Fundamentals in Real Estate Series Part - 2Pranav PandyaFranchise Development ManagerRE/MAX Mumbai Gujarat Maharashtra

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Marketing SubtitleAgendaNeeds and wants of consumers are changingThe brandMarketing a serviceBuilding relationshipsMarketing rulesPersonal promotionSpecializeElements for your marketing planTips for online marketing successSocial media marketingWriting property adsRE/MAX Mumbai Gujarat MaharashtraNeeds and Wants of Customers are ChangingInternet and Technologies

Importance of Referrals

Have a brand

RE/MAX Mumbai Gujarat MaharashtraThe BrandIdentifies what service you representDifferentiates from competitionEstablishes your credibilityIt pre-sells you

Think of yourself as an ambassador of the RE/MAX brand.

RE/MAX Mumbai Gujarat MaharashtraMarketing a service

When developing your marketing plan:InventoryServices are intangible Consumers evaluate you based on what they can see.Dress for success The Anchoring PrincipalFamiliarity breeds businessBrand name

RE/MAX Mumbai Gujarat MaharashtraServices are inconsistentTo be consistent you must have systemsServices are inseparableGoods are produced, then sold, then consumed.Services are sold, then produced and consumed at the same time.Capacity managementServices are perishable

RE/MAX Mumbai Gujarat MaharashtraBuilding Relationships

Superior expertise is not critical to success in servicesEnthusiasm beats out abilityService doesnt sell houses price does! Promote Your SuccessRemember, out of sight is out of mind.RE/MAX Mumbai Gujarat MaharashtraMarketing Rules

Basic RulesYou cannot market effectively without marketing researchConsider how marketing interacts with other parts of your businessThe antithesis factorCombine the interaction of three basic conceptsSteal ideas from other businessesBe able to answer the question Why should I choose you?

RE/MAX Mumbai Gujarat MaharashtraThere are no magic answers leading to bigger productionYou should also think about things you can offer to your customer as part of your marketing and something you can become known for.9.Any good marketing piece is better if it is specializedMarket yourself to RE/MAX Sales AssociatesDevelop a lead generating website

RE/MAX Mumbai Gujarat Maharashtra12. Your image is everything - Dont settle for second best13. For every Rs.1.00 spent on promotion you must get back Rs.4.0014.To increase the amount of marketing you can do, co-op your advertisingGet a second opinion - Ask your Broker or Manager.Cause Marketing

RE/MAX Mumbai Gujarat MaharashtraPersonal Promotion

Be business person rather than being a real estate salesperson Repeat and referral business Some effective forms BrochuresPrint advertisingRE/MAX Mumbai Gujarat MaharashtraPromotional itemsOnline campaign (blog, website, social media, and forums)Magnetic car signs

Visit RE/MAX Mainstreet for hundreds of personal promotion ideas

RE/MAX Mumbai Gujarat MaharashtraSpecialize

Narrow your target

If you specialize, be sure to tell consumers in your marketing

RE/MAX Mumbai Gujarat MaharashtraElements for your marketing planPublish a blog post twice per week.Update website twice per month.Knock on 50 doors per week.Distribute 25 business cards per week.Send e-mail to the sphere of influence every month.Hold a holiday appreciation party every first week of December.Select a specific customer segment and focus on the segment.Be either the big fish in a little pond or create a niche and own the pond.

RE/MAX Mumbai Gujarat MaharashtraWork only with exclusive listing agreements.Have the business card that stands out the most.Yard signs with your photo.Identify yourself with 5 Star Service.Identify yourself as Each Sale is an Artwork.Community involvement.Public relations campaign.Sponsorship of sports events or a team.RE/MAX Mumbai Gujarat MaharashtraTestimonials from past clients.Become known for your certifications and courses.Be the Associate that provides better market statistics.Have the best listing presentation.Frequent Open Houses in all of your listings.

RE/MAX Mumbai Gujarat MaharashtraPresent seminars for buyers and/or sellers.Write a real estate column in your newsletters.. . ..Publish innovative classified ads.Print ads in newspapers and magazines.Postcard campaign to sphere of influence.Send out monthly newsletter to your neighborhood.Promotional items (specialty items).

RE/MAX Mumbai Gujarat MaharashtraPRICEHEADINGCALL TO ACTIONTRACK RESULTSMAILERS & SIGNSBUSINESS CARDS

RE/MAX Mumbai Gujarat MaharashtraRemember Great marketing separates the great Sales Associate from the rest! Get the marketing right and success will follow

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