Fragrance Branding
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Transcript of Fragrance Branding
Fragrances
- Agrumothys (citrus fruit)
- Blue Cedarwood
- Fleur de Verger (orchard flower)
- Pêche Blanche (white peach)
- Marine
- Jasmin
- Piegethys
- Sévilla
- Figuier (Fig tree)
- White Musk
- Amber/Vanilla
Research tells us that an ambient scented environment has a
From a health perspective, aromatheory is used for the purpose of improving a person’s mood, cognitive function
of health, and is accepted and used in discussion with therapists,
Recent studies dating from 1993 to present day
a significant decrease in aggression, shoppers
From a business perspective, case studies
show a healthy increase across the board in every facet
Fragrance Branding is the new marketing technology and
Each air unit delivers different volumes of
to cater
The amount of Gel
the air system
Guardian Air provides fragrances that will leave a memorable brand
. experience for y air system or
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Jasmin
Orchard
Fragrance Branding
scented environment has a significant impact on the behavior
romatheory is used for the purpose of improving a person’s mood, cognitive function
and used in discussion with therapists, chiropractors, nurses and doctors
present day show that the emotional effects range from – A state of relaxation,
a significant decrease in aggression, shoppers prolonging visits and customers recognition just to name a few.
tudies were conducted in different business environments. The
across the board in every facet where a fragrance was added.
Fragrance Branding is the new marketing technology and the way of the future for retailers
Case Studies
Gulas, Bloch (1995), "Right under our noses: ambient scent and consumer
responses" Journal of Business Psychology.
Lindstrom, Martin (2005) ‘BRAND sense’
Knasko, Gilbert, Sabini (1990), "Emotional state, physical well
performance in the presence of feigned ambient odour", Journal of Applied
Social Psychology
The Process
Each air unit delivers different volumes of air; each specifically
o cater for different sized areas to treat.
The amount of Gel-O-Dor plates required is determined by the size of
the air system.
Guardian Air provides fragrances that will leave a memorable brand
experience for your customers. The technology is implemented via yourair system or by simple non- intrusive wall attachments.
Benefits
Gel-O-Dor lasts for 3 months
No power required
24/7 treatment
Easily settles into your environment
Monthly service incorporated
Eco friendly
ehavior of people.
romatheory is used for the purpose of improving a person’s mood, cognitive function
doctors.
A state of relaxation,
and customers recognition just to name a few.
environments. These bulletins
way of the future for retailers
Gulas, Bloch (1995), "Right under our noses: ambient scent and consumer
Knasko, Gilbert, Sabini (1990), "Emotional state, physical well-being, and
performance in the presence of feigned ambient odour", Journal of Applied
air; each specifically designed
Dor plates required is determined by the size of
Guardian Air provides fragrances that will leave a memorable brand
he technology is implemented via your
intrusive wall attachments.