FRAGRANCE PACKAGING DESIGN

briefing booklet

‘PURTRI’

CONTENTS

4 - 5our concept

6 - 7the consumer

8 - 9the competition

10 - 11bottle and packaging

Taking influence from three step beauty regimes, we aim to create a collection of three scented products which increase the longevity of a fragrance. Our ambition is to change the way people think about the application of their fragrance and how applying the same methods of our beauty routines, allows our fragrances to travel further throughout the day. The wearer will be able to combine all three fragrances with varying degrees of longevity and weight of fragrance.

ONE

TWO

THREE

Hair absorbs scent better than the skin allowing for longer wear. The first in our fragrance collection is a light scent that is applied onto the hair. Slowing down the transitions of the notes, the fragrance allows scent to linger and maintain an intimate fragrance trail.

The linen spray allows the wearer to apply scent onto their clothing or within the home. Fabrics tend to maintain scent the longest meaning the linen spray will be the product with the most wear and least applications.

This scent will come in the form of a balm, enabling the wearer to apply scent directly to the skin. As well as being a travel friendly base fragrance, the wearer will be able to carry this item and refresh throughout the day.

concept

Women who have active life styles and are always

on the go. age range: 25-35

Women who are always meeting new

people and need to make a lasting impression.

job roles incldue: stylists, lawyers,

business women and models.

women who have stable careers

RAChel...Occupation:Stylist - has torush around toattend multiplemeetings/fittings

Shops: Topshop,Reiss, All Saints

Hobbies: going tothe gym, attendingfashion shows

Music: TaylorSwift, Ed Sheeran,Maroon 5

Films: chickflicks, rom comsCONSUMER

competitionAs we are doing a three piece routine fragrance we looked at the existing brands which had produced a scented hair spray, a fabric/clothing spray and lastly, a perfumed balm. We noticed there wasn’t a great deal of brands which had created a three piece fragrance

based on it being a morning routine etc. Brands such as Thierry Mugler, Victor and Rolf, Stila, Sachajuan, Brit and Marchesa were the main hair scents which we found. All

were a product completely by themselves. Brands found to do fabric sprays were limited. Most were for

standard linens and washing etc, so therefore we feel we have an advantage as we bring a quirky twist as the fabric spray will be in your control for your clothing to help you smelling great for longer. a few balms exist, from organic companys such as lush and the body shop, but the scents are limited. we therefore feel theres a

perfect gap in the market for our 3 piece perfume ritual.

HAIR MiST:10 POUNDS

LINEN SCENT:15 POUNDS

FRAGRANCED BALM:20 POUNDS

bOTTLE AND PACKAGINGWE like the idea of doing a fairly neutrAL BOTTLE IN WHITE/LIGHT GREY WITH A SPLASH OF COLOUR. DISLIKES- HARSH BLACK, BOLD, BRASS COLOURES. NEED IT TO REFLECT FEMININITY WITHOUT BEING OVERLY GIRLY. WE WANT IT TO BE SOPHISTICATED AND CLASSY, THE TYPE OF BOTTLES THAT WOMEN WILL WANT TO PLACE ON THEIR VANITY AS NOT ONLY A PRODUCT, BUT AS A CENTERPIECE.THE THREE BOTTLES MUST BE FAIRLY SIMILAR IN SIZE AND DESIGN SO THEY ARE AESTHETICALY PLEASING.

Sascha driver

rosannapurkins

angeliquagoodwin

issysymonds