Accelerating Towards Success with

FlexScale

Empired Cloud Symposium April 5th 2011

Nebulous.

neb·u·lous/nebyls/Adj.

In the form of a cloud or haze; hazy. (of an idea). Unclear, vague, or ill-defined.

Background

Kim Wisniewski

Consultant: Enterprise Strategy & Architecture Team

5 months with Empired

Keeping the lights on

Projects

Innovation

Creativity

Vision

Systems

Thinking

Strategic

Thinking

Innovation

Projects

Keeping the Lights On

about Empired repositioning itself in a changing market

FlexScale

is

Market Positioning

• FlexScale is an alternative to other cloud offerings, but is not a commodity service

• FlexScale offers new possibilities for existing customer base

• FlexScale offers new value proposition to potential customers

Public /Telco

Commodity Commodity

Managed & Enterprise Services

Your virtual data

centre hosted in

Empired’s Private

Cloud

Reference

architecture private

cloud deployment on

your site

Private Cloud

deployment on

customer site with

their existing

infrastructure

FlexScale

Cloud

myFlexScale FlexScale

Custom

Deployment Options

Preview Only

FlexScale Portal

Market Differentiators

• Partnerships

• Certifications

• Proven track

record

• Industry

recognised

“FlexScale is about working to solve common problems with our customers, being flexible to their needs, using the latest technology”

• Frameworks and

Methodologies

• Workflow and

automation ready

• ITIL & ITSM

• PRINCE2

• MSF

• Validated Designs

• Deployment and

connection

options

• Hybrid cloud

connectors

• Secure Multi

Tenancy

• Virtual private

data-centres

People Process Technology

Security in the Cloud

“88% would use it more if they could achieve the same or better security” (CIO Survey)

FlexScale Security Principles• Architected for security

• Best practices employed for all technologies

• Managed with security

• Empired IP and security methodologies apply across all layers of the stack

Architectural

PrinciplesSecure Multi-Tenancy

Organisations using FlexScale

Cloud are isolated from one

another.

ISCA Certified as of March 2011.

Communications

PrinciplesInherited from Multi-

Tenancy

Connection to your virtual data-

centre is an extension of your

network, and isolated from others.

April 5th

FlexScale Soft-

Launch

• Announce &

Release

roadmap

July 1st ’11

FlexScale 1.0

• Tiered service

Offerings

• Workflow

integration

capability

• Protected

Environment

TBC

FlexScale 1.1

• E-Commerce

Shop front

• Management

as a Service

• Storage as a

Service

TBC

FlexScale 1.2

Software as a Service

• Exchange

• SharePoint

Expanded IaaS

• Backup

• DRaaS

Expanded workflow

capabilities

FlexScale Roadmap

“I met a CIO the other day who told me he never wanted to buyanother server again.”

“We can’t afford to build our own dedicated disaster recovery site. Our CFO is going to love FlexScale”

“We want to sign up to FlexScale as soon as it is available and move our whole Test/Devenvironment out there in the first instance.”

Questions?