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HOW TO USE AMERICAN LIFESTYLE TO

GARNER REFERRALS OVER THE HOLIDAYS

LUKE ACREEPresident, ReminderMedia

WHAT DOES REMINDERMEDIA OFFER?

Relationship marketing for service-based sales

professionals that empowers clients to

close more deals and retain more business.

High-quality marketing tools like American

Lifestyle magazine that help clients garner both repeat and

referral business.

THE PROOF IS IN THE NUMBERS

of Americans will have more than 12 people at their table

28% of American families

gather each Thanksgiving

for a feast

96% families traveled for Thanksgiving

million39

The winter market has its (chilly) perks:

• Sellers who are actively looking to sell their homes during the holiday months are much more serious.

• There is less competition, and, on the buyer’s side, this can mean lower prices on homes.

statisticbrain.com nationwidecom nationwide.compewforum.com

usnews.com

of Americans families gather

on Christmas Eve or Christmas Day

86%

• Updating your mailing list

• Customizing your magazine

• Utilizing your magazine

USING AMERICAN LIFESTYLE MAGAZINE TO CONNECT DURING THE HOLIDAYS

UPDATING YOUR MAILING LIST

Include those who matter the most:

ü Friends and family

ü Clients with whom you made a transaction during the past year

ü Prospects who are looking to buy in the new year

ü Local businesses and partners

ü Old and forgotten leads

CUSTOMIZING YOUR MAGAZINEBenefits

• The positive exposure keeps you top of mind.

• Long-term consistency is crucial in service-based industries.

of recipients have been

influenced to conduct repeat

business.

55% of readers have made a referral because of the

magazine.

38% of readers save tear out cards,

giving you a permanent

presence in the household.

84% of recipients say advertising in magazines

provides them with useful

information about products and

services.

79%

GFK Stats

TESTIMONIALS

“One of my clients called and asked for me to cook the recipe. My client asked me to sign the magazine! He has been a client for 10 yrs and thinks this was the best thing that I ever sent and I do a lot of other marketing. I was at a dinner at a client’s house as well just the other day and this was what the client

talked about for the whole first half of the dinner and they even discussed their favorite recipes.”

—Financial Advisor in San Diego, CA

“A family friend loved a recipe that came from the magazine and made it for a party. She shared the magazine with a guest, who loved it and also wanted to sell their home.”

—Real estate agent in Castro Valley, CA

“One of my clients who receives the magazine called me and said she used one of the recipe cards for their Christmas dinner! Loved the

tear outs!”

—Financial Advisor in Redbank, NJ

CUSTOMIZING YOUR MAGAZINE

Custom ads • Choose from a variety of template ad options or

create your very own custom ad for just $99. • Non-profit • Collage of happy clients from the year

• Update your current listing ad with holiday imagery.

• Content ads and tear out cards give your clients ideas to host their own holiday parties.

2018 SOLD LISTINGS

AND HAPPY NEW YEARHoliday Cheer Stacey Shanner

Realtor®

(610) 878-5000cs@remindermedia.comwww.remindermedia.com

Celebrating 2018 s Happiest NEW HOME OWNERS

The Allbright Family Mindy and Dale Marcus

The Everet Family Dana and Rob Stenger

LOOKING FORWARD TO

working with youIN THE NEW YEAR

Stacey Shanner

REALTOR®

Cell: (281) 330-8004 Office: (610) 878-5000

CustomerService@ReminderMedia.com

www.ReminderMedia.com

’

Wishing you joy and merriment THIS HOLIDAY SEASON

— from our family to yours.

Warm Wishes,Missy, Alex, Stacey, and Cocoa

Stacey Shanner REALTOR®

Cell: (281) 330-8004 | Office: (610) 878-5000

CustomerService@ReminderMedia.com

www.ReminderMedia.com

CUSTOMIZING YOUR MAGAZINEHoliday covers • Holiday-specific options to select from.

• Submit a new holiday photo.

• We’ll clean and upload it for free.

• Make your cover more personal by uploading a family picture.

Happy PAWLIDAYS

67890

678

6781234593

ISSUE 93COVER PRICE $6.99

Stacey ShannerDirect: (866) 458-4226

The Shanner Group1100 First AvenueSuite 200King Of Prussia, PA 19406

THE MAGAZINE CELEBRATING LIFE IN AMERICA

Compliments of Stacey Shanner

ISSUE 93

CUSTOMIZING YOUR MAGAZINE AMERICAN LIFESTYLE

Dear Bill and Judy,

Twas the night before Christmas and all through the house your realtor wasn’t stirring not even her mouse!

The keys and lock boxes were hung up with care in hopes that the buyers soon would be there.

The buyers were nestled all snug in their beds while visions of house hunting danced in their heads.

When what to my wandering mind should appear but all of my clients and referrals from friends far and near.

With your realtor in hand so lively and quick We found your new homes and sold others real quick!

Now Randall, now Ashley, Now Frank and Christine, on Margaret, on Carolyn, on Jim and Debra, on Kim, Jack and Tina!

From the top of my list to the bottom of my sack .........

NOW THANK YOU, NOW THANK YOU, TO ONE AND TO ALL! FOR THE VERY BEST YEAR FOR THIS REALTOR® SO FAR!

Merry Christmas to all and to all a Good Night!

Dan Shanner

Dan Shanner, ABR, GRI REALTOR®

Toll Free: (866) 458-4226Office: (610) 878-5000E-mail: info@remindermedia.comFax: (610) 878-2000www.remindermedia.com

The Shanner Group1100 First AvenueSuite 200King of Prussia, PA 19406

Front Inside Cover Letter • Make it personal down to the

individual recipient.

• Replace your ordinary holiday card with your magazine.

• Provide a year-in-review recap.

• Include your New Year’s resolutions.

Check out this client’s creative take on

The Night Before Christmas

UTILIZING YOUR MAGAZINE

Promo Copies • Great for networking events like

holiday parties.

• Community events like festivals and markets.

UTILIZING YOUR MAGAZINE

Tear Out Cards • Tear out cards give your clients ideas

for hosting their own holiday parties.

• Select a tear out card recipe to make, and bring it to a party or event along with your promotional copies.

UTILIZING YOUR MAGAZINE

Holiday party • Throw a get-together for anyone you

worked with in the past year.

• Utilize our suite of free printables.

HOLIDAYS | CLASSY COOKIE EXCHANGE KIT

FOR MORE FUN TIPS AND IDEAS FOR THE UPCOMING SEASONS, VISIT www.americanlifestylemag.com/holidays.

WHAT’S INCLUDED:

• Featured Party Recipe Sweet Jam Roll-Ups

• Printable Option #1 Party Tent Cards

• Printable Option #2 Cookie Take-Home Box Tag

• Printable Option #3 Cookie Exchange Contest Ballots

OVERVIEW:You’ve got your theme set for your holiday party, and you’ve sent out the invitations. All that’s left is preparing for the big event!

Use the printables in this kit to help you. It has some great decoration printables, as well as a delicious recipe to make—all of which are perfect for your party’s theme. Before you know it, you’ll be prepared for your party and ready to start welcoming guests!

Classy Cookie Exchange PARTY THEME KIT

HOLIDAYS | HARVESTING HAPPINESS POTLUCK KIT

FOR MORE FUN TIPS AND IDEAS FOR THE UPCOMING SEASONS, VISIT www.americanlifestylemag.com/holidays.

WHAT’S INCLUDED:

• Featured Party Recipe Vegetable Lasagna with Pumpkin Sauce

• Printable Option #1 Party Tent Cards

• Printable Option #2-3 Recipe Card Sign and Cards

• Printable Option #4 Potluck Contest Ballots

OVERVIEW:You’ve got your theme set for your holiday party, and you’ve sent out the invitations. All that’s left is preparing for the big event!

Use the printables in this kit to help you. It has some great decoration printables, as well as a delicious lasagna to make— all of which are perfect for your potluck theme. Before you know it, you’ll be prepared for your party and ready to start welcoming guests!

Harvesting Happiness Potluck PARTY THEME KIT

GET SOCIAL!

Ramp up your social media content before the holidays arrive:

• Select content based on prospects’ and clients’ interests.

• Over 100 holiday-related blogs to share. • Recipes, tips to combat

seasonal stress, DIY gifts

• Go live. • Making a recipe • At your holiday party • Gratitude challenge

GET SOCIAL!

Run a contest on social media • Feature a holiday recipe in

your magazine.

• Have clients submit photos of them in their house.

Check out our current recipe promotion: creative.remindermedia.com/recipe-promo

AMERICAN LIFESTYLE’S DIGITAL EDITIONCustomize your letter • Provide a year-in-review recap.

• Include your New Year’s resolutions.

Exclusive content • Holiday videos and articles that

aren’t featured in the magazine.

New connections • The ability to give a prospect your

promotional copy, and send them your digital edition all within the same day.

ROI REFERRAL MAP

avg 38% referral rate

Send American Lifestyle magazine to 50 recipients

19 referrals

9.5 clients

avg 50% close rate

3% commission

Average home sells for $200,000

$57,000 PROFIT

x 9.5 clients

$6,000 GCI

REPEAT BUSINESS ROADMAP

Average home sells for $200,000

$5,875 PROFIT

3% commission

Invest $3.79 an issue into someone

$24 for a year of mailing

$125 for 5 years of mailing

WEBINAR DEAL

Customers: Add recipients to your next mailing list and

we will pay for half (up to 20).

New Signups: 15 free magazines on your first

mailing for the holidays.

@remindermedia

RMconnect

ReminderMedia

ReminderMedia

@remindermedia

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Type your questions in the chat box!

QUESTIONS & ANSWERS

• Recorded session and slides will be emailed to you.

• For daily real estate coaching, tips, and motivation, follow us on social media.

Instagram: @lukeacree

Facebook: @lukeacreeRM

THANK YOU FOR LISTENING!