp-content/uploads/2008/03/nrk-logo.jpg&imgrefurl=http://www.webtvwire.com/how-bittorrent-can-successfully-work-as-a-distribution-tool-for-a-public-broadcaster/&h=144&w=200&sz=5&tbnid=8s-CwAf0JK5SVM:&tbnh=75&tbnw=104&prev=/images?q=NRK+logo&hl=en&usg=__THj3qZKET9C8PeTHeDMEj2inuDA=&ei=RaneS7S5HaT80wTrv826Bw&sa=X&oi=image_result&resnum=1&ct=image&ved=0CBkQ9QEwAA

http://images.google.co.uk/imgres?imgurl=http://www.ixplora.com/wp-content/2009/06/bbc-iplayer-logo-sm1.jpg&imgrefurl=http://forums.ixplora.com/index.php?showtopic=9164&usg=__J0rNL6yhLmDdTqbdUV8XkoJxVnw=&h=400&w=600&sz=14&hl=en&start=3&sig2=XcLQSEbFiif5vijczWr4TA&um=1&itbs=1&tbnid=0V7FfaDwEXqkqM:&tbnh=90&tbnw=135&prev=/images?q=iPlayer+logo&um=1&hl=en&rlz=1R2ADRA_enGB358&tbs=isch:1&ei=RoLZS4eUFM-jOKbTxbIP


• YouView – core platform specification for (Channel) Five

• YouView – Managing Set-top box specification and development work stream on core project team

• Abacus – joint UK broadcaster account and payment solution for OTT VoD

• BBC IDCP - Putting BBC iPlayer and other services on multiple connected TV devices

• HBBTV – ‘Supporter’ of the European HbbTV project

• Connected TVs - relationships with Samsung, Sony, LG and Phillips

Capablue - Connected TV Pedigree

Capablue have been involved in the development of Connected TV VoD from the start, including the following initiatives:



2. Connected Device Opportunity

3. Device and Platform Review

4. Market dynamics


Agenda


Currently around 115M views per month:

• 2% or 2 million views on Wii

• 5% or 5 million views on PS3

• 6% or 7 Million views were on mobile

• Gaming consoles have become a major route for iPlayercontent consumption

• PS3 content Consumption suggests a living room shift

Market Opportunity – iPlayer Example


• One third of the UK population are ‘very interested’ in the connected home

• Game consoles becoming a ‘connected home’ entertainment hub1

• Internet connected TVs predicted to exceed 320 million devices globally by 20131

• European Games Consoles penetration:

20 million Wiis in Europe (August 2010)

16 million PS3s in Europe (August 2010)

6 Million Xbox in Europe (August 2010)2

• YouView forecast 3.3 million YouView boxes by the end of 20123

1Ericsson UK Study

2 Nielsen

3 VGChartz.com

4 BBC Trust

Connected Home



2. Opportunity

3. Device & Platform Review

4. Market dynamics


Agenda


OverviewYouView, formerly known as Project Canvas is

a set-top box or an embedded solution backed

by the BBC, ITV, Channel 4 and Channel 5 –

as well as BT, TalkTalk and Arqiva. The boxes

or devices using it will support catch-up

streamed TV, pay-per-view on-demand content

and DVR capabilities for regular free-to-air

Freeview digital TV broadcasts.

TechnologyThe set-top box is connected to both an aerial

and an internet broadband connection.

Hardware will vary and depend on providers.

Colour coded remote control

Hardware• Processor: ARM processor

• OS: Linux

• Bandwidth: up to 3Gbps

• RAM: 512MB

• Flash Memory

• Dual Freeview TV tuner

• Broadband connection

• USB

• HDMI and SCART (peritel)

• Digital audio output

• MHEG 5

• Video format up to HD 720p

• Flash (may be reconsidered)

• HTML 5

• Javascript (AJAX)

SoftwareEPG

System management

How to get on platformOpen platform

Process not clear at this stage


You View Discovery

‘EPG’ - Search - Recommendations (to follow)

Retail:

SeeSaw / BT Vision /

Tiscali

Linear TV

Freeview

Video on Demand

Portals

Bespoke

Applications

(in scope ph 1?)

Linear TV VoDVoD VoDLinear Apps

Adverts Adverts

Pay

Adverts

Pay

Adverts

Pay?

Linear?

Key:

Discoverable in EPG

Not discoverable in EPG

• YouView discovery focussed on ‘Freeview’ and own VoD area.

• Opportunity to develop own portal to spec – Linear, VoD, Apps etc

• VoD Retailers provide an additional layer of discover and packaging

Discovery Hierarchy

Linking


OverviewGoogle TV is an open platform for TV-related

devices bringing together Television and the

Internet through a 10-foot unified user

interface. It will be powered by Android and

Google Chrome (web browser). Associated

with manufacturers offerings GoogleTV

provides access to TV, Internet as well as

networked content.

Hardware• GoogleTV is an Freeware OS

• Multitude of provider and implementations

Example implementation:

Logitech GoogleTV Companion box

• Small form factor

• Processor: 1.2-GHz Atom processor

• Dual HDMI out

• Dual USB (open connectivity)

• Optical Digital Audio

• Connectivity: Ethernet and WiFi

• Video dependant on hardware (up to 1080p)

Software• Customised Google Chrome web browser

with integrated Google search

Platform Access

The device is currently closed. However, the

platform will be open after the release of a

GoogleTV SDK. Applications developed for

GoogleTV will have to go through the Android

Marketplace.

Google has indicated that the OS will be Open

Sourced in 2011 allowing future custom

implementations, development and possibly

other embedded devices.


OverviewThe PS3 incorporates a web browser which

allows users to access interactive internet

content including flash video.

Hardware• Processor: Cell Broadband Engine

• Memory 256 MB XDR RAM, 256 MB GDDR3

VRAM

• Graphics nVidia RSX @ 550 MHz

• Max Resolution up to HD 1080p

• Connectivity Wi-Fi and Ethernet

• USB

• HDMI

Software• XMB

• Web Browser

Platform Access

Access to the device XMB is closed however it

is possible to develop websites tailored for PS3

delivery and can take advantage of the

consoles feature.

Limitations

The included browser is limited and integrates

an older version of the flash plugin.

Video delivery is limited to the formats allowed

on the platform including MP4/H.264.


OverviewSamsung's offering consists primarily of Yahoo

Widgets through its internet@tv service. These

widgets are similar to the applications that can

be downloaded for the iPhone or Android

devices. Original widgets included weather,

news, finance, and Flickr however new ones

have been introduced since launch of the

platform including games, Twitter and

YouTube.

HardwareThe feature is available on all TVs with

Internet@tv feature

Platform Access

The real appeal of Yahoo! widgets is its

openness to developers. Yahoo predicts

availability of about 100 widgets by year's end,

including Netflix in the US and other top-tier

streaming video services. Access to the

platform requires approval from Yahoo! and the

manufacturer for inclusion within an Application

store.

Connected TV


OverviewNintendo recently made the Wii Internet

Channel application free for all users allowing

owners of Wii consoles to access the internet

and stream interactive video content. The Wii

browser is based on Opera, which is available

on desktop computers as well as mobile

devices.

Technology• Content channels are accessed via the

Internet Channel

Platform Access

Content accessed via the internet channel can

be developed using standard HTML

technologies including javascript.

Limitations

Flash content and streaming video maybe

accessed. However, Opera on the Wii only

incorporates Flash lite (equivalent to Flash 7).

Example of implementation

BBC iPlayer:

http://www.bbc.co.uk/iplayer/bigscreen/

Youtube: http://www.youtube.com/xl


OverviewRecently revamped, the Apple TV provides

functionality of a Home Theater system. The

device has purposely been developed with

limited storage. This means that all content

must be streamed. There are two streaming

sources for Apple TV:

• From a series of interconnected devices

(computer, iPhone, iPod touch, or iPad using

Airplay via iTunes)

• From a large array of content free or

commercial (including video and audio

podcats - RSS Feeds)

Hardware• Small form factor: 2.29cm x 9.91cm x

9.91cm

• Processor: Apple A4 chip at 1Ghz

• Storage: Unknown

• HDMI out

• Micro-USB


• Connectivity: Ethernet and WiFi

• Video up to HD 720p

Software• FrontRow

Platform Access

The device is currently closed. However,

because the platform is iOS powered, it is

rumored that applications running on other iOS

devices will be able to be easily ported and

distributed via the Apple app store.

This will open the door to

virtually any

content provider.


OverviewLG recently announced that their new Netcast

televisions will be powered by the well known

freeware PLEXmedia centre software.

Compatible devices will connect to a cloud

version of Plex’s platform for online content

(think Netflix, Hulu, BBC iPlayer) and will also

be able to pull content across the local network

from a device running Plex Media Server.

Hardware• Multiple type of Netcast devices available

including Blu Ray

• HDMI out

• USB


• Ethernet ports


Software• PLEX Media Centre

Platform Access

Thanks to PLEX, the LG Netcast devices will

be open through PLEX Plugins (Python

based). Apps will be available through the

plugins store and will undergo a review

process. PLEX provides a clear selection

process but it is anticipated that there

will be a second approval

layer with LG.


OverviewBoxee box is a set-top box incorporating the

freeware Media centre software designed for

the TV by Boxee. Boxee is a branch of XBMC

media center software and is also known as

the first "Social Media Centre” enabling users

to view, rate and recommend content to their

friends through all major social network

services and interactive media related

features.

TechnologyThe set-top box is connected an internet

broadband connection.

Hardware is built by D-Link

Hardware• Processor: Intel Atom CE4100

• Optical Digital Audio and Compositie Audio

Connectors

• HDMI with HD 1080p support

• Ethernet and WiFi

• USB

• SD Card

• HTML5 / Flash

SoftwareMedia management

How to get on platformOpen platform (Extensions)

Web Browser


OverviewPhilips recently started offering Net Connected

Televisions. Such televisions can access the

approved internet portals reformatted for the

big screen. The same Internet assets that are

used for standard websites can be used.

Hardware• Net Televisions line


Platform Access

TV sets with the Net TV feature have a full

browser on board. It is based on the open CE-

HTML specification, which is a subset of

existing open Internet standards, such as

XHTML1.0, CSS TV Profile 1.0, DOM level 2

(the Core, Style, Events, and a subset of the

HTML modules), ECMAScript 262 (3rd edition)

and XMLHttpRequest (AJAX).

Additionally, CE-HTML describes specific

extensions for TV use, including Media object

(for A/V rendering control), spatial navigation

(up-down/left-right/OK) and guidance for text

input with a simple TV remote control (SMS

style).

Content must be reviewed by

Philips in order to be

incorporated in the user’s

country portal.

LimitationsFlash Lite player only



2. Opportunity


4. Market dynamics

5. ‘Connected’ Solution

Agenda


Device Summary

Option Category Deployment Launch

date

Easy to

deploy

UK Market

Penetration

Re-usability

(proprietary)

Interactive

use

Summary Demography

Google TV STB All TVs ? Young

Apple Apps Apps iPhone, iPad,

iTV?

? Young

Wii Console All TVs ? Young

PS3 Console All TVs ? Male

Young

Youview STB Freeview TVs ? General

Yahoo! Widgets Apps Samsung TV

Sony TV

? General

Phillips TV Phillips TVs ? General

Xbox Console All TVs ? Male

Young

Samsung TV Samsung TVs ? General

Sony TV Sony TVs ? General

LG TV LG TVs ? General

Fetch STB All TVs ? General

Key:

Poor Middle Strong


Direction of travel:

• Multiple devices – Rapidly evolving – high risk to build

• Move to open web technologies - browser

• Dominance of server site deployment - thin client YouView – Google

• Large format sites with device specific rendering ‘on the fly’ (iPlayer ‘Bigscreen’

strategy)

• ‘MY EPG’ discovery

UK Connected TV Summary


Suggested Product Strategy:

• Avoid long term commitment including Capital investment

• Maximum device coverage - many current options – more coming

• Avoid bespoke build or dependency on 1 platform

• Develop generic ‘large screen’ solutions - ‘Open’ W3C standards based around HTML 5

• Mobile, web and TV single solution

• Customer management behind, not in front of brand - ‘My EPG’

UK Connected TV Summary



2. Opportunity


4. Market dynamics

5. ‘Connected’ Solution

Agenda


‘Connected’ - Overview

• Utilising Capablue’s VoD experience

• Best in class technologies

• OTT single VoD solution

• ‘Turnkey’ solution - from video ingest to a branded site

• Multiple device delivery to large screen formats for TV delivery

• Shared service reduces set-up and ongoing operation costs

• Direct customer engagement

• Connected sites can share accounts and payment reducing registration barriers


Bespoke site design and development to the specific brand, manage overall implementation

Discovery – all European TV metadata in place, provides personalisation and search

Leading Global Video management, delivery and play out platform

Connected - Key Components


Component Overview

Presentation layer

Page templates : Discovery : Personalisation : Monetisation

Product Management Account Management Editorial

Payment Gateway Reporting Social Media Integration

Device Identification and Presentation Management

Account

management Site

Connected

Device

Connected

Device

Connected

Device

Connected

Device

PC

Mobile

The Video Platform

Video Player

Content Protection

Asset and Metadata management

TV Genius Platform

TV Metadata

Recommendations

Personalisation


1. Platform / Aggregation – provided as an aggregated solution across several broadcasters. Includes a top-level, cross-broadcaster EPG / discovery layer

2. Broadcaster – single broadcaster solution, multiple channels under one brand, provided within a platform environment such as Canvas, Samsung

3. Brand/Channel – single channel or brand solution provided within a platform environment such as Canvas, Samsung

Connected - Content Level Options

Platform / Aggregator Navigation Layer

Broadcaster Broadcaster Broadcaster

Channels Channels Channels


Developed for the delivery of Connected TV VoD services:

PC: Standard VoD websites

Consoles: PS3 and Wii

TV Apps: Yahoo!, Samsung, Sony, LG, Phillips

Apple Apps: iPhone, iPad

YouView: (‘YouView ready’ for launch)

Coming soon

Google TV – Q4 2010

Apple (i)TV (Apple Apps?) – Q4 2010?

Near future

HbbTV – estimate mid 2011

.

Devices Supported


BCaster

Account, Payment and Related Services

BCaster BCaster BCaster

BCaster BCaster BCaster

Account, Payment and Related Services

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Pros Cons

• Editorial control

• Brand prominence

• Direct customer relationship

• No revenue sharing

• Control development roadmap

• Higher R&D costs

• Higher operational costs

• High registration and pay barrier

• Weaker up-sell and cross-sell

• Risk of ‘self build’

UK Example

• iPlayer

• ITV Player

• 4oD

• See Saw

• BT Vision

• Sky Player

• ‘Connected’

• Lower (shared) R&D costs

• Lower (shared) operational costs

• Lower registration and pay barrier

• Stronger up-sell and cross-sell

• Aggregator’s brand is primary

• 3rd party editorial control

• Limited customer engagement

• Share revenue with aggregator

• Shared development roadmap

• Editorial control

• Brand prominence

• Direct customer relationship

• No revenue sharing

• Lower (shared) R&D costs

• Shared operational costs

• Low registration and pay barrier

• Stronger up-sell and cross-sell

Your Retail Options?

• Shared development roadmap

Retail Model


Connected TV – Mobile – Console - Web

Cost Effective

Fast Deployment

Shared Intelligence

Global Leading technologies

Working with YouView to be “YouView ready” for launch

Summary


For further information or to request a proposal, please contact:

Craig Chuter

Head of Business Development

Capablue

+44 20 7620 0909

[email protected]

Request a proposal


Thank You!


Option – Name of option

Category – Type of service

Deployment – devices content displayed on

Launch date – date launched / to be launched to the public

Ease to deploy – how easy to get agreement from platform to carry services

UK market penetration – number in homes in the UK

W3C vs. proprietary – how standard (web based) vs. proprietary is the software

Take-up of interactive – even though deployed, how much is interactive actually used

Capablue rating – our rating for how worthy is it for consideration (as at Sept 2011)

Demography – likely target market on service

Definitions of device summary slide

Connected TV and Capablue - WikiLeakswikileaks.org/sony/docs/05/docs/Connected TV/Capablue...

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