HITO APPRENTICE BOOTCAMPIndustry training for barbering, beauty and hairdressing

Welcome back to 2015. I hope the first few months of

the year have been successful for you.

2014 ended on a high note. We had a huge

number of people get qualified in 2014, including 320 people

who gained their National Certificate in Hairdressing. It was

also wonderful to see people engaging in our advanced

qualifications, with several Advanced Cutting and Business

trainees qualifying. Congratulations to all those who qualified

in 2014. Here’s to even more qualifications in 2015.

We’ve been busy here at HITO this quarter. We kicked off

the year with HITO Apprentice Boot Camp, a three-day event

for our Regional Apprentice of the Year winners from 2014.

This is the second year running Boot Camp, and it was a huge

success. The seven Regional Apprentice of the Year winners

came away with the skills and inspiration they needed to start

a fantastic career in hair.

For two of our Apprentice of the Year winners, January and

February were jam-packed. As well as Boot Camp, Nadine

Gratton and Jenny Eastwood attended three days of WorldSkills

training in January. They worked alongside Ulrica Hansson,

Niq James, and Richard King to bring their skills up to scratch

for the WorldSkills Oceania competition in April. After Oceania,

one of these girls will be picked represent New Zealand at

WorldSkills International in Brazil. Check out page 34 for more

on their journey, and make sure to watch out for more news

from WorldSkills Oceania in the July issue of Forma.

We also had some fantastic news from NZQA. After years of

hard work, the barbering qualifications were approved and

registered with NZQA. We now have a Level 3 and Level 4

barbering qualification. Thank you to the review group who

worked so hard on these qualifications.

HITO also celebrated success at the INDUSTRY event in March.

For the first time, HITO sponsored the INDUSTRY Educator of

the Year Award. Congratulations to Mana Dave, who took away

the award. It’s fantastic to see quality education celebrated

throughout our industry.

This issue our contributors provide valuable advice on topics

ranging from the importance of apprenticeships to how

to maintain a professional boundary with clients while still

providing a quality service. We’ve recently welcomed a whole

new group of contributors to Forma, especially in the beauty

sector, and we can’t wait to see what they have to offer.

In other exciting beauty news, HITO signed on our first beauty

apprentice at the end of 2014. HITO only recently launched our

beauty apprenticeship programme, and Renee will be our first

apprentice. She’s been speeding through the qualification, and

we’re excited to see her progress. You can meet her and hear

about her experiences in this issue of Forma.

We’re looking forward to another year of exciting events,

new developments in the industry, supporting employers and

helping hairdressers, barbers, and beauty practitioners across

New Zealand get qualified.

Here’s to a wonderful 2015.

ERICA CUMMING, HITO CEO

Boot Camp

inspires and educatesA weekend spent rubbing shoulders with some of

New Zealand’s top stylists is something most apprentices can only dream of. This dream became a reality in

February when our seven top apprentices went to Boot Camp.

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An exclusive event for HITO's Apprentice of the Year

regional winners, Boot Camp is all about giving these

apprentices the chance to develop successful careers

and become ambassadors for the hairdressing industry.

For the second year in a row, internationally renowned hair

stylist Mana Dave (recently awarded INDUSTRY Educator of

the Year 2015 and INDUSTRY NZ Hairdresser of the Year 2015)

hosted this exciting event.

The jam-packed agenda included a photographic workshop

with renowned stylist and photographer Jock Robson (dharma,

Auckland), an editorial styling session with INDUSTRY NZ

Hairdresser of the Year 2014 Michael Beel (Buoy, Wellington),

and a creative session with award-winning stylist Karina

Gollins (Karina Grace Hairdressing, New Plymouth). As well as

hairdressing skills, Boot Camp included training in networking,

public speaking, and how to use social media effectively.

The apprentices say they left Boot Camp feeling inspired,

confident and motivated to move forward in their careers.

“It was so inspirational, I feel very lucky to have had the

opportunity to attend. It was exciting to meet and learn from

so many well-known stylists. I also enjoyed spending time with

the other Apprentice of the Year winners; they are all amazing.”

said Sarah Smith (Synergy Hairdressing, Wellington).

“I have been so inspired and motivated, and I will definitely put

lots of these skills into play!” said Courtney Jackson, echoing

Sarah’s comments.

Sarah and Courtney are just two of the seven HITO Regional

Apprentice of the Year winners who took part:

• Kevin Price (Rodney Wayne Albany, Auckland)

– Northern Regional Winner.

• Trent Fleet (Bettjemans, Auckland)

– Auckland Regional Winner.

• Jenny Eastwood (Morph Hair Studio, Hamilton)

– Midland Regional Winner.

• Courtney Jackson (Be Ba Bo Hair Studio, New Plymouth)

– Mid-Central Regional Winner and HITO Apprentice of the

Year runner-up.

• Sarah Smith (Synergy Hairdressing, Lower Hutt)

– Central Regional Winner.

• Nadine Gratton (Ursula Harris Hair Design, Nelson)

– Northern South Regional Winner and HITO Apprentice

of the Year 2014.

• Rachel Patarana (Fred and Gingers, Invercargill)

– Southern South Regional Winner.

HITO Apprentice of the Year is a prestigious annual award.

Over 60 people from around New Zealand applied in 2014.

Each of these winners demonstrated hard work, dedication

and commitment during their apprenticeship.

WHAT HAPPENED AT BOOT CAMP?

Each day was full of inspiration, education and, of course, lots

of fun. Each session was specifically designed to help to build a

well-rounded hairdressing career. >> Read on to learn more.

DAY ONEAfter travelling to Auckland, the apprentices met at their apartment accommodation. The first evening of Boot Camp was all about getting to know each other a bit better and getting prepared for the days to come. There was dinner and some time to think about expectations.

BOOT CAMP 2015

THE APPRENTICES AT BOOTCAMP

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MIDLAND APPRENTICE OF THE YEAR JENNY EASTWOOD (MORPH HAIR STUDIO, HAMILTON)

HITO CEO ERICA CUMMING

THE APPRENTICES WITH MANA DAVE AND ERICA CUMMING

THE APPRENTICES WITH KARINA GOLLINSHITO APPRENTICE OF THE YEAR RUNNER-UP AND MID-CENTRAL APPRENTICE OF THE YEAR COURTNEY JACKSON (BE BA BO HAIR STUDIO, NEW PLYMOUTH)

SOUTHERN SOUTH APPRENTICE OF THE YEAR RACHAEL PATARANA (FRED & GINGERS, INVERCARGILL)

MICHAEL BEEL DEMONSTRATING HOW TO ACHIEVE AN EDITORIAL STYLE

SARAH SMITHFREELANCE MAKEUP ARTIST ABBIE GARDINER

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DAY TWOExcitement was high the next morning as the group got

ready and headed down to the L’Oréal Academy. Once there,

everyone got a goody bag (special thanks to L’Oréal for adding

a few treats to these bags!) Erica Cumming, HITO CEO, and

Mana welcomed the group, with Mana sharing some of his

story to kick things off.

Soon it was time for the first guest of the day to arrive –

previous Apprentice of the Year winner Laura Williams (Jan

Waite Hairdressing, Auckland). After attending Boot Camp

herself last year, it was inspirational to see Laura stand in front

of the group to lead a session. She spoke about her journey

after winning Apprentice of the Year 2013 and shared some

of the wisdom she has gained in her career so far. The most

important thing to remember, she said, is “preparation is key”.

Then it was time for the first practical session of the day led by

INDUSTRY NZ Hairdresser of the Year 2014 Michael Beel (Buoy,

Wellington). Michael hosted an editorial styling workshop that

the apprentices loved. He showed them three essential things

needed for working backstage: the perfect ponytail, the perfect

glamour wave set, and how to wig wrap.

In the afternoon, the group moved on to makeup and styling with

freelance MAC Artist Abbie Gardiner. Hairstylists often end up

doing their model’s makeup for photo shoots and competitions,

especially when stylists are starting out in their careers, so the tips

and tricks learned in this session will come in handy. Everyone had

their phones at the ready to take step-by-step pictures when Abbie

demonstrated a beautiful look on her model.

DAY THREEFirst thing on the agenda was a revive yoga class then the

group met back at the L’Oréal Academy.

The first session was one the apprentices were most nervous

about – public speaking. As a group of influential apprentices

and stylists, they will inevitably have to deliver speeches and

presentations in the future. This session was included to help

build confidence. Public speaking coach Sharon van Gulik held

a theory-based session on how to write and deliver a great

speech. Then the group got on with writing their own five

minute speech about their career so far and their goals for

the future. The speeches were to be delivered later that day.

Next on the agenda was a practical session with award-

winning stylist Karina Gollins (Karina Grace Hairdressing,

Palmerston North). First up, Karina shared her story with

the group, detailing her competition experience and how

she got to where she is today. She then took them through

a storyboard exercise, where everyone created their own

collage (from magazine cut-outs) showing the moment they

fell in love with hairdressing. Storyboarding is a brainstorming

exercise that helps with planning or finding inspiration. She

then showed the group how to take a concept through to a

live model. Karina brought her Wella Trend Vision model along

with her in order to demonstrate this section.

After lunch, the apprentices had some time set aside to work

on their speeches. There was some nervousness in the air as

they put their speeches together.

Next Mana Dave led the group in a social media session, looking

at how to use social media platforms effectively to build your

brand. Mana discussed practical aspects including when to post,

what to post, what platforms to use and how to use hashtags.

Finally, it was time for the last session of the day – the

speeches! There was a definite feeling of apprehension in the

air, but despite their worries, each apprentice delivered an

exceptional speech. Public speaking coach Sharon was very

impressed, giving valuable feedback and giving each person

one thing to improve.

It had already been a big day, but it wasn’t over yet. The evening

event was a networking dinner at Britomart restaurant Orleans.

This dinner was a planned, practical opportunity for individuals

to step out of their comfort zone, meet new people and “work

the room”. A special group of guests also attended the dinner,

including Gary Marshall (L’Oréal), award winning stylist Natasha

Boustridge, and up-and-coming stylist Bethany-Paige Woods

(Vada Hair Salon).

“The biggest thing I learned from the networking session was

how important it is to make myself open and approachable in

those situations,” said Nadine Gratton (Ursula Harris, Nelson).

BOOT CAMP 2015

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DAY FOUROn the final day of Boot Camp, the apprentices spent their last morning having a healthy, organic breakfast with Mana Dave and Erica Cumming. They took time to recap on what had taken place and what was going to happen on the last day. They also debriefed on the networking dinner the night before, sharing what had gone well and what they could do differently. One piece of advice everyone agreed was ‘don’t get stuck in a corner’. Sitting in a corner makes it difficult to get out and network with everyone.

After breakfast was an exciting photographic workshop with renowned NZ stylist and business owner Jock Robson (dharma, Auckland). Jock took the group through a total concept look from start to finish, complete with professional

models and makeup artists. The group enjoyed this session that gave them a taste of what it’s like to work on a professional photo shoot. Check out the beautiful work they produced in the editorial spread on page 10.

Finally, in the last session, Erica and Mana summarised the event, reviewed what they have learned, what they will take away and what they are planning to do with it. Then it was time for farewells as the apprentices boarded planes and buses back to their hometowns.

It was a busy, exciting and inspirational time, and we’re so glad we could spend it with these talented people. We can’t wait to see what’s in store for them as they continue to make the most of every opportunity that comes their way.

Watch out New Zealand and the world!

CENTRAL APPRENTICE OF THE YEAR SARAH SMITH (SYNERGY, LOWER HUTT)

SHARON VAN GULIK SHARING PUBLIC SPEAKING TIPS

APPRENTICES OBSERVE THE MAKE-UP SESSION

AUCKLAND APPRENTICE OF THE YEAR TRENT FLEET (BETTJEMANS, AUCKLAND)

PHOTOGRAPHIC SESSION

BREAKFAST WITH THE APPRENTICES

OVERALL HITO APPRENTICE OF THE YEAR WINNER NADINE GRATTON (URSULA HARRIS HAIR DESIGN, NELSON)

NORTHERN APPRENTICE OF THE YEAR KEVIN

PRICE (RODNEY WAYNE ALBANY, AUCKLAND)

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more about

the Boot Camp presenters

Amazing presenters hosted each Boot Camp session and shared their skills and experience.

Thank you to this group of people who so openly shared their skills, knowledge and commitment.

MANA DAVEMana Dave is an internationally renowned platform stylist.

He has a myriad of awards to his name including

• New Zealand Hairdresser of the Year (2008, 2010, 2012)

• Trend Vision Winner (2012)

• Gold Colour Award (2009, 2010)

• NZ Hairdressing Awards Gold (2013)

• INDUSTRY Trainer of the Year (2014)

• INDUSTRY Educator of the Year (2015)

• INDSUTRY NZ Hairdresser of the Year (2015)

He owns successful Auckland salon BLAZE and is passionate

about training the next generation of stylists in New Zealand.

MICHAEL BEELMichael is one of NZ’s most sought after platform hairdressers.

As the Creative Director at Buoy Hairdressing (Wellington)

he has travelled throughout Asia, India, Australia and NZ,

mentoring and educating fellow stylists. He has worked on

local fashion weeks for designers including WORLD, and

international fashion weeks with designers such as Alexandra

Owen in New York. His awards and achievements include:

• L'Oréal Colour Trophy (2014)

• INDUSTRY NZ Hairdresser of the Year (2014)

• INDUSTRY Men's Hairdresser of the Year (2015)

• Hair Expo NZ Hairdresser of the Year Finalist

(2007, 2009, 2010)

• NZ Trend Vision Finalist (2011, 2014).

KARINA GOLLINSKarina is a talented stylist known for her excellent competition

work. Her awards and achievements include:

• Oceanic Hairdressing Masters Award (2013)

• Winning Gold in the Photo Vision Young Talent Category

at the Wella International Trend Vision Awards.

Karina also operates a successful salon in Palmerston North

called Karina Grace Hairdressing.

BOOT CAMP 2015

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THE NEXT BOOT CAMPDo you want to be part of next years Boot Camp? All you need to do is enter HITO Apprentice of the Year. If you win your regional award, then you will be attending in 2016.

In the meantime, continue to work hard and dedicate yourself to excellence in all areas of your apprenticeship;

this is what the judges will be looking for in your application.

Applications for the HITO Awards are available from

www.industryawards.co.nz.

LAURA WILLIAMSIn 2013, Laura was named HITO’s Apprentice of the Year winner.

She has recently finished her apprenticeship and is working as

a qualified stylist at Jan Waite Hairdressing (Auckland). As part

of the L’Oréal Artistic Team, Laura has been able to work on NZ

designers look books and New Zealand Fashion Week shows.

Laura has also done some editorial work including a photo

shoot with REMIX Magazine.

JOCK ROBSONAlong with his wife Sara, Jock co-owns acclaimed Auckland

salon's dharma. They assist in industry growth, running the

Protege Competition, the New Zealand Hairdressing Awards

and Industry, New Zealand's premiere hairdressing event which

includes mentoring the sought after Industry Creative Team.

As well as developing a salon team renowned for international

and national competition, education and show successes, Jock

and Sara have regularly worked international Fashion Weeks

for several years, claiming this is where they gain the most

personal growth.

ABBIE GARDINERAbbie is a freelance makeup artist for MAC Cosmetics. She has

a history of working alongside hairdressers in photo shoots

and competitions. Recently she travelled to Monaco with stylist

Chinney Yeap for the 2014 International Trend Vision Awards.

Chinney won the Bronze in this highly respected competition.

Abbie also has experience as a tutor in makeup artistry and has

trained many successful artists.

SHARON VAN GULIKSharon has over 25 years’ experience driving strategic growth,

reputation, brand experience, marketing and public relations

for leading corporate, not-for-profit, FMCG, government and

educational organisations. She is an accomplished public

speaker and has successfully trained many people in this skill.

Sharon is also a member of the HITO Board.

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take a lookAt some of the fantastic shots created

by the HITO Boot Camp attendees in their session with Jock Robson

BOOT CAMP 2015

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PHOTOGRAPHER: Jock Robson

MODEL/S: Holly Morris, Maria K and Brianna Butler-Gallie @ Red Eleven

HAIR: 2014 HITO Apprentice of the Year winners

MAKEUP: Chloe Waaka and Azara Sahib for Cut Above Academy

PHOTOGRAPHER’S ASSISTANT: Kaleb Pritchard

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BOOT CAMP 2015

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WHY SHOULD YOU HIRE AN APPRENTICE?Many people have some misconceptions about apprentices. It’s time to clear those up, and give the facts on why an apprentice is such

a fantastic investment. Below is what you can expect from an apprentice, and some tips on how to fit them into your salon.

An apprentice is an important asset for any hair business. They can assist senior staff and bring youth and vitality to your business. But many salons refuse to hire them, often because they don’t understand what an apprentice can do for them.

I want to clear up some misconceptions around apprentices, and let you know once and for all why you should hire an apprentice. I’ll also give some advice on how to be a top employer, and make sure you only attract the best

apprentices (and staff at all levels).

Hairdressing guru, Lyndsay Loveridge, shares her expertise.

THE APPRENTICE EQUATION

FACT: TWO ARE BETTER THAN ONE

Salons with a good mix of experience and new talent are the best salons. Everyone supports each other to mould the team into a vibrant, dynamic, high-performing organisation with a real sense of worth. The more people you have to do this, the better.

FICTION: I DON’T HAVE THE TIME FOR AN APPRENTICE

There is always time to invest in your staff, especially an apprentice.

No one person can be all things to any business especially if you are a hairdresser and an employer. An apprentice can act as a support person – the investment is well worth it.

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IT 'S CALLED DELEGATIONWhy do something when a team member can and would willingly take the responsibility?

One of the best exercises any employer can do is to step back from their business and re-evaluate:

• What have I got?

• What do I want?

• What do I need to do?

The overriding answer to this last question should be: free myself up to do what only I can do and delegate the rest. This will give you time to focus on other things – like training an apprentice. In turn, once you’ve trained that apprentice, they will be able to take on more tasks, freeing other staff up for other tasks, and help everyone to achieve more overall.

The outcome of this exercise is a fully functioning team who take pride in their work. And as the employer you are putting into place a plan that will free you up to have a work/life balance – and, I suspect, make you a nicer person to be around.

FICTION>> IT IS REASONABLE TO EXPECT YOUR

APPRENTICES TO STAY AT LEAST SIX YEARS

Rubbish! Youth today is in a hurry to experience all that life has to offer and if it is all work and no play you will lose them. The solution is to spend the time on their training, to get them earning in the salon, excite them with client opportunities and teach them all the skills they need to be successful. Then whatever time they spend with you is valuable.

>> EVERYONE WANTS THE BOSS/THE STAR TO DO THEIR HAIR

Not true. Clients would far rather have an uninterrupted service during which you engaged with them fully, no matter whether it’s the newest apprentice or the most experienced senior doing their hair.

>> APPRENTICES DON’T STAY. THEREFORE, IT ISN’T WORTH THE EFFORT

That’s the same as saying the species of our world eventually die and become extinct. Let’s turn this around and say if we don’t invest in and protect the next generation of hairdressers we as an industry might well fade and no longer exist. The choice is yours! Pay it forward or face extinction?

ACTIVITYTake the time to review your business and plan who will be responsible for each task.

1. Let’s begin with an A4 table.

2. Column 1 is wide so that you can write (vertically) all the things you as the employer currently do.

3. Put your name at the top of column 2.

4. Add all the tasks your team members do to column 1.

5. Write their names across the top of the page next to yours.

6. Look at each task. Put a tick in the column of each person who performs that task.

7. Now take a look at the tasks you do, and the tasks your team currently do.

8. Are there any tasks you are currently doing that could be done by another team member?

9. Do some team members have gaps that you could fill with new tasks (like training an apprentice)?

FACTS>> WHAT YOU PUT IN IS WHAT YOU GET OUT

Get to know your apprentice; let them know that you are prepared to invest time and opportunity in their career. Communicate openly and regularly one on one with them. While they are learning and being given opportunities for plenty of hands-on work, they will have their reasons for wanting to stay the distance. If you build mutual respect, they will want to stay and pay you back for your investment in them.

>> LEARN TO LET STAFF GO WITH GOOD GRACE

If apprentices do leave, let them go gracefully. If you’ve made the most of their time with you, it will all work out. And as a bonus you’ll earn the reputation of being a fabulous boss, which will make other fantastic apprentices want to work for you.

>> THERE IS MORE TO BUSINESS THAN MAKING MONEY

True business leaders seek to make a difference. They see their role as one of mentor and trainer. They wish to be remembered for being a valued part of each employee’s life journey – be their stay short or long.

>> YOUTH BREATHES VITALITY AND OPENS THE DOOR TO CREATIVITY

If it wasn’t true, then why is the new kid/salon on the block doing so well?

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a workplace with a strong progressive reputation

WHY WOULD AN APPRENTICE WORK FOR YOU?There are two parts to every employment equation. Now you know what a good investment an apprentice can be, it’s time to think

about the other side of the equation – why would an apprentice want to work for you?

Now let’s see how very different the top 10 reasons (in no particular order) employees

choose to continue to work for a performing employer are. Employees want:

Employees want to be happy and

satisfied, and when they don’t get

that they will often leave. What some

managers don’t realize is that people

want to do good work. Create a happy,

positive work environment and people

are naturally motivated.

Even better: They motivate themselves

and each other.

a progressive stance on wages and incentives

a decent wage

the employer/management listen, care & deliver

job satisfaction

policies and procedures that clearly spell out what standards are expected

job stability

a mentor program for trainees and new staff

incentive schemes to maximise earning growth

flexible work hours that meet not only the salon's needs but factor in a work/life balance for each employee

a 40 hour working week

a team who relate openly with one another and welcome newbies

opportunity to grow

an extraordinary in-house training program, tailor-made for each and every staff member

an opportunity for growth and responsibility

a mix of professionalism and fun

THE APPRENTICE EQUATION

Research shows that employers believe

the top 6 things (in no particular order)

an employee wants from them are:

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EMPLOYER FACT AND FICTIONMany employers have the wrong idea about what makes a fantastic employer. If you want to get the most out of you, your staff, and

your business, here are some key facts you need to know.

FACTS "LIKE ATTRACTS LIKE"

How you and your staff behave affects the clients you get.

They say you have 6 seconds to make a first impression – make

sure this is a good one and you’ll get the best clients. You spend

all day working with your clients – for the sake of your business

and your staff you should make sure they’re good ones.

THE CLIENT EXPERIENCE IS MUCH MORE THAN ONLY THE OUTCOME OF THEIR HAIR

It’s not just about the hair, it’s the whole experience. Remember,

it’s all about the client – do a great job on their hair, but also

make sure to listen and engage, and provide top quality

customer service.

RESULTS AND MEETING MY EXPECTATIONS, KEEP ME COMING BACK TIME AFTER TIME.

Price might get my attention initially, but I will remember a

great job long after the price is forgotten!

FICTION CERTIFICATES ON THE WALL SAY IT ALL

Getting those certificates is important, but you have to live up

to them, or they mean nothing. Take every opportunity to show

that you’re the best – the best boss, the best hairdresser.

WHAT YOU’VE ACHIEVED SO FAR PROVES HOW SUCCESSFUL YOU ARE

No matter what you’ve achieved in the past, it’s the present

that’s important to your clients, staff, and peers. They want to

know what you can do for them now.

SPEAKING ILL OF YOUR OPPOSITION IS HOW IT IS IN THIS COMPETITIVE WORLD

Rubbish – this only creates unrest within your team.

Think about it – trainees especially socialise with other

hairdressers...you could be talking about their best friend.

THE BOSS IS ALWAYS RIGHT!

Wrong – employees want to be valued, heard and be a part of

the success of the business. Take your employees ideas and

opinions into account – they’ve probably got some exciting

new perspectives.

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HEAR FROM REAL EMPLOYERSWhy not take some advice from some of New Zealand’s top salons? I asked some of NZ’s extraordinary employers to share with you

insights into their management style and the success of their high performing teams. Some chose to answer my questions directly,

while others turned to their teams for input.

>> EMPLOYER 1:

What my staff say they liked most about my management style:

• Fairness, treating staff the way I would want to be

treated.

• Training, I encourage, support and provide it for all staff

including myself. Never stop learning!

• Get to know your staff and what makes them tick.

This occurs in our many team bonding sessions.

• Be active within the industry. My involvement in

association and competition judging has opened many

doors for myself and my staff. This encourages them to

see that our industry has so many opportunities and

prevents staff leaving.

>> EMPLOYER 2:

Key attributes for our high performing team:

• Clear vision – values, purpose and mission.

• A common goal that our entire team are aligned with.

• Clearly defined roles and tasks.

• Good technical training plan in place.

• Robust accountability and feedback loops.

• Good communication – open, honest and transparent.

• Our team celebrates and acknowledges success .

• We ensure the key attributes for a high performing

team are clearly communicated and made to

contribute to our day-to-day operation.

• Our training process, meetings and benchmarking

enables me to track the satisfaction of each team

member.

• Being a small salon, I am able to spend time with team

members to share personal insights and concerns.

>> EMPLOYER 3:

Staff comment:

• Inspirational.

• Fair, understanding, supportive, generous and forgiving.

• Trusts, believes in and backs up the team in all

situations.

• Encourages, facilitates and funds professional

development – both in-salon and externally.

• Encourages stylists and apprentices to achieve by

giving them the confidence to ‘have a go’ and enter

industry comps.

• Supportive of individual goals and dreams.

• Flexible and sees situations from every viewpoint.

• Operates a structure, but not a hierarchy.

• Believes in herself and in her team.

• Larger than life, fun-loving and infectious energy,

positivity and laughter.

• Forward-thinking and pro-active with progressing her

business.

• Our employer creates and offers every opportunity for all

apprentices and stylists to be the best that they can be.

>> EMPLOYER 4:

• Communication. We have one on one meetings every

week to talk about goals and forward planning. I make

sure to listen to them.

• Give them responsibilities/tasks. This builds self-esteem

and makes them feel they’re making an important

contribution to the running of the salon.

• Letting them have a voice at meetings, asking their

opinion, listening to their ideas.

• Reward and thank them and acknowledge their

successes at staff meetings.

• Target their training based on goals and challenges

they face.

THE APPRENTICE EQUATION

THE CHALLENGEGrowth comes from being progressive and making change to get the results. Recognise that the future, of not only your business, but

also this wonderful industry of ours can only prosper if we accept our future belongs to the next generation. So step up and apprentice,

it is absolutely worth the investment of your time and skill.

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WWW.INDUSTRYAWARDS.CO.NZ

NEW ZEALAND ASSOCIATIONOF REGISTERED HAIRDRESSERS Inc.

Register now

HITO Photo Challenge

Regional Apprentice of the Year

Training Salon of the Year

Tutor of the Year

Trainer of the Year

Jasmine McBeth Memorial Scholarship

Apprentice of the Year

See Your Work in Print Entrant of the Year

HITO ANNUAL AWARDSKITOMBA NZARH BUSINESS AWARDS

New Zealand Salon of the Year

Grand Salon of the Year

Salon of the Year

Employer of Choice

Excellence in Marketing

Fastest Growing Salon

Sustainable Salon

Business Stylist of the Year

Best Salon Design

Best New Entrant

“People who train their own staff do much better in this business. Their stylists have better relationships with clients and their salons are more successful.” PHILLIP MILLAR

by Malcolm Gibbons.

THE FUTURE OF OUR INDUSTRY IS AT STAKE

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“Having apprentices is a win-win as it helps me stay in touch and keep my skills where they need to be to stay on top of my game. Apprentices are sponges for

information and they help ensure I am on my game too.” CHERYL SCHOFIELD

As you may be aware, I have the opportunity to travel

the length and breadth of New Zealand in my role as a

Salon Specialist Business Coach and Mentor. I also get to

communicate with industry stakeholders and participants on a

daily basis.

Having been involved in many different capacities within the

hair and beauty industry over the past 30 odd years (I know,

seriously that long!) I feel I am qualified enough to voice an

opinion or two on what I see and hear today.

I need to let you know that this is just my opinion and is

not driven by any political, social or scientific agenda. I’m an

industry participant who is noticing a disturbing trend that has

the potential to de-skill, de-value and de-rail an industry that I’m

proud to be a student and leader in.

So just what is it I’ve been hearing that’s disturbing me so much

that I feel I need to put pen to paper (or finger to keyboard as

the case may be)?

Well, it’s the comments I have been hearing from salon owners

regarding employment, and more particularly employing

apprentices. Having met heaps (and I mean heaps) of salon

owners over the years, I often ask the question – “what keeps

you awake at night regarding your business”? And the most

common answer by far is “staff!” More often than not it’s

specifically “finding good qualified seniors”.

So on goes a discussion around this. I ask “do you have any

apprentices?” and this is the disturbing bit of this phenomenon.

Over 80% of the time I hear answers like these:

• “We don’t have any, never really thought about it”

• “We just don’t take on apprentices”

• “Who needs the headache of the young ones' attitudes

these days”

• “We’d rather get them after they’ve qualified”

• “We can’t afford an apprentice”

• “They’re a drain on resources”

• “Who can afford one?”

• “We’d rather get them after someone else trains them”…

the list goes on.

Now, I’m not known for laying down and saying nothing and

this time is no exception.

For heaven’s sake! Just where the heck do you think you’re

going to get that well-grounded, salon trained, hands-on

experienced, confident, and competent, qualified stylist from

if you don’t start them as apprentices to be trained from the

bottom up – just like you probably were?

To adapt a phrase my mother used to use about money:

“They (apprentices) don’t just grow on trees you know!”

I’m absolutely astounded that salons who have the ability,

the knowledge, and the experience to pass on to an apprentice

19

(after all that’s the path most salon owners took when first

starting out) can’t see that unless you do something and

participate in your industry through training new hairdressers

there won’t be any quality hairdressers to hire at all. You’ll

be lucky to find someone who’s been through the year of

sweeping the floor and making tea and rinsing perms and

colours off, just to understand that hairdressing is a career that

needs to be developed and nurtured… someone who can’t

wait to get their hands on dolly head to create their first “look”.

Someone who interacts with your clients daily, slowly learning

the art of conversation and communication, gaining confidence

and being encouraged by understanding clients. What about

the rest of the team who nurture and cajole them giving them

confidence that they are going well and doing it right – even

if it’s not perfect. And not to mention what you get – you get

the privilege of watching a flower bud slowly opening up and

growing to full bloom as an active and contributing member of

the salon and society. You had a huge part in that development

and your sense of pride and admiration for what your apprentice

has become is part of your reward. And just how do you think

you got to where you are today without someone giving you

the chance, someone urging and encouraging you along

the way, being supportive when needed, being tough when

needed through all that formative training?

C’mon guys think about the future of your industry. Think

about 10 – 20 years from now and ask yourself – will there be

enough qualified and salon experienced staff around to take

the industry over when you retire? Or will it just be a case of

a whole lot of people who can cut hair working out of back

bedrooms, kitchens and little shops on the street pumping out

mediocre haircuts giving mediocre service, giving back at best

“mediocre” to the community and world we live in?

I for one am getting tired and a little distressed at the state

of attitude displayed by salon owners not being fully (or even

partially) engaged in the industry that has provided them

with their lifestyle and career. Through this article I hope that

I’ve stirred an inner pang of guilt or frustration in you that

that makes you think, and think hard, about the future of

hairdressing in New Zealand.

“I always have up and coming apprentices. People do move on, and people do retire, but by taking on a new person every two years we are overcoming the problem

of not having enough skilled people.

We need up and coming hairdressers with high skills. To get that, we need to put in the right training, it is vital for my business and vital to the industry.” CARLEIGH FRISBY

“Training is an investment in the future, for both the salon and the individual. You need to invest in your team and it will pay off in the long term.

The less time I’m on the floor looking after my own clientele the more profitable my salon has become.” DIANA BEAUFORT

THE FUTURE OF OUR INDUSTRY IS AT STAKE

20

If I’ve made you feel guilty then good, even better if I’ve got you

asking the question: “how can I change things”? And if you’ve

agreed with my sentiments and are deciding that an apprentice

is probably a good thing to do for your business, then that’s

fantastic.

To help you see just what value an apprentice can add to your

business I’ve pinched a list from HITO website.

• Clients receive consistent and high-quality service

• It’s cost effective as apprentices can ‘free up’ senior stylists

• Better staff retention and more motivated staff

• You can ‘grow your own’ senior stylists just the way you

want them.

• Helps your salon grow

Am I arguing for or against certain types of government led

apprenticeships or private training enterprises – no I’m not. What

I’m saying is that if you don’t start passing on your knowledge and

experience to our young through some form of apprenticeship,

then our industry will fall by the wayside and we’ll be left with the

hollow shell of what we will say was once a proud profession.

I’d be keen to hear what you think and welcome your

comments.

MALCOLM GIBBONS LOVES HELPING SALON OWNERS GROW THEIR BUSINESSES AND HAS AN OUTSTANDINGLY UNCOMPLICATED WAY OF DOING JUST THAT.

VISIT WWW.SALONBUSINESSCOACH.COM TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK!

21

L’Oréal might be a familiar name to anyone who has

followed HITO events over the last year. In 2014, L’Oréal

showed their commitment to industry training through

supporting several of HITO’s projects. We spoke with Wendy

Maxwell, Education and Development Manager at L’Oréal,

about why L’Oréal chose to support HITO and industry training.

L’Oréal’s 2014 support of HITO began with the first HITO

Apprentice Boot Camp in February 2014. L’Oréal provided

the venue for Boot Camp – the fantastic L’Oréal Academy in

central Auckland. One of L’Oréal’s staff, Kristin Borely, also led a

session on social media use at Boot Camp. With Kristin’s help,

that presentation was turned into an article for Forma so that

everyone could benefit. L’Oréal continued to support Boot

Camp in 2015, providing the L’Oréal Academy as a venue again.

“Education is the backbone of L’Oréal. To have the opportunity

to support the future leaders of our industry through Boot

Camp is an honour. Boot Camp is an awesome way for these

apprentices to grow and see all the possibilities our industry

can provide” says Wendy.

In March 2014, L’Oréal was also involved with the HITO AGM.

Gary Marshall, General Manager of L’Oréal’s professional

products division, spoke with the AGM attendees about the

L’Oréal Hair Report. L’Oréal compiled the hair report to highlight

the current success of the industry and provide insights on

how to maintain that success.

The report showed the industry in a positive light, with

customers spending more and prioritising their hair, and a

larger number of apprentices gaining their qualification.

“L’Oréal are a big believer in apprenticeship training.

Apprenticeship offers real skills, knowledge, experience, and

support in the salon every day. HITO offers internationally

L’Oréal’s Wendy Maxwell talks about their support of HITO and industry training.

L'ORÉAL SUPPORTS INDUSTRY TRAINING

THE BOOT CAMP ATTENDEES AT THE L'OREAL ACADEMY IN 2014

WENDY MAXWELL

22

recognised qualifications that support the many career paths

available in our industry. Apprenticeships provide the skills

needed to be successful in a real life salon environment that

teaches life and communication skills too” says Wendy.

“Without continued training our industry won’t be commercially

relevant. Without qualified staff, the hairdressing industry

will be weaker, less relevant, vibrant, and unable to compete

internationally. Education is part of our DNA. At L’Oréal, we

support education and qualifications. Education is the key to

making sure our industry stays strong and healthy”.

It is no surprise, then, that L’Oréal agreed to support HITO’s

Annual Awards in November 2014. L’Oréal sponsored our HITO

Trainer of the Year Award in 2014. This award goes to a trainer

who shows an outstanding commitment to apprenticeship

training. Dionne Hardwick, HITO Trainer of the Year 2014,

received a L’Oréal product pack and vouchers for L’Oréal

training seminars. Through learning more, Dionne can then

pass on her learning to her trainees.

“Acknowledging the best in our industry encourages others to

excel in their skills,” Wendy says. “This way the industry stays

modern and is constantly pushing its limits”.

L’Oréal also gave some of our apprentices the chance to

join the L’Oréal team backstage at NZ Fashion Week. The

apprentices that attended got to work with the team on the

Celine Rita, COOP, and Trish Peng shows. They got the chance

to experience the backstage environment and hone both their

technical and time management skills.

For L’Oréal, supporting industry training is an easy decision.

Education is part of their ethos, and, says Wendy, is the key to

creating a successful industry. The more support they provide,

the more our industry will thrive.

"Education is the key to creating successful salons. We are here to support them so our industry can grow." WENDY MAXWELL – L'ORÉAL

KRISTIN BORELY FROM L'OREAL LEADS A SOCIAL MEDIA SESSION AT BOOT CAMP 2014

L'OREAL'S GARY MARSHALL SPEAKS AT THE 2014 HITO AGM

JENNY EASTWOOD AND JACQUI MALCOLM AT NZ FASHION WEEK

DIONNE HARDWICK, WINNER OF THE TRAINER OF THE YEAR AWARD

SPONSORED BY L'OREAL IN 2014

23

In 2014, HITO introduced a trial beauty apprenticeship.

The apprenticeship allows the apprentice to gain a beauty

therapy qualification while they work in a beauty clinic or

spa. They learn while they work, and they are a paid employee

in the beauty business.

Apprentices start with basic skills, such as customer service,

and work their way up to more advanced beauty therapy

skills. They will begin by helping a senior beauty therapist and

eventually learn how to provide various services on their own.

A beauty apprenticeship takes two and a half years. At the end

of that time, apprentices will have the National Certificate in

Beauty Services in Nail Technology (Level 3) and Beautician

(Level 4).

By the end of their qualification, the apprentice will be qualified

to perform various waxing, make-up, facial, and nail services.

They will also understand the theory behind these services

and have a knowledge of nutrition and skin analysis. Trainees

nearing the end of their apprenticeship will understand how a

beauty business works and be able to train entry-level trainees.

There are plenty of advantages to doing an apprenticeship. Renee

and Charlotte shared some of those advantages with us and

caught us up on how Renee’s beauty apprenticeship is going.

Renee Price is the first HITO beauty apprentice. We spoke with her and her trainer Charlotte at Reveal Beauty about how the apprenticeship is going so far.

MEET THE FIRST BEAUTY APPRENTICE

RENEE PRICE

24

MEET RENEE PRICE >> HITO'S FIRST BEAUTY APPRENTICE

“I’m loving my apprenticeship so far. The more I learn, the more

I find to love about it” says Renee.

Renee is speeding through her beauty apprenticeship. She

works at Reveal Beauty for 30 hours each week, training with

her trainer Charlotte on basic beauty skills. Since starting at

Reveal at the end of 2014, Renee has learned about manicures,

pedicures, eyelash tinting, and some massage. When we spoke

to her, she’d just started learning about waxing.

Renee had no prior experience in beauty therapy before she

started her apprenticeship. But no experience is necessary

before you start an apprenticeship. Apprentices learn about

customer service, reception and merchandising. They can take

responsibility for these tasks, leaving senior beauty therapists to

focus on the treatments themselves.

Renee says working in the salon environment is a lot easier

than she thought. Her trainer Charlotte is available to assist

her and supervise her with each task, which allows her to learn

quickly. Renee says learning in the salon environment is very

helpful. She learns not only how each service works, but also

how they work in the salon environment. An apprentice knows

where all the tools are in the salon and how to interact with

clients, for example, as well as the technical skills needed to

perform each service.

“Learning in a salon environment makes such a difference.

You learn how everything works in a real salon, and how to

interact with real clients” says Renee.

Another advantage of apprenticeship training is that

apprentices earn a wage. An apprentice earns at least the

training wage, which is 80% of the adult minimum wage.

Although the employer can, of course, pay them more. It’s

beneficial for the salon but also means the apprentice has an

income from day one. Apprenticeship fees are also significantly

cheaper – only $1500 for two and half years of study and no

student debt, making training much more affordable. It also

means apprentices graduate without a huge student loan to

pay back for years after. Apprenticeship training is affordable

and practical. It gives apprentices a real feel for working in the

beauty industry.

“Everything about my apprenticeship so far has been fantastic.

I’d definitely recommend apprenticeship to other people

interested in a career in beauty”.

MEET CHARLOTTE WENZLICK >> RENEE’S TRAINER AND OWNER OF REVEAL BEAUTY

“Having an apprentice is a lot easier than we thought. Renee fits

in well with the salon and is very helpful” Charlotte says.

Renee started shortly before the busy Christmas period, which

Charlotte says worked out perfectly. Renee had the opportunity

to learn a variety of administration and customer service tasks

straight away, such as issuing vouchers, which she may not have

learned at another time of year. Because she could do these tasks,

the other beauty therapists were free to focus on client services

during the busiest time of the year. They didn’t have to worry

about answering the phones, issuing vouchers or greeting clients,

taking a lot of stress off the senior therapists. It also means they

can bring in more revenue by focussing on client services.

The clients are also happy with Reveal’s new apprentice.

They are supportive of her training, and they love having a

new face around, Charlotte says. As a bonus, they also get extra

or discount services from Renee. If a client is having another

service, Charlotte may offer then a free arm and hand massage,

for example, so Renee can practice her skills. This makes clients

happy, makes money for the business, and allows Renee to

learn with real clients.

Charlotte also enjoys knowing that her newest staff member’s

skills will be up to scratch.

“Many girls come out of beauty school and into salons not

knowing many essential skills. They only know very basic skills

and often have to be retrained in skills like Brazilian waxing.

An apprentice trained in the salon from day one knows how

to perform all services in a salon environment.”

“We also know how much we have to invest in training from

day one. We know how much time an apprentice will take and

what they will learn. Often, with beauty school students, we

have to spend extra time and money retraining them – a waste

of time for the student and the salon”.

An apprentice also knows how their salon functions. They can

go straight into offering services without having to be trained on

salon systems or getting to know the clients (unlike a student from

a school). This is a huge advantage for the salon that trains them.

If a salon has someone apply who trained as an apprentice, that

salon knows that the apprentice knows all the skills of a senior

beauty therapist, and how to perform them in the workplace.

“I would absolutely recommend beauty apprenticeship to other

beauty businesses,” Charlotte says.

WANT TO KNOW MORE? CONTACT TANIA BERRYMAN ON 021 818 364 OR EMAIL BDEV@HITO.ORG.NZ FOR MORE INFORMATION ON BEAUTY APPRENTICESHIPS OR TO DISCUSS TAKING ON A BEAUTY APPRENTICE IN YOUR BUSINESS.

25

Peter Wells, the owner of Ali Baba's in Wanaka, shares his barbering expertise.

barbering – motivation is key

26

No matter where you are in your career, if you're an

apprentice barber or qualified barber, you need

motivation to further your skills. It’s true what they say:

“you never stop learning”, especially in this industry, where

fashions constantly change.

But it’s not always easy to motivate yourself. You can feel stuck

in a rut. What you need is a kick in the arse, because the only

way to rectify it is to change what you are doing. Remember

Einstein’s definition of insanity – doing the same thing over and

over again and expecting different results.

APPRENTICES AND JUNIORS

As an apprentice barber, you’re taught to watch a senior

cutting. It’s a great way to learn. You can also watch “how to”

DVD’s or YouTube videos to see how to perform a certain style

or service. Some hair product companies even have tutorials

on styling.

If you feel you’re not getting the training you need, take

responsibility for yourself and ask for help. Go seek out other

barbers and ask them to show you a thing or two. Most barbers

I know of would be more than willing to help. You could even ask

your HITO Sales and Liaison Manager to help you set up these

meetings. They may know who you could talk to or know about

training days you could join. Remember you are young in this

industry, and not everything happens overnight. Just keep trying.

QUALIFIED BARBERS

If you’re a qualified barber or barbershop owner and you

need motivation to up-skill yourself, I would suggest

employing an apprentice.

An apprentice can inject fresh blood into your barbershop and

bring fresh new ideas. They can be a great way to meet others

that are passionate about the barbering industry. You can

connect with other barbershops with apprentices, for example.

They can also inspire you to get more qualifications yourself.

Teaching isn’t easy and can be frustrating at times. You can feel

like you’re bashing your head against a brick wall, but when you

see your apprentice “get it” it makes up for all the hard work.

It’s when you are training an apprentice in a certain style or

service that holes may show in your work. When explaining

the details of what you’re doing, you want your instruction to

be clear and precise. You do not want to do the apprentice

a disservice by not being sure of something yourself, so use

it as inspiration to improve your skills. HITO run workshops

that you can attend, or maybe get another barber from out

of town to come to your shop for a day to mentor – you and

your apprentice can both watch and learn. Get involved, try to

become the “go to” person in your industry. Then eventually,

YOU will be the one who is asked to be a mentor.

I am always watching other barbers. I’m not looking for what

we do the same; I’m looking for what they do differently. When

I travel, I visit other barbershops, they are a great source of

ideas both good AND bad. You get the client’s point of view on

something you may be doing in your barbershop that could

be improved.

For me, barbering is about people. You provide a service for

people. If you want that service to be the best it can be, ongoing

learning to further develop your skills is the only way to get

there.

WANT TO GET QUALIFIED AS A BARBER OR TAKE ON AN APPRENTICE? CALL HITO ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ FOR MORE INFORMATION.

"For me, barbering is about people. You provide a service for people. If you want that service to be the best it can be, ongoing learning to further develop your skills is the

only way to get there."

27

a guide to – beard shaping

Maloney’s Barber Shop share their top tips

and tricks for beard shaping.

28

The influence of sports stars and celebrities plays a role. For some men, growing a beard signals a break from

conformity, or from the grind of the daily shave. For others, it’s a sign of untamed masculinity or a badge of honour.

It takes commitment to get through that itchy phase to sporting a fully-fledged beard.

Holiday time sees more guys growing a beard over summer. And now that facial hair is more acceptable in the workplace,

more of them are confident to leave it on when they return to work. Growing a beard can be a way for clients with receding

hair or shaved heads to enjoy the barber shop experience that they’ve missed.

Whatever the reasons, bearded men are keen to find a barber they can trust to shape, trim, groom and advise on their beards.

There tend to be three main types of bearded gents:

>> SHORT AND SHARP

This client keeps his beard short

and well groomed and will have

it trimmed as often as he gets a

haircut. He may invest in clippers

but will probably still ask for advice

on trimming and shaping. When

working in tandem with a sharp

masculine haircut, a short beard

can have a striking effect.

We’ll outline some specific techniques

for short beards later on in the article.

This gent has been cultivating a beard

for a few months and wants to keep

growing, but it needs some shaping

and trimming. He is usually happy to

lose some length. You’ll need to hone

your clipper over comb skills for this

client, as a medium length beard is

where the barber’s beard shaping

techniques are most important. We’ve

provided a step by step guide later in

the article on how to work with the

Happy Medium.

This client has a well-established

beard. He has been growing it for

more than six months and needs

only very light trimming, plus some

advice on beard products (oil and

balm) and perhaps moustache

products (wax). It might be the first

time he’s let a stranger touch his

beard, so you have to give them

confidence that you know what

you’re doing.

>> HAPPY MEDIUM >> LONG JOHN

As you will have seen, in the media and on the street, beards are on the rise. They've moved from the hipster domain into the mainstream. Why?

29

THE PROCESS

3. Now check with the client how

it’s looking. Their feedback will

determine the rest of the process

For example, do they want it

shorter?

2. Trim under the right side of the

throat, up to the jawline/chin.

4. Work on the left cheek from the

ear down to the chin. Always

check against the right side as a

guideline for length. It helps if you

stand behind your client during

this step. You will be better able

to judge the length this way.

1. Start shaping with the right cheek

and move from the ear down

to the chin. At the same time,

brush or comb in the direction of

the beard growth. This removes

excess cut hair and keeps the

area clean, making it easier to

spot any fine pieces of hair you

might have missed. Tip: cutting

less off is better at first. Once you

get the overall shape, you can

easily take a bit more off.

This first step is always consultation.

Examine the client’s face shape and

haircut, and establish what he wants

to achieve. Always comb out the

beard to see its natural direction and

check for any gaps or discolouration,

which can make it appear patchy.

Once you’ve established the desired

outcome and process (clipper and

guard or clipper over comb), always

proceed in the same order outlined

in this article. This will help with

overall shape and symmetry.

There are tips and tricks for each

of our three bearded gents. But

here are some basic steps all beard

shaping has in common, using a

client with a Happy Medium as

a model.

A GUIDE TO BEARD SHAPING

30

9. Tidy up the outline of the beard.

Make sure all the edges are even,

and that you haven’t missed any

patches or stray hairs.

10.The finished beard.8. Tidy the upper lip. Make sure the

bottom of the moustache is even,

and the hair isn’t sticking out over

the lip.

6. After you’ve trimmed both sides,

make sure they match up. Lightly

trim the chin and central jaw

area. Move the face around and

check that the beard is even from

different angles. Once you and

your client are happy with the

length and shape, move on to

the next step.

7. Shape the moustache. Start on

the right side and then match

the left side. Stand in front of

your client, get him to look you

in the eye and make sure the

moustache is even.

5. Trim under the left side of the

throat, up to the chin. Steps 4

and 5 are the same as steps 1

and 2, just on the opposite side

of the face.

31

>> SHORT AND SHARP

Trim a short beard using a regular clipper guard from

1-4, or a combination of these. As with all beards, leave

the jawline and chin longest; the neck and throat can

be tapered down to a shorter length (1 or 2). Clipper the

moustache to a 1 or 2, then use neck trimmers to clear

hair from the top lip. Gently take some of the hair off

the cheek lines and create a clean line above the

Adam’s apple.

The purpose of a beard, however short, is to exaggerate

the jawline and compliment the face shape. A short

beard trim can be vigorous and should follow the shape

of the face. Let your clipper guard do its work.

>> LONG JOHN

To establish trust, it helps if you (or one of your team)

have a beard; if not, have access to beard images online

or in the shop. For a longer beard, start with a vigorous

comb or brush, followed by a very light clipper over

comb, and finish off with a beard oil. Advise your client

that regular combing and a good beard oil are essential

parts of maintaining longer facial hair and still

looking presentable.

Beard oils are usually a blend of essential oils, similar

to Argan Oil or Moroccan Oil but with more masculine

scents such as Bay Rum, Cedar or Sandalwood. They

add shine, detangle, maintain shape and enhance natural

colour. We’re lucky to have several quality brands in New

Zealand. Apply a few drops to your palms, rub together

then apply vigorously to the beard and comb through.

You can drop the oil into the client’s hands and get him

to rub it in if this feels more comfortable for him.

TOP TRICKS + TIPS>> GENERAL TIPS AND TRICKS

• Patches. Some clients may have areas in their beards

that are noticeably thinner than others. There are a

few ways to hide these. You can comb other hair over

the thinner areas, hiding them from view, or you can

thin out the thicker areas to balance out the look of

the beard.

• Unrealistic client expectations. Some clients may

have unrealistic expectations of how their beard

can look. Their beard may be too sparse to achieve

what they want, or the hair might only grow in one

direction, making it harder to achieve the look they

want. You need to advise them on what you can

realistically achieve. For example, if their hair only

grows downwards you can’t trim too much from the

sides. If you do, they’ll end up looking like a wizard.

• Client comfort. There are a few tips to make sure your

client is comfortable during the service. Remind your

client to close his eyes while you trim cheeks and

moustache to avoid getting hair flicked in his eyes.

You should also take care when using neck trimmers

to outline the beard or shape around the mouth –

you don’t want to cut your client.

• Keeping the face clean. Dust the client’s face with a

neck brush regularly and blow excess hair away with a

drier. Make sure to comb through the beard regularly

as you shape it – this removes extra cut hair and helps

find the natural growth pattern of the beard.

• Have a beard. It helps if you can give your client proof

of your skill with a beard. Having a beard is the easiest

way to do this. If you can’t grow or don’t have a beard,

make sure to have examples of your work around.

Have pictures or colleagues that have beards that

you’ve shaped for them.

INTERESTED IN LEARNING BARBERING? GIVE HITO A CALL TODAY ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.

A GUIDE TO BEARD SHAPING

32

EMPLOYERS:

Get involved in WorldSkills 2015

WorldSkills Regional Competitions are coming soon – and you should get involved.

33

What is WorldSkills?WorldSkills is an international competition held every two years. Any apprentice or qualified

person aged 22 or under can be involved in the international competition, and any

apprentice no matter their age OR qualified person aged 22 or under can be involved

in the regional and national competitions.

The WorldSkills regional competitions are held every year. Competitors take part in three

modules – Ladies Creative Cut and Colour, Men’s Fashion Cut and Colour, and Creative Hair

by Night – Conversion – using mannequin heads to create the looks. All mannequin heads are

provided on the day.

The WorldSkills national competition is held bi-annually. Competitors are selected from the winners and other high scoring competitors

from the regional competitions. The winner and runners-up from the national competition may have the opportunity to compete

internationally. WorldSkills International is held every two years.

Why should your salon get involved?WorldSkills can:

• Give every hairdresser in your salon the opportunity to improve their skills. WorldSkills requires lots of in-salon training, which

anyone can help with. There are also plenty of opportunities to attend training sessions led by award-winning hairdressers.

• Create a strong team environment where everyone gets involved in training and supporting the competitor.

• Give your competitors valuable skills they can pass on to everyone in the salon.

• Make your competitors more confident, better organised, and more productive.

• Provide publicity for your salon and get your community involved – they can help with fundraising, training etc.

• Provide the opportunity for extra training and growth for your staff.

• Give the competitor an exciting new challenge and new goals to achieve.

WorldSkills requires commitment, perseverance, and hard work from competitors and trainers alike. Competitors need the full support

of their salon. But the rewards are well worth it for the competitors, their colleagues, and the salon they work in.

Hear from other employers who’ve been involved in WorldSkills.Im

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Anne Millar, Headquarters Remuera

“One of my apprentices, a Year One apprentice who had only been cutting for six weeks, took part in

WorldSkills. She gained a huge amount of confidence, developed her blow waving/cutting skills, and

improved her timing and her ability to take responsibility for achieving her goals.

WorldSkills is a fantastic opportunity for the apprentice. The skills required to attempt WorldSkills

create interest and excitement for them, and the exposure they get to other

top stylists (during training) is worth more than money can buy.

Apprentices will need commitment to training and hours of practice. It’s not for the faint hearted, but

for the serious and dedicated. They need to be patient and prepared, and learn from their mistakes.

I believe WorldSkills is a very exciting competition for young people developing skills not just in

hairdressing and admire anyone that takes part.”

WORLDSKILLS

2015 REGIONALS

WILL BE HELD ON:

Auckland & Dunedin Monday 4 May

Wellington & Christchurch

Monday 11 May

34

Grant Bettjeman, Bettjemans

“Getting involved in World Skills has massive benefits for the salon and the apprentice. The skills

demanded are a real stretch for any apprentice, and in my experience the challenge is just what

our apprentices’ need. The apprentices who take up the challenge of WorldSkills are always light

years ahead of the others in terms of development.

The energy and training opportunities always involve the whole salon. We are building a team

that have had some experience in WorldSkills, and they are extremely keen to pass on what they

have learnt.

My advice to salons wanting to get involved is to buy the WorldSkills Training Book and DVD.

That tool is what set us in motion. Also, there are hairdressers all over the country that are

excellent trainers and are always tremendously generous in giving their time to help.”

Cathy Davys, VIVO Wakefield Street

“The employer benefits immensely by the apprentice being engaged in WorldSkills. In my

experience it enhances the speed at which apprentices earn a profit in the salon, their confidence

increases, they understand a systematic approach to tasks and are very aware

of time frames. All this adds up to increased productivity in the salon.

WorldSkills builds a terrifically sound skill base for apprentices. Their salon work improves, their

cutting has more structure, their blow waves last longer, their colour work becomes more

thoughtfully placed, and their clientele grows.

I would not have the opportunities I have had in my career if it wasn’t for my time representing

New Zealand around the world. Competing internationally has given me a true appreciation of our

craft and an ongoing love for this industry. My ongoing learning and education has helped me build

a large client base that enjoys perfection in their cuts, colour, and styling.

If you’re going to enter WorldSkills, make sure to research, plan, and start practicing early.

Ask for advice and be prepared to go for it. All work is completed on a mannequin, so there

are no excuses. And finally, keep in mind that WorldSkills is fun.”

Dave Rogers, Morph Hair

“WorldSkills really pushes apprentices to achieve. They become better all-round apprentices

and speed up their learning. It helps their professional development and personal growth.

WorldSkills encourages everyone in the team to improve their skills and share their knowledge.

It also brings the team together as they all support the people competing.

It gives your competitor a point of difference. Clients know who they are and ask for them

specifically, which helps them build a client base and brings more business to the salon. The

support of the team and the clients helps build confidence too.

WorldSkills opens up tons of fantastic opportunities for the salon and the competitors. It gets

awesome coverage for your salon – Morph has been featured in industry magazines and local

papers. And one of our competitors was asked to be on the Redken Artistic team, which is an

opportunity she might not have had if it weren’t for the publicity and skills she got from WorldSkills.

WorldSkills sends a message that your salon is progressive and invests in the future of industry”.

FOR MORE INFORMATION ON WORLDSKILLS, PLEASE CALL PITCHIN ON (04) 499 1180 OR EMAIL WORLDSKILLS@HITO.ORG.NZ. TO APPLY FOR WORLDSKILLS, PLEASE FILL OUT AND RETURN THE ENCLOSED APPLICATION FORM.

35

Nadine (Ursula Harris Hair Design, Nelson) says she is

“super excited” about the chance to compete at an

international level. Competing at such a high level

means lots of work. For training, Nadine has been focusing

on the women's blow-wave, men’s bombage, bridal and three

wishes modules of the competition.

“I’ve been getting my timing a lot faster over the last couple

of weeks,” she says.

“In the next few weeks before competing I am setting aside

3-4 hours a day specifically on one module so I can master my

design on each module. Things are moving along quickly now

so I’m just trying to manage my work and training and find the

balance so I can keep doing more training.”

Jenny’s spending her time practicing in the salon. She’s also

attended several seminars recently which have helped her

train for WorldSkills and learn new skills. And, of course, the

training sessions organised by HITO have helped her hone

her skills.

Jenny is particularly grateful to New Zealand scissor

manufacturer Kieran Janes of KJ Scissors. Kieran generously gave

Jenny a 50% discount on a brand new pair of scissors recently

because he wanted to help her do her best at the competition.

Kieran has been crafting high-quality scissors for over 20 years.

“The scissors are amazing,” Jenny says. “They’re everything

everyone says about them and more. I’m so grateful to Kieran

for giving me the discount – I could never have afforded

them otherwise”.

Both Nadine and Jenny were also grateful to attend HITO Boot

Camp (read all about Boot Camp in this issue of Forma). The

mentoring and training that happened at Boot Camp adds

another layer to Jenny and Nadine’s preparation for Oceania.

The Oceania Competition is taking place at the Waikato

Institute of Technology in Hamilton on 14-17 April 2015. After

Oceania either Jenny or Nadine will be selected to travel to

Brazil with the “Tool Blacks” team.

The Tool Blacks consist of the top young people from each

skill category, and they will head to Brazil in August to compete

in the International WorldSkills Competition. Representing

New Zealand at this international event is an honour that two

other HITO hairdressing apprentices have had so far. In 2011,

Laura Simpson represented New Zealand in London, and

Cait Woodcock competed in Germany in 2013.

WHAT IS WORLDSKILLS?

WorldSkills is an international competition where young

people compete to be the best of the best in their chosen

skill. Hairdressing is not the only industry to take part – others

include engineering, automotive, hospitality and carpentry.

Not for the faint of heart, competitors need to show excellence

in a wide range of skills. Nadine highly reccommends getting

involved with WorldSkills:

“I think it’s an amazing way for apprentices to up their skill

level and have the chance to develop new skills further,”

Nadine explains.

IF YOU THINK YOU HAVE WHAT IT TAKES THEN APPLY FOR WORLDSKILLS REGIONAL COMPETITIONS TODAY. GO TO WWW.HITO.ORG.NZ/WORLDSKILLS TO FIND OUT MORE INFORMATION AND DOWNLOAD AN APPLICATION FORM OR EMAIL WORLDSKILLS@HITO.ORG.NZ.

FIND OUT MORE ABOUT WORLDSKILLS NEW ZEALAND AT WWW.WORLDSKILLS.ORG.NZ/ OR INTERNATIONAL WORLDSKILLS AT WWW.WORLDSKILLS.ORG/

IF YOU’RE IN HAMILTON 14-17 APRIL 2015 COME DOWN TO WINTEC AND HAVE A LOOK AT THE COMPETITION.

In April 2015, WorldSkills New Zealand is hosting the first WorldSkills Oceania competition. Over 100 competitors from seven countries are competing in this exciting event, including our very own Jenny Eastwood and Nadine Gratton. The pair will

compete in the hairdressing section against stylists from Australia, Malaysia, India and beyond.

WORLDSKILLS UPDATE

WORLDSKILLS

36

NADINE WORKS ON HER MANNEQUIN

JENNY WORKING ON HER MANNEQUIN

JENNY AND NADINE

NADINE GRATTON AND JENNY EASTWOODNADINE WATCHES AS ULRICA DEMONSTRATES TECHNIQUES ON THE MANNEQUIN AT WORLDSKILLS TRAINING

JENNY AND ULRICA DISCUSS WORLDSKILLS TRAINING

ULRICA DEMONSTRATES ON A MANNEQUIN

37

No one goes to work expecting to get hurt, sick or killed.

But in New Zealand, far too many people do. On average,

75 people per year die on the job, one in 10 is harmed

and 600-900 die from work-related diseases – all coming at a

cost of $3.5 billion per year to the New Zealand economy. And

that doesn’t take into account the social and psychological costs

on the friends, family and co-workers of those people hurt or

killed on the job.

In international terms, New Zealand’s workplace health and

safety record is extremely poor. On a population basis, you’re

twice as likely to be killed or suffer serious harm working in

New Zealand compared to Australia, and six times as likely as

if you were working in the UK.

That’s why in 2013, the Government announced the Working

Safer reform package, aimed at bringing down New Zealand’s

workplace injury and death toll by at least 25 per cent by 2020.

That’s a big ask. And if we are going to meet this goal, everyone

has a role to play.

Naturally, people want to know about the new accountabilities,

responsibilities and penalties the new law will create. While

the full details of the Bill won’t be confirmed until it finally

passes through Parliament, there are some important, positive

changes on the horizon for us all which can be outlined now.

The new law introduces the concept of a Person Conducting

a Business or Undertaking (a “PCBU”), and the PCBU has the

primary duty for Health and Safety. Despite its name, a PCBU

will usually be a business entity, however a person can also be a

PCBU if they are a sole trader or self-employed.

The new law makes it very clear that those who create risk are

responsible for managing it, either by eliminating or minimising

it, so far as is reasonably practicable. That’s why the primary

responsibility rests with the PCBU. This new concept moves

away from the narrow employer-employee relationship and

more accurately captures where the risk lies, as well as the

PCBU’s responsibility to manage it.

The new law also brings new responsibilities for company

partners and directors as well (called “officers”). Officers will have

to actively engage at the governance level to make sure their

organisations are safe, healthy places to work. Workers also have

duties under the new legislation to take reasonable care for their

own and their fellow workers’ health and safety. Health and safety

is everyone’s responsibility, and both PCBUs and officers will (and

should) be held accountable if they fail in their duties.

Another important point to note is that when two or more PCBUs

are working together, they will have overlapping duties of care.

While these same duties exist under current law, the Bill provides

clearer requirements for PCBUs to work together to meet their

duties. For example, on a construction site where there are a

number of companies working together, each PCBU has to

consult and coordinate with the other PCBUs to ensure the health

and safety of the workers on site as well as anyone visiting the site.

The Bill also proposes extending coverage for volunteers.

The Working Safer reforms are aimed at targeting high risk

activities and the last thing we want to do is negatively affect

the many volunteers who make such a vital contribution to

communities around New Zealand. In the Bill’s current form,

voluntary organisations (that have no paid employees) will not

be covered by the legislation. Organisations that have a mix

of voluntary and paid staff will be regarded as PCBUs and will

have the same duties to those volunteers as they would to any

other worker. Directors of organisations who are volunteers

will still have the duty of due diligence but will be exempt from

prosecution if they fail to meet this duty.

There are those who still see health and safety as just another

compliance chore, but a strong commitment to a healthy

workplace can deliver you better staff retention and engagement,

higher productivity, greater client commitment and a significant

return on investment. And yes, there will be significant penalties

for those who fail in their duties, including fines, jail time, or both.

WorkSafe will certainly enforce these penalties if and when we

have to, but we never want to have to. Our goal is to make every

New Zealand workplace safer for everyone, every day.

The question that every person in the workplace should

be asking themselves is not “Do I have a responsibility for

workplace health and safety?”, but “What is my responsibility for

workplace health and safety?” It’s the right thing to do and it’s

good business. Everyone who goes to work deserves to come

home healthy and safe.

New Health and Safety law will likely take effect in the second half of 2015, bringing new responsibilities for everyone in the workplace. WorkSafe Sector Engagement Manager Bryce Fleury explains what this will

mean to workplaces across New Zealand.

GENERIC LEGISLATION OVERVIEW

VISIT WWW.BUSINESS.GOVT.NZ/WORKSAFE/ FOR MORE INFORMATION.

39

I trust you have all had an enjoyable and relaxing festive season.

I suspect that 2015 is going to be a challenging year for the

industry given the various changes to the business landscape.

In this context I would like to discuss some of those changes as

they impact on your staff.

CHANGES TO PAID PARENTAL LEAVE

Changes to paid parental leave came into effect on 1 April 2015.

These changes extend the maximum amount of Paid Parental

Leave from 14 to 16 weeks. The changes apply to an employee

or a self-employed person if:

• The expected date of delivery of their child is on or after

1 April 2015, but the child is born before that date; or

• The child is born on or after 1 April 2015; or

• In the case of adoption, if the date on which the carer

assumes care of the child is on or after 1 April 2015

Please note that the maximum amount payable for eligible

employees and self-employed persons is presently $504.10

gross per week.

CHANGES TO THE EMPLOYMENT RELATIONS ACT 2000

A number of changes to this Act will take effect from 6 March

2015. The key changes which, in my view, are directly relevant

to the hair and beauty professions are as follows.

1. GOOD FAITH

This change amends the good faith provisions that require

an employer to give an employee relevant information where

they are proposing to make a decision that will, or is likely to,

have an adverse effect on the continuation of that employee’s

employment. It aims to clarify what information employees are

entitled to during restructures or other situations where their

employment is at risk.

An employer must give the affected employee relevant

confidential information about themselves. An employer

does not have to give the affected employee confidential

information about another employee if doing so would involve

an unwarranted disclosure of the affairs of that person. Further,

an employer does not have to give confidential information that

legally must stay confidential, or where there is good reason to

By David Patten LLB:BA; MBS; FAMINZ.

CHANGES TO EMPLOYMENT LAW IN 2015

40

CHANGE TO MINIMUM WAGEOn 1 April 2015 the minimum wage increased to $14.75

per hour. Workers on minimum wage must receive a

minimum of:

• $118.00 for an 8 hour day

• $590.00 for a 40 hour week

• $1180.00 for an 80 hour fortnight

The Training Wage (which relates to the minimum wage

for trainees and apprentices) will also increase to $11.80

an hour. Trainees or apprentices on minimum wage must

receive a minimum of:

• $94.40 for an 8 hour day

• $472 for a 40 hour week

• $944 for an 80 hour fortnight

FOR FURTHER INFORMATION ON THE CHANGES GO TO WWW.MBIE.GOVT.NZ

keep the information confidential e.g. to protect the employer’s

commercial position.

NB: Restructuring your business from a legal perspective

is becoming an increasingly complex area of law. If you are

contemplating a restructure I urge you to seek legal advice

before you commence the restructuring process.

2. FLEXIBLE WORKING ARRANGEMENTS

Under the present Act the right of employees to request flexible

working hours is restricted to those employees who have

caring responsibilities. A request cannot be made until after

six months employment has elapsed.

Under the new Act all employees now have the right to request

flexible working arrangements at any time and employers must

respond to this request within one month, in writing, giving the

reasons for any refusal. There is now no limit on the number of

requests an employee may make in a year.

3. REST AND MEAL BREAKS

The changes under this heading seek to balance the

importance of rest and meal breaks with the need for breaks

to be practical for each work place. The changes replace the

current strict rules with a more general right for employees

to have rest and meal breaks to give them a reasonable

opportunity to rest, eat, drink and deal with personal matters.

The new provisions encourage employers and employees

to negotiate, in good faith, rest and meal breaks without

compromising business continuity and flexibility. A rest break

is a short break, whereas a meal break is longer break for

employees to eat a meal (lunch, for example).

The changes say:

• When employers can make reasonable restrictions on rest

and meal breaks

• That employers can specify when breaks are taken, if

employees and employers cannot agree on when and

how long a break should be

• That an employer is exempt from giving breaks when

employees agree to reasonable compensation or where

the employer cannot reasonably give the employee rest

and meal breaks

• That reasonable compensatory measures are to be provided

when an employer is exempt from the requirements to

provide breaks

• Rest breaks must be paid. Meal breaks do not have to

be paid.

PS: IF THERE ARE ANY MATTERS OF AN EMPLOYMENT LAW NATURE THAT YOU WOULD LIKE ME TO WRITE ON PLEASE SEND AN EMAIL TO ME AT DAVID.PATTEN@DJPASSOCIATES.CO.NZ

• Any other law that requires an employee to take rest and

meal breaks takes priority over the rules in the Act.

Please note that employers and employees cannot contract out

of the right to rest and meal breaks – an employment agreement

that required an employee to take no breaks, and did not

provide compensatory measures, would exclude an employee’s

entitlements and therefore would have no effect. In other words,

an employee either gets a break or a compensatory measure –

the employer cannot fail to give either.

In my view and taking into account the nature of the profession,

salon owners would be unwise to seek to replace rest and meal

breaks with compensatory payments. The profession can be

stressful; the health and safety of staff and salon clients is of

paramount importance; advice should be obtained at the time

any changes are being contemplated.

Until next time...

41

“I couldn’t be more honoured and thankful to be the 2014

Jasmine McBeth Memorial Scholarship recipient. Hearing

my name called out and receiving the scholarship was

the most overwhelming feeling ever. I couldn’t be more grateful

to receive such a special award. The Industry Awards were

incredible. I love being around so many people that share the

same passion.

It was very special to meet the past winners of the Jasmine

McBeth Memorial Scholarship along with Denise and Murray

McBeth, Jasmine’s parents. They made me feel very welcome,

and I’m so happy to be a part of the Jasmine McBeth

Scholarship family.

Living in New Plymouth (where Jasmine lived) has given me

the opportunity to learn more about Jasmine and what she

achieved. I’ve met many people that knew her. Despite struggling

with cancer, Jasmine fulfilled her hairdressing dreams. I’m even

more inspired than ever to achieve my hairdressing goals and

dreams after learning what she achieved.

2014 was the year that kicked off my hairdressing career.

I achieved my National Certificate in Hairdressing, won

WorldSkills in Auckland and competed at WorldSkills Nationals,

helped out at NZ Fashion Week, and attended Sydney Hair

Expo. I can’t wait to use my Jasmine McBeth Memorial

Scholarship to help my career grow even more.

The first goal I plan to achieve is gaining my National Certificate

in Hairdressing (Advanced Cutting). Cutting is a passion of

mine. Giving my clients a completely new haircut and seeing

them light up in the mirror is the best feeling of all. I’ve only

just signed up to start the Advanced Cutting qualification, but

I’m looking forward to the challenge. I’m looking forward to the

platform presentation Advanced Cutting trainees have to do.

We have to present a haircut to a live audience, which will be a

big challenge for me.

My other goal for this year is to pass on what I’ve learned to

others. So many people helped me to achieve my goals last

year that I want to pass it on. Courtney Jackson and Hine Te

Ahwe (who work at Be Ba Bo Hair Studio with me) recently

asked me to help them train for their Photographic Competition

entries. Hannah Hay also asked me to help her train for her final

assessment, which I really enjoyed.

I’ve recently signed on to be a trainee judge at the NZARH

competitions. I’m looking forward to learning everything about

judging and learning more about hairdressing along the way.

I want to pass on what I learn to other people, and I hope to be

inspired by what I see as a judge.

I followed Julieanne’s (Hartshorne, the 2013 Jasmine McBeth

Memorial Scholarship recipient) journey in Forma magazine last

year. She achieved so much with her scholarship money, and

I hope to be just as successful. I can’t wait to see what other

opportunities arise for me.

Thank you to Denise and Murray, to HITO, and, of course, to

Jasmine. I’m so grateful to have this opportunity to fulfil my

dreams and inspire others. I’m excited to share my journey

with you in Forma over the coming year.”

Jacqui Malcolm, 2014 Jasmine McBeth Memorial Scholarship recipient, shares her experiences since receiving the scolarship.

JACQUI'S DIARY

JACQUI MALCOLM

JACQUI AT WORLDSKILLS NATIONALS

JASMINE MCBETH

JACQUI MALCOLM (R ) AND JENNY EASWTOOD

AT NZ FASHION WEEK 2014

JACQUI MALCOLM AND COURTNEY JACKSON,

BOTH FROM BE BA BO HAIR STUDIO, WITH THEIR AWARDS

JACQUI MALCOLM ACCEPTS THE JASMINE MCBETH MEMORIAL SCHOLARSHIP

42

“I was over the moon when they called my name (as the

winner of HITO Apprentice of the Year 2014). I didn’t think

I heard them properly. I was speechless and shocked, but

super happy and excited at the same time.

Winning HITO Apprentice of the Year is only one of the exciting

experiences I’ve had in the last year. I’m part of WorldSkills,

attended HITO Boot Camp, and had some photo shoots for

Wild Tomato magazine in Nelson.

I competed in the WorldSkills regional and national competitions

last year, winning the bronze medal at the National competition.

Since then I’ve been training for WorldSkills Oceania, which

involves competitors from all over the Pacific region.

Training for WorldSkills has been fantastic. Every time I train I learn

something new and come up with different ways to do things. It’s

taught me a lot not just about WorldSkills but about self-discipline

and self-management too. I don’t think I would be as confident as

a hairdresser if I hadn’t done WorldSkills. Competing has brought

me out of my shell, which helps me every day in the salon as well

as with finding extra opportunities.

Jenny Eastwood (gold medallist at WorldSkills Nationals) and I

recently did some training with Ulrica Hansson and Richard King. I

learned how to do a men’s bombage cut, which is a classic men’s

cut. Bombage means ‘to bend’ – it’s a square-shaped cut that looks

simple but is quite technical and is a good way to show skill. I also

learned new blow waving and thinning techniques. The thinning

technique has helped me a lot. I also learned how to colour the

new mannequins we will be using – they are white-blonde this

time, which means the colour will come out differently than on the

brown mannequins we’ve used previously.

I’m nervous but excited about WorldSkills Oceania. I’m looking

forward to seeing the work from other countries. It will be my

first time competing with people from other countries, which

will be cool to be a part of.

I’ve also been involved in a few photoshoots for Wild Tomato

magazine, a local magazine in Nelson. I’ve worked with the fashion

editor of Wild Tomato for a while now, and I often do the hair for

their photo shoots. Doing this has helped me build confidence

and shown me a different way to work with and look at hair. It’s an

ongoing opportunity for me to learn new things. I usually meet

with Sonya (the fashion editor) a week before the photo shoot.

She shares her vision with me, and then we brainstorm ideas to

figure out what will look best. On the day of the shoot I prepare

and style the model’s hair. Sonya checks on the style at the end

to make sure it matches the vision. Once the hair is complete, we

lend Sonya a few products to photograph so she can explain to

their readers how I achieved the hair look.

The most recent thing I’ve taken part in is the HITO Boot Camp.

The seven regional apprentices spent three days at L’Oréal

Academy in Auckland, learning from industry experts. I learned so

much in the three days at Boot Camp. It made me think about my

career and my goals and boosted my confidence. I learned how to

network and that there are plenty of different paths to take to get

where you want to go. I learned tons of practical tips from Michael

Beel and Karina Gollins’ sessions, and got to do a fantastic photo

shoot with Jock Robson. I also learned a ton about competitions,

editorial work, and having a work-life balance. Boot Camp was

amazing, and I encourage everyone to get involved. It taught me

so many different ways to look at things.

I’ve grown so much as a hairdresser since the last Boot Camp

(Nadine attended the 2014 Boot Camp as 2013 Northern South

Regional Apprentice of the Year). The 2015 Boot Camp showed

me how far I’ve come in the last year. I feel more confident

overall. I especially feel my public speaking has improved.

I’m where I am today because of people’s willingness to help

me and teach me. I plan to grab every opportunity that comes

my way and help train and pass on my knowledge to other

apprentices to help them achieve their goals.”

Nadine Gratton, HITO Apprentice of the Year 2014, shares what she’s been up to since she won the award.

NADINE'S DIARY

WORLDSKILLS TRAINING

APPRENTICE OF THE YEAR NADINE GRATTON (URSULA

HARRIS HAIR DESIGN) NADINE AT THE 2014 BOOT CAMPULRICA TRAINS NADINE AND

JENNY FOR WORLDSKILLS

43

getting the most out of a photoshoot

Tiffiny Spencer of Protégé Hairdressing gives her top tips on getting the most out of a photoshoot.

“A lot of the work in a photoshoot is the planning,” Tiffiny says. “On the day it should be all about having fun and seeing your look come together”.

44

Tiffiny Spencer is the owner of Protégé Hairdressing in

Wanganui. Tiffiny and her business partner Kate are

talented editorial stylists, and both were finalists in the

2014 NZARH Editorial Stylist of the Year (with Tiffiny taking away

the Wanganui Editorial Stylist of the Year Award).

“Kate and I have always loved photographic work,” Tiffiny says.

“I enjoy the freedom involved in something I find beautiful”.

When Tiffiny and Kate built their salon, Protégé, from scratch,

they decided to include a photography studio in the building.

Having the studio made photoshoots a lot easier, and Tiffiny

says the Protégé team have done so many more photoshoots

than they could otherwise.

Tiffiny agreed to share some of her photographic experience

with us. Read on to find out all the tips and tricks to creating

fantastic photographic work.

GETTING STARTEDYou need to do a lot of planning before you take a fantastic

photo. You need the right people, products, and tools.

Make plan of what you will need for the photoshoot. The list

might look something like this:

• Model

• Photographer

• Hair products and accessories

• Tools (brushes, straightener etc.)

• Make-up artist (or good quality make-up if you plan to do

it yourself)

• Venue

• Stylist/clothes

Next, you need to gather all these resources.

The model: Tiffiny recommends always keeping an eye out for

models, and keeping track of them once you find them. Protégé

keep a book listing all their models along with keywords to

describe which looks work best on them (bohemian, soft, strong,

moody etc.). You should also include photos in this book. This

book gives them plenty of options when it comes to doing a

photoshoot. If you’re just starting out, Facebook can be a good

way to find models. Or just ask your friends. But remember to

keep in mind what look you are going for. Pick a model you

think will suit that look (and make it easy for you to create and

maintain the look on the day of the photoshoot).

The photographer: A good photographer doesn’t have to cost

the earth. You should look around at different photographers,

and take a look at their portfolios. Find one that has experience

taking the sort of photos you want – if you want to take a photo

outside, for example, find someone with experience with natural

light. Protégé have had great success with photography students

in the past – they’ve got the skills to take a fantastic image, but

they may be more affordable than an experienced professional.

The makeup: You should go about finding a makeup artist in a

similar way to finding a photographer – shop around and check

out their portfolio. You may also wish to do your own makeup,

in which case Tiffiny has some advice.

“Good quality makeup is essential,” Tiffiny says. “The camera

picks up everything, so a well-finished look is vital.”

The venue: Protégé has their own studio, which makes things

easy. Your photographer may also have access to a studio.

But if you want a different location, look around. Brainstorm

a few ideas first, and think about what you want out of the

setting. Then take a look around. Make sure to discuss possible

venues with your photographer so you can pick the best time

of day (when the lighting will be best).

Stylist/clothes: You also need the right clothes to complete

the photograph – you don’t want your beautiful hair and

flawless make-up brought down by a ratty t-shirt. Professional

shoots (for magazines, for example) will provide a stylist and

the clothes. If you’re doing your own shoot, make sure to

include clothes in your brainstorm. Think about what clothes

will match the hair and mood of the shoot – 1950’s pin-up

hair goes great with a wiggle dress, for example. Then track

those clothes down. You may find it easier to have the models

provide their own clothes, if possible. You could also partner

with a local store, who could use the images for advertising in

exchange for providing the clothes.

PLANNING YOUR IMAGESAs well as gathering the practical resources, you need to do

some creative planning. You need to know your vision. What

do you want the photographs to look like? Your vision for your

photographs will inform your choice of photographer, model,

makeup artist, venue, and products. It’s always a good idea to

have some ideas in mind when you pick those resources.

Tiffiny starts her planning with an overall ‘feel’ for the shoot.

She then thinks about what resources she will need to create

that feel – what makeup, venue, etc.

“Mood boards or Pinterest boards are a wonderful way of

keeping you on track with your vision,” Tiffiny says.

A well-planned shoot goes much more smoothly than a poorly

planned one, Tiffiny says. However, she still likes to leave some

room for creative flow on the day of the photoshoot.

“A lot of the work in a photoshoot is the planning,” Tiffiny says.

“On the day it should be all about having fun and seeing your

look come together”.

With that in mind, you should practice your look before the

day. That way you’ll know you can achieve the result and make

it look good. You’ll also be able to keep the shoot running on

time, which is a very important skill. Your photographer, model,

and makeup artist may have other jobs to go to, or they may

charge you more for going over time. Also, if you work on

a shoot for a magazine, or somewhere like New Zealand

Fashion Week, being on time is crucial.

45

ON THE DAYThe day of your photoshoot has arrived. Most of the planning

should be finalised by now, and you should have a smooth and

fun day.

On average, Tiffiny says, you’ll spend around 30 minutes

shooting each model. 30 minutes gives you enough time to try

out a few poses and make the most of the model while their

hair and makeup are fresh. You will also need around 1-1.5 hours

of preparation time before the shoot – to set up, get hair and

makeup done, etc.

Clear communication is vital. Make sure everyone involved

knows exactly what’s happening, when it’s happening, and what

they need to do.

In terms of poses, it can be a good idea to bring along some

images as direction for your model. That way you get exactly

the pose you are looking for, which makes everyone’s job a

lot easier.

The other thing you need to remember is that the camera picks

up everything. This is why good quality makeup is important.

You also need to make sure that your hairstyle is well-finished

– every little flyaway hair will show up in high definition on the

camera. These can be edited out, but it’s much easier just to

get the hairstyle looking as good as possible in the first place.

Check the shots as they are taken to make sure everything is

as you want it.

TOP TIPS• When you are first starting out, Tiffiny says, set aside a

session to look through some images that look amazing and

some that don’t. Lay them all out and analyse what works in

the amazing images and what doesn’t work in the not-so-

great ones. Doing this analysis will save you making those

mistakes in your shoot and give you some ideas on how to

achieve a fantastic image.

• Use the best model you can, and treat them well. Provide

food and water at the shoot for them, and, if you can, Tiffiny

says a small gift bag never goes astray. The better you treat

them, the more likely they are to work for you again.

• Practice, practice, practice and plan, plan, plan!

• Make sure your hair, makeup, and styling all work together,

that they look right on your model and on camera, and that

they create the mood you want.

• Invest in the best photographer you can get. Remember

photography students may be an option.

• Remember that hair can look smaller and flatter on camera than

it does in real life. Don’t be afraid to make your hairstyles bigger.

• Don’t rely on your photographer to edit the images to make

them look good. Get as much perfect for the shoot as you

can. The photographer should be focussing on fixing tiny

blemishes or adjusting the lighting a little, not on editing out

a thousand flyaway hairs.

With good planning, the best resources you can get, and a strong

creative vision, you’ll be creating fantastic images in no time.

GETTING THE MOST OUT OF A PHOTOSHOOT

46

HAIR AND MAKE-UP: Tiffiny Spencer

PHOTOGRAPHERS: Lace Photography, Skunk Photography, Treehouse Photography

MODELS: Amber Thompson-Newth, Jasmine Middlemiss, Lily Keats-Farr

47

see your work in

print

JOSH ANGELL

48

JOSH ANGELLYOUR SALON: dharma

MODEL/S: Red 11 Model Management

PHOTOGRAPHER: Jessica Sim

MAKEUP ARTIST: Kei Kei

I wanted to find a career that let me be my creative self and

have fun at the same time. Hairdressing allows me to do that.

I gained my hairdressing qualification in December 2014. Doing

an apprenticeship was fantastic – it was fun, and getting paid

as I worked towards my qualification was a bonus. I love that

you’re not stuck in a classroom – you’re hands-on with real

clients, experiencing the energy of the salon environment.

I’m surrounded by passionate and fashion-forward people

every day at work. They inspire me, support me, and push me

to do what I love.

I enjoy photographic work because I can push myself to the

next level. Expressing my creativity and capturing it on camera

is a challenge I love embracing. I want to eventually work

overseas on international fashion shows like New York Fashion

Week and London Fashion Week.

I was inspired to create this look by the amazing models

and clothes I got to work with. It’s not every day you get to

work with such fantastic models and great clothes. I built the

look around them. I entered this work into an Australasian

apprentice competition in Sydney.

PRODUCTS

I used GHD styling products to create these looks. Of course,

I wouldn’t have been able to achieve such a great result if

it wasn’t for the photographer, stylist, makeup artist, and

assistants. They all played a part in the end product.

SPECIAL THANKS TO

Thank you to my photographer, Jessica Sim, my makeup artist,

Kei Kei, and the models from Red 11 Model Management. I couldn’t

have created these images without you .

Thanks also to Jock and Sara (owners of dharma). I’ve learned

so much from both of you. And thanks to the dharmasquad,

my co-workers.

49

LARISSA ROBERTSYOUR SALON: Three Hairdressing

MODEL: Wiebka Mjhihoff

PHOTOGRAPHER: Jo Bayliss

I started my career in hair and beauty as a nail technician.

I liked working in the beauty industry, but I wanted a change,

so I decided to step outside my comfort zone and go for a

hairdressing apprenticeship.

My favourite part of being an apprentice is accomplishing

something I couldn’t do before. I’m looking forward to finishing

my apprenticeship and growing as a hairdresser.

This work was for the NZARH regional competitions. It was my

first competition, and it was a great feeling getting it perfect in

such a short period of time. All my practice paid off.

I really enjoyed seeing the end result of all my hard work

and creating a style that I can look back on forever with the

great image I have of it. I also enjoyed playing dress-up with

the model.

I researched hair trends and braids – which I love – and this

gave me the inspiration for this look. To achieve this look I

set half of the hair on hot rollers to create the curls for my

ponytail. I then braided sections of hair, beginning at the nape

and working towards the face. I joined the ends of the braids

into one braid that wraps around the top of the section to

create a braid down. I dressed out the set and put most of it

into a ponytail and then worked the rest of the hair around the

hairband to hide it.

PRODUCTS

I used Redken Guts to give body and hold for my set, Davines

Medium Hold Modelling Gel for the braids to keep them slick

and Davines More Inside Strong Hold Spray to finish the look.

SPECIAL THANKS TO

Thanks so much to my model, my trainer, and my salon for

allowing me to practice this so much in the salon. Special

thanks also to my boss/trainer Hazel Newman. She is so

passionate about hair, and her inspiration drives me. She has

taught me that there’s so much more to hairdressing than

what we do every day in the salon.

see your work in

print

50

LARISSA ROBERTS

51

WHAT IS COPYRIGHT AND WHO OWNS IT?WHAT IS COPYRIGHT?

Copyright is an intellectual property right that protects the skill, labour and/or effort involved in creating certain types of “works”.

Copyright in New Zealand is governed by the Copyright Act 1994. This Act provides that:

• there is copyright in certain types of original works: literary works (e.g. novels, reports); dramatic works (e.g. plays, operas); musical works (e.g. songs, tunes); artistic works (e.g. paintings, drawings, photographs); sound recordings; films; communication works (e.g. a television broadcast); and typographical arrangements of published editions;

• copyright comes into existence automatically on the creation of an original work (there is no provision or requirement for registration);

• copyright is a form of personal property that can be bought, sold, and licensed to others.

Copyright means the right to copy. The owner of copyright has the exclusive right to copy, publish, and/or broadcast the

work, or to authorise other persons to do these acts.

WHAT IS COPYRIGHT INFRINGEMENT?

If a person does any of these acts without the copyright owner’s permission, that person may be infringing copyright. The Copyright Act provides for both civil and criminal penalties for copyright infringement, as well as various defences to infringement.

You should seek specialised legal advice if you are accused of infringing the copyright of another person, or if you

believe that someone is infringing your copyright.

WHO OWNS COPYRIGHT IN A WORK?

Generally the author (who could be an artist or a photographer) is the first owner of copyright in his/her original work.

There are two main exceptions:

I. if the work is made by an employee, in the course of his or her employment, that person’s employer will be the first owner of copyright in the work;

II. if a person commissions, and pays for (or agrees to pay for) the taking of a photograph or the painting of a portrait,

or the making of a film or some other types of work,

and the work is made in pursuance of that commission,

the first owner of copyright will be the person who

commissioned the work.

The Copyright Act sets out how the ownership of copyright

(including copyright in future works) may be transferred.

For an assignment of copyright to be effective, it must be in

writing, and must be signed by or on behalf of the person

who is assigning copyright. The written document should be

specific, and contain a clear description of the work or works

which are being assigned.

HOW LONG DOES COPYRIGHT LAST?

Copyright in a literary, artistic, dramatic or musical work

exists for the lifetime of the author plus fifty (50) years from

the end of the year in which the author dies. Copyright in a

film, sound recording, or computer-generated work lasts for

fifty (50) years from the end of the year in which the work

was made.

WHAT IS A “COPYRIGHT NOTICE” AND WHAT DOES IT MEAN?

You should include a copyright notice on your copyright

works. A copyright notice may take the following form:

© Gary Snips 2014. The date in a copyright notice should

be the year in which the work is first published.

If a copyright notice is on a published work, the named

person/company is presumed to be the copyright owner.

WHAT OTHER RIGHTS MAY ATTACH TO A WORK?

Moral rights

The Copyright Act provides that the author of a copyright

work has “moral rights”, in addition to copyright. These moral

rights include the right to be identified as the creator of the

work (even if copyright in the work has been assigned) and

the right to object to derogatory treatment of the work.

Privacy rights

Individuals have a right to privacy in photographs taken of

them for private or domestic use. The term of the individual’s

privacy right is the same as the term of copyright in the

photograph.

52

SEE YOUR

WORK IN PRINT

See Your Work in Print

is sponsored by

A Sharper Blade.

Have you always dreamed of seeing your photographic

work on the pages of a glossy magazine? Then enter See

Your Work in Print competition today.

It’s easy to enter – just send us your images and details.

Your images must be high quality, and you must have

permission from the copyright holder for us to print the images.

We’ll pick the best entries and print them in the next Forma.

The See Your Work in Print competition deadlines for 2015 are:

• 01 May 2015

• 01 August 2015

• 01 October 2015

Each successful entrant will:

• win a scissor sharpen from A Sharper Blade

• have a chance to have their image featured

on the cover of Forma.

• be in the running for HITO See Your Work in Print Award.

Each year at the Industry Awards, we announce the HITO

See Your Work in Print Award winner. The winner is selected

by Facebook vote. The person with the most ‘likes’ will win a

stunning pair of scissors from A Sharper Blade.

FOR MORE INFORMATION OR TO SUBMIT YOUR

IMAGES, CALL US ON (04) 499 1180 OR EMAIL

ENQUIRIES@HITO.ORG.NZ.

Are you a HITO apprentice or newly qualified stylist?

For most hairdressers, lending a listening ear to

their clients’ problems is part of good customer

service.

Over the years this can build into a long-term and trusting

relationship. So much so, that a disclosure of family violence

may eventually crop up between a wash and a blow wave.

As an abuse survivor, Ohakune salon owner Kelly Porter

recognised that she could play a role in helping her clients

get support.

“I got into a relationship which I thought wasn’t bad because

he didn’t hit me. He did all the other things, emotional, financial,

psychological, until I had a nervous breakdown and realised

that none of it was OK.”

With the support of the It's Not OK campaign, Kelly is now

running workshops around the country with salon staff

and hairdressing students about family violence and how

to help.

“As hairdressers, we often have a close relationship with our

clients, and we can notice when things are not quite right. We

are in a position to ask people if they are OK and to point them

in the right direction if they need someone to talk to.

Chances are you’re not going to have a client who walks in and

tells you they are experiencing domestic violence.

But you might be able to pick up on things like their partner

wants to control their hairstyles. He doesn’t like her hair colour.

He’s not happy with it.”

Isolation is an issue. Women who live rurally or on farms might

only get into town once every couple of months. They will

probably come to the hairdressers.

“Every time they come in, I try to unpack a bit more about

what’s going on. If he’s trying to control her hair, what else is he

trying to control?”

Kelly’s workshops raise awareness that family violence is not

just about people in de facto relationships or marriages.

“It could be a parent being hurt by their children, or an elderly

person being abused by a caregiver.”

She stresses that the campaign isn’t about turning hairdressers

being social workers. The workshops help hairdressers with

acting as a helper and not ignoring disclosures.

“It’s about getting to the point where we can ask ‘are you OK?’

and give them some phone numbers to get support.

If you get a gut feeling that something’s not right then it

probably isn’t.”

Salons that have had the workshops now display posters with

the message that their staff want to help, and stock ‘It is OK to

ask for help’ cards for clients to take.

Kelly is accompanied at the workshops by members of the

It's Not OK team and family violence network representatives

to provide information on the issues and support available.

The hairdresser project is an example of how the It's Not OK campaign supports workplaces and communities to address

family violence.

Salon owner Kelly Porter shares her experiences with the It’s Not OK campaign.

KELLY PORTER

NZ SALONS' SAY

54

Across New Zealand, hairdressing salons are being asked

to help their clients. As well as providing a hairdressing

service, 2 Taupo salons also provide other support

services. One such salon is Bailey Quinn’s Styling in Taupo, who

are involved with the It's Not OK campaign.

It's Not OK is a community driven campaign designed to stop

family violence in New Zealand. The goal of the campaign is

to build communities where everyone can help prevent family

violence. It's Not OK provides information for victims of family

violence and for people who want to stop using violence, and

also provide resources on ways for community members and

organisations to get involved.

Jan Quinn, owner of Bailey Quinn’s Styling, has always been

passionate about helping victims of family violence. Once

a victim herself, Jan volunteered at the Women’s Refuge in

Invercargill. When she moved to Taupo, a representative from

It's Not OK approached her about helping with their campaign.

Jan accepted right away.

Bailey Quinn’s Styling are heavily involved in the campaign.

David, their salon manager, is featured on posters around

New Zealand promoting the campaign. Their salon also

features posters, badges, and bracelets to let people know

they are part of the campaign.

“Our involvement is very well publicised in Taupo,” says Jan.

“People know they can come to us for help”.

If a client or someone in the community came to them for help,

the staff at Bailey Quinn’s Styling would make sure that person

gets the help they need. If a person comes to the salon looking

for help, a staff member would take them out the back, make

them a hot drink, and sit with them. They then call their local

family violence network representative, who comes to meet

with the person. She will find out what’s happening in their

situation, and help them find the support they need.

The staff at Bailey Quinn’s Styling are trained on how to help

clients and those in the community. Their role is to help those

who come to them get in contact with family violence network

representative, and help them find the right support. Often

clients trust their hairdresser deeply, making it easier for the

client to confide in them.

“Having your hair done is something very personal. When you’ve

done someone’s hair time and time again they are more likely to

feel comfortable with you and able to talk to you” says Jan.

For other salons that want to get involved, Jan says a good

place to start is contacting the It's Not OK campaign. If you let

them know that you’re a salon and you want to help, they can

help you get started.

Michael and Jan Quinn, salon owners at Bailey Quinn’s Styling, talk about their work with the It's Not OK campaign.

BAILEY QUINN'S

FOR MORE INFORMATION ABOUT THE IT’S NOT OK CAMPAIGN SEE WWW.AREYOUOK.ORG.NZ. IF YOU ARE INTERESTED IN HAVING A PRESENTATION FOR SALONS IN YOUR AREA, PLEASE CONTACT AREYOUOK@MSD.GOVT.NZ

'I T 'S NOT OKAY'

55

Melinda Capasso returned from New York to gain her National Certificate in Hairdressing (Level 4). She shared with us her experience and the importance of gaining your qualification.

MELINDA GAINS HER NEW ZEALAND QUALIFICATION

Melinda always knew she wanted to be a hairdresser.

As many young girls do, she experimented with

cutting the hair on her dolls. She turned this hobby

into a career when she started her apprenticeship at 16.

Melinda was partway through her qualification when her Dad

was in a bad car accident. The family made the decision to

move somewhere warmer to help him recover. They eventually

returned to NZ and by then Melinda had plenty of experience

in hairdressing, enough for her to get a job in New Zealand.

“At 20, I didn’t care about qualifications,” Melinda admits. “I just

wanted to earn money and work, not study”.

Melinda now lives in the USA. When applying to work in her

current home of New York, Melinda was told she needed a

qualification to be a hairdresser. Hairdressers in the USA go to

beauty school, and the last thing Melinda wanted to do was

spend years in the classroom. So she decided to come back

to New Zealand and finish her qualification through HITO’s

Qualification by Experience process (QbyE).

“I hated that my qualification was unfinished. It worked out

well for me to come back and complete my qualification

here. You need a qualification to get a job in most places and

preparing for my qualification from America wasn’t easy. I didn’t

have access to a lot of the resources I needed and the flights

were expensive”

Melinda would recommend getting your New Zealand

qualification before you go overseas. Her New Zealand

qualification will be recognised in New York state, although

she says not all states recognise overseas qualifications.

Melinda was a bit nervous about sitting her qualification.

Many of the skills (like perming) required to pass her final

assessments, were skills she hadn’t used in a while.

Relearning them and the rules surrounding them was a

challenge. To combat her nervousness, Melinda did as much

preparation work as possible. She practiced all her techniques

on her clients and read everything she could.

One thing Melinda found particularly helpful was using the

skills she would use on a photo shoot for her final assessments.

Photo shoots require quick thinking, performing tasks in an

efficient way, scheduling your time, and not letting your nerves

overwhelm you. For the final assessments, which have a time

limit, this approach worked perfectly.

In the end, Melinda says that QbyE went well. QbyE involves

an interview with a HITO assessor, who assesses the current

skills. If there are any skill gaps, the learner has to complete

extra units to bring their skills up to industry standards, or

perform practical tasks to prove their skills. Then they sit the

final assessments.

“The interview was excellent. I love that it was done in person

because writing is hard for me (and for many hairdressers). Being

able to describe things instead worked well for me. My assessor

for the final assessments was fair but firm, which I liked”.

Melinda would recommend getting qualified.

“Having a qualification is a fantastic confidence boost. It makes

you feel like you’re as good as others in the industry. And it’s

always good to finish what you’ve started”.

Now she has her qualification, Melinda plans to open a salon of

her own. Along with a friend in New York, Melinda is going to

open a training-based salon. They are also developing their line

of organic salon products.

“Working with people and making them feel great about them-

selves is the best thing about hairdressing. You’re only as good

as your last haircut, so I plan to continue offering great ones”.

WANT TO GET QUALIFIED THROUGH QBYE? PLEASE CALL (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ

FOR MORE INFORMATION

56

GRADUATION 2015

SUNDAY 23 AUGUST 2015 AUCKLAND

If you qualified with HITO between 23 August 2014 and 15 August 2015, we invite you to graduate at the HITO Graduation Ceremony.

Graduates can bring one complimentary guest and purchase 2 additional tickets at $50 per ticket. A graduate’s employer can also attend

for free – this ticket is not transferrable to friends or family.

Each graduate will recieve a limited edition graduation medal. Only those who attend the graduation ceremony will recieve a medal.

To take part in graduation you must register on the HITO website by 15 August 2015.

Registrations open Monday 1 June 2015.

Find out more at:

WWW.HITO.ORG.NZ/GRADUATION

colour and makeup – using colour with

confidenceBy Wendy Hill, Wendy Hill Cosmetics.

Colour continues to feature strongly in makeup, and we’re

enjoying the revival of lots of beautiful purple shades,

inspired by hothouse gardens.

The colour spectrum stretches from powdery pastel shades of

lavender, lilac and orchid pinks that are so soft and wearable, to

the bolder statement shades of hot fuchsia pinks and purples.

There is a shade to suit all skin tones.

WINTER IS COMING

The winter climate can make the complexion appear dull

and washed out. During this season show your clients how

to embrace the beautiful shades of purple as they will add a

flattering freshness and vibrancy to the skin.

Your clients may already have the classic eye shades in greys

and browns and lip shades of caramel browns, soft pinks and

berry tones, all of which will complement and work well with

the purples. Introducing interesting new seasonal shades

to their existing makeup and using correct applications will

encourage your clients to keep their makeup current and be

excited about a new look.

PICK A SHADE FOR MY CLIENT'S SKIN TONE

All purples and pinks are not the same. Choosing the most

flattering purple shades for your client’s skin is much like

deciding on the most flattering shade of red lipstick: the shade

of purple should work with their undertones.

If they have a warm skin tone (golden undertone) Look for shades that are more muted and mix in some warmer

accents on the eyes using brown or soft bronze shades of

eyeshadow and eyeliner, and warm pink or mango blusher.

We love the flattering mix of brown and purple!

Keep the foundation shade warm to offset the cooler look.

A cool skin tone (blue/pink undertone) Clients can wear the bold purples and bright fuchsia pinks as a

total look because they have very cool blue base tones. Adding

a touch of platinum metallic silver shadow to eye makeup will

add a sparkle and highlight the purple shades.

HOW AND WHEN TO WEAR PURPLE?

This season’s trend is to wear statement lipstick shades during

the day, which can look fabulous. It doesn’t mean it needs to be

dark. Some of the new matte lipsticks have rich textures and

highly saturated colour pigments, so even the paler shades

have an impact. Another option is for a sheer lipgloss in a

brighter shade if your client prefers a softer look. For a more

dressed up or a night look, go for it with a bold hot pink like

the fuchsia lipstick shades.

For the best result, team a statement pout with more neutral eyes,

particularly with the highly saturated lip shades. Minimise the eyes

to balance out this look with a sheer wash of pastel eyeshadows in

pinks and soft matte violet with minimal eyeliner to complement

bright lip colours, a feminine way to wear the trend.

Purple is a gorgeous shade to create a smoky eye. For extra

drama, use opalescent pink eyeshadow as a base and a matte

grape shade as the deeper accent with a touch of platinum as a

perfect highlight to the inner corners of the eyes. The ongoing

cat-eye eyeliner trend looks amazing too with both the nude

and bright lip.

THE MOOD

These shades will make your client feel fabulously vibrant.

A bold colour will give them confidence and lift their day! Try a

hot pink for some extra pep, or a soft pink to feel more carefree

and feminine.

Sultry, smoky purple eyes are sexy, smouldering and sensational.

Wearing eye-catching bright and bold colours can take us out

of our comfort zone, and there is a fun, statement shade to suit

even the shyest!

58

TOP TIPSWhen using eye colour as the focus, ensure

brows are shaped perfectly and groomed

to complete the eye work. A tapered brow

will frame and balance the stronger eyes.

No thin brows for this look!

Apply a corrective liquid concealer in a pale

yellow tone as an eyeshadow base to even

out skin tone and keep colour in place.

Try applying an eyeliner pencil in white

blended onto the lid under any bright

shade to make the colours pop.

Always keep lips exfoliated and use a lip

balm to keep lips hydrated because dry

lips will be accentuated by a matte or

bright lipstick.

GET THE LOOK>> FACE – Keep the foundation very natural, and matte

with a light application of all in one camouflage cream

foundation applied with a foundation brush. Blend well

for an even cover and a flawless finish.

>> CHEEKS – We chose mineral blusher in a sheer

fuchsia shade that will also serve as a highlighter.

A blusher with a slight sheen to it will add just enough

shimmer to accentuate the lip colour without over-

powering it. We added pearl pink Candleglow just to

the top of the cheekbones to lighten and brighten.

>> EYES – Apply a violet matte eyeshadow as a sheer

base to the lids, blended softly with a touch of pink. For a

modern vibe, we recommend using a paler shade like a

violet matte eyeshadow under the eye area and a grape

matte as a darker shade to accent the upper lid. Gel eye-

liner in a chocolate tone pressed along the upper lash line,

and black mascara will frame the eyes.

>> LIPS – Hot… hot… the hottest new shades of fuchsia

lipstick perfectly applied with a lip brush and topped with

a sheer high gloss for a pout with punch!

59

You should always care about your clients as people.

Having that personal connection with your clients is

one of the most enjoyable parts of being a beauty

therapist, and part of being a professional is acting friendly and

courteous towards clients. However, because they pay you the

nature of the relationship is – and needs to be – different from

that of a friendship.

I always try to keep my “professional face” on and make sure

not to share extremely personal things. However, I must

confess my sins. My clients do know that:

1. I am in a relationship

2. I have two fur babies and

3. I am originally from South Africa.

But this is where I draw the line. After these personal tidbits, I

quickly turn the conversation back on them and ask about their

lives and their interests. It puts them at ease and helps them feel

like part of the conversation rather than a captive audience. It

also helps you to get to know your client a little better so that you

can remember and acknowledge important events and dates in

their life. For example, you can ask about their sick cat or new job

when you next see them. I consider this being friendly.

Developing a friendship is a whole different story.

So, there is friendly, and then there is friendship. Friendly

clients are those who follow you on Facebook, Twitter or your

personal blogs and comment when they have something to

contribute to the conversation. Being friendly is a client who

sends a quick email just to see how you're doing rather than

to make an appointment.

On the other hand, friendship involves hanging out on the

weekends and discussing personal and relationship issues and

maybe inviting a client for drinks or dinner after work.

So what's the problem you may ask? We constantly hear that

we build solid businesses through building relationships

with clients.

The problem is that combining friendship with a business

relationship limits your business prosperity.

If a friend cancels their appointment with you at the last

minute, will you charge them for that missed appointment?

No, because friends treat you like a friend, not a professional

person and you'll treat them as a friend rather than a client in

return. So when a friendly professional relationship turns into

a genuine friendship with a client, which often happens, you

need to consider business first and friends second.

Always remember to “do what is good for business,” because

it is the business success and longevity that will provide you

with an income so you can continue to do what you love.

No matter what your opinion is on the importance of

professional friendships and business, one rule is clear:

You should never be friends with a client as a tool to grow your business.

Friendship should come from genuine feelings and caring. In

any case, it will remain a one-way friendship if you use it to

manipulate your earnings. Remember, your client is smart. Just

like a bad set of false eyelashes, it's obvious when it's fake.

It works the other way, too. If, every time you hear from a client,

they are asking for a favor or asking for you to so something

extra for no extra cost, BEWARE. That relationship is also not

authentic and not a true friendship. True relationships are built

on mutual respect and reciprocation.

In the end, maintaining a professional friendship can be like

navigating a minefield. But as long as there is a complete

understanding between you and your client of when to be

There is a very fine line between a professional and personal relationship with your clients.

FRIENDLY OR FRIENDSHIP – WHERE DO YOU DRAW THE LINE?

60

The problem is that combining friendship with a business relationship

limits your business prosperity.

professional and when to be friends, it can be navigated – with

no surprise explosions along the way!

Working as a beauty therapist requires you to get close to

your client – physically and often emotionally. They often share

things with you that they wouldn’t normally share with anyone

else, making it difficult to maintain professional boundaries with

your clients. However, these boundaries are necessary to give

your best work to the client. As such, here are five guidelines

to adhere to that will allow you to keep your boundaries intact

without distancing yourself so much from clients that you lose

the warmth of service you’re attempting to provide:

1. REMEMBER AT ALL TIMES: YOU ARE A PROFESSIONAL, AND THIS IS YOUR WORKPLACE.

Beauty salons tend to be very social in nature, and this rule is

easy to forget. Avoid sharing personal information with your

clients, unless it is relevant to the treatment. I tend to keep the

information I share with clients limited to that required to reach

the client’s goals or particular treatment outcome. For example,

I may share a funny story about me being nervous about

experiencing a waxing treatment for the first time.

2. KEEP THE CONVERSATION FOCUSED ON THE CLIENT.

Keep your attention on your client. Ask questions and let them

talk away while you work. Be time conscious. Try to keep the

content of the conversation clean. Do not ask overly personal

questions or inappropriate questions. Keep in mind that often

others in the clinic can hear your conversation, so you don’t

want to put your client in an awkward situation. Do not share

your problems – nobody wants to hear them at work, least of

all your clients. Keep your conversation positive and light.

3. YOU ARE NOT YOUR CLIENT'S FRIEND.

Being your client’s friend at work puts you in a very difficult

situation. You potentially open yourself up for your client to ask

you to do "favors" for them. On the flipside, never ask for favors

from your clients. Keep your relationship with your clients

professional at work. They are paying you for your time and

skills, not to socialise. You are not their friend when you are

working. Don't put yourself in a position where you owe them

anything.

4. DON'T TALK ABOUT OTHER CLIENTS, EVER.

Clients will sometimes try and involve you in conversation about

mutual friends or acquaintances. If you spend any portion of

an appointment talking badly – or even just talking – about

another client, your client will wonder whether you speak about

them in the same manner. You don't want to give any clients

the impression that they may be spoken negatively about the

second they walk out the door. Never entertain gossip in any

form at work. Rise above that and do not get involved.

5. DON'T GET CAUGHT UP IN THE DRAMA

The best way to keep people from gossiping about you is to

keep your personal life personal and be pleasant all the time,

regardless of how others treat you. Don't let someone else's bad

day affect you in a way that causes you to react negatively.

ARTICLE BY NADIA MCCRACKEN, DIRECTOR OF SPA & BEAUTY NZ. EMAIL NADIA@SPABEAUTY.CO.NBZ OR VISIT WWW.SPABEAUTY.CO.NZ.

SPA & BEAUTY NZ PROVIDES KNOWLEDGE & RESOURCES FOR NZ BEAUTY THERAPISTS.

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Larissa Macleman of Get Timely shares her expertise.

I recently came across a book I had read back at the beginning

of my business life that totally changed my mindset. It taught

me some valuable lessons that I can honestly say were

responsible for saving my business from ruin and helping me

grow the structure of my successful salon business.

The book is called, “The E-Myth – Michael Guber – Why Most

Small Businesses Don't Work and What to Do About It.” If you

haven’t already read it you must find a copy immediately!

In the book, Michael says that the reason most small

businesses don't work is that they are run by a "Technician".

This is someone who knows how to do the technical work

involved in a job, without much thought to the two other equally

important roles described in the book, the "Entrepreneur" and

the "Manager". These are not three separate people, but distinct

elements of our personalities. While we might be biased towards

one, we all have these three personality qualities. To successfully

run a small business, they must all play a role.

Let’s have a quick look at how Michael describes each of these

business personalities. While you read this, think about who you

are and what made you start your own business.

CAN YOUR PERSONALITY DETERMINE YOUR SUCCESS IN BUSINESS?

62

So, what role were you playing when you opened or bought

your business? If you haven’t started your business yet, what

role has inspired you to consider opening your own salon or

clinic? When I opened my salon 22 years ago, I was a young

technician having an entrepreneurial seizure!

To be successful in business, we have to be all of these three

business personalities. Like a three-legged stool, if you remove

one leg, the stool will fall over. However, it’s easier said than

done to make changes to your business, let alone to your

personality, especially if you're happy functioning in one area

more than others.

Here are some tips to help you work smarter in your business,

improve areas that you’re not so strong at, and build a robust

sturdy business.

THE ENTREPRENEUR

is the dreamer, the one who sets out to do something new,

the one who reaches for the stars. The Entrepreneur lives in the future, thinking about what could be rather

than what is in the present. In this fast-paced world, the Entrepreneur is often frustrated by how slow

the world seems to move around them.

THE MANAGER is the detail oriented one.

They dot the i's and cross the t's. They remember to pay the bills on

time and want a well-organised world with no surprises. The Manager strives

for a world where things happen in an orderly and predictable

manner.

THE TECHNICIAN is someone – a hairdresser, barber or beauty therapist –

who is an expert in his or her craft. These people often go into business for themselves. They're good at what

they do, and they know it. They work to reap the rewards of their labour. The technician is happiest doing the work

they are good at and ignoring the rest, which is a recipe for

failure.

THE TECHNICIANIF YOU’RE SEEING CLIENTS EACH WEEK, YOU’RE MOST LIKELY A TECHNICIAN. WHILE IT’S IMPORTANT TO BE A TECHNICIAN SOMETIMES, YOU CAN’T AFFORD TO BE ONE PERSONA ALL THE TIME. HERE ARE SOME TIPS TO FREE UP SOME OF YOUR TIME AND HEADSPACE TO ALLOW THE OTHER PARTS OF YOUR TO BUSINESS FLOURISH.

• Book out time to be the “other personas” in your appointment

book. If you think you can do this at home, you’re fooling

yourself. Your family or partner needs you to be present there

too. Add dedicated time to your appointment book each

week or month to do these other important jobs. You might

not know what you’ll do in that time yet, but until you have

some space to think you’ll always be too busy being busy to

recognise the jobs that need doing.

• Know your strengths. If you know your strengths, it’s easy to

find your weaknesses. If you can’t or don’t want to put time

into doing some parts of your business, find others who

can and are are better suited to it than you, and delegate

generously. Freedom begins here.

• Employ people that are different to you. There’s no point

having a business full of people who all have similar

strengths and weaknesses. Balance is important. Without it,

your business will fall over!

• Share your strengths and skills with your team. Train them

to take on your strengths, because you don't have to be the

best in your business at everything you do.

• Manage your time. Time is money. Don't be fooled into

thinking you sell haircuts or waxing services because you

actually sell time in your clinic or salon. Be smart with your

time management and scheduling.

• Manage time in 15-minute gaps. One extra client is three or

four 15-minute gaps.

• Make sure you have great time management tools. Upgrade

your salon software to a system that will sync with the

other applications you use. For example, Timely syncs with

your Google Calendar so that you have access to your

appointments at any time, anywhere.

• Get online booking. Not only will this let clients manage their

appointments and stop that phone from interrupting you in

the salon, but it will also mean your booking system is open

24/7. Clients can book appointments while you’re relaxing or

getting a good night’s sleep.

• Employ an apprentice or salon support staff to help you stay

on time.

• Wear one hat at a time or per day. Switching job hats during

each day frays the brain and reduces focus.

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THE ENTREPRENEURIF YOU’RE LIKE ME, THIS IS THE PART OF YOUR PERSONALITY THAT KEEPS YOU AWAKE AT NIGHT DREAMING OF HOW GREAT THINGS COULD BE. FLASHES OF INSPIRATION CAN STRIKE AT ANY TIME OF THE DAY OR NIGHT.

This is the part of your personality that you need to make

time for. When you’re busy being busy, this part of you can

get shoved deep down into a corner of your intellect and

squashed. You lose inspiration and feel overworked and flat.

1. Innovate: Innovation is the act of creating a new style, idea,

or method. It’s the process of breaking away from what you

know and creating something entirely new. When businesses

innovate, they become industry leaders, and this is apparent

to clients, competitors, and staff. Thankfully, there’s always

room for innovation in the salon business as people,

lifestyles, and cultures evolve.

2. Finding ways to innovate: Look around and look back –

Watch some videos on styles and their history. Innovation

happens in all places at all times. Get inspired – watch the

short 2-minute video about how the first bob cut came into

style – write down this link: bit.ly/bobinspiration to watch

it now!

3. Customers: What can you change in your workflow that will

improve both the quality and quantity of your work? What

can you do to surprise and delight your customers in a way

that is not expected? Look at other industries or overseas

businesses for fresh inspiration. It may take a brainstorming

session, so grab a cup of coffee or a stout cocktail, get your

team involved, and get those creative juices flowing!

4. Get away from it all: Get away from your business on a

regular basis – ideally every quarter. Your Entrepreneur will

relish in the space to think and dream big. Book some time

out in your appointment book for a trip, a business trip

of course.

THE MANAGERIF YOU STARTED OUT IN BUSINESS AS A SUCCESSFUL AND BUSY TECHNICIAN, SOMETIMES MAKING TIME FOR THE MANAGER TO SHINE THROUGH CAN BE A HARD PILL TO SWALLOW. DOING ROUTINE JOBS IS TEDIOUS. IT CAN BORE US TO DEATH! OTHER TIMES IT CAN BE DISCOURAGING WHEN YOU’RE NOT MAKING INCOME IN THE BUSINESS, AND IT CAN FEEL LIKE IT’S NOT WORTH DOING.

While the Entrepreneur needs space to dream, the Manager in

you needs to be in control. Here are some simple tips to allow

you to get away but remain in control.

• Cloud computing allows you to work from anywhere in the

world by using any device to access everything you need

to run your business. You know those photos of someone

working on a tropical beach in Fiji? That’s possible. With cloud

computing, you can go anywhere you’d like while keeping

tabs on your business, staff, and income.

• Utilise the virtual world as much as possible, as this will

literally allow you to be in two places at once. It’s vital for you

to be truly free to do what you want when you want, while

still managing your business. Remember that the point of

using these tips is to get away and let your creative and

entrepreneurial inspiration return.

Consider implementing some of these tools to virtually run

your business:

• Google Hangouts – hold meetings with your team from

anywhere in the world. Video chat live with the team the salon,

even when you’re in Fiji.

• Timely – keep a finger on your business’s pulse and

appointments all the time.

• Xero – know what’s happening with your accounts at all times

without having to wait until next year to know how you’re

doing (and without any double entry).

• Google Docs – Using this Google solution allows you to

share documents with team members, accountants, or key

stakeholders in your business. No more double-up versions

of documents or accounts!

• Trello – Trello is a free, flexible, and visual way to organize

anything and is great for task management

• Evernote – A virtual notepad that allows you to keep track

of all your notes and ideas, across all of your computers and

mobile devices. It’s great for when you have an inspirational

idea for your business.

• Dropbox – This Google Drive alternative allows you to save all

of your documents securely in the cloud and access them

from anywhere.

• Square – Take credit card payments for your small business

using your mobile device

CAN YOUR PERSONALITY DETERMINE YOUR SUCCESS IN BUSINESS?

64

STICK TO IT!It may take a while to implement and get used to these

changes to your business, but giving yourself some space for

entrepreneurial dreaming should be one of the objectives on

your list this year. Life should be exciting and inspirational, not

so filled with work that you forget to dream! If you use Timely,

you’ll be able to keep track of everything that’s happening in

your salon from anywhere in the world. Set it up, teach your

staff to use it, and book that plane ticket.

HIRE-RIGHTIf being a Manager is not your area of strength, employ or

outsource to someone else who is great at this. Your people are

what make your business. It’s that simple. You don’t necessarily

need to hire the most qualified or experienced staff, but try to

find the ones who will grow into your culture and take care of

your clients. Choose the people who will make your life easier,

not harder. Listen to your gut instincts – they’re usually right.

Remember you can role-share a manager’s position at busy

times of the day to make the wages and costs work for your

business. Someone who can multi-task with front-of-house,

salon support, and cleaning, as well as office tasks, is a valuable

business asset.

NOW DELEGATEWhen you’re delegating a job, give your employee all the

information they need to complete it on their own! Give clear

instructions, agree on a clear completion date, and follow-up

(“what gets noticed gets done”) Avoid reverse delegation and

give credit where credit is due.

AUTOMATETechnology has made it possible for us to automate many

aspects of business in cost-effective and time-saving ways.

Automating common processes means fewer mistakes and

smoother running, without the need for constant input.

HERE ARE SOME AUTOMATION TIPSIf you can, connect the salon software you use with these

technologies to automate more of your business.

XERO (ACCOUNTING)

Xero helps you keep tracking of your accounts. If you can

create invoices in your software system and sync them

with Xero, you’ll save lots of time. Your finances will be more

accurate, too – there’s less room for a typo to make everything

go horribly wrong if you only have to enter things once.

MAILCHIMP (EMAIL MARKETING)

Set up your email marketing to increase client retention and

get new clients. If you can, get salon software that automatically

transfers customer email addresses to an email list in

MailChimp and sends your marketing content out for you.

SMS REMINDERS

Instead of having to manually txt all your clients, consider

getting a system that will automatically text them when they

have an appointment coming up.

CLIENT NOTES

Keep notes and client history to help build relationships with your

clients. You can use an iPad during the consultation and add in

notes, colour formulas, and recommendations while you chat,

which saves you from coming back later to type in your notes.

ONLINE BOOKING & PAYMENTS FOR CUSTOMERS

Stop your phone from interrupting you and let clients

manage their appointments and make payments without

the interruption.

GOOGLE CALENDAR

Sync your mobile device and existing calendars so you

can manage your work and home life from anywhere

at any time.

Being successful in business is about balance. You’ve got

to balance your work and life, and while you’re at work,

you need to learn to find an appropriate balance between

technician, entrepreneur, and manager. If you can't be

everything, surround yourself with people who can fill those

gaps – no one expects you to go it alone.

There are two final pieces of good news. Firstly, no one is

perfect, so if you don’t get it right the first time, don’t worry

about it. Learn from your mistakes, pick yourself up and keep

going. The second piece of good news is that it’s so much

easier to find a good balance today than it was ten years ago.

There are so many software tools that can do a lot of the

heavy lifting for you, and they can even communicate with

each other so you can set it once and forget about it.

Everyone knows that being in business is difficult, but it

doesn’t have to be a constant struggle. You can work on the

beach in Fiji while keeping tabs on your business, staff, and

income. The only limiting factor is you.

65

Tom Murphy, Founder and CEO of Kitomba Salon Software, shares his business expertise.

TEN SALON WEBSITE DO'S AND DON'TS

Many things we do today start with a search online. Looking for a restaurant, directions, or recommendations? We tend to go

straight to Google. It’s the same when people are looking for a new salon, so it’s never been more important to get your salon’s

online presence up to scratch!

Potential clients could be bouncing straight off your website and onto a competitor’s website – or worse, not finding you at all. We’ve put

together ten website dos and don’ts that should be your first point of call when you’re going through the website design or re-design

process. If you don’t have a website yet, now’s the time to get one.

1 >> DO DESIGN YOUR WEBSITE WITH YOUR IDEAL CLIENT IN MIND

The most important step in creating a successful website is

to design it with your ideal client in mind. Put yourself in their

shoes, and design and structure it in a way that will appeal to

them. Think about their age, income, gender, likes and dislikes,

personal style, shopping habits and what sort of experience

they are hoping to have with you. Design your website for this

client – not ‘any’ client. Ask your current clients for feedback on

what they want to see and feed this into the design process.

2 >> DON'T MAKE USERS WAIT, THINK OR READ

People are busy. They don’t have time to scroll through 15 different

salon websites before making their decision. There is a very

small window of opportunity to gain a visitor’s attention before

they move onto the next most interesting website. We’re sure

that you’ve got a lot of valuable information that you want to tell

your client, but does your client have a lot of time to read all of it?

Unfortunately, the answer’s probably no. Make everything easy for

your visitors. Only focus on what’s important to them and provide

a logical order for your content. Think about the key information

a visitor wants to see to take them from potential client to a new

client. Include the location of your salon, contact information, price

and service list, online booking link, salon interior photos, staff

profiles. Build trust and see your new client numbers grow!

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3 >> DO THINK ABOUT WHAT PEOPLE SEARCH FOR ON GOOGLE

Where your website is listed in the search results in Google

makes all the difference! So, what can you do to increase your

ranking? First, you need to have the right words in the right

places on your website. Google only reads text, so including

relevant terms that your clients would use when they search for

you will help your ranking. But don’t overuse keywords – if you

do, Google will punish you by ranking your website lower on

the search results. Your writing should flow naturally and should

only mention your keywords where they fit. Read your website

copy and ask yourself: does this make sense?

4 >> DON'T USE FLASH ON YOUR WEBSITE

Flash adds animated graphics and interactivity to websites,

which was pretty cool when it first came out. But it’s definitely

passed its use-by date. Why? Flash sites don’t tend to rank

very well on Google as it’s unable to index the content, nor is it

supported on many mobile devices (including iPhone or iPad).

If you’ve visited an animated site in the past, you may have

noticed it takes a bit longer to load as well – this is not good

news for businesses wanting to acquire new customers. If your

current website is Flash, speak to your web designer about

ditching it.

5 >> DO MAKE YOUR WEBSITE RESPONSIVE

What does your website look like on a smartphone? Having

a website that automatically changes format so it looks good

on any type of device (such as smartphones and tablets)

is called ‘responsive’ design, and it’s critical to avoid losing

potential clients.

6 >> DON'T USE AUTO-PLAY MUSIC

Please no! Picture this: a potential client subtly searching for

a new salon when they’re supposed to be working and your

website starts blasting music. They’ll pretty quickly to shut it

down, right? Instead of using music, consider powerful visuals,

good content and clean design. Your clients will appreciate that

a whole lot more.

7 >> DO ADD ONLINE BOOKING TO YOUR WEBSITE

Do you have a book now button? Clients are looking for

convenience and simplicity when it comes to making their

next hair or beauty appointment. The best thing you can do to

meet your client’s needs and increase your revenue is to set up

online booking. More than half of all online bookings are made

outside of business hours, so make it simple for your clients to

book at their convenience and leisure.

8 >> DON'T FORGET CONTENT IS KEY!

Good content is a win-win for you and your reader! Consider

setting up a blog on your website with hair/beauty tips and

trends, salon news and promotions. It’ll help you rank higher on

Google and increase your website traffic – you’ll also be seen

as a thought-leader! Just remember, it’s what you do with your

content that matters. Share it across social media and get other

people and local businesses to share it to create links back to

your website.

Important: A word of warning – only start a blog or social

media page if you know you can maintain it. People will think

your salon has disappeared if your last post was a year ago!

This is where planning comes into play. Make a posting plan

and stick to it – if you’re using Facebook you can schedule

your posts for the future. Check out Hootsuite if you’re using

more than one social media service; they offer a free plan!

9 >> DO THINK ABOUT USING STRONG DESIGN AND VISUALS

Just like your salon, you want your website to reflect your brand.

Balancing great visuals and white space is the key to making

your website attractive and easy to use. Here are three quick tips

to get you thinking about using strong design and visuals:

1. Get a professional photographer to take some stunning

shots of your salon and use these throughout your site.

2. Utilise colours and textures that give your website depth

and draw attention to the beauty of your design.

3. Design has evolved better to match your clients browsing

behaviour e.g. fewer page clicks and more scrolling is in!

Ask your web designer about how you can design a great

scrollable site.

10 >> DON'T SET UP YOUR WEBSITE AND FORGET ABOUT IT

Don’t let your website go stale and out of date. If you add a

new service, don’t forget to add it to your website. Same goes

for new staff, changes to location or contact information. Keep

testing what’s working and what’s not. There are a number of

tools you can use to improve the performance of your website.

I’ll cover this in more detail around things to measure and

watch in the next issue of Forma.

Setting up your salon website won’t cost the world! So shop

around and find someone who knows all about the dos and

don’ts of designing websites. Not all website designers are created

equal, so check references and past work before you commit.

TOM MURPHY IS THE FOUNDER AND CEO OF KITOMBA SALON & SPA SOFTWARE, NEW ZEALAND’S NUMBER ONE SALON AND SPA SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA, VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.

67

Margaret Walsh shares her leadership expertise.

EVERY 2015 TEAM IS A SELF PORTRAIT OF THE PERSON WHO LEADS IT

Hairdressing and Beauty Therapy Salon Leaders typically

have industry experience and industry knowledge.

The best leaders have the additional skills of both

foresight and insight. This allows them to see the future trends

and events as they draw upon their vast well of subject matter.

Seeing future trends allows them to ensure the salon will be

organised to make change and growth happen. As Leaders in

2015 we know ‘to make it happen, you need some action’.

Salon Leaders need to know what it will take to affect change

in the business in terms of organisation, people, process and

the financial input required to get a result. In our current market

the Leader knows that resources are finite, so to affect change

priorities have to be listed and acted upon. Changes may often be

adamantly opposed at the time. Yet when the leader leads from

the front and makes sacrifices, this is evidence to staff and clients

that they are ‘walking the talk’ and that’s when others follow!

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MODEL YOUR 2015 LEADERSHIP ABILITY ON THE FOLLOWING 4 SUCCESSFUL STRATEGIES

1. LEARN TO BE AWARE

Develop the need to read and become more aware of the

culture in your salon. Take the time to ‘be the receptionist a

half day a week’ as staff and clients enjoy the presence of

a good leader. Attend the Business Network Groups locally,

talk with and learn from your accountant, and avoid just

filing that data. Get to understand everything – clients, retail,

services, stock turnover, staff, incoming phone calls and

more! Test and measure yourself with a business coach or

mentor or product supplier; even if it is only three times a

year. This will hone your leadership skills as you learn to be

personally accountable for your salon’s culture of success.

2. ALWAYS BE AN EXAMPLE

and be visible, be conspicuous, be present at staff

meetings – you are the Salon Leader and what you do the

business will do. Unfortunately, there is no escape from this

accountability when you are the Leader. This leadership role

is more demanding, and at times tiring during challenging

economic times. Your role as Leader remains crucial to your

success.

You set the behaviour of the business in your salon.

Lift your professionalism and join with HITO and the

New Zealand Association of Registered Beauty Therapists.

Make it clear that you’ve engaged with these organisations

and that you’re committed to quality. This is a truly visible,

professional difference that you can make, today, to set an

example that your team, your clientele and your suppliers

can see. The leader is that person! The leader is the one

who the managers, the seniors, the new apprentices, and

all other staff follow.

3. THE LEADER MUST KNOW THEMSELVES AS A PERSON

Be the person that you truly are. Be grounded, be

compassionate, be understanding and live your values.

Ask for and accept only the best on the day and be

respected for having standards. Make your decisions

focussed on honesty, integrity and dignity.

4. ENGAGE WITH THE TEAM

The leader must focus on the major business themes

– the important issues in the salon – and have the day to

day operational processes managed by another team

member. But inspiring leaders must keep their entire teams

informed and let them know they are appreciated.

The Leader must engage all of the team. The leader is

aware and accepting of the differing personalities in the

group and acknowledges that the team members are

different. Spend time with each individual if your staffing

numbers allow, and establish what their motivational drivers

are. Is it performance based reward or work-life balance?

Opportunity to learn and grow in the hairdressing and

beauty therapy industry? Collaborative and positive team

relationships? The Purpose that your salon embraces as it

works towards making a real difference in the community?

Then engage your team members based on what they want.

The above ‘leadership in action’ skills will allow you to grow into a strong leader in your salon.

To execute to make a difference in this decade, you must acquire good will. You acquire it by embracing the above strategic steps. In so

doing, you are helping and enabling your staff, colleagues, customers, suppliers and business neighbours to be successful!

And as you begin or continue, on your leadership journey please embrace Jim Rohn’s statement:

The Leader that makes a difference and is successful will need to embrace this new stewardship role of ‘what can I do for you to enable you to be successful?’

“Don’t wish it was easier; wish you were better. Don’t wish for fewer problems; wish for more skills. Don’t wish for fewer challenges; wish for more wisdom.”

MARGARET WALSH CONSULTING – WWW.MARGARETWALSHCONSULTING.CO.NZ

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In past issues we looked at caring for your scissors, but what Kieran really cares about is you!

So this issue we are going to look at posture while cutting. Correct posture will help you to use your body and energy more

effectively. In this way, I hope you can avoid a lot of unnecessary hand/neck and shoulder strain or even possible injury to yourself.

Some of these ideas can be hard to explain in writing alone, but if you study the accompanying photos you can see some things you

can think about and practice.

>> CORRECT POSTURE AND ELBOW ANGLE

Firstly, my mantra is “Elbows Down”

– just like you were taught as a child to eat

at the table. I’d love to say you need a pair

of KJ Scissors to achieve this, but in reality

you all you need is a good quality, offset

pair of scissors which are craned down.

You can see our stylist Travis demonstrating

this position in the accompanying images.

His elbows sit against his sides near his

waist. They stay at his sides.

You can easily check your position

periodically in the mirror. I recommend

not letting your elbows go more than

45 degrees up from your sides.

This position is comfortable to work

in. You will find you have more energy

if you work from this position. It helps

the blood flow efficiently through your

body, and as a bonus it makes you look

elegant and graceful while working.

>> CORRECT GRIP

Another way to ensure safe cutting

posture is by using the “flip technique”

comb hold. The commonly used “Oriental

grip” can cause bone separation in the

knuckle joints.

My palming technique relieves a lot of

hand stress. It also places the blades in a

safe position for you and your client and

allows you free and easy use of your hand.

>> OTHER TIPS

Finally, you should make use of your

cutting stool. A stool will make sure you

don’t have to stoop or stretch too much

when working on clients. You should

also adjust the client’s chair as necessary

– this will allow you to keep good cutting

posture and cut safely.

Happy cutting!

Kieran Janes of KJ Scissors shares his tips for caring for you and your scissors.

CARING FOR YOUR POSTURE

FIND KIERAN JANES SCISSORS ON FACEBOOK!

WWW.FACEBOOK.COM/KJSCISSORS

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Do you wish someone could show you some real practical steps to help you with your business? A HITO ‘Keeping it Real’ session is 90 minutes of real, down-to-earth ideas and practical steps you can use as soon as you return to your salon. You’ll find out about many of the most critical success factors

every salon needs to thrive in today’s competitive market.

Choose your closest venue and book in with HITO today.

The real information you’ll get by attending:

A reality check! What it means to be a business owner.

We will work fast and hard on mindset – one of the hardest concepts to master.

The three magic figures that you need to manage and measure to make sure your business grows in the future.

The one golden thing all super successful salons have in common and how easy it is for you to have it too.

"You'll leave with practical steps you can use immediately when you return to work."

To secure your spot call HITO on (04) 499 1180.

$30 per person. Visa or MasterCard accepted.

Tauranga

13 May12.30-2.00

Auckland South

06 May 11.30-1.30

Auckland Central

20 May11.30-1.00

Invercargill

25 May12.30-2.00

Masterton

04 May1.30-3.00

Wellington

04 May9.30-11.00

Queenstown

25 May6.30-8.00

Kapiti

15 June12.30-2.00

Dunedin

24 May6.00-7.30

Christchurch

08 June10.30-12.00

Once I had achieved a beauty therapy qualification I worked for a year as Beauty Therapist in London until I was old enough to apply to the BBC (the minimum age was 20.5 years). I felt very lucky to be offered an interview as I was exactly 20.5 years the week of my interview.

The interview was terrifying and included practical tests. I had to age someone and apply a hairpiece, two things I had never done. From over 2000 applicants, I was chosen as one of the 15 trainees at the BBC makeup training school.

We began with three months intensive training, learning

something new each day. Every Friday was test day – if we

failed any of the tests, we were removed from the course.

There were no second chances in those days. The reason

behind this was that to work in TV, a person must be able to

deal with high levels of stress and work within time constraints.

Any absenteeism was also unacceptable and resulted in

dismissal. After three months those of us remaining (we lost

four trainees) went to the BBC TV studios in London and

worked under supervision for two years. After two years I was

a fully qualified Makeup Assistant in all aspects and could work

on productions by myself. After four years I was able to call

myself a Makeup Artist.

Midge Holding, owner of Minifies Make-up, shares her advice on having a successful career as a make-up artist in TV and film.

A CAREER IN TELEVISION MAKEUP

From the age of 14 I knew I wanted to be a TV makeup artist. At school in London art was

my strongest subject and I enjoyed participating behind the scenes in school productions.

I always volunteered to do the makeup for stage productions and made it up as I went

along. I also painted the scenery backdrops whenever possible.

While still at school I researched what qualifications were necessary to become a BBC TV

Makeup artist. I discovered I had to have "A" levels in Art and English, which I suppose would

equate to NCEA Level 3, plus full training in either hairdressing or beauty therapy. The BBC

was the only place in the UK to train at the time (this was the 1970s) so I knew it would be

highly competitive.

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Over the next 20 years I worked on many productions,

including my favourites which were period dramas. I enjoyed

the research and creating looks from the past using makeup

techniques, wigs and facial hair (for the men!). I also worked on

quite a few episodes of Dr Who, another favourite of mine.

The hours were very long, and I used to spend many weeks

away from home. 120 hour weeks are common in the industry

– those wanting a social life should not become a TV Makeup

Artist! I enjoyed the travel throughout Europe but I didn't always

enjoy the many hours spent standing on set in the rain, snow,

freezing temperatures or the heat of the summer.

Much has changed since then, and there are now many

training establishments’ worldwide offering makeup courses,

including several in New Zealand. I would recommend anyone

considering a serious career in TV/Film makeup artistry to

complete a hairdressing qualification first. This will teach you

the all-important people skills, plus the hairdressing skills

essential for the TV and Film industries.

I have been asked two questions many times about

my training:

1. WHY DID I NEED ENGLISH "A" LEVELS?

A TV/Film makeup artist must be able to read and understand a

script in order to be able to do makeup continuity breakdowns.

This includes scripts in modern English, as well as scripts for

Shakespeare productions and other older forms of English.

A continuity breakdown is a breakdown of which make-up

needs to be applied on each day of the production. These are

essential because productions are never filmed in order, which

means that scenes that take place one after the other in a script

might be filmed days or weeks apart. But the scenes need to

look like they were filmed in order, and make-up is an important

part of making that happen.

2. WHY DID I HAVE TO BE 20.5 YEARS BEFORE APPLYING TO THE BBC TRAINING SCHOOL?

That was the BBC's minimum age. They stated that a makeup

artist had to be able to look after themselves and deal with

difficult situations and people and many younger people lack

those skills. I have had to deal with some very difficult and

sometimes aggressive people over the years and having a

mature and calm attitude has helped. A makeup artist is usually

the last person to see the actor or performer before they go on

set and can get blamed if the day doesn't go well for them.

The more qualified you are the better – hairdressing, beauty

therapy and makeup artistry all blend well together. Makeup

has been and always will be a highly competitive industry and

there are hundreds of others clambering for work. To be the

best, you should have the following qualities:

• Be reliable.

• Be organised.

• Know how to invoice as most jobs now are freelance.

• Ensure your makeup kit is clean and stocked appropriately for the job.

• Be prepared to work long hours. The makeup artist is usually the first to arrive and the last to leave and lunch breaks are a rarity.

• Be flexible.

• Maintain a high standard of presentation.

• Be physically fit and be able to stand for hours and be able to carry heavy kits. No one will offer to carry your kit for you.

• Never gossip about other makeup artists.

• Be honest.

• Put yourself second and always aim to make the person you are working on feel good about themselves.

• Be able to work alone or as part of a team.

Since emigrating to New Zealand in 1997 I have concentrated on education. During my teaching years I have met many very young

students dreaming of becoming makeup artists. Many have fallen by the wayside due to poor attitudes, poor timekeeping, poor

attendance, poor application and a know-it-all attitude. Such students will never make it in such a competitive industry. I have also

seen some very successful outcomes, which as an educator is very rewarding.

WANT TO GET QUALIFIED IN MAKE-UP? CALL HITO ON 021 818 364 OR EMAIL BDEV@HITO.ORG.NZ TO DISCUSS YOUR OPTIONS.

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We welcome Louise Walters to the HITO team.Louise Walters is the newly appointed Southern South Sales

and Liaison Manager. The Southern South region covers the

South Island from Ashburton down to the bottom of the island.

Louise comes to us with 18 years background in the fashion

retail industry, with the last 13 years as the Dunedin manager

for fashion retailer Glassons. "Moving to HITO presents me

with new challenges and an opportunity to bring the skills and

experience I have developed particularly during my time in

management with Glassons in one of their flagship stores.

I have a hands on style of working and the opportunity to work

with and help people on their HITO journey is both humbling

and exciting. I have a passion for training and love fashion".

Louise is mother to 4 adult children including 18 year old twins

Briar and Fern. Long term residents of Mosgiel, Louise and her

partner Michael enjoy travel, concerts and quality time with

family. Keeping fit and enjoying relaxing on a lifestyle block with

their 2 dogs, cat and sheep helps to give balance between a

work and personal life.

Louise started at HITO on 26 January 2015. We’re very excited

to have her on board.

We welcome Wanda Menchi as a contractor with the HITO team.Wanda Menchi is joining the HITO team as a part-time assessor

and moderator with the quality assurance team.

Wanda has been in the hairdressing industry for 42 years.

She started her apprenticeship with Dawn Atkinson at

Kirkcaldie and Stains.

Wanda ran her own studio for a number of years before

making the change to tutoring. She won the HITO Tutor of

the Year Award in 2009.

Wanda also appeared on TV One’s Good Morning show,

demonstrating basic skills to viewers. In 2013 she appeared in

the Just the Job DVD which focussed on HITO apprenticeships.

Wanda represented the ITP (Institutes of Technology and

Polytechnics) sector during the hairdressing review of

qualifications in 2014.

She recently left her tutoring position at Weltec and moved to

the Marlborough Sounds. She is looking forward to using her

hairdressing skills to work with HITO and continue to engage

with industry.

YOU CAN CONTACT LOUISE ON 027 470 0171 OR EMAIL SLM7@HITO.ORG.NZ.

TO GET IN TOUCH WITH THE QUALITY ASSURANCE TEAM, PLEASE EMAIL AMA@HITO.ORG.NZ OR CALL (04) 499 1180.

NEW STAFF AT HITO

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contactNATIONAL OFFICE

PO Box 11 764

Wellington 6142

Phone (04) 499 1180

NORTHERN

Phone (09) 579 4844

Mobile (027) 470 0169

AUCKLAND

Phone (09) 579 4844

Mobile (027) 443 2401

MIDLAND

Phone (09) 579 4844

Mobile (027) 480 6550

MID-CENTRAL

Phone (04) 499 5150

Mobile (027) 470 0170

CENTRAL

Phone (04) 499 5150

Mobile (027) 445 5758

NORTHERN SOUTH

Phone (03) 338 5376

Mobile (027) 483 2405

SOUTHERN SOUTH

Phone (03) 338 5376

Mobile (027) 470 0171