NEW WAYS OF SEEING AND DOING THINGSOrganized by the French-Finnish Chamber of Commerce and Industry

HELSINKI, 22 MARCH 2012, FINLANDIA HALL - VERANDA 1

Forum 2012

French Finnish Chamber of Commerce and Industry

DIAMOND PARTNERS PLATINUM PARTNERS GOLD PARTNERS

NEW WAYS OF SEEING AND DOING THINGSSEMINAR AGENDA

Finlandia Hall Helsinki, Veranda I, 8h30-14h00

The French-Finnish Chamber of Commerce's mission is to develop the links and networks between France and Finland, as well as be a new learning platform for businesses. This year, the Chamber has the pleasure of organizing its seminar around the theme of future: "new ways of seeing and doing things". How do businesses and services in France and Finland reinvent themselves to face new consumer needs, ways of living, and tomorrows markets? How can businesses be innovatively different? The aim of this seminar is to stimulate reflexion and ideas among an audience of managing, marketing and sales directors of French and Finnish companies, those who shape up tomorrow's European and world businesses. The gala dinner will also provide them with opportunities to invite clients, partners and develop their network.

8h45-8h55 - Welcome speeches

9h00-9h10 - Introduction of the theme, presentation speakers and seminar agendaOur keynote speakers will be challenged and moderated by Risto EJ Penttilä

Dr Penttilä is the CEO of the Finland Chamber of Commerce. He is Secretary General of the European Business Leaders’ Convention, and a Member of the Prime Minister’s Economic Council.  Prior to these current responsibilities Dr Penttilä was Director at Finnish Business and Policy Forum  EVA in Helsinki (2002 – 2010), Senior Vice President at Oxford Analytica (2000 – 2002), Director and Associate member of the Executive Board, World Economic Forum in Geneva (1999-2000) and a Member of Parliament in Finland (1995-99). Dr Penttilä is a Doctor of Philosophy, University College, Oxford, Master of Philosophy, University College, Oxford, and Bachelor of Arts, Saybrook College, Yale

University. Dr Penttilä has published several books on international relations as well as business and economy and he contributes regularly to national and international media such as The Financial Times.” His communicative energy and wealth of knowlegde will undoubtely benefit the debates.

9h15-9h35 - Vision on future needs, social behaviours and marketsKeynote speaker: Dr. Liisa Välikangas, Professor of Aalto University

Dr. Liisa Välikangas is Managing Director and Research Director of the Woodside Institute—a non-profit professional research organization dedicated to advancing innovative management practice and organizational resiliency in organizations of public interest. She founded the professional research group Woodside Institute with Dr. Gary Hamel in 2002. Previously, she was the Director of Research at Strategos, an international consulting company. Her research on innovation, strategy and organizing has resulted in a number of publications and presented to various executive audiences., and has won recognition in professional societies such as the Academy of

Management.

9h40-10h00 - Designing the invisible to help innovate in renewable energiesKeynote speaker: Gilles Rougon, Design Manager EDF (Electricité de France) R&DGraduated as an Engineer Gilles Rougon has worked as an in-house designer both in the French car industry and in Fichet-Bauche company before joining EDF Group in 1999. He is now in charge of EDF Research and Development design team combining corporate projects management and design vision building. In connection with other internal and external skills (in research, marketing, corporate communication, ...) EDF R&D designers lead future forecast studies such as technological developments to deliver solutions of building integrated renewable energies and more balanced behaviours supports. Materializing the energy consumption and

integrating new technologies and innovation in the field of renewable energies... Those are just some of the challenges the EDF Group has to take up.

H.E. Eric LebédelFrench Ambassador in Finland

Merja-Rinta-ErkkiläPresident of the French-Finnish Chamber of Commerce

NEW WAYS OF SEEING AND DOING THINGSSEMINAR AGENDA

Finlandia Hall Helsinki, Veranda I, 8h30-14h00

10h05-10h25 - Kone, solutions for smoother People Flow TMKeynote speaker: Anne Stenroos, Vice President of Kone Design

Anne Stenros (Helsinki, Finland) graduated as Master of Architecture from University of Oulu, Finland and University of California, Berkeley. She has the doctorate in technology in the field of architectural theory from Helsinki University of Technology. Employed by KONE Corporation since 2005. Since 1995 to 2004 she acted as a managing director of Design Forum Finland. In 2005 she acted as Executive Director of Hong Kong Design Centre. She has lectured around the world and written articles on the theory and philosophy of architecture and design. Her latest book Design ®Evolution (2005) is about corporate design strategy. She is also a member of the

steering group of Finland’s national innovation strategy.

10h30-10h45 - Pause gourmande

10h50-11h10 - Media Industry, adapting to media revolution and creating consumer value Keynote speaker: Anu Nissinen, CEO, Sanoma Media

Anu Nissinen joined Sanoma Media in 2011, when Sanoma Entertainment, of which she was the President, was integrated into Sanoma Magazines. Anu is also a board member of DNA, a telecommunications group, and F-Secure, a leading security provider for computer and smartphone users. Anu holds an MSc (Economics & Business Administration) from Helsinki School of Economics. She began her career at Kellogg’s, working as an Assistant Product Manager. Between 1990 and 2000 she occupied various marketing positions at Sinebrychoff, a brewer that is part of Carlsberg. In 2001 Anu became Marketing Director at Helsinki Television and in 2004 she was appointed

President of SW Television. As CEO of Sanoma Media she focuses on the growth of Sanoma Media’s RTV business, in and outside of Finland.

11h15-11h35Keynote speaker: Jean Emmanuel de Witt, Senior VP and Group Publisher, CIS countries at Hearst

Since June 2011, Jean Emmanuel de Witt is Senior VP and Group Publisher at Hearst, where he has worked on multiplatform and multi-markets brands development including magazines, web, mobile, conferences. Prior to that, he worked for Lagardère, where he was responsible for the company's performance and business development in Russia and CIS countries and elaborated portfolio and brands' strategy, developed new concepts and brands. He also worked as Head of Operations for Hachette Filipacchi's glossy magazines in Russia and CIS. He will share his knowledge of media industry changes and its need to re-invents itself to continue creating

value for the consumers.

11h40-12h00 - Helsinki World Design Capital, embedding design in lifeKeynote speaker: Mr. Pekka Timonen, HWDC Executive Director

Pekka Timonen, before being HWDC Executive Director, was chairman of the WDC 2012 bidding committee, and Cultural Director of the City of Helsinki. November 2009, Helsinki was appointed the World Design Capital for 2012. From the start, the city's application emphasised openness, continuity, collaboration and the social dimensions of design. But its approach goes beyond that with a different and interesting perspective of developping and fostering in Helsinki an innovative thinking, a change in attitudes and awarness.

12h05-12h25 - Key drivers of a competitive EuropeKeynote speaker: Mr. Alexander Stubb, Minister for European Affairs and Foreign Trade of Finland

Alexander Stubb has worked as the Minister for European Affairs and Foreign Trade of Finland since June 2011. He says that "there is nothing like representing a dynamic country from the north-eastern corner of Europe". He admits being "a bit of an EU nerd", and used to work as a civil servant in Helsinki and Brussels. He came to government from the European Parliament where his focus was on the institutions and the internal market of the EU. He will talk about innovation as a key driver in a competitive Europe.

12h30-13h00 - Debate, Q&A to be followed by a buffet lunch