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Transcript of Connected TV and Capablue - TV/Capablue Connected...¢  work stream on core project team...

  • Connected TV and Capablue

    Craig Chuter November 2010

  • Copyright © 2010 Capablue Ltd. 2

    1. Capablue Background

    2. Connected Device Opportunity

    3. Device and Platform Review

    4. Market dynamics

    5. Connected Introduction

    Agenda

  • Copyright © 2010 Capablue Ltd. 3

    Capablue are a pioneering Video on Demand (VoD) Agency. It has designed, defined and delivered the UKs leading VoD projects:

    Abacus

    Capablue - VoD Background

    http://images.google.co.uk/imgres?imgurl=http://www.techdigest.tv/seesaw.jpg&imgrefurl=http://www.techdigest.tv/cgi-bin/mt/mt-search.fcgi?IncludeBlogs=2&tag=vOD&limit=20&usg=__0n2PYzQ1ZRE0SNuLyDhHe0aSn7Q=&h=343&w=343&sz=10&hl=en&start=2&sig2=Zv_iw5NW0Pp1_G0NWXhjDg&um=1&itbs=1&tbnid=JGYgYmIhtRjSPM:&tbnh=120&tbnw=120&prev=/images?q=seesaw+vod&um=1&hl=en&rlz=1R2ADRA_enGB358&tbs=isch:1&ei=0IHZS7TnAomRONfgva8P http://images.google.co.uk/imgres?imgurl=http://www.tvscoop.tv/4od-logo--.jpg&imgrefurl=http://www.tvscoop.tv/2008/02/4od_breaks_100m.html&usg=__en13Dwp9g62UPrtdpXEQigwGGA8=&h=181&w=250&sz=9&hl=en&start=5&sig2=ngrhr2nsLQNcEhQxdFSX0g&um=1&itbs=1&tbnid=CnWeTAxSHoyH5M:&tbnh=80&tbnw=111&prev=/images?q=4oD&um=1&hl=en&rlz=1R2ADRA_enGB358&tbs=isch:1&ei=7oHZS7PxG9OVOLGswK0P http://www.parentchannel.tv/ http://www.google.co.uk/imgres?imgurl=http://www.webtvwire.com/wp-content/uploads/2008/03/nrk-logo.jpg&imgrefurl=http://www.webtvwire.com/how-bittorrent-can-successfully-work-as-a-distribution-tool-for-a-public-broadcaster/&h=144&w=200&sz=5&tbnid=8s-CwAf0JK5SVM:&tbnh=75&tbnw=104&prev=/images?q=NRK+logo&hl=en&usg=__THj3qZKET9C8PeTHeDMEj2inuDA=&ei=RaneS7S5HaT80wTrv826Bw&sa=X&oi=image_result&resnum=1&ct=image&ved=0CBkQ9QEwAA http://www.google.co.uk/imgres?imgurl=http://www.webtvwire.com/wp-content/uploads/2008/03/nrk-logo.jpg&imgrefurl=http://www.webtvwire.com/how-bittorrent-can-successfully-work-as-a-distribution-tool-for-a-public-broadcaster/&h=144&w=200&sz=5&tbnid=8s-CwAf0JK5SVM:&tbnh=75&tbnw=104&prev=/images?q=NRK+logo&hl=en&usg=__THj3qZKET9C8PeTHeDMEj2inuDA=&ei=RaneS7S5HaT80wTrv826Bw&sa=X&oi=image_result&resnum=1&ct=image&ved=0CBkQ9QEwAA http://images.google.co.uk/imgres?imgurl=http://www.ixplora.com/wp-content/2009/06/bbc-iplayer-logo-sm1.jpg&imgrefurl=http://forums.ixplora.com/index.php?showtopic=9164&usg=__J0rNL6yhLmDdTqbdUV8XkoJxVnw=&h=400&w=600&sz=14&hl=en&start=3&sig2=XcLQSEbFiif5vijczWr4TA&um=1&itbs=1&tbnid=0V7FfaDwEXqkqM:&tbnh=90&tbnw=135&prev=/images?q=iPlayer+logo&um=1&hl=en&rlz=1R2ADRA_enGB358&tbs=isch:1&ei=RoLZS4eUFM-jOKbTxbIP

  • Copyright © 2010 Capablue Ltd. 4

    • YouView – core platform specification for (Channel) Five

    • YouView – Managing Set-top box specification and development work stream on core project team

    • Abacus – joint UK broadcaster account and payment solution for OTT VoD

    • BBC IDCP - Putting BBC iPlayer and other services on multiple connected TV devices

    • HBBTV – ‘Supporter’ of the European HbbTV project

    • Connected TVs - relationships with Samsung, Sony, LG and Phillips

    Capablue - Connected TV Pedigree

    Capablue have been involved in the development of Connected TV VoD from the start, including the following initiatives:

  • Copyright © 2010 Capablue Ltd. 5

    1. Capablue Background

    2. Connected Device Opportunity

    3. Device and Platform Review

    4. Market dynamics

    5. Connected Introduction

    Agenda

  • Copyright © 2010 Capablue Ltd. 6

    Currently around 115M views per month:

    • 2% or 2 million views on Wii

    • 5% or 5 million views on PS3

    • 6% or 7 Million views were on mobile

    • Gaming consoles have become a major route for iPlayer content consumption

    • PS3 content Consumption suggests a living room shift

    Market Opportunity – iPlayer Example

  • Copyright © 2010 Capablue Ltd. 7

    • One third of the UK population are ‘very interested’ in the connected home

    • Game consoles becoming a ‘connected home’ entertainment hub1

    • Internet connected TVs predicted to exceed 320 million devices globally by 20131

    • European Games Consoles penetration:

    20 million Wiis in Europe (August 2010)

    16 million PS3s in Europe (August 2010)

    6 Million Xbox in Europe (August 2010)2

    • YouView forecast 3.3 million YouView boxes by the end of 20123

    1Ericsson UK Study

    2 Nielsen

    3 VGChartz.com

    4 BBC Trust

    Connected Home

  • Copyright © 2010 Capablue Ltd. 8

    1. Capablue Background

    2. Opportunity

    3. Device & Platform Review

    4. Market dynamics

    5. Connected Introduction

    Agenda

  • Copyright © 2010 Capablue Ltd. 9

    Overview YouView, formerly known as Project Canvas is

    a set-top box or an embedded solution backed

    by the BBC, ITV, Channel 4 and Channel 5 –

    as well as BT, TalkTalk and Arqiva. The boxes

    or devices using it will support catch-up

    streamed TV, pay-per-view on-demand content

    and DVR capabilities for regular free-to-air

    Freeview digital TV broadcasts.

    Technology The set-top box is connected to both an aerial

    and an internet broadband connection.

    Hardware will vary and depend on providers.

    Colour coded remote control

    Hardware • Processor: ARM processor

    • OS: Linux

    • Bandwidth: up to 3Gbps

    • RAM: 512MB

    • Flash Memory

    • Dual Freeview TV tuner

    • Broadband connection

    • USB

    • HDMI and SCART (peritel)

    • Digital audio output

    • MHEG 5

    • Video format up to HD 720p

    • Flash (may be reconsidered)

    • HTML 5

    • Javascript (AJAX)

    Software EPG

    System management

    How to get on platform Open platform

    Process not clear at this stage

  • Copyright © 2010 Capablue Ltd. 10

    You View Discovery

    ‘EPG’ - Search - Recommendations (to follow)

    Retail:

    SeeSaw / BT Vision /

    Tiscali

    Linear TV

    Freeview

    Video on Demand

    Portals

    Bespoke

    Applications

    (in scope ph 1?)

    Linear TV VoDVoD VoDLinear Apps

    Adverts Adverts

    Pay

    Adverts

    Pay

    Adverts

    Pay?

    Linear?

    Key:

    Discoverable in EPG

    Not discoverable in EPG

    • YouView discovery focussed on ‘Freeview’ and own VoD area.

    • Opportunity to develop own portal to spec – Linear, VoD, Apps etc

    • VoD Retailers provide an additional layer of discover and packaging

    Discovery Hierarchy

    Linking

  • Copyright © 2010 Capablue Ltd. 11

    Overview Google TV is an open platform for TV-related

    devices bringing together Television and the

    Internet through a 10-foot unified user

    interface. It will be powered by Android and

    Google Chrome (web browser). Associated

    with manufacturers offerings GoogleTV

    provides access to TV, Internet as well as

    networked content.

    Hardware • GoogleTV is an Freeware OS

    • Multitude of provider and implementations

    Example implementation:

    Logitech GoogleTV Companion box

    • Small form factor

    • Processor: 1.2-GHz Atom processor

    • Dual HDMI out

    • Dual USB (open connectivity)

    • Optical Digital Audio

    • Connectivity: Ethernet and WiFi

    • Video dependant on hardware (up to 1080p)

    Software • Customised Google Chrome web browser

    with integrated Google search

    Platform Access

    The device is currently closed. However, the

    platform will be open after the release of a

    GoogleTV SDK. Applications developed for

    GoogleTV will have to go through the Android

    Marketplace.

    Google has indicated that the OS will be Open

    Sourced in 2011 allowing future custom

    implementations, development and possibly

    other embedded devices.

  • Copyright © 2010 Capablue Ltd. 12

    Overview The PS3 incorporates a web browser which

    allows users to access interactive internet

    content including flash video.

    Hardware • Processor: Cell Broadband Engine

    • Memory 256 MB XDR RAM, 256 MB GDDR3

    VRAM

    • Graphics nVidia RSX @ 550 MHz

    • Max Resolution up to HD 1080p

    • Connectivity Wi-Fi and Ethernet

    • USB

    • HDMI

    Software • XMB

    • Web Browser

    Platform Access

    Access to the device XMB is closed however it

    is possible to develop websites tailored for PS3

    delivery and can take advantage of the

    consoles feature.

    Limitations

    The included browser is limited and integrates

    an older version of the flash plugin.

    Video delivery is limited to the formats allowed

    on the platform including MP4/H.264.

  • Copyright © 2010 Capablue Ltd. 13

    Overview Samsung's offering consist