Forma Issue 14.pdf
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description
Forma is the quarterly magazine of HITO - the New Zealand Hair and Beauty Industry Training Organisation.Our goal is to establish and maintain the achievement of high quality, relevant barbering, beauty and hairdressing qualifications as an essential investment for the industry.
Transcript of Forma Issue 14.pdf
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APPRENTICE BOOT CAMP
We had a great year in 2013, with increasing numbers
of people getting qualified and many new apprentices
starting out on their career path.
Now the New Year is into full swing and the first few months
of 2014 have been as busy as ever here at HITO.
February saw the first HITO Boot Camp take place, an exciting
event we launched this year. It was a privilege to see our Regional
Apprentice of the Year winners come together for three days
of intensive workshops, helping them grow their careers and
become ambassadors for the hairdressing industry. Read more
about Boot Camp in the article in this issue of Forma, and keep
an eye on these seven girls – they are ones to watch.
The Government’s apprenticeship reboot incentive is still
available at the moment which is exciting for salon owners
who want to sign on new apprentices in 2014. The incentive
has seen many new apprentices receive $1000 to go towards
their training, as well as employers receive $1000 to recognise
their efforts in training.
Following the launch of the Business Qualification, it’s great to
hear of people across the barbering, beauty and hairdressing
industries signing up to gain this qualification. Good business
practices are critical to ensure the longevity of each business.
I am looking forward to the WorldSkills Regional Competitions
which will be happening across the country this May. If you are
considering competing in WorldSkills this year I encourage you
to give it a go. With WorldSkills you learn new skills, meet new
people, and you could end up representing New Zealand at the
next international competition in Brazil in 2015. Give us a call on
04 499 1180 if you’re interested, our WorldSkills Co-ordinator
Kelly Henderson would love to answer any questions you have.
I hope 2014 has been a busy and productive year for you so far.
Until next time,
Erica Cumming, HITO CEO
ERICA CUMMING, HITO CEO,
WELCOMES US INTO 2014.
LAURA WILLIAMS IN ACTION AT APPRENTICE BOOT CAMP
HITO’s Boot Camp inspires and educates
star apprenticesIn February we sent our star apprentices to Boot Camp.
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APPRENTICE BOOT CAMP
COURTNEY JACKSON
Be Ba Bo Hair Studio
New Plymouth
Mid-Central Regional Winner
& Runner Up HITO Apprentice
of the Year
LAURA WILLIAMS
Jan Waite Hairdressing
Auckland
Auckland Regional Winner
& 2013 Apprentice of the Year
RENEE EDGARTON
Promises Hair Design Upper Hutt
Central Regional Winner
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HITO’S BOOT CAMP INSPIRES AND EDUCATES STAR APPRENTICES
NADINE GRATTON
Ursula Harris Hair Design
Nelson
Northern South Regional
Winner
NICOLE CLARK
D’Or Arrowtown
Southern South Regional
Winner
AMANDA PUGH
Hair Affair Putaruru
Midland Regional Winner
KELLY CLARK
Rodney Wayne Whangaparaoa
Northern Regional Winner
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APPR
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The first event of its kind by HITO, Boot Camp was created to help our seven 2013 Regional Apprentice of the Year winners further develop their careers and learn
to be successful ambassadors for the hairdressing industry.
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Internationally renowned hair stylist Mana Dave co-hosted
Boot Camp and brought together a team of influential hair
stylists and make-up artists to contribute their expertise.
The result was a jam-packed three day event that left the group
of apprentices inspired, confident and motivated to move
forward in their careers.
“HITO Boot Camp 2014 was, and always will be, one of the
most amazing experiences I have ever had the privilege of
being a part of,” said Central Apprentice of the Year winner
Renee Edgarton.
“So much was gained out of just two days that it is hard to put
it into words! I can now see just how bright my future is after
spending those two days with an amazing group of people.”
Midland Apprentice of the Year winner Amanda Pugh echoed
Renee’s comments.
“It was so great to meet some amazing people from the industry…
it was crazy, being able to have a conversation with someone I’d
only ever seen in magazines before! It opened my horizons to a
whole other side of hairdressing and I'm so excited to be forever
learning more about this industry. I’m excited to see where our
hairdressing paths end up in 10 years’ time.”
Wellingtonian Renee and Putaruru based Amanda are just two
of the seven apprentice winners who took part in the inaugural
Boot Camp. Hailing from across the country, the seven girls
descended on Auckland city for the event, which took place
at the L’Oreal Academy. The group was made up of:
• Kelly Clark from Rodney Wayne, Whangaparaoa
(Northern Regional Winner)
• Laura Williams from Jan Waite Hairdressing
(Auckland Regional Winner and 2013 Apprentice of the Year)
• Amanda Pugh from Hair Affair, Putaruru
(Midland Regional Winner)
• Courtney Jackson from Be Ba Bo Hair Studio,
New Plymouth (Mid-Central Regional Winner and Runner Up
HITO Apprentice of the Year)
• Renee Edgarton from Promises Hair Design, Upper Hutt
(Central Regional Winner)
• Nadine Gratton from Ursula Harris Hair Design, Nelson
(Northern South Regional Winner)
• Nicole Clark from D’Or, Arrowtown
(Southern South Regional Winner)
Each of these winners took out the highly coveted Regional
Apprentice of the Year titles in 2013 by showing hard work,
dedication and passion throughout their apprenticeships.
These qualities were once again displayed at Boot Camp as
each worked hard to glean all they could from the experience.
HITO’s Erica Cumming and Mana Dave were both inspired by
the passion for their hairdressing career shown by each person
at Boot Camp.
"It was amazing to see our apprentices embrace the spirit of
the weekend and take up the challenges that we presented,”
said Mana.
“They really bonded together as a team and from their energy
and enthusiasm it's fantastic to see that our objective has been
achieved - to create a group of passionate young stylists who
are committed to building their skills and sharing what they've
learnt. Bring on #hitobootcamp2015!"
“This group is truly inspirational and they are our future leaders
of the industry…Thanks for the privilege of sharing Boot Camp
with you,” Erica added.
WHAT HAPPENED AT BOOT CAMPThe Boot Camp agenda was jam-packed with practical
sessions, a public speaking workshop, a social media session
and much more. Each session was specifically designed to
help to build a well-rounded hairdressing career.
DAY ONE – SATURDAY 8 FEBRUARY:
After flying or driving to Auckland from their respective
home towns, the group met in Auckland on Saturday evening
at their apartment style accommodation on Queen Street.
The first evening of Boot Camp was all about getting to know
each other a bit better and getting ready for the busy days to
come. There was a buzz of excitement in the air as Mana Dave,
Erica Cumming and the apprentice group bonded over pizza
and a fun quiz about their favourite things.
A good night’s sleep was then in order to get ready for two big
days ahead!
DAY TWO – SUNDAY 9 FEBRUARY:
Excitement was at an all-time high on Sunday morning as
the girls got ready and headed down to the L’Oreal Academy.
After a healthy breakfast, it was time to get down to business!
Erica and Mana welcomed the group and went over formalities
(including the rule that if you’re late for a session, you have to
dance in front of the rest of the group!)
Soon it was time to launch into a session on goal setting and
designing your career. Mana shared some amazing insights
with the group, encouraging everyone to think about where
they see themselves in the future and make specific goals on
how they will get there.
After morning tea it was time for our first guest presenters
to take the stage. Natasha Boustridge and Kylie Hayes were
first up, individually sharing about their journeys so far in the
hairdressing industry and where they are headed in the future.
The group was inspired to see where a hairdressing career
can lead if you work hard and take practical steps to achieving
your goals.
Natasha and Kylie then both hosted practical sessions. Natasha
was up first, teaching the group the art of wig wrapping.
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The girls really enjoyed learning this skill, which involves a lot
of hair spray and pins! It’s sure to come in useful in their careers.
Kylie then taught the group a beautiful hair up that she learnt
in a one on one session with internationally renowned stylist
Patrick Cameron. Everyone did a great job on the look; we had
some very good looking mannequins!
Sunday afternoon consisted of the session the group was most
nervous about – presentation skills. As a group of influential
apprentices and stylists, the girls will inevitably have to deliver
speeches and presentations in the future, so the session was
included to help build confidence in this area. Sharon van Gulik
held a theory-based session on how to write and deliver a great
speech, before tasking the group with some homework – to write
their own five minute speech about their career so far and their
goals for the future. The speeches were to be delivered in front of
the group and Sharon the following day! Needless to say nerves
were high as everyone prepared their speeches that night.
Before they could head back to the hotel to write their speeches
though, it was time for a networking dinner at popular restaurant
Mexico in Britomart. Special guests Grant Bettjeman (owner of
Bettjemans salon in Auckland and HITO’s 2013 Trainer of the
Year winner) and Trent Fleet (a great young stylist on the
Bettjemans team) were also at the dinner, along with Mana,
Erica, Kylie, Natasha and others. It was a fun night out where the
apprentices were encouraged to make lasting connections with
this group of influential stylists.
DAY THREE – MONDAY 10 FEBRUARY:
The final day of Boot Camp came around all too quickly. Rising
early, the group got ready for another busy day and headed off
to the L’Oreal Academy.
First up on the agenda for Monday was a session about the
digital revolution and how to take advantage of social media
marketing in the salon and in your personal career. The amazing
Kristin Borely from L’Oreal presented this session, reminding us
all just how important it is to have an online presence. This was
a penny-drop-moment for many of the girls as they realised
the need for a professional online presence separate from their
personal one. A couple of the girls have since created business
pages on Facebook for their personal brands and it has been
awesome to see them marketing themselves online in the
weeks following Boot Camp.
Next was a makeup and styling session with guest presenter
Abbie Gardiner and her model Daisy Read. Abbie is a talented
makeup artist and the group really enjoyed learning her tips
and tricks of the trade. Many of the girls do their own model’s
makeup for photo shoots and competitions, so it was great to
have some practical advice on the subject. Everyone had their
phones at the ready to take step by step pictures as Abbie
demonstrated a beautiful look on Daisy.
Monday’s lunch break was a time for last minute speech
preparation and there was a definite air of nervousness as
everyone headed into the next session. Despite their worries,
everyone delivered exceptional speeches and Sharon was
very impressed, giving out great feedback and providing each
person with one thing to improve on for next time. The group
all agreed that although the session was the most daunting
and challenging, it left each of them feeling so much more
confident in themselves afterwards.
“I was dreading the public speaking session when I saw it
on the agenda, but I feel like the session made me a lot
more comfortable in front of a crowd,” said Amanda Pugh.
“The biggest thing I learnt at Boot Camp was to ‘stay out of
your comfort zone' - if you’re comfortable, you’re not growing!
I’m going to take that with me everywhere I go in life.”
In the final session Erica and Mana took the group through a
summary of the last two days, thinking about what they have
learnt, what they will take away and what they are planning to
do with it. It’s all very well to have a great experience, but now
it’s up to the group to put it all into action!
“It was such an inspirational weekend,” said Kelly Clark. “It gave
me so much motivation to carry on, and also opened up my
mind to other career pathways within the industry.”
Laura Williams, 2013 HITO Apprentice of the Year, also took a lot
from the event.
“HITO Boot Camp 2014 was the most amazing experience I
could have asked for as a young hairdresser looking at where to
next in my career. The skills and techniques I learnt are a great
kick-start into my career. The friends and connections I have
made are amazing."
Here at HITO we are excited to see what is in store for these seven
passionate and talented hair stylists. Watch out New Zealand and
the world!
“It gave me so much motivation to carry on, and also opened up my mind to other career pathways within the industry.” KELLY CLARK
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KELLY CLARKCOURTNEY JACKSON
NADINE GRATTON
NICOLE CLARKRENEE EDGARTON AMANDA PUGH
LAURA WILLIAMS
SUCCESSFUL WIG WRAPS AFTER NATASHA'S SESSION
MAKEUP ARTIST ABBIE GARDINER DOING A MAKEUP AND STYLING SESSION
A SESSION WITH NATASHA BOUSTRIDGE
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SHARON VAN GULIK
Marketing guru & public
speaking coach
APPRENTICE BOOT CAMP
KRISTIN BORELY
Assistant Product
Manager at L’Oreal
MANA DAVE
Owner of BLAZE salon Newmarket
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...THE PRESENTERS
ABBIE GARDINER
Freelance makeup artist
for MAC Cosmetics & tutor in makeup artistry
KYLIE HAYES
Owner of Moha salon
Dunedin
NATASHA BOUSTRIDGE
Redken artist & freelancer
Hair stylist at BLAZE salon Newmarket
ERICA CUMMING
CEO of HITO
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MORE ABOUT THE BOOT CAMP PRESENTERSEach session at Boot Camp was hosted by one of our amazing
presenters, who travelled from near and far to share their skills
and experience. We couldn’t have done Boot Camp without this
inspirational group of people who so openly shared with the
next generation of hairdressers:
• Mana Dave
Mana, owner of BLAZE salon in Newmarket, is an international
platform artist for Redken. He has won many high profile
awards including L’Oreal Colour Trophy, Trend Vision and the
highly coveted Hair Expo NZ Hairdresser of the Year. As well as
co-organising the event, Mana hosted some inspiring sessions
at Boot Camp.
• Kylie Hayes
Kylie owns Moha salon in Dunedin and is a successful
competition stylist. She has won many international awards and
last year had the opportunity to work with Angelo Seminara in
London (Davines' International Artistic Director). Kylie shared
her journey so far with the group, highlighting the fact that
you can have both a successful career and a family. Kylie also
hosted a great practical session for the group.
• Natasha Boustridge
Natasha is a hair stylist at BLAZE salon in Newmarket, a Redken
artist and freelancer. She has had a successful career so far in
both competitions and editorial work, winning many awards
including Industry’s New Zealand Hairdresser of the Year in
2013. Natasha shared her hairdressing journey so far with the
group and also presented an informative practical session on
wig wrapping.
• Sharon van Gulik
Marketing guru and public speaking coach Sharon van Gulik
hosted our public speaking session. The idea of speaking
in front of a crowd can be very nerve-wracking, but Sharon
empowered the group by giving them practical tips on how to
structure and deliver a great speech. On Day Three each of the
seven girls stepped out of their comfort zone and presented a
fantastic speech to the rest of the group.
• Kristin Borely
Kristin, Assistant Product Manager at L’Oreal, hosted a great
session on social media and building your brand online. She
reminded us of the importance of online promotion and how
we can utilise this in the salon environment. To find out more
about this topic check out the article we have adapted from
her presentation on page 14 of this issue.
• Abbie Gardiner and model Daisy Read
Abbie is a freelance makeup artist for MAC Cosmetics and she
also tutors in makeup artistry. She has done a lot of editorial
work in her career so far, often working closely with hair stylists.
Abbie shared some tricks of the trade and she did a practical
makeup demonstration. Special thanks to Abbie’s model,
Daisy Read.
• Erica Cumming
Erica is the CEO of HITO and has been in the hairdressing
industry since she was 15 years old. Along with hosting the
event, Erica also talked to the group about her hairdressing
journey and shared from her wealth of experience and wisdom.
THE BOOT CAMP GROUP FROM LEFT TO RIGHT - COURTNEY JACKSON, ERICA CUMMING (HITO), RENEE EDGARTON, NADINE GRATTON, AMANDA PUGH, NICOLE CLARK, MANA DAVE, LAURA WILLIAMS, KELLY CLARK
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KYLIE HAYESMANA DAVE
KRISTIN BORELYNATASHA BOUSTRIDGE SHARON VAN GULIK
ABBIE GARDINER AND MODEL DAISY READ ERICA CUMMING
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THE NEXT BOOT CAMPDoes Boot Camp sound like an event you would like to be part of?
Well, you could be in luck. HITO is looking at making Boot Camp
an annual event for our Regional Apprentice of the Year winners.
Nadine Gratton, Northern South Apprentice of the Year winner,
enjoyed her experience at Boot Camp so much that she is
encouraging all HITO apprentices to enter Apprentice of the
Year 2014.
“I absolutely recommend that any apprentice who is serious
about a career in the hairdressing industry enter the Apprentice
of the Year competition. The process of compiling my entry
helped me to focus on what I want to achieve, and attending
Boot Camp taught me so much, including how to develop my
personal ‘brand’. Put yourself out there, grab any opportunity
to learn and give it your all!”
Courtney Jackson, who was runner up for the overall
Apprentice of the Year 2013 title, agrees.
“I think other apprentices should try and win HITO Apprentice
of the Year as it is such a great goal to work towards and really
gets you career focused. The Boot Camp was very inspiring
and makes me want to work even harder.”
To be in with a chance, all you need to do is enter! If you win
your region then it could be you attending HITO Boot Camp
in 2015. Application forms for the HITO Awards will be available
soon so keep an eye out on the HITO website, Facebook page
and in the next issue of Forma Magazine.
If you have any questions about the awards then get in touch with your HITO Sales & Liaison Manager, or call the HITO office on 04 499 1180.
In the meantime, continue to work hard and dedicate yourself
to excellence in all areas of your apprenticeship; this is what the
judges will be looking for in your application.
“I absolutely recommend that any apprentice who is serious about a career in the hairdressing industry
enter the Apprentice of the Year competition.” NADINE GRATTON
KELLY’S EXPERIENCE AT BOOT CAMPHITO’s Kelly Henderson gets inspired by the passion seen at Boot Camp.I was lucky enough to be part of HITO’s inaugural Boot Camp
event. It was exciting to be on the organisational team as we
worked out how this event was going to look. As Boot Camp
began to take shape, I knew it was going to be something
special. What was the deciding factor for me? The passion
of the people involved.
I studied journalism at university and have been contributing
to various magazines ever since. One of my absolute favourite
things about writing a story is the fact that I get to talk with
someone who is passionate about the subject matter.
Whether it’s a topic I personally find interesting, or something
completely out of my depth, none of that matters when there’s
a passionate person involved. Passion never fails to capture
my attention and interest; a passionate person can make the
most mundane task seem like the best thing since sliced bread.
Passion is infectious, exciting and fun to be around.
Oprah Winfrey said it well when she explained that “passion
is energy. Feel the power that comes from focusing on what
excites you.”
Although I am not a hairdresser, it was this energy that kept my
attention throughout Boot Camp. Each of the seven Apprentice
of the Year winners who attended Boot Camp, and every guest
presenter who was involved, has a passion that is inspiring.
As someone who isn’t a part of the industry, I can say that I
too left Boot Camp feeling encouraged and motivated. I can
only imagine how much more inspired the Apprentice of the
Year winners must be feeling after being spending that time
surrounded by people who share the same passion as them.
It’s amazing how passion creates opportunities and opens
doors. The reason these girls won the Apprentice of the Year
competition for their region in the first place is because they
are passionate about their careers, they work hard and take
every opportunity available. I think passion is something that
is evident in every successful person.
If you are in your apprenticeship and you’re losing your passion
for your career, I encourage you to do what you can to find
it again! As Oprah said in the quote above, there is power in
focusing on what excites you, so start to bring your focus back.
Remind yourself why you started this career path in the first
place and reassess your dreams and goals. Find a mentor,
surround yourself with positive people and push yourself to
give your best.
The future of the hairdressing industry is in good hands if there
are passionate people driving it forward!
By Kelly Henderson
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WANT MORE BOOT CAMP?Check out videos of the event on the HITO Youtube Channel,
take a look at the HITO Facebook page, or find out more at
the HITO website.
And if you want it to be you at Boot Camp next year, keep an eye
out for the HITO Awards Applications in the next issue of Forma.
BOOT CAMP VIDEO LINKS:
Trailer: http://youtu.be/gN_1JdoOJOQ
Day One: http://youtu.be/bgM_Jh4XuV8
Day Two: http://youtu.be/mUK7LHfULgY
TALKING ABOUT HOW TO CHOOSE A MODEL
RENEE EDGARTON DURING A PRACTICAL WIG WRAP SESSION
COURTNEY JACKSON & AMANDA PUGH DURING A
PRACTICAL WIG WRAP SESSIONLAURA WILLIAMS DOING HER SPEECH
KELLY CLARK DOING HER SPEECH
NICOLE CLARK IN ACTION
NADINE GRATTON DOING HER SPEECH
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GET ON BOARD WITH THE DIGITAL REVOLUTIONWhether it’s Facebook, Instagram, Twitter or something else altogether, social media is a global phenomenon.
Defined on Wikipedia as “interaction among people in
which they create, share, and/or exchange information
and ideas in virtual communities and networks”, social
media has fast become the number one activity on the web.
The statistics speak for themselves: Facebook now has 1 billion
members, making it the third largest country in the world, bigger
than the United States. YouTube is the second largest search
engine in the world and 72 hours of video is uploaded to the
site every minute. It’s even impacting our offline relationships
– 1 in 5 couples now meet online, 3 in 5 gay couples meet online
and 1 in 5 divorces are blamed on Facebook.
In this digital age, it has become vital for your business to have
an online presence. A majority of people would sooner search
for goods and services online, rather than check newspaper
advertisements or ask a friend. Every month more than one
million people search for “cosmetics and skin care” on Google
– is your business coming up in their search results?
Social media has also caused a change in the way businesses
view marketing. A massive 93% of marketers now use social
media for business to interact with fans and clients, create
brand loyalty, improve knowledge on customers, and more.
A NEW WAY OF MARKETING YOUR BUSINESSIn the past, most salon marketing would have been based on
word of mouth advertising and newspaper advertisements.
Now we have a whole new platform where we can extend our
reach wider than ever before – the online world. YouTube, for
example, is the number one video website in New Zealand
and reaches 63% of our online population. That’s a total unique
audience of 2.3 million people – a much bigger reach than an
ad in the local paper!
This doesn’t mean that word of mouth advertising and peer
recommendations have become outdated though. In fact,
they are more important now than ever. While in the past one
happy client may have told ten friends about your business,
today this same client can post about your business on social
media and have a wider reach and a bigger impact on your
business – for better or for worse. 90% of consumers trust peer
recommendations while only 14% trust advertisements, so what’s
being said about your business or brand online is very important.
HOW DO WE USE SOCIAL MEDIA WELL IN THE SALON?Having an online presence means that clients can find you
and learn more about who you are, but more than that, utilising
social media means you can also interact with your clients,
learn about who they are, and create brand loyalty.
Overall, when building your brand online, make sure you show
your personality, be interesting and keep a professional image.
Please read on as we go over four social media platforms that
are great to use in the salon environment:
Facebook is a platform where users can share status updates
about what they’re thinking or doing, share images, videos,
messages, links, and more. It is a very well-known form of
social media.
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The benefits of Facebook:
• You can create and develop a relationship with your clients
• Get marketing insights
• Advertise (e.g. if you’re looking for a new stylist, post this on
your Facebook page)
• Allow fans to review your services
• Link to relevant pop culture events and fashion images
(e.g. post an image from the Grammys or Fashion Week while
it’s happening to keep your business current and interesting)
• Engage/survey your fans and clients (e.g. create a poll on
what your favourite part of a salon experience is)
• Drive fans and clients towards your website or other social
media platforms such as your Instagram page
• Identify and connect with enthusiastic fans and clients
• Run competitions faster and more effectively
• Control and expand your salon brand
• Relay messages quickly
• Keep your brand name at the front of the client’s mind
• Increase brand love, loyalty and profitability
Tips for using Facebook:
• Set up your salon or personal brand page as a ‘business’
page. This means people will be able to ‘like’ your page, as
opposed to them asking you for a friend request.
• Be consistent with your brand personality.
• Keep your business life and personal life separate. Use your
personal page for images of your weekend activities, and
your salon page for everything business related. This keeps
a professional image for your salon.
• Be conversational, consistent and creative with your posts.
• Post regularly to keep your fans interested.
• Share from other credible brand’s pages.
• Measure your actions and monitor your number of fans,
their engagement and how they share and interact with your
posts. You can do this on your Admin Panel (across the top
of your profile page) and with Facebook Insights.
• Don’t overdo it – no one likes following someone who clogs
up their Facebook feed with posts, no matter how interesting
they may be!
Instagram is a phone application that you use to share images
with your clients and fans. You can link your posts to your
Facebook and/or Twitter account as well for overall consistency.
We advise you to create your own brand profile on Instagram and
post creative and interesting images for your fans and clients.
It’s a good idea to have a hashtag of the month that you
can ask your fans and clients to use. A hashtag is a word or
phrase preceded by a hash sign (#), used to identify messages
on a specific topic. For example, you may use the hashtag
#februaryfun for the month of February. If you then search this
hashtag, you will find all the images that are associated with
this hashtag.
“We don’t have a choice on whether we do social media, the question is how well we do it.” ERIK QUALMAN, AUTHOR AND INTERNATIONAL KEYNOTE SPEAKER ON DIGITAL LEADERSHIP, DIGITAL MEDIA AND FUTURE TRENDS.
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KRISTIN BORELY FROM L'OREAL HOSTING A SOCIAL MEDIA SESSION AT HITO APPRENTICE BOOT CAMP
Tips for using Instagram:
• Create your own brand or salon profile
• Encourage your clients to post in the salon and tag
themselves at your salon location – this gets your salon
name out there to all their friends
• Have a #hashtagofthemonth and encourage your fans and
clients to use it
• Monitor your clients and fans interactions with your posts.
If you notice they tend to ‘like’ a particular type of image,
start posting these more regularly
• Don’t overdo it – no one likes following someone who clogs
up their Instagram feed with uninteresting posts!
SPOTIFY
Spotify is a digital music service that gives you access to
millions of songs and costs only $14 per month. Certain
Telecom Mobile Plans also come with a free Spotify Premium
subscription (see Telecom website for details). You can create
play lists to listen to in the salon and then share these with your
clients and fans so that they can see what you’re listening to.
Tips for using Spotify:
• It’s important to keep the music consistent with your brand
personality
• Share the salon play list with clients and fans so they can
hear it at home.
Pinterest is a visual platform where you can collect ideas
for different projects and interests. In the salon you can use
Pinterest to find and collect images of hair trends, hairstyles,
colours, and more. 97% of Pinterest fans are women so it’s a
great place to market your salon to your female clients.
Tips for using Pinterest:
• Be consistent with your brand personality
• Only pin appropriate pins that your clients and fans will enjoy
• Link your Pinterest to your Facebook page for consistency
• Get creative!
• Create pin boards for long hair, short hair, colours, hair trends,
hair ups, and more
• You can even use Pinterest for consultations - if you have an
iPad in the salon, get the client to scroll through your pins to
find an image of the style they want
FINAL SOCIAL MEDIA TIPSNow that you are active on social media, you need your clients
to get involved. Encourage them to ‘like’ your salon page on
Facebook and Instagram, and then share it with their friends.
Encourage clients to ‘check in’ when they’re at your salon.
Promote your Facebook, Instagram and Pinterest pages in the
salon, on your website, on any promotional materials you have,
on your business cards, in your signature on your salon’s email
account…everywhere you can think of!
This article has been adapted from a presentation by Kristin Borely from L’Oreal. Special thanks to Kristin for the use of her
presentation.
ARTICLE CONTINUED FROM PREVIOUS PAGE
16
SOCIAL MEDIA FACTS• Social media has become the number one activity on
the web
• Generation Y and Z consider email out-of-date. Some
universities have stopped distributing email accounts
• Kindergartens are learning on iPads, not chalkboards
• 69% of parents are “friends” with their children on social
media
• 92% of children under the age of 2 have a digital shadow
• Every second 2 new members join LinkedIn
• Social gamers will buy $6 billion in virtual goods by 2013.
Movie goers will buy only $2.5 billion in real goods
• 53% of people on Twitter recommend products in their
Tweets – do you like what they are saying about your brand?
• 90% of consumers trust peer recommendations
• Only 14% trust advertisements
• We will no longer search for products and services… they will
find us via social media. Which is why 93% of marketers use
social media for business
• Lady Gaga, Justin Bieber and Katy Perry have more Twitter
followers than the entire populations of Germany, Turkey,
South Africa, Canada, Argentina and Egypt.
THESE FACTS ARE TAKEN FROM THIS VIDEO: HTTP://WWW.YOUTUBE.COM/WATCH?V=QUCFFCCHW1W
If Wikipedia was made into a book, it would be 2.25 million pages long
Each day, 20% of Google searches
have never been searched before
97% of Pinterest fans are women
SNEAK PEEK – JULIEANNE'S HAIR-UP PHOTOSHOOT. STAY TUNED NEXT ISSUE FOR MORE AWESOME IMAGES
18
entry one
Julieanne Hartshorne, Jasmine McBeth Memorial Scholarship recipient for 2013, catches us up on everything she’s been achieving since receiving her scholarship.
In October last year, I received the Jasmine McBeth Memorial
Scholarship Award at the HITO Industry Awards. I couldn’t
believe it – I think I went into shock.
I never expected to get such a fantastic opportunity, but I’m so
grateful I did. Receiving the award was proof that someone was
noticing all the hard work I’d done. It also gave me the chance
to start achieving things I’d always wanted to achieve.
I was keen to get started straight away, so I signed up for the
HITO Business qualification (the National Certificate in Business
Level 3). I’ve always dreamed of running my own salon
someday, so the Business qualification was the perfect thing
for me to use my scholarship money on first.
The business course provided a basic introduction to several
business concepts. I feel like the course really improved my
public speaking – I’m normally very shy. This is an area I would
really like to keep working on. I also learned about the help
available for people running their own business (like groups
that help you with GST), and about how much work goes into
opening your own business. That was a bit of an eye-opener for
sure – I definitely want the experience of managing a salon first
before I think about opening my own one.
I’ve now finished my business qualification, and I’m ready to
move on to the next step. But first it's time for a break – after
completing all my Year 2 and 3 units in three months and
gaining my National Certificate in Hairdressing, applying for the
Awards, and completing the Business qualification I think I need
one. It's been a full on year. I’ve spent January with my family,
gathering my energy for my next project.
My next adventure for the year will be finding some models to
put together a hair-up portfolio. I’m going to get a professional
photographer and make-up artist to help me, as I want to
put together a modern portfolio. I want to build my skills and
confidence in this area. I’m also keen to do some hair-up
workshops throughout the year. I love the creativity involved in
hair-up work, and I’m looking forward to offering it as a service
in the salon. I also want to have a go at some Photographic
competition work this year.
I’m also working in the salon at Hi-Tek Hair Studio. I have a great
clientele, both male and female, and I’m looking forward to
building up my clientele even more.
I’m really looking forward to working on my career this year. I’m
still building my confidence both personally and professionally.
I want to focus mainly on hair-ups this year so I can eventually
say it’s one of my areas of expertise.
I’m in a great place at the moment. Last year was such a
rewarding time for me - after many ups and downs everything
has all paid off. I can even say I’m proud of myself. I’m trying to
work out what direction I want to go in next and what’s going
to be the most beneficial for me in the long run.
I can’t wait to see what I can achieve.
JULIEANNE’S DIARY
ERICA CUMMING AND JULIEANNE HARTSHORNE
19
GOT REGULAR CLIENTS WHO WOULD BE HAPPY TO SHARE THEIR EXPERIENCES WITH APPRENTICES? GET IN TOUCH WITH FIONA AT HITO ON (04) 499 1180 OR EMAIL [email protected].
Sharon van Gulik has stayed with her hairdresser for
25 years. In that time, many apprentices and qualified
stylists have worked on her hair. We asked Sharon for her
perspective on apprenticeships, both as a client of a hair salon
and a member of the HITO Board.
“I have often had apprentices work on my hair,” Sharon says.
“In fact, to be honest I love it when they do. They’re careful
and eager to do a great job”.
Sharon has had everything from cuts to colours to perms
done by apprentices. She says their work has always been to
a supremely high standard, and they have always been under
the careful guidance of their trainer.
“[My salon] has always had apprentices in their salons, and
I know all their staff are trained and qualified,” Sharon says.
“It's one reason I’ve stayed with them so long”.
Sharon enjoys being involved in the successes of the apprentices
in the salon. She likes to hear about their progress, and their
successes in training and competitions.
“We always talk about their successes,” Sharon says. “It's important
we do well in the career we choose, so I am always keen to hear
about their progress”.
Sharon also sees evidence of their progress as they work through
their apprenticeship. She sees their confidence grow, and with that
the ability to judge what styles will best suit their clients.
“I don’t usually go into a salon with a predetermined outcome,”
says Sharon. “My usual approach is to ask them to do what they
think would be best for me. It's never let me down”.
As a client, Sharon sees real value in the apprenticeship
programme. She finds apprentices to be committed to industry
and to their training. She also values the current outlook and
approach apprentices have towards their work.
If there was one piece of advice she could give them, though,
it would be: “Don’t be afraid to talk more about your training
– not just to your clients, but to your colleagues and friends
as well. And keep up the good work”.
Sharon is a member of the HITO Board, but she says the attitude
of apprentices and her attitude towards apprenticeships are
unaffected by her role on the Board. The apprentices she deals
with are totally professional, and she would expect nothing less.
And her expectations of salon service have not changed since
joining the Board – she has always looked for quality in the
industry.
“I always expect, and expect to pay for, excellent service and
skill. I go into a salon wanting to come out feeling better about
myself and the people I’ve just spent a few hours with, and I’ve
never been disappointed,” Sharon says. “This is an amazing
industry full of clever, talented artists, and great businessmen
and women. I’m looking forward to the apprentices of today
being the industry leaders of tomorrow. Bring it on!”
SHARON VAN GULIK
Sharon van Gulik, member of the HITO Board, business consultant, and company director, discusses her experiences with hairdressing apprentices from the perspective of a client.
APPRENTICESHIP FROM THE CLIENT’S PERSPECTIVE
20
Are you a HITO apprentice or newly qualified stylist? This is your chance to have your work published in an issue of Forma Magazine. If you have photographic work that you are proud of, we want to know.
You'll have your work published in Forma, receive great rewards from A Sharper Blade and get the chance to be featured on the cover.
Give HITO a call on (04) 499 1180 or email [email protected] to find out how to send your photographs in and have the opportunity to be published in Forma.
See Your Work in Print is sponsored by A Sharper Blade.
SEE YOUR WORK IN PRINT
23
Commonly known as a perm, the permanent wave is
a method of creating long-lasting waves in the hair.
Today’s perming process uses chemicals to break down
the bonds of the hair and then reform them.
When doing a perm for a client the hair is washed, covered in
perming lotion and wrapped around a perm rod. The lotion
creates a chemical reaction that breaks some of the cross links
within and between the protein chains of the hair, causing the
hair to swell, stretch and soften. It then moulds around the
shape of the perm rod, creating the sought after curls.
Once the stylist has checked that the perfect ‘S’ shape has been
achieved in the hair, the chemical solution is rinsed off. In my
experience of perming, this is a very crucial step in achieving
the perfect wave. The hair must be completely free of this first
chemical for the second (the neutraliser) to work. Once it is
completely clean, the hair is blotted dry with a towel or absorbent
cotton to extract most of the moisture. As the hair is in a fragile
state, it can only be gently squeezed, never roughed up or rubbed.
The next step is to apply the neutraliser; another chemical which
has the opposite effect on the hair than the first, hardening and
reforming the broken links in the hair.
THE HISTORY OF THE PERMANENT WAVE
Perming has been around for many decades, but it hasn’t
always been done the way we do it today. I think it’s important
to have a look at the history of perming before moving forward.
The first perming method was invented by Marcel Grateau
in 1872 and consisted of specially designed tongs that made
waves in the hair. The tongs were heated over a gas or alcohol
flame and tested on newspaper to make sure the temperature
was right before using them on the hair.
In 1905 German Hairdresser Karl Nessler debuted a new way
to perm the hair; the ‘spiral heat method’. This involved a chemical
solution being applied to the hair, which was then wrapped
around rods connected to a machine with an electric heating
device. About twelve brass rollers were used (weighing around
0.9kg each) and it took six hours to complete the perm. Nessler
created a complicated system of countering weights that were
suspended from the ceiling in order to keep the rods from
touching the scalp. Unfortunately Nessler’s wife was his guinea-pig
for the machine - she had her hair burnt off and suffered scalp
burns before he perfected the process. His method ended up
being used in London and North America, and he also developed
a machine for home use. Later, perming pioneers Eugene Suter
and Isidoro Calvate went on to refine Nessler’s method.
In 1938 Arnold F Willatt invented another new perming process
which is much more akin to the modern perm. He called it the
‘cold wave’. Instead of using machines or heat, the cold wave
was based on a chemical reaction in the hair. Similar to what
is done today, this process involved applying a chemical lotion
to the hair which broke open its protein structure, then the
hair was then wrapped around rods. This was followed by the
application of an oxidation lotion to close the bonds again.
The whole process took 6 to 8 hours.
As time went on the perming process continued to progress
and in the 1970s another new method called the ‘acid perm’
was invented. This type of perm didn’t use ammonia and so,
although the process was slower, it was gentler on the hair.
With this method the stylist usually adds heat to the hair by
covering the wrapped head in a plastic cap and placing the
client under a dryer. Today we still use this method but with
sodium thioglycolate instead of ammonium thioglycolate at
a pH of 8 to 9.5. It takes 15-30 minutes until the neutralizer is
applied to bring down the pH and re-bond the hair. Phew, do
we need a science degree?
Speaking from my 38 years of experience on the salon floor,
I have seen it all - the good, the bad and the ugly. I started my
career in a small town when perming had just come into its
own and everyone had a wash and wear perm – including me.
On Thursday nights at the salon we were cutting and winding in
30 minutes, the juniors neutralised and then off the client went.
Permanent waving is an untapped service in the salon today
but with curls making a comeback we should be looking at
up-skilling our theory, technical and practical skills. Some of
our suppliers have noticed the recent trend back towards curls
and they have done some amazing research to advance the
perming process even more. Wella have brought out a new
rod that, when you look at its shape, waves the hair in just the
way a curl would form naturally - not symmetrically wound, but
undulating in shape. Goldwell have done a lot of research into
their perming solutions, as have L’Oreal.
I love doing a wave in the salon and I tend to look at it as
texture and support for the hair. Very rarely would I do a full
wave, but I usually use it to add lift at a weak crown or occipital
area, or to add bend and texture in fine hair. I think of waving
and placement of the perm rods as if I was setting or blow
waving, asking myself where do I need lift and support?
Where do I want curl or texture? A thorough consultation is
essential with a perm as you need to be analysing the client’s
hair and the desired result. I can’t stress enough to always
read the manufactures instructions too as they are all slightly
different.
I hope you can now look at permanent waving in a new light
and add it to your repertoire of skills. Good luck!
THE PERMANENT WAVEBy Cathy Davys
ARTICLE CONTINUED FROM PREVIOUS PAGE
24
APPRENTICE PERM WORKCheck out some of the perm work done by our HITO apprentices
ANOTHER ANGLE ON THE SOFT PERM BY ABBIE HARVEY
SHORT PERM BY ABBIE HARVEY
LONG PERM BY ABBIE HARVEY
SOFT PERM BY ABBIE HARVEY
MELISSA PHILLIPS FROM BLISS HAIR BOUTIQUE
PERM BY MELISSA PHILLIPS
25
“Perming... yuck!”
“Why do we have to learn this, we don’t even do it
in the salon?”
I can imagine many of you saying this, or something
remarkably similar.
Perming is a skill, just like any other new skill, that you need to
learn on your journey to become a fully qualified hairdresser.
Just like cutting, complex setting and fingerwaves, perming can
also be a challenge at first. But with practice, you can achieve
the skill of perming.
You need to have a conversation with yourself that is positive:
don’t start with a negative attitude.
“I will learn this skill! I will be great at perming.”
Understanding basic perming techniques is extremely
important, both in the salon and in fashion work. Basic perming
techniques can act as the foundation for a variety of styles, and
can easily be adapted depending on the style of perm desired.
Your best friend to learn these skills will be your mannequin.
She is very patient and does not mind you combing, sectioning,
perm winding and going through the process using water
instead of solution as many times as you need to develop
your skills. The old saying that practice makes perfect is really
true here.
Let’s break up the skill of perming with your client into bite
size pieces/key points. Think about:
CONSULTATION:
• What does the client want and expect (listen, discuss,
use visual aids)
• Decide winding pattern and rod size to achieve the result.
Determine the way the client will wear their hair, i.e. with a
parting, going forward onto their face, back of their face,
forward at the sides, down at the sides or back at the sides?
(See bullet point 2 under hair and scalp analysis for rod
selection information).
• Check the hair is not texturised (too hard to wind). If it is,
you may need to trim the textured ends off prior to perm
winding. If you don’t, the textured hair might not be able to
be enclosed in the end paper. Little bits of hair may spring
out, leaving you with an uneven curl result and maybe even
fuzzy textured ends!
HAIR AND SCALP ANALYSIS:
• Decide your perm solution strength. This is determined
when you analyze the hair. Strong resistant hair requires
the strongest solution; porous, highly coloured hair requires
the mildest solution. Check the manufacturer’s instructions
on the products.
• Decide on the rod size selection needed to achieve your
final result. Rod size determines the size of the curl – large
rods give volume, soft curls, root lift, and body, and small
rods give small curls.
• Does the hair need a porosity filler? This is a product that
can be applied to the porous hair after shampooing and
prior to winding. It is used to even out the hair’s porosity
to help gain an even curl result once the solution is applied.
Only apply it to the porous areas.
Donna Bowman, HITO Tutor of the Year 2013, gives perming advice. This guide is intended for those who have already had an introduction to perming and wish to expand or refine their skills.
THE PERM IS BACK
DONNA BOWMAN
ARTICLE CONTINUED FROM PREVIOUS PAGE
26
PREPARATION: (The start of the physical skills)
• No brushing – this could scratch clients scalp. You don’t want
perming solution to get into the scratches.
• 1 light, flat hand gentle shampoo. Do not use conditioner.
• Sectioning the hair is a great way to measure if you can fit
all the rods over the entire head. Dividing the head into nine
sections works well, but there are other sectioning patterns to
check out as well. You may choose to have a look at different
hairdressing textbooks for some ideas. Use a rod width to
check that the sections are not too wide or too narrow, so
the rods sit neatly on their base. Just like in your elementary
setting, the base sectioned off for the mesh of hair to wind
should be the same width and length as the rod you choose.
WINDING THE HAIR AROUND THE RODS:
• For the basic perm, all rods must sit on their base. This is
similar to the elementary set learned in Year One training,
and will be just as easy to achieve with practice.
• Remember to elevate the hair a little over 90 degrees to
ensure your rods sit on the base.
• If your client/mannequin has shorter hair at the bottom and
sides, leave these areas until last to wind.
• Do you need to apply a pre-perm solution/porosity filler
before winding?
• Wind the top middle sections first, then the sides, then the
front. This helps to ensure the rods fit neatly on the head.
• Keep a water bottle handy, as the hair will become hard to
wind if it is dry. But if you over-wet the hair the end papers
may rip and the over wet hair will dilute the strength of the
solution, giving you an uneven curl result.
• The end papers must be pulled past the ends of the hair
and wrapped around the rod without being buckled back.
This will ensure that the ends of the hair do not get fish
hooks (permanently fuzzy, dry bits of hair that would need
to be cut off)
• You are aiming to have no gaps between the rods. If you
have gaps, you will achieve less volume and inconsistent
curls in those areas.
If you follow these steps successfully, you will have achieved
the hardest part of perming: the rest is just following the
manufacturers’ instructions.
FOLLOWING THE MANUFACTURERS’ INSTRUCTIONS (MI’S) AKA – Get out the magnifying glass!
• Reading, understanding, and following the manufacturers’
instructions is supremely important.
• Pick the solution strength based on the hair analysis.
Strong, healthy, resistant hair = resistant solution and
weaker/porous hair = sensitised solution.
• Prepare your client: check cape and towels are in place
correctly. It is a nice idea to give your client a courtesy towel
just in case a drip or two runs off the rods towards the face.
• Check – Do you need a barrier cream and/or cotton wool?
This will protect the face while applying the solution.
Remember to remove the cotton wool after the application
as it can trap solution and cause a chemical burn around
the client’s forehead.
• Apply your solution as per your MI’S. I suggest working from
the nape to the crown, then the sides to the top, then the top
last. This ensures that no rods get missed.
• Cover the head as per MI’s. This is done with glad wrap,
shower caps, or a processing cap. It keeps the heat around
the head at an even temperature so the perm will process
evenly. Don’t leave out rods or have gaps around the edges
to let the heat out.
• Process as per MI’S recommend. The more porous the hair
the less processing time is required.
• Test curl - this is to check if the hair has the desired amount
of curl. Unwind the rod about 1 and 1/2 revolutions of the rod
and gently push the rod towards the scalp. You want the hair
to have a “C” shape the same size as your rod. Big “C” big rod,
small “c” small rod.
• Rinse. When the result is achieved, thoroughly rinse all rods.
Check that you get to them all – if you miss some you may
get an unwanted chemical reaction when you put on the
neutralising solution.
• Towel dry evenly - not bone dry or too damp, as the
neutraliser needs to penetrate evenly and not be diluted.
• Apply neutraliser as per MI’s. It is a good idea to follow the
same application pattern as the perm solution and ensure
no rods are missed.
• Process the neutraliser as per MI’s. Note instructions may
vary between products and companies so always ensure
you have carefully read your MI’s.
Note: Be gentle removing rods, as the hair is in a softened
state and can take up to 72 hours to harden into its new shape.
• Often the neutraliser is reapplied to the ends for a few
minutes before rinsing and conditioning/treatment
– follow the instructions depending on the solution.
• Check client comfort by checking the towels and cape are
not wet around their neck. Replace if needed.
• Comb gently with a wide tooth comb and check your result.
Your job is not done yet. The client will need to have
their hair styled/dried and given aftercare instructions
on how to look after their new curl. Without this
special advice, no matter how good your perm service
was, the client may not be able to look after it and may
feel very disappointed with the service you have given.
27
Make sure to go over:
• Types of products needed to maintain the perm. Cover
shampoo and conditioning, wet, dry, and finishing products.
• Styling, drying, and finishing tips.
• Any special tips that relate to the perm? Damping down,
when to brush or not to brush, types of combs to use,
treatments.
And that’s it! What a transformation for your client.
SOME NOTES ON PERMING FOR ASSESSMENT
• Make sure that the client’s hair is not too long, as you may
need to do a compound winding technique (a little more
complex).
• Check the client’s haircut. If the hair is texturised it may be
more difficult to wind if you are new to perming. If the hair
is texturised you may need to cut the hair to achieve blunt
ends for ease of winding. You may choose to texturise at
the completion of the perm service.
• Generally avoid hair with powder lightener or an extreme
mix of porosity as it will be difficult to gain an even result.
• Fine and tinted hair generally processes faster.
• Remember that you have 1 ¾ hours to complete your
perm service from sectioning (if you choose to section)
to combing the hair at the end of the neutralising process
back at the work station.
TIPS:
• To achieve winding tension, stand directly behind the section.
• Don’t pull the mesh of hair into a point when putting on
your end papers. Keep the hair flat so that the hair is evenly
wrapped around the rod - this will help to gain an even curl.
• Don’t have the hair too wet when winding (end papers rip).
• Don’t have the hair too dry when winding (hard to manipulate
the hair into the end paper and wrap around the rod).
• Check that your client’s hair is not too long or too short for
you to manage a successful perm service.
• Use pictures to show the client the type of curl/style you are
aiming to achieve. Ensure you get a clear understanding of
what your client wants.
• Understand why your client wants a perm. Some may want
tighter curls, others just volume and bounce to help support
their styling practices at home.
• Read MI’s from as many different products/companies as you
can to gain lots of prior knowledge. This will help you make
the selection of product that best suits your client’s needs
and gain the best perm result.
• Practice on mannequins. Set a timer and strive to wind a full
head perm in 45 minutes or less. When you can achieve this
the rest is just following your MI’s, and you should be able to
complete the service within time on a client.
• Have all your equipment and product on your trolley prior
to starting (saves time).
• Have a selection of different rods available on your trolley
just in case the hair requires a smaller/larger rod.
• Practice winding on mannequin heads with different hair
lengths so you are able to complete the service on a mix
of different clients.
• Ensure the rubber on your perm rod is not sitting tight at the
roots of the client’s hair; this will cause breakage during the
chemical service or post chemical service.
• Take time to ensure your client is sitting correctly at the basin
so that you don’t miss any rods when rinsing
• Check the cape is over the back of the chair – water runs in
all directions when rinsing! This is a good time to ensure the
client has a courtesy towel.
• Comb hair evenly from roots to ends prior to placing on the
end paper - this ensures even distribution of the hair around
the rod - then wind with even tension. This will ensure a
uniform curl result.
Perms provide style support, volume, bounce, body for fine
limp hair, help lessen an oily scalp/hair problem, and are easy
to look after for people who can’t get their arms up to style
their hair (injury or illness). Check out music videos, movies and
fashion magazines – see the bounce/curl/body and volume
in a lot of styles. Perming has a place in our skill base for our
industry and for our clients!
Once you master the basic perm then the fun of fashion
becomes endless, and a whole new world of opportunities to
explore for your clients opens up.
Go you perming gurus! You will succeed with hard work and
practice. Be positive in your approach, and just think how
amazing it will feel to master the skill of perming.
A STEP-BY-STEP GUIDESee following page.
ARTICLE CONTINUED FROM PREVIOUS PAGE
28
Section the hair into the 9 classic sectioning pattern. (Ensure rods fit across the width of each section – not too big or small, this will ensure that all rods will fit neatly on base). (You could refer to a text book for this sectioning technique).
Apply the perm solution evenly to each and every rod. (It is handy to have a spare towel in your hand to catch any escaping drips from the rods, and also good practice to give your client a courtesy towel for their comfort and safety). Remember to wear gloves!
Towel dry each rod gently and carefully, don’t miss any!
Water wind all rods and ensure they all sit on their base. (No holes between rods).
Remove the cotton wool from the hairline (as this can trap perm solution and heat from the scalp and cause a burn under the cotton wool!)
Cover the rods ensuring all rods are encased under the cap/glad wrap (for even processing).
Process as per your MI’s.
Strand test hair around the rod as per your MI’s. (To check that the curl has fully developed).
Apply the neutraliser as in the same manner as you did the perm solution, follow the products MI’s.
Prepare the client with cotton wool around the front hairline (this is for client comfort as it will catch any drips of perm solution that may run off the rods).
Remember to place a towel over the top of the cape (as well as one underneath, to again catch any occasional drips of perm solution).
Rinse all rods evenly, using tepid water. Check that your client is seated at the basin correctly so their neck makes a seal with the basin (otherwise you will get your client and floor very wet!)
Rinse as per MI’s.
(NOTE THE USE OF GLOVES).
The hair is finally rinsed and conditioned as per your MI’s. Always gently comb the hair with a wide tooth comb after the perming service as the hair needs time to harden after this service again read your MI’s for guidance.
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Your client how has a new look, body, curl, volume, direction, support for styling aids. Now you need to show and teach them how to look after their new do. Aftercare advice is really important – the client will need as much advice as you can give to enjoy their new perm.
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We take you through the scissor over comb technique step by step.
Scissor over comb is a common technique in barbering
and is required as part of the National Certificate in
Barbering (Level 3). It is used to cut hair close to the
scalp and follow the hairline.
The technique involves lifting the hair from the scalp using
the comb and then cutting the hair that protrudes through
the teeth of the comb. The cut should follow the shape of the
head and the desired final shape of the cut. The final look is
smooth and neat, although not as sharp as a clipper-only cut.
Many clients prefer this technique, as it produces a softer look
than a clipper cut.
A medium to long pair of scissors should be used. This will make
the technique easier and will create a smoother and tidier finish.
You should always take into account the shape of your client’s
head and features when cutting their hair. You should shape
the cut to suit these features.
STEP BY STEP: SCISSOR OVER COMB
3. CONTINUING TO SHAPE THE BACK USING SCISSOR OVER COMB
Continue working your way up the head. In this cut, the barber has removed much of the longer hair through using the scissor over comb technique. In the next step, the barber has shaped the hair further through using the scissor over comb technique on the hair for a second time.
While using the scissor over comb technique, your equipment should be constantly moving. You should only stop once you have cut ‘one comb’s worth’ of hair. Otherwise, you risk making the cut appear choppy and uneven.
BEGINNING THE CUT
The hair has been dampened before beginning the cut. This step is not always necessary.
1. SECTIONING THE HAIR
After dampening the hair you should section the hair. This step is illustrated to the right. Sectioning the hair will make your job a lot easier. Short hair won’t need to be sectioned, and if you are blending then sectioning won’t be used.
4. USING THE SCISSOR OVER COMB TECHNIQUE TO FURTHER CUT THE BACK OF THE HAIR
You should follow the natural head shape as you move up the head. The hair is generally shorter at the nape of the neck and longer on top. The difference between the two will depend on the style of the cut on your client’s features.
As you can see in this image, the hair is already shorter. The scissor over comb technique was used to cut the hair shorter, and now the barber is using it to achieve the desired length.
2. BEGINNING TO USE THE SCISSOR OVER COMB TECHNIQUE
Now you should begin to use the scissor over comb technique, starting at the nape of the neck and working your way upwards.
With the client’s head facing slightly down-wards, you should place the comb flat against the nape of the neck. Lift the hair, and then cut straight across the ends with your scissors.
The lower blade of the scissors should be stationary and parallel to the comb. Your scissors should not touch the comb (unless the style is extremely short) as this can damage your equipment.
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6. SHAPING THE NAPE
The next step involves shaping the hair around the nape of the neck. This creates a smoother, more finished appearance.
The hair at the nape can be shaped in a variety of ways. Men often have less defined napes than women, and so the hair in this area may require more shaping. The shaping of the nape will depend on the style of the cut, and how much definition the nape requires.
7. CLIPPER OVER COMB
In this step, the barber has elected to shape the hair further using the clipper over the comb. This gives a closer cut, and is a useful technique for creating a short and even look.
5. THE BACK OF THE HEAD AFTER USING THE SCISSOR OVER COMB TECHNIQUE
The scissor over comb technique has been implemented across the back of the client’s head. However, the back of the hair is not yet finished.
8, 9 & 10. THE SIDES OF THE HEAD
The barber has moved on to cutting the side of the head. As with the back of the head, the first step is to section the hair.
The technique here is the same as the technique used at the back of the head. The barber sections the hair, cuts away the excess hair using the scissor over comb technique, and then shapes the hair using the scissor over comb technique a second
time. The clipper over comb technique is then used to provide final shaping.
There are a few things to take into account when cutting the sides of the hair. You should take into account the size and shape of your client’s ears (bigger ears may need to be disguised, for example), whether they wear glasses or a hearing aid, and the shape of the sideburns. You should make sure the
cut is even on both sides (unless the style is purposely uneven). Be careful to blend the side area into the back area.
When creating a cut using scissor over comb, clippers should only be used for fading and lining. The scissor over comb technique creates a softer cut, and excessive use of the clippers will interfere with the softer effect. Clippers should only be used to finish off the cut.
THE FINAL STEPS
Further styling and cutting may be required to achieve the desired look. This will depend on the individual’s needs and may not always require the scissor over comb technique.
This is the final result, after the scissor over comb technique has been applied and the hair has been cut and styled on top. You may wish to use a pair of thinning scissors to finish the look and create texture.
The scissor over comb technique takes practice to master. Once you have mastered it, however, it will make it easier to blend and cut shorter hairstyles and provide a smooth, even look. It will be a valuable skill in your barbering repertoire.
THE END RESULT
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INTERESTED IN A BARBERING QUALIFICATION? FIND OUT MORE BY CALLING HITO ON (04) 499 1180 OR EMAILING [email protected], OR CHECK OUT THE HITO WEBSITE AT WWW.HITO.ORG.NZ.
31
“Life is better because you know more, not just
because you have more.” – ANONYMOUS
2014 – A new year. And perhaps a new, more defined and
strategic approach to training for you, your salon and, most
importantly, your team?
You might think April is too late to start planning your training
for 2014, but there can be advantages to planning now.
You should have a full team, and new staff should have
adjusted to the business. They and you should be ready to
focus, bright-eyed and bushy tailed, refreshed from holidays
and their bodies recharged by a good dose of vitamin D.
What better time to start training?
TRAINING IS THE KEY TO SUCCESS AND STABILITY
Training – without it you will flounder. We all respond to a
challenge, and we are happiest or content when we are
learning and contributing!
Both employers and employees have needs that should be met.
Employers need to make a profit, and have staff contributing
to the values and vision of the salon. Employees need to grow
personally and professionally. If both parties have their needs
met everything will run smoothly, but if they are not met then
problems can arise.
The good news is – this can be avoided. Keep your salon, your
team, and your clients on the boil and everyone wins!
Training is the key to advancing your business. Everyone wants
to practise their skills and have their expertise recognised. After
all, as the employer you employed your staff to ‘hairdress on
clients ’, so they should be practising and improving these skills.
The opposite is little or no learning opportunities, which stifles
progress in the salon. No one wants to work in a business that
doesn’t value them.
But it is never too late to invest in training, both internally and
externally. The options are endless.
The best training programmes are formulated when you
plan the training in advance by both focusing on ‘skills gaps’
in the individual and the group as a whole. You should also
complement the ‘apprentice off job training’ by matching
their in-salon training to the training provided by their training
provider.
The employer’s responsibility is to have the trainee Collection
of Evidence and Assessment ready. To make this happen
effectively you need the ‘Driver’ (the person in charge) of the
overall training programme to be effective.
“Stay committed to your decisions, but stay flexible
in your approach." – TONY ROBBINS
DEFINING THE ROLE OF THE TRAINER, THE MENTOR, & THE TRAINING CO-ORDINATOR
A good place to start your effective training programme can
be defining the roles of the trainer, the mentor, and the training
co-ordinator. A training plan needs the right people in the
right roles.
In a small salon, these roles can belong to one person, but
in a larger salon they may be shared among a group of
people. Whatever the case, you should make sure that all
staff understand their role and are engaged with training.
LYNDSAY LOVERIDGE
Lyndsay Loveridge, hairdressing guru, shares her hairdressing and training expertise.
TRAINING WITH LYNDSAY:DEFINING THE ROLES OF THE TRAINER, THE MENTOR, & THE TRAINING CO-ORDINATOR
32
THE TRAINERDepending on the salon, you may either
appoint one trainer to cover every area,
or a group of trainers, each focusing on
a different area. This depends on the
needs of the salon.
The trainer is responsible for the
‘hands-on’ portion of the training plan.
They lead training sessions with staff,
teach skills, and oversee the day-to-day
training in the salon. They should be
qualified and competent in all areas.
These areas should include both
technical hairdressing skills and general
people skills, although if your salon has
multiple trainers there is the possibility
of having a different trainer look after
each area.
It is important that trainers also
attend training. This ensures that
their skills are up-to-date and that they
feel appreciated as part of the team.
This is often where the mentor
comes in.
THE MENTORThe role of the mentor should be to
support the trainer, and to aid them
when necessary. They should also
help the trainer grow personally and
professionally as a hairdresser.
The mentor does not have to be a
hairdresser. The role of the mentor
involves the ‘big-picture stuff’ – helping
others discover what they want in life
and how to plan and achieve their
goals and dreams.
If your staff need other mentoring,
you may want to assign them a Buddy.
A buddy takes on a similar role to a
mentor – they guide others and provide
support. However, a buddy is usually
a fellow hairdresser, barber, beauty
therapist etc. who has been on the
same journey as you. This means they
have both the necessary empathy and
experience needed to manage growth
within your career. A young qualified
stylist, for example, is the perfect choice
for a hairdressing apprentice – they
have just experience the same thing
the apprentice is going through.
THE TRAINING CO-ORDINATORThe training co-ordinator typically
oversees all aspects of training in the
salon. Their main job is to work with
the employer and the trainers to
develop a training plan. This includes
reviewing previous training to discover
what was successful and what needs
adjusting. They may also adjust the
training plan throughout the year.
The training co-ordinator is another
‘big-picture’ staff member. They are
expected to keep track of how training
is progressing for the salon overall.
They also make sure the training
provided is suitable for meeting both
the short and long-term goals of the
salon and the staff member.
They may also be responsible for
planning when training sessions
will occur. This ensures that training
occurs at a good time for salon, staff,
and customers. They will make sure
the salon runs smoothly when staff
members are away from work for
training.
Creating groups for training is also
the responsibility of the training co-
ordinator. They may divide staff based
on experience level, by skills they
need to learn, or in some other way –
whichever works best for the salon.
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TO LEARN MORE ABOUT SETTING UP TRAINING IN YOUR SALON, MAKE SURE TO PICK UP THE NEXT ISSUE OF FORMA FOR PART 2 OF TRAINING WITH LYNDSAY. EACH ARTICLE WILL ALSO BE AVAILABLE AS A DOWNLOADABLE RESOURCE FROM THE HITO WEBSITE.
CONCLUSION
Defining these roles and their responsibilities (even if one
person is responsible for all roles) is extremely important. It is
easy to fudge the roles of a trainer and mentor, meaning the
real purpose and value of training is lost.
You should always make sure you have the right people
for these roles. That way, training in your salon will progress
smoothly and be effective. It will also ensure that training
sessions stick to the plan created as closely as possible.
If things do not go to plan – and this happens occasionally –
make sure you have a back-up plan. This plan should clearly
define how training should work, and what to do if it goes
wrong. Make sure the trainer and the trainee are aware of this
plan and are held responsible for fulfilling their part in it – that
way, training in your salon should run smoothly.
Defining the roles of each person involved in training, and
clearly planning training for your salon will ensure that training
functions as it should in your salon. Once you have completed
this step, it is time to move on to the next step – including
training in the day-to-day functioning of your business.
“A love affair with knowledge will never end in
heartbreak.” – MICHAEL GARRETT MARINO
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34
gateway to a great
careerGateway is a work experience programme for secondary
school students thinking about a future career in barbering, beauty or hairdressing.
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barbering beauty
hairdressing
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Gateway gives students the chance to decide if a
career in barbering, beauty, or hairdressing is right
for them. It gives them a taste of the industry without
the commitment of full-time employment. It also gives them
experience in a work environment, providing useful skills no
matter which career path they take.
Students spend one to two days a week in a salon or clinic,
learning skills and completing specially designed HITO unit
standards that can be credited towards NCEA.
HITO provides support for schools and students. HITO also
provides all resources, and organises verifiers for the unit
standards.
If you are interested in the Gateway programme, or you
would like to know more, please contact HITO. Our Gateway
Coordinator will send a Memorandum of Understanding
to your school. Once this is signed, schools will receive the
necessary resources for students and other parties along
with information about their Gateway verifier. They can then
proceed with the Gateway programme.
HAIRDRESSINGThere are two Gateway Hairdressing programmes available.
Students can complete Hairdressing Year 1 and Hairdressing
Year 2. If students complete both programmes they will have
many of the units necessary to achieve the first year of their
hairdressing apprenticeship.
Students learn customer service skills, colouring skills, product
related skills, and other entry-level salon skills. They will spend
1-2 days per week in the salon.
Hairdressing Gateway students are an asset to any salon.
They are able to perform basic tasks and assist more senior
members of staff. They are also able to become apprentices
in the same salon with ease.
Hairdressing Gateway gives students a thorough introduction
to apprenticeships and the hairdressing industry through a
mixture of theory and practical units.
BARBERINGThere is one Barbering Gateway programme available. As with
the Hairdressing Gateway programme, students will spend 1-2
days in the barber shop.
Barbering Gateway students will learn customer service and
communication skills, basic barbering skills such as caring for
equipment and preparing a client for a service, and fashion
skills. The programme will provide an introduction to the
barbering industry and the qualification, and allow students
to decide if a career in barbering is right for them. It can also
open doors to a barbering apprenticeship.
GATEWAY IS A GREAT FIRST STEP TOWARDS A CAREER IN BARBERING, BEAUTY OR HAIRDRESSING
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BEAUTYBeauty Gateway is the newest of HITO’s Gateway programmes
– Beauty Gateway was first run in 2013. Like our other Gateway
programmes, Beauty Gateway offers students a taste of
working and training in the industry. With the introduction of
Beauty Apprenticeships in 2014, Beauty Gateway is an ideal
choice to give students experience both in the industry and as
a potential apprentice.
Beauty Gateway students spend 10 days in a beauty clinic.
They usually spend one day per week at the business. They
will achieve units and gain NCEA Level 2 credits.
They learn how a clinic is run, how a beauty therapist works,
and how to be a successful employee in the beauty industry.
They will be able to assist with basic treatments, and they will
understand the benefits of these (and other) treatments.
The units are a mix of practical and theory, giving students a
broader taste of the industry and the skills necessary to work
in it.
Schools, students, and salons are all big supporters of Gateway.
You can read more about their experiences below:
HEAR FROM GATEWAY STUDENTS…KELLY CLARK, RODNEY WAYNE WHANGAPARAOA
For Kelly Clark, the Gateway programme was a definite success.
From Gateway, Kelly gained an apprenticeship and a career,
eventually leading to her win of the HITO Northern Apprentice
of the Year title in 2013.
“Doing Gateway was the best decision I ever made,” Kelly says.
“Gateway made me realise that hairdressing was definitely the
career for me, and it gave me confidence that I had what it took
to make it in the industry”.
Kelly chose to do Gateway to prepare herself for a career in the
industry, and to make sure that she was making the right career
choice. By the end of the Gateway programme,
HEAR FROM THOSE WHO’VE BEEN INVOLVED IN THE GATEWAY PROGRAMME
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Kelly was sure – she wanted to be a hairdresser. Luckily for her,
her Gateway placement worked out perfectly, and she was
offered an apprenticeship in that salon the following year.
Kelly found the work she had done in the Gateway programme
helped a lot in her apprenticeship. She already knew her way
around the salon, she knew how to blow-wave, shampoo, and
apply colour, and she had excellent customer service skills.
Gateway also gave Kelly some more general skills, such as
preparing a CV and handling job interviews.
“I would recommend the Gateway programme to anyone
interested in a career in hairdressing,” Kelly says. “It gives
you a hands-on taste of the industry, helps you decide if
this is the industry for you, and can even set you up with an
apprenticeship once you finish school. Gateway gives you
so many opportunities”.
JAMES GILL, REDS HAIRDRESSING
James Gill is a first year apprentice at the award-winning salon
Reds Hairdressing in Wellington. Two years ago, James decided
to start the Gateway programme. He hasn’t looked back since.
“I’ve always been interested in a career in hairdressing” James
says. “I thought Gateway would be a fantastic way to see
whether the industry was right for me”.
James participated in the Gateway programme at Reds
Hairdressing, where he is now an apprentice. This worked
out fantastically from the start – James had only been at
Reds for a week before he was offered a part-time job there.
“I felt like part of the team from the very beginning, even
though I was only a Gateway student,” James says. “I was
always involved in team events, and I even got to go to Hair
Expo in Sydney with the salon”.
James did both Hairdressing Year 1 and Hairdressing Year 2
Gateway. He started out performing basic tasks – shampooing,
greeting customers, assisting with cleaning, and then got to
move on to more advanced work in his second year.
James found the Gateway programme hugely helpful once he
moved on to his apprenticeship. He gained an apprenticeship and
completed most of his first year apprenticeship units before even
starting his apprenticeship. He also got to know the clients in the
salon, something James says has been a huge advantage.
“If you do Gateway and your apprenticeship at the same salon,
clients already know you and trust you,” James says. “If I need a
model for a training colour, for example, there are clients happy
to volunteer”.
For James, Gateway was the perfect way to find out which
career was right for him. Originally, James considered studying
music at University, but Gateway gave him the opportunity to
decide that hairdressing was a good fit for him.
“I’d definitely recommend Gateway to other people,” James
says. “I’ve even got my sister going into Gateway this year.
Anyone who thinks they want a career in hairdressing should
give it a go – if it’s not right you won’t waste too much time
in the wrong career, and if it is you’ve got a great start in your
chosen industry”.
HEAR FROM EMPLOYERS…JUDY WRIGHT, THE RIGHT CUT
The Right Cut salon team are staunch supporters of the
Gateway programme. And it's no wonder, considering the
tremendous benefits it has for their salon:
“Having a Gateway student makes everyone’s day easier,” says
Judy Wright, owner of The Right Cut in Palmerston North. “If they
are the right person for the salon they are a valuable asset”.
The Gateway programme is beneficial for the salons, students,
and schools that are involved, Judy says. Students get the
chance to experience all aspects of a work environment, and
they are also guaranteed an apprenticeship the following
year. They also get the chance to take on some paid work in
the school holidays if they so choose. Schools get to develop
an ongoing relationship with a local salon, which gives their
students a chance to experience the Gateway programme and
saves time when they need to find places for Gateway students.
And the salon? They get an extra staff member to help out
one day each week, one that, upon becoming an apprentice
the following year, already knows the basics and more about
working in the salon.
“Taking Gateway students on as apprentices gives you a
valuable new staff member,” Judy says. “Once they’ve been
with us for a year as Gateway student we know they fit with
the salon, they know our culture, and they know how to
behave professionally in the salon”.
At The Right Cut, Gateway students come in when the apprentices
are away at Off Job Training. That way, as Judy says, there is
always something to keep them busy. Their Gateway students
clean the salon, greet clients, shampoo the clients’ hair, and other
entry-level apprentice tasks. This is a bonus for everyone involved
– it gives the salon staff support, and it means the Gateway
student is well prepared for taking on an apprenticeship.
For Judy, one of the most important aspects of Gateway is
making sure the relationship with the school is strong. This
makes things easier for the school and the salon. The school
knows which students will suit the salon, and the salon gets
students who work well with them.
The Right Cut has developed a smooth system around Gateway,
which provides beneficial results for everyone. Judy would
recommend the Gateway programme thoroughly.
ENA TIPENE, ZIPPITY DO MEN’S AND WOMEN’S BEAUTY
Zippity Do Men’s and Women’s Beauty took on a Beauty
Gateway student for 2013, and owner Ena Tipene says she
would definitely do it again.
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“It was great having an extra helping hand around the salon,”
Ena says. “We would absolutely consider another student that
showed passion and commitment”.
Ena says that having a Gateway student in the salon required
a lot of commitment and dedication. It was important to make
sure their student understood each step of her training, and
that she got the most out of her experience. But Ena says she
would take on another student.
“We put a lot of time and energy into our Gateway students,”
Ena says. “We want to get as much as possible out of them in
return, and we really like to see them take initiative and show
passion for the industry”.
According to Ena, the Beauty Gateway programme has enormous
benefits for students who get involved.
“The confidence and perspective on the industry the students
gain are a huge help to them,” Ena says. “They also get to
decide if they industry is right for them, and just what they
are looking for in a career in beauty”.
Ena noticed huge changes in their 2013 student, particularly
when it came to her confidence. Ena felt that the challenge
of Gateway and the chance to branch out was great for their
student, and would be great for any young person. Ena also
liked the structure of the Gateway programme, saying the ten
days gave their student a chance to experience the industry
and the workforce without being committed to a career that
might not be right for her.
But if a Gateway student did chose a career in beauty, Ena
believes the skills learned in Gateway would be a valuable asset.
She would recommend the Gateway programme.
GABRIELLE BUNDY-COOKE, SPECTRA
Gabrielle Bundy-Cooke, owner of Spectra in Palmerston North,
is heavily involved in the Gateway programme. For the past six
years, Gabrielle has taken on at least one student, and has often
taken on two.
“I look forward to having Gateway students,” Gabrielle says.
“Our Gateway students often become a part of the team,
and we always want them to be there”.
One of the best things about Gateway, Gabrielle says, is how
the student gets to show you who they are over time. Having
them with you one day per week (and they have to be there),
means you get a clear idea of who they are and how they fit
in. It also gives the student a consistent idea of how a career
in the industry works.
“Our Gateway students have gone on to have great success in the
industry,” Gabrielle says. “We’ve also helped students succeed in
other ways – completing the Gateway programme made one of
our students realise she wasn’t ready for the workforce, and she
returned to school for another year. The Gateway programme
gave her an idea of what the workplace was like, and she was
able to make an informed decision”.
That is what the Gateway programme is for, says Gabrielle.
At Spectra, they aim to teach some basic hairdressing skills, but
they also aim to teach work and life skills that are applicable in
any career. They work to make the Gateway student feel like
they are part of the team, and they teach them team work,
customer service, and how to present themselves and act in
the workplace.
At Spectra, every team member is committed to assisting with
the Gateway programme. The Gateway student mainly shadows
the most junior apprentice. This works out well for both of them –
the Gateway student gets to work with someone who remembers
what it is like to be new (and have often done Gateway them-
selves), and the junior apprentice gets to feel empowered and take
on a new level of responsibility. However, other team members
also assist with training, supervising and other Gateway activities
if needed.
Gabrielle also makes it clear that the student is in a work
environment, and that they are expected to treat this as they
would proper employment.
“I make it clear that we are not a playground,” Gabrielle says.
“Some people still see hairdressing as an easy way out of
school, and I want to make it clear that it isn’t”.
Gabrielle thoroughly endorses the Gateway programme. It is a
terrific opportunity for those who want to work in the industry
to get a head start, and for those who aren’t sure to make an
informed decision about their career path. It is also a fantastic
opportunity for salons to hire an apprentice who knows their
way around the salon and fits in with the team – something
Gabrielle does regularly.
“I would encourage a salon owner to open their doors to a young
student wanting to know what we do,” Gabrielle says. “Share your
dreams and vision with them. And be kind – remember how scary
it was when you went into your first salon”.
JAYNE REDMOND, SUGAR & SPICE BEAUTY AND BODYCARE
For Jayne Redmond, the decision to get involved with HITO
Gateway was easy.
“Paige [the Gateway student] was already an employee at
Sugar & Spice, so it made sense for us to take her on as a
Gateway student,” Jayne says. “She was planning on moving
on to tertiary training in 2014, so doing Gateway made sense
for her”.
The Gateway programme was beneficial for both Paige and
the salon. Paige got the opportunity to get some hands-on
experience, something Jayne says she wishes she had before
she started her training. And the salon had someone to help
out, which took the strain off the senior therapist. As a bonus,
it also got the customers more engaged – they were excited
to hear what Paige was achieving.
For Paige, the Gateway programme was also a great head start
for her career. She learned valuable customer service skills,
ARTICLE CONTINUED FROM PREVIOUS PAGE
40
salon hygiene practices, and other basic skills. She also got the
chance to go on a make-up course with the team, and to learn
about nail care, waxing, and tinting.
The skills learned during the Gateway programme are all
helpful in the future, says Jayne. If they pursue the career they
studied during Gateway, their previous experience will be very
helpful. However, she also says that if the student isn’t in the
right business, or they aren’t committed, they won’t get much
out of the programme.
“I do think some students only do it for the day off school,”
says Jayne. “I would only be taking on another student if they
were passionate like Paige was, not because they wanted
Wednesdays off school”.
So far, however, Sugar and Spice’s experience with Gateway
has been a positive one. Paige was engaged and passionate,
and worked well as part of the team. The Gateway process itself
was also easy – they only had to fill out forms and complete an
interview with Paige. Jayne admits that it may have been a bit
harder with someone who didn’t already work for them, but
she would take on another student regardless. She would also
recommend the programme to other salons.
“The Gateway programme helps kids make that difficult decision
on what they want to do,” says Jayne. “Sometimes you have to try
out an industry because it can be very different in practice than
in theory. Gateway helps students to do this”.
HEAR FROM GATEWAY CO- ORDINATORS…RACHEL BEST, AVONSIDE HIGH SCHOOL
Rachel Best is the Gateway Co-ordinator at Avonside High
School in Christchurch. Avonside was one of the first schools
to offer HITO’s Beauty Gateway programme, and have had a
lot of success with both Hairdressing and Beauty Gateway.
“We love the practical nature of the HITO programme, where
students get real life, hands-on salon experience and training,”
says Rachel. “Students get a fantastic opportunity to kick-start
their career while staying at school and completing their NCEA
qualifications”.
This is an ideal situation for both the student and their school.
The practical nature of the assessments gives students who
prefer this approach the chance to gain credits in a way that
works for them. They are also able to attend their other classes,
due to salons being open on late nights and weekends – a
bonus for the school and the student.
The Gateway programme is perfect for schools in other ways too.
It helps schools assist students in learning about potential careers,
and helps them to make well-informed choices about those
careers, Rachel says. Gateway is a valuable addition to the careers
department and is one of the many ways schools can support
students in their transition to training or employment.
One of the biggest benefits is that Gateway allows students to
“test drive” a career. If they enjoy their work experience, they
gain valuable skills in the industry, giving them a head-start on
their chosen career. Equally, if the industry isn’t right for them
they save time and money, and can find another career that
is a better fit.
“Gateway allows students to grow within a workplace
environment and gives them the opportunity to connect
with employers and clients,” says Rachel. “They learn about
workplace expectations, gain recognition for their learning,
and increase their confidence in employment situations”.
Students also gain general employment skills, which are a
valuable asset to them and to any employer. They also gain
confidence. Many students have gone on to further study or
employment after completing the Gateway programme – a
successful outcome for all involved.
INTERESTED IN GATEWAY? CONTACT AMANDA AT HITO ON (04) 499 1180 OR [email protected] FOR MORE INFORMATION AND TO SIGN UP TODAY.
41
WORK BY SARAH SMITH
sarah succeeds at synergy hair
Meet Sarah Smith, apprentice at Synergy Hair in Wellington, and hear about her hairdressing success
42
If there’s one word that comes up when people talk about Sarah Smith, it's ‘superstar’. Only a third year apprentice, Sarah has already completed extra units, participated in a Westfield Mall photo-shoot, and made a plan to enter the
HITO Apprentice of the Year Award for 2014.
Sarah’s passion for hair started while she was in school,
when she worked part-time at a salon in town. After a
year with them, Sarah joined the Synergy Hair team as
a Retail Assistant. She’s been with them for four years now,
and she’s never looked back.
“I worked as a part-time Retail Assistant at Synergy Hair while
at school, University, and Weltec,” Sarah says. “Working in the
industry and watching others in the salon inspired me to start
an apprenticeship”.
It won’t be long until Sarah graduates as a fully-fledged stylist –
and that won’t be the only qualification she has. Sarah also has
a Certificate in Business from Massey University, specialising
in management, marketing, and accounting. She hopes to
use these skills in the salon one day. She also studied hair and
make-up at Weltec. With these qualifications, Sarah is already
well on her way to achieving her career goals.
“My goal is to one day become a salon manager,” Sarah says.
“I’m also interested in entering competitions, and taking part
in more photo-shoots. I recently got to work on a shoot for
Westfield Mall, which I thoroughly enjoyed. I would love to do
it again in the future”.
Sarah also has more immediate goals. In 2014, she plans to
enter the HITO Apprentice of the Year Award. Sarah followed
Laura’s journey this year (Laura Williams, 2013 HITO Apprentice
of the Year), and was inspired by what Laura achieved.
“Me and the girls at work enjoy reading Forma, Headway,
and other industry magazines and getting inspired by the
stylists featured there – like Laura,” says Sarah.
Sarah is also looking forward to getting back to Off Job Training
this year to finish off her remaining unit standards. She’s already
completed several of these units – work on permanent colour,
full head foils, and cuts. This is nothing new for Sarah – she also
sat her hair-up units early, too.
“I worked hard to get all these assessments finished,” says
Sarah. “I came in to work early to practice, and I also came in on
my day off to attend the Synergy Hair training sessions. I strive
to do the best I can in the salon and at Off Job Training”.
And her best certainly impressed - her Salon Training Manager
at Synergy Hair and her Weltec tutor have nothing but praise
for her.
“Sarah has done exceptionally well (at Off Job Training) this
year,” says Wanda, her tutor at Weltec. “Well done Sarah, you
are an inspiration to others”.
The Salon Training Manager, Amy Smith, is also full of praise:
“In only two years in the salon, Sarah has achieved so much,”
Amy says. “She’s gone from sweeping and making drinks to
being a full-time stylist on the floor, and she’s brilliant at it. She’s
shown so much potential and put in so much hard work to get
where she is today”.
That praise goes two ways – Sarah couldn’t be more grateful for
the support she has received from her training manager and tutor.
“I’m excited to start Off Job Training again this year,” says Sarah.
“I’m inspired by Amy, my salon training manager, who is one of
the top creative stylists in New Zealand. She has inspired me to
work as hard as she does”.
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ARTICLE CONTINUED FROM PREVIOUS PAGE
44
HAIR: SARAH SMITH PHOTOGRAPHY: MIKE SMITH MAKE-UP: CHANEL LUTTON
MODELS/STYLISTS: CLAARTJE TEN BERG
WORK BY SARAH SMITH
“I feel so lucky to have an apprenticeship at Synergy Hair.
I love working with a team that strives for more and inspires
me. I believe this is vital, as it creates a fantastic vibe in the
salon for clients and staff”.
Sarah loves her hairdressing apprenticeship. She enjoys how
busy the salon is, and getting to try different things every day –
products, techniques and much more. And she appreciates the
hands-on experience, the ability to earn while she learns, and the
chance to build her client base even before she qualifies.
Working with her clients is one of Sarah’s favourite parts of
hairdressing. Sarah loves working with people, whether that be
her team in the salon or her clients. Talking with clients is one
of the best parts of her job, Sarah says.
“I like making clients happy,” Sarah explains. “I achieve this with
exceptional customer service and providing top quality services”.
So what’s next for Sarah? Well, she’s still got plenty to achieve
– her unit standards, qualifying as a stylist – and she’s got
plenty of plans for the future – photo-shoots, competitions,
and eventually her own salon. Above all else, Sarah plans to
continue improving her skills and growing her career, steadily
working towards her goals.
“I believe training is invaluable, and you never stop learning,”
Sarah says. “There is always more up-skilling to be done”.
45
MAORI AND PASIFIKA IN THE INDUSTRY: BOBBI-LEE QUAIFE AT POLYNESIAN SPA
Bobbi-Lee Quaife was in her last year of high school when
she decided to be a beauty therapist. Since then, she’s
worked hard to become a success in the industry, with
outstanding qualifications and a dream job at Polynesian Spa.
We asked Bobbi-Lee to give her advice to other trainees looking
to make their career goals happen in the beauty industry.
When Bobbi-Lee was in her last year of high school, she was
asked what she wanted to be. Her school was sending all the
students on a careers' camp, and they had to pick something.
Bobbi-Lee wrote down beauty therapy.
“I actually wanted something where I could get cool free stuff,”
Bobbi jokes. “But once I got into the industry I knew it was right for
me. I got to spend some time at Cut Above and with a trainer who
hosted New Zealand’s Next Top Model, which was very cool”.
Bobbi left school and went straight into her training. She
completed a 6-month cosmetology course, and then spent
two years on a beauty therapy course.
This course covered all areas of beauty therapy, and Bobbi
graduated well prepared to take on a job in the industry.
Bobbi got the ideal job for her, at Polynesian Spa in Rotorua. She’d
always dreamed of working there, and she finally got her chance.
“I sort of harassed them into hiring me,” Bobbi says. “I loved the
atmosphere there, though, and I knew I wanted to work there”.
It worked out – Bobbi has been at Polynesian Spa since then.
She finds her career hugely rewarding, and she particularly enjoys
being able to make people relax and forget their problems.
“I love how people can come in so tense and then leave all
relaxed,” Bobbi says. “Some people come in and relax so much
they can tell you their story and their problems – you can help
them relax on more than a physical level”.
Bobbi also loves the chance to meet many different people.
Polynesian Spa is located in Rotorua - a popular tourist destination
– meaning Bobbi gets to meet people from all over the world.
Bobbi-Lee Quaife shares her successes in the industry, her plans for the future, and her advice for other Maori and Pasifika trainees.
BOBBY-LEE QUAIFE (LEFT) AND HELENA KEENAN (LAKE SPA RETREAT MANAGER) WORKING IN THE POLYNESIAN SPA
46
It should be no surprise, then, that Bobbi’s plans for her future
involve further therapy work and travel. Bobbi plans to focus
more on the psychology aspect of her career in the future,
and she also plans to work overseas.
“I love to learn,” says Bobbi. “I want to branch out and be
challenged some more”.
Bobbi’s career has been successful, and she has faced no
challenges as a Maori woman in the industry. She says she
has found the beauty industry to be welcoming.
“I think if people face challenges in the industry they’re often
personal challenges,” says Bobbi. “If you love something and
people can see that passion, culture doesn’t matter”.
That said, Bobbi admits that, out of all the staff at Polynesian
Spa, there are only three Pasifika employees. She is the only
Maori employee. Her training class at CIDESCO also featured
very few Maori and Pasifika students.
“I think Maori girls often don’t understand the amount of study
that goes into a career in beauty,” Bobbi says. “There were a
few Maori girls in my training class, but they all dropped out at
the end of the first year”.
However, Bobbi says Maori and Pasifika trainees shouldn’t
be put off. Although it is hard work, it pays off – all the Maori
people Bobbi knows in the beauty industry are extremely
successful. For those who are interested, Bobbi has some advice:
“Be serious about the industry, and understand how hard you’ll
have to work,” Bobbi says. “Don’t do it if you want something
fun and quick”.
“But follow your heart – if you love the industry, you’ll make it,”
Bobbi goes on to say. “Stay determined and follow your passion.
You’ll get there in the end”.
“If you love something and people can see that passion, culture doesn’t matter”.
47
TECHNOLOGY IN THE SALON: THE CUTTING EDGE HAIR STUDIO IN NEW PLYMOUTH
The Cutting Edge Hair Studio chat to us about why they love technology in the salon.
The Cutting Edge is a perfect name in more ways than
one for this New Plymouth salon. From Smart phones to
Social Media, this salon is highly engaged with the latest
technology, using it to train their staff, promote their business,
and provide top customer service. We spoke with Brenda
Ardern about how they use technology and why they think
all salons should engage with technology in their businesses.
“Technology has really helped the way we do things in the
salon,” says Brenda. “From computerised booking systems to
the way we record client histories, we use a lot of technology.
And it's all at our fingertips if we want to embrace it”.
And embrace it they do. The Cutting Edge employ various
forms of technology, from Facebook to the Redken Style App
to a high quality coffee machine. And it’s all designed to make
sure the business is the best it can be. According to Brenda,
using technology in the salon makes running the business
much easier, and it also makes the clients much happier.
Their computer system can remind clients of their appointments,
keep a record of purchases, and allow anyone to run the till or
close up shop at the end of the day. Staff can also keep track
of their goals and performance for the week.
“[Using technology] is quick, easy, and fun,” says Brenda.
“We are up-to-date with trends off the catwalk, and can connect
with clients and visual media at the touch of a button. It's the
future, and it’s changing all the time”.
Making the decision to implement a variety of technology in
the salon was easy, says Brenda. They needed the technology
to run the salon, and so they invested in it. Brenda also felt that
it was a logical progression – she already had an iPhone, for
example, so the move to an iPad was the ideal next step.
“Technology is naturally occurring in all environments these
days,” says Brenda. “Upgrading our technology was logical.
I also wanted to be able to run the Redken Style Station App,
which we use every day in the salon for both staff and clients”.
Clients and staff love it. The iPad is a particular favourite
with both groups, says Brenda. It gives clients and staff an
easy way to access images of looks, meaning there is less
miscommunication around what a client wants. It also gives
them access to the latest fashion looks whenever they need
them (Instagram is a terrific resource for this). Both groups
also love the chance to compare the before and after results.
USING TECHNOLOGY AT THE CUTTING EDGETRAINING IN THE SALON
48
THE CUTTING EDGE SALON
The look on the client’s face is priceless when they see the
difference, Brenda says. And having a before and after look
book of “real hair on real clients” at the touch of a button is
an invaluable resource.
Technology is also a fantastic way to keep everything and
everyone connected. The clients can like the salon on
Facebook or follow them on Twitter, and they can also get
the latest info via email or the website.
The boss can also “keep her finger on the pulse” when she’s
away from the shop by using her iPhone. That way, if there’s
anything urgent, she can deal with it immediately.
Technology is also used in other ways in the salon. Product
companies use it to develop up-to-date products, and the
companies that provide tools use the latest technology
to develop them. For The Cutting Edge, having the latest
developments in the salon is important.
“Technology has been used by our product companies to
develop up to date products…with hair integrity at the fore,”
says Brenda. “The tools designed for the salon have given
us and the clients the means to achieve the hair they’ve
always wanted”.
Brenda says the switch to using more technology was
completely smooth. They’ve had no issues integrating
technology into the salon, and it only makes their lives easier.
“They staff say they’ve had no issues using technology, so
either they’re very tech savvy or the training has been great,”
Brenda says. “It’s all easy when you know how to use it”.
“All this technology is here to make our lives easier,” Brenda
explains. “As a business owner I have no idea how I coped
before”.
“By embracing technology we keep our salons constantly
evolving as we move into the future”.
“All this technology is here to make our lives easier. As a business owner I have
no idea how I coped before."
HAS TECHNOLOGY CHANGED THE WAY YOUR SALON RUNS? DO YOU USE TECHNOLOGY IN NEW AND INTERESTING WAYS? THEN GIVE US A CALL ON (04) 499 1180 OR EMAIL [email protected] AND YOUR SALON COULD BE PROFILED IN FORMA.
49
advancing your career with
advanced cuttingHear about the benefits of Advanced Cutting from a recent
graduate, Leanne van der Sluis-Rose, a tutor at MIT
ADVANCED CUTTING WORK BY LEANNE VAN DER SLUIS-ROSE. PHOTO: MIKE EZERNIEKS AT NEEKSIE PHOTOGRAPHY MODEL: NICKI
50
What a journey it has been. I decided to enrol on the
Advanced Cutting because, as a Level 5 qualification,
it's the next step up from the National Certificate
in Hairdressing (Level 4). I have done platform work for
companies as well as photography, but until recently I had
nothing on paper to prove it. So I set out to complete Advanced
Cutting, although I had no idea what to expect.
The first challenge was putting together a themed portfolio,
and the first step was deciding on which direction to take.
I chose 60s type styles with elegant yet obscure lines in the
styles, bringing the past into the future. I wanted stylish, elegant,
bold lines with an “infusion of colour”.
Explaining the cuts (in the portfolio) right down to the last
detail certainly made you think. We normally show and tell in
hairdressing and tutoring, but writing about it is not so easy.
Explaining a photograph, especially when it's not the style
you usually work in, can be especially challenging.
The photography part of the course was heaps of fun, and the
best bit was getting to work closely with my students. I used
my students as models, which was an enjoyable experience
for everyone. One of my students had completed a makeup
course, which helped with creating the looks to go with
the theme/trends I had chosen. Overall, everyone, both my
students and others that were involved, were extremely helpful.
The photographer knew all the right angles for the models to
pose in, and he knew how best to bring my ideas into reality.
Completing this part of the course means I can pass on plenty
of tips to our students for the in-house competitions, which
certainly makes it easier for them.
Once I’d settled into it, the platform presentation didn’t bother
me at all. We did have to stop and start a few times due to
the iPad running out of memory, so it was lucky that I had an
extraordinarily patient model. A word of advice - make sure you
have backup for everything. In hindsight, a video camera would
have worked better (than the iPad). Having a hand-held camera
would have also been easier, as we could have moved around
the model more.
I would totally recommend doing this course. It was such a
great challenge, and it really takes you out of your comfort
zone. It is definitely an experience to remember.
Things to be aware of:
• Have your models picked early in case anyone lets you down
• Your makeup artist and photographer are immensely
important in portraying your final theme/trend
• Plan! Plan! Plan! And make sure to set time limits, as there is
a lot of work involved
• Don’t forget to introduce yourself at the beginning of the
platform performance, as your audience might know you but
your assessor might not
The web site that HITO have set up is very easy to follow, and
the discussion board was hugely helpful. Once I had completed
each step and sent it in for marking the turnaround was
exceptionally quick, so you knew within the week where you
stood. Well done.
My next goal is to complete the Advanced Colouring course
(once it becomes available). I hope to improve my skills even
further with this course. I’ve also been doing Management
papers in the Bachelor of Business degree over the last couple
of years. This has helped me a lot with behaviour in the class
environment and in my career as a tutor.
Learning is addictive. I love it as it opens new avenues and points
of view. I look forward to learning even more in the future.
My name is Leanne Van der Sluis-Rose, Senior Lecturer at Manukau Institute of Technology, and I have just completed the Advanced Cutting qualification with HITO. Yahoo!
SEE FOLLOWING PAGES FOR MORE OF LEANNE'S ADVANCED CUTTING WORK.
INTERESTED IN ADVANCED CUTTING? CONTACT HITO TODAY ON (04) 499 1180 OR [email protected], OR CHECK OUT THE HITO WEBSITE FOR MORE INFORMATION AND APPLICATION FORMS.
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MODEL: REBECCA
MODEL: NICKI
MODEL: SIOBHAN
WORK BY LEANNE VAN DER
SLUIS-ROSEPHOTOGRAPHY: MIKE EZERNIEKS AT NEEKSIE PHOTOGRAPHY
advanced cutting
ARTICLE CONTINUED FROM PREVIOUS PAGE
52
Real skills. Real support. Real career.
You can download an application form from www.hito.org.nz or email the programme coordinator at [email protected]
Stand out from the rest
National Certificate in Hairdressing
6 Month ProgrammeOnline learning$750 to sign-up
Increase & extend your cutting skills?Take your work to the next level?Gain platform presentation experience?Create an amazing portfolio?
Improve your competing skills?Profile you and your salon?Get recognised for advanced skills? Impress clients?
Do you want to...
This programme will help you form your ideas about future fashion trends, create style guides to use when developing portfolio work and demonstrate your ideas to colleagues. By the end, you will have developed your oral presentation, research, critical analysis and portfolio skills to the next level.
TRAIN WITH RODNEY WAYNE: ANDREA GETS YOU QUALIFIED
If you’re looking for a well-trained stylist, look no further than
Rodney Wayne’s Newmarket and Downtown salons. From
brand new apprentices to experienced stylists looking to
further their careers, every employee at these salons is involved
in training. And much of this is down to Andrea Tolmie, trainer
at these two salons.
Andrea has been a qualified hairdresser for two decades. In that
time, Andrea has travelled the world, working in various salons
and passing her expertise on to hairdressers across the globe.
She’s also gained a lot of experience in the industry, putting
her in great stead as a trainer upon her return to New Zealand.
Andrea’s travels and experience mean she’s always had some
involvement in training, but it was her time in Scotland that first
put her officially into the role of trainer. Her employers there were
so impressed with her training in New Zealand they wanted her
to pass her knowledge on to their staff. Andrea built a successful
career as a trainer in the UK, seeing several trainees go on to
run their own salons.
“Being able to share what I knew made me realise the
importance of training,” Andrea says. “It was so rewarding
seeing my trainees succeed and love their jobs, and to know
that I’d helped them progress in their careers”.
After her successful career in the UK, Andrea decided to return
to New Zealand. She’s only been back in the country for five
years, but Andrea has already built a successful training culture in
Rodney Wayne Newmarket and Downtown. So far, one person is
fully qualified, several are due to qualify this year, and even more
are working towards extra qualifications on top of their National
Certificate.
“If you spend a long time on a career, you should have
something to give recognition of your competence,” Andrea
says. “A qualification holds value – it's something you can take
with you anywhere, to show that you’ve passed a certain set
of criteria and can truly call yourself a stylist”.
Andrea’s long-term goal in New Zealand is to have everyone in
her salons have a qualification. She also plans to continue her
own training, progressing to the next step in her career along
with her trainees and co-workers.
“I only hire people who want to further their careers, and who
have goals and ambition,” says Andrea. “I’ve had plenty of
success in New Zealand so far (one of Andrea’s trainees, for
example, is now a member of the Rodney Wayne artistic team).
I want to have the same level of training success as I had in the
UK (where several trainees went on to own their own salons)”.
To make sure her trainees achieve this level of success, Andrea
has a fully developed training programme set up in her salons.
Once a week, trainees bring models into the salon. They work
on the particular skill they need to achieve, and then at the end
of the session they fill out a written report. They discuss with
Andrea what they’ve achieved and what they still need to work
on. Her stylists also have quarterly goals, both financial and
career related, to help them grow their careers. As members
of the Rodney Wayne Group, they have access to a variety of
training programmes offered directly through their head office.
Andrea is a particularly big supporter of apprenticeships.
She has been known to recommend the apprenticeship
pathway to girls enquiring about a career in hairdressing.
“Apprenticeships are a great way to get the salon and customer
experience necessary for a career in the industry,” Andrea says.
“An introductory full-time course can be great for teaching basic
skills, but those who do longer full-time courses often don’t have
the customer service skills.”
But those are skills that she can teach them, Andrea says.
If there is anything that she finds particularly challenging,
it's seeing a trainee of hers not reach their goals.
“I’ve had trainees leave the salon for various reasons, and they’ve
often gone on to work elsewhere,” Andrea says. “Some of them
haven’t been able to stay committed to their goals, and have
dropped out of the industry. It's so sad to see this happen”.
But Andrea has some training advice to hopefully stop this
from happening. “Make sure to explain things to your trainees,”
Andrea says. “Don’t just tell them the answer – they might be
good at following instructions, but they need to be able to think
for themselves too”.
Andrea has a lot of experience, both as a trainer and a trainee.
She could provide lists of advice on all areas of training. Despite
all that, Andrea’s top piece of advice is simple: “Keep a sense of
humour,” Andrea says.
Andrea is firmly focused on the future. She would eventually like
to develop a trainee enough that they can take on her role, as well
as progressing herself and her trainees on to the next step in their
careers. “I want to progress my trainees to the next step and make
sure to reward them when they get there,” Andrea says. “Above all
else, the most important thing is to keep focused on the big goals”.
We chat with Andrea Tolmie, trainer at Rodney Wayne Newmarket and Downtown, about her training successes.
54
BLUE CACTUS DIAMOND OF THE YEAR: CUISLE STANTON
Cuisle Stanton, Blue Cactus Diamond of the Year two years running, shares her career successes and her ambitions for the future.
For Cuisle Stanton, hairdressing success has been fourteen
years in the making. Cuisle was twelve years old when she
went into a salon for highlights. She loved the way they
turned out, and since then she’s been hooked on hairdressing.
Cuisle left school and went into a full-time hairdressing course.
As part of that course, Cuisle had to do work experience at a local
salon. Blue Cactus was recommended to her, so she applied to
work with them. She’s been there ever since.
“I love the dynamic team we have at Blue Cactus,” Cuisle says.
“The opportunities to try different things have also been great.”
Cuisle has experienced a variety of different things. She’s been
a Kerastase specialist, completed a L’Oreal Colour Degree,
worked alongside Pureology, and worked at New Zealand
Fashion Week. It's the thing she likes best about hairdressing,
in fact – that she gets to try things she might not otherwise
get to do.
“No day is the same,” says Cuisle. “I always have to up skill,
and I’m continuously inspired and challenged by colleagues
and other great hairdressers”.
This commitment to upskilling has led to some exciting career
successes for Cuisle. She counts among her top successes
coming second in her pre-apprentice hair-up in 2006, coming
second in Urban Day Style in 2009, getting excellent results
in her L’Oreal Colour Degree, and going to Hair Expo. And, of
course, there’s the Blue Cactus Diamond of the Year Award,
which Cuisle has won twice.
The Blue Cactus Diamond of the Year Award is granted to the
Blue Cactus employee who shows the strongest commitment
to their clients and the team, and the most growth. They have
to show consistency in these areas throughout the year.
The Diamond of the Year Award is selected by management
at Blue Cactus. Cuisle first won this award in 2012, and she says
she “didn’t expect it at all”.
“I just had no idea I was going to win,” Cuisle says. “It was a
total surprise”.
For Cuisle, the Blue Cactus Diamond of the Year Award looks
to be one of many successes in her career. Cuisle has plans for
her future, and hopes to be on track to achieve many of her
career goals within the next few years.
For now, Cuisle wants to focus more on her fashion work. She
plans to build a fashion portfolio and learn more about that side
of the industry. Eventually, however, Cuisle has much bigger plans.
“In a few years I hope to be teaching in Thailand,” Cuisle says.
“There are schools there that offer training in hairdressing
(and other industries) to women who work in the sex industry.
This training gives them the chance to get out of that career
and build a better life for themselves”.
From highlights to Diamond of the Year, Cuisle’s hairdressing
journey has been a successful one. No doubt she will continue
to achieve exciting things in the future, and continue to embody
those things that made her Blue Cactus Diamond of the Year
(two years in a row).
55
AUCKLAND CITY COUNCIL BRING IN NEW REGULATIONS FOR THE BEAUTY INDUSTRY
An update on the new regulations for beauty therapists in Auckland.
56
Auckland Council has adopted a new health and hygiene bylaw and code of practice that will affect the beauty industry.
As of July 2014, beauty clinics and nail salons will have
to be officially licensed by the Auckland City Council.
The purpose of this license is to ensure that beauty
clinics and nail salons are safe for members of the community.
Because all salons and clinics will have to gain this license,
now is a good time review your processes to ensure they
meet best practice. You should also make sure everyone in
the salon knows what is expected of them.
All staff are required to be part of the health and hygiene
processes within a salon. As a team, your salon should review
current health and hygiene management processes within
the each of the beauty services. You should use both the
council recommendations and the beauty association code
of practice to determine whether these practices need
updating. You can find this information on the Auckland City
Council and New Zealand Association of Registered Beauty
Therapists Inc. websites.
One area you should focus on in particular is consultation.
This should be a vital part of all services, and every operator
should be responsible for providing a full consultation. This
is because the Auckland city council has stipulated that any
customer undergoing a specified service must give informed
consent before that service is performed.
The Auckland council has noted: “When providing services,
beauty therapists (including nail technicians) must have a
conversation with the customer before commencing any
treatment. They must be aware of what the process will be
and you, the operator, must be aware of any potential risk
to their [the client’s] health”.
The essential elements for informed consent are:
• That it is voluntarily given by the customer
• It is based on full provision of information on risks to
the customer
• It is given by a customer who has the capacity to consent
Also: Appropriate aftercare instructions should be given to the
customer, and the therapist should check that they understand
these instructions.
Gaining informed consent is a vital process under the new
regulations, and cannot be overlooked.
Another key requirement under the new regulations is that
all staff must be qualified. That means that all staff in your
business must have a qualification in their area of expertise.
If you are unsure whether your qualification is suitable, you
should get in touch with HITO. If you are not qualified at all,
you will need to start working towards your qualification.
HITO is aiming to make this as easy as possible with our QbyE
process. QbyE (Qualification by Experience) is a process by
which you can qualify based on the experience you have in
the industry. The time it takes to qualify is based on how much
experience you have and how much time you can put towards
the process.
Once you apply a HITO Assessor will interview you about your
experience. Based on the outcome of that interview, you will
have to complete certain tasks before you can be granted your
qualification. Once you’ve completed all necessary tasks within
the qualification, HITO will be able to issue you your certificate.
THIS PROCESS IS DESIGNED TO BE AS EASY AS A QUICK AS POSSIBLE. TO FIND OUT MORE ABOUT QBYE, OR TO GET STARTED ON YOUR QUALIFICATION TODAY, CONTACT HITO ON (04) 499 1180 OR [email protected].
TO FIND OUT MORE ABOUT THE NEW REGULATIONS, VISIT THE AUCKLAND CITY COUNCIL WEBSITE OR NEW ZEALAND ASSOCIATION OF REGISTERED BEAUTY THERAPISTS INC. WEBSITE.
57
get qualified in beauty therapy
Margaret Walsh discusses the benefits of getting qualified in beauty therapy, and how the review
of beauty qualifications can help.
58
When it comes to beauty qualifications, Margaret Walsh
has been a key figure for some time. First gaining
a degree in education from Waikato University,
Margaret went on to qualify as a beauty therapist and open a
successful beauty and hairdressing business, Face and Body
in Titirangi.
Face and Body have a strong focus on quality and qualifications.
Each employee undergoes “intensive and extensive training”.
This training is on-going, as “trends in the industry are constantly
changing”. Every staff member must complete two units of higher
learning for every year they are at Face and Body.
“I employ based on skill-base and attitude,” Margaret says.
“The staff are bathed in a work culture of education and career
advancement. The clients are grateful that they have motivated,
trained professional staff to care for them”.
Margaret also has personal experience with creating qualifications
for the beauty industry. Shortly after graduating from Joyce Blok
Beauty Therapy School (three weeks after graduation, in fact),
Margaret was approached by Joyce Blok herself.
“I was summoned by Joyce Blok herself, and I was in such
an anxious state as I drove to her home,” Margaret recounts.
“’Margaret,’ she said in her accent ‘you have to write the
syllabus for the school because it is only in my head – what
if something happens to me?”
Joyce was aware of Margaret’s experience in education, and
she knew Margaret would be able to complete such a task.
After working on the syllabus, Margaret was asked to create
two National Exams – one for Facial Therapy and one for Body
Therapy. The feedback from the industry was positive, Margaret
recalls – at last they had a national benchmark. Margaret
continued working on this project until such tasks were
absorbed by NZQA in the 1990’s.
“I personally like benchmarks,” Margaret says. “I like to see that
a student has both their International and National certification
because it allows them a future of global travel and skill
application wherever they live”.
It should be no surprise, then, that Margaret was invited to
become part of the Targeted Review of Qualifications (TRoQ)
for Beauty. Tania Berryman (HITO Beauty Development and
Moderation) and Judy West (President of the NZ Association
of Registered Beauty Therapists) invited Margaret to join the
TRoQ, knowing she would enjoy the challenge and wish to be
part of advancing education in New Zealand.
“My passion is education,” says Margaret. “In my opinion, if one
is not learning then they are not living”.
Margaret believes the constant reassessment of qualifications
is essential. Qualifications must be relevant to the industry and
current with global trends – this is a “must-do” in education,
says Margaret.
The new qualifications are still undergoing the review process.
They need to be further formatted by the Beauty TroQ
Governance and Working Groups, surveyed by the industry,
and then approved by NZQA.
Once the new qualifications are approved by NZQA, Margaret
intends to employ based on them in her own business.
“Our business is a value-based business, and education is the
cornerstone of our prolonged success in the market,” says
Margaret. “The new qualifications will be embraced and valued
by providers and employers in the marketplace”.
Margaret also hopes to see these qualifications help the industry
as a whole.
“All industries need structures around learning and achievement.
These benefit the graduate by increasing their self-esteem as they
achieve each milestone, and it makes the employee-employer
relationship transparent and meaningful”.
“I hope to see qualifications blend with industry needs and for
the industry to be guided by value-drive educational standards,”
Margaret says. “I hope to see outstanding postgraduate training
develop so that graduates in the marketplace continue to buzz
with a zeal for learning”.
Margaret hopes to advance quality in the industry through her
business coaching firm, Margaret Walsh Consulting, through
Face and Body, and through further involvement in the review
and development of qualifications.
Once the Targeted Review of Qualifications (TRoQ) is complete, new beauty qualifications will be available to the industry. Margaret Walsh, key industry figure and member of the Beauty TRoQ, discussed with Forma magazine the importance of the new qualifications for the industry.
THE NEW BEAUTY QUALIFICATIONS ARE IN THE PROCESS OF BEING APPROVED BY NZQA. VISIT BEAUTYTROQ.COM FOR MORE INFORMATION.
59
Whether you have a love or a hate relationship with
numbers, understanding your key revenue drivers
can be the difference between success and failure
as a business owner and business-minded stylist or therapist.
THE REVENUE EQUATION:
Number of clients visiting X average amount spent per visit
= prosperity for your business and your staff.
Before spending extra time, energy and money trying to
convince new clients to give you a chance, remember that
there are countless opportunities sitting in your salon chair
every day. Sitting there you have opportunities to grow an
existing client’s value and to gain new clients through referrals
(word of mouth).
One of the simplest metrics to look at to increase the number
of clients who walk through your door each week, month
and year is your visit rate – and the impact this has on your
bottom line.
YOUR VISIT RATE:
The average number of times per year a client returns for
an appointment (you can see this number on your Kitomba
business summary report).
HOW THIS IMPACTS YOUR REVENUE:
The regularity of your client visit rate has a huge impact on
how busy your appointment book looks overall. Just a small
improvement will make a substantial impact on the success
of your business.
TOM MURPHY
By Tom Murphy, CEO of Kitomba Salon Software.
COULD YOUR BUSINESS BE BUSIER?
Reduce the time between visits:
Annual revenue increases by:
Every five weeks to four weeks
25%
Every six weeks to five weeks 20%
Every seven weeks to six weeks
17%
Increase the time between visits:
Annual revenue falls by:
Every five weeks to six weeks 17%
Every six weeks to seven weeks
14%
Every seven weeks to eight weeks
13%
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IDEAS ON HOW TO INCREASE YOUR CLIENT VISIT RATE:
• Rebooking and reminders
Most clients want and appreciate your professional advice
on how soon to return for a haircut, colour, facial or wax. Don’t
be afraid of starting the rebooking discussion at the very
start of the consultation process – once the client is paying
for their appointment, they’re already mentally out the door
and less likely to rebook. There are a range of techniques for
approaching the rebooking question, so it’s worth seeking
the advice of a business coach if this is something your salon
struggles with. Based on the Benchmark data we collect, the
average industry rebooking rate sits at around 40% - give
or take. The top rebookers will have a rebooking rate of
anything upwards of 70%. Many clients can shy away from
rebooking simply because they’re worried they might forget
the appointment, so it’s worth mentioning that you send out
appointment reminders: If this isn’t a service your salon offers,
it should be!
• Identify your 5-star clients
Identify your best clients and biggest spenders. That way
you can direct lower value clients towards booking during
off-peak times and your 5-star clients to your prime-time
spots. This simple practice alone keeps your top clients
happy and has a greater impact on client visit rates and
salon profitability overall. You’re focusing on the visit rate
that counts – that of your top spenders.
• Vouchers and Loyalty
Setting an expiry date on gift vouchers and loyalty points
is a great prompt to get clients coming back regularly.
• Automatic follow-ups
Once you are familiar with your average client visit rate,
you’ll start to have an idea of the ‘golden’ visit rate your
salon or spa should shoot for. Let’s say you decide you’d
like your clients to see you, on average, every seven weeks.
Open your appointment book to seven weeks ago from
today and look at all the clients on that page. How many
have come back or rebooked? Hopefully all of them! But
if not, setting up an automated email or text message
reminder to your clients that haven’t come in for a while
is a gentle way to remind them to book. At Kitomba, we
consistently see these simple reminders significantly
improve our customers’ average salon visit rate.
• Online Booking
More than 50% of all online bookings via Kitomba happen
outside business hours. The benefit of setting up an online
booking system in your salon is that you’re still generating
new and repeat business, even when your doors are closed.
Your clients will love the convenience. A good online booking
system should be dynamically linked with your appointment
book, so that clients are only able to request times that are
still available. This reduces any back and forth between you
and your client and avoids the potential for disappointment.
• Measure it!
Find out which members of your team achieve the best
revisit rates and get them to share ideas on how they do it.
Keep what works, and lose what doesn’t. It’s been said that
the definition of insanity is doing the same thing over and
over and expecting different results. There are a multitude
of things that you can do to increase your client visit rate,
but the most important thing to do is to continuously try
new things and measure, measure, measure.
TOM MURPHY IS THE FOUNDER AND CEO OF KITOMBA SALON & SPA SOFTWARE, NEW ZEALAND’S NUMBER ONE SALON AND SPA SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA, VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.
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national certificate in
business Level 3
62
SUCCESSFUL BUSINESSES NEED QUALIFIED PEOPLEDo you want to run a successful business? Do you want to avoid the common pitfalls that many small businesses
have encountered? Then HITO’s new business qualification is for you.
FOR MORE INFORMATION OR TO SIGN UP FOR THIS EXCITING NEW PROGRAMME, TALK TO YOUR HITO SALES AND LIAISON MANAGER OR DOWNLOAD AN APPLICATION FORM FROM THE HITO WEBSITE.
We have teamed up with the Open Polytechnic to
offer the National Certificate in Business (Level 3),
the perfect programme for anyone who wants to
become a successful business person, trainer or manager in
barbering, beauty, hairdressing and beyond.
This qualification begins the learning journey to improve your
understanding of how to run a business. Communication is a
central focus of the programme. You will look at how to make
sure your communication is right and will get you the best
results. It also deals with the critical decisions that need to
be made in the areas of finance, location and ownership.
People who complete this programme will be able to choose an
effective communication style that suits them and the people
they deal with to make the business run smoothly. They will also
be able to examine the best options for setting up a business
and ensuring its long term future.
Along with the required communication component, you can
choose one of two strands:
1. TEAMS AND LEADERSHIP
In this strand, you will examine the concepts of teams and
leadership in the workplace. You'll do activities that are designed to
help you integrate leadership theory and practices into your daily
personal and working life.
2. SMALL BUSINESS
In this strand, you will examine the concepts of setting up a small
business, identify opportunities and manage the financial aspects
to help bring your dreams of owning and running an effective
business to life.
HOW IT WORKS
The National Certificate in Business (Level 3) is done through
the Open Polytechnic. It has been specifically designed to be
delivered by distance learning, which means that you can fit the
study around your life. You will have access to tutors and other
trainees doing the same course.
WHAT ARE THE BENEFITS?
• Improve your communication style in your personal and
business life.
• Gain a better understanding of what makes a small
business tick.
• Grow stronger relationships with your employees and clients.
• Build and maintain a positive working environment to help
your business run smoothly.
• Build your confidence in being understood fully.
MORE DETAILS
The programme of study costs $995 (incl. GST) and you need
to complete the 42 credits over a period of no greater than
8 months. If you are already a qualified hairdresser or have
had a recent period of study, you may already have some
of those credits.
63
THE EMPLOYMENT AGREEMENT TERMS FOR EMPLOYEES ARE ESSENTIALLY IN THREE PARTS:
• Those terms that are found in the written employment
agreement;
• The provisions relating to employment found in the many
statutes governing employment relationships e.g. the Human
Rights Act, Health and Safety in Employment Act
• Implied terms – these are ‘unwritten’ terms, based on
past decisions of, for example, the NZ Employment Court,
which place obligations on the parties to the employment
relationship
It is this third category that I wish to discuss in this article.
One of the most important implied terms in any employment
agreement is the concept of mutual trust and confidence.
This implied term essentially means that both the employer
and the employee shall behave in such a way as to not undermine
the employment relationship. An extension of this term is the
statutory provision found in the Employment Relations Act
relating to good faith. This states that parties to the relationship
must not mislead or deceive one another. They must also
be active and constructive in establishing and maintaining a
productive employment relationship in which the parties are
responsive and communicative with each other. (I commented on
good faith obligations in my last contribution to Forma magazine).
Another very important implied term is that of the duty of
fidelity. This duty is owed by every employee to their employer.
It requires on the part of the employee loyal and faithful service.
It can require a duty to answer the employer truthfully when
asked questions about the employer’s business. It may also, in
certain circumstances, require an employee to take positive
steps to ensure that the employer is not kept in the dark on
matters that concern the employer’ business.
As was said in a 1998 English judgement:
The employee must act in good faith; he must not profit out of
his trust; he must not place himself in a position where his duty
and his interest may conflict; he may not act for his own benefit
or the benefit of a third party without the informed consent of his
employer. [LORD WOOLF IN ATTORNEY-GENERAL V BLAKE [1998] 2 WLR 805]
It is clear, therefore that the duty of fidelity requires the
employee to have regard to the interests of the employer.
So how does this duty operate in practice? A recent decision
of the NZ Employment Relations Authority, while not directly
addressing this matter, perhaps provides an illustration, from
a factual perspective, of the concept working in practice.
The employer owned a beauty salon providing both beauty
and hairdressing services. One day in June 2012 a salon
employee turned on the salon computer to update the salon
Facebook page. In doing this she found the Facebook page
DAVID PATTEN
David Patten, LLB:BA; MBS; FAMINZ, gives advice on legal matters.
FROM YOUR LEGAL ADVISOR: IMPLIED EMPLOYMENT AGREEMENT TERMS
64
of another employee open. The salon employee became
concerned as some of the entries on the employee’s Facebook
page related to the salon and its clients. It appeared that the
employee was treating salon clients at her home. The salon
employee reported her concerns to the salon owner.
In arranging to meet with the employee, the employer noticed
(and took photographs) of some beauty products seen by
her in the employee’s open handbag. The employer formed
the view (incorrectly as it turned out) that these products
were salon products that the employee had taken without
permission.
So what the employer was confronted with was the possibility
of an employee servicing salon clients from home and further,
the same employee having in her possession salon products
that the employee had not accounted for. In terms of the
duty of fidelity both of these actions, if proven, would not be
in the interests of the employer. Neither would the actions
be considered those of a loyal and trustworthy employee.
Either or both would be considered, by most salon owners,
as constituting serious misconduct which, if proven, could
lead to the termination of the employee’s employment.
In the context of the duty of fidelity, I have been contacted by
salon owners over the years (fortunately not frequently) who
suspect that a staff member is carrying out work from home.
On occasion, this has involved salon clients; in other instances
it has involved other persons, not necessarily being family
members. In my view, there is a clear distinction between family
members being serviced at home by the salon employee and
non-family members receiving the same or similar services.
Both types of ‘client’ could be considered contrary to the
interests of the salon owner. Servicing the latter group, however,
is a lot more serious, and unless permission has been given
by the salon owner could constitute serious misconduct and
therefore result in the employee being dismissed from their
employment.
Until next time…
PS: As I was preparing this article for publication the
Government announced that from 1 April 2014 the minimum
wage rates paid to trainees will rise.
The new trainee rates will be as follows:
$11.40 an hour; $91.20 per 8-hour day; $456.00 per
40-hour week.
The new minimum adult wage will be:
$14.25 an hour; $114 per 8-hour day; $570 per 40-hour week
The increase in the hourly rate for trainees represents
80% of the adult minimum wage.
David Patten, LLB:BA; MBS; FAMINZ
65
I was talking with a new client the other day when she asked
me whether anyone else was saying their Salon was feeling a
bit ‘wintery’. When she explained what that meant I identified
it as in need of “a freshen up”, both decor wise and system wise.
As I was reading an article on detoxing your body recently, this
stood out to me, although not as you might expect.
It struck me that our bodies can be paralleled to our businesses
or, if you like, the other way around.
When was the last time you detoxed your business? Have you
ever thought to flush out the toxins naturally and safely from
your salon? What about doing a detox of your management
style and systems? Could your salon spending go on a diet?
Are you spending your profit on the right things for your
business and you? Do you need that new pair of shoes or
boots, or could the money go to getting the outside of your
salon water blasted and freshened up with a lick of paint?
We can all probably relate to our bodies being a bit sludgy, slow
and downright tired - a feeling we as business owners know only
too well. The staleness of the same old day in day out settles in,
and we need a good long holiday to recharge the batteries and
freshen up. We know there is a definite need to purge our system
of the sapping toxins and bugs that plague us when we don’t look
after ourselves and diet as well as we should.
So here’s the point. If we need to do a detox of our bodies
regularly (and we should) then we should do the same for
our businesses.
I challenge you to ask yourself is “does my business need a
detox?” Could it do with a new diet and shape? Maybe it just
needs a minor clean up or a major clean out?
I would argue that all businesses could benefit from a check-up
and a detox of sorts. From being maybe a little stale, bloated
and weary to the unfit, sludgy and almost needing some form
of hospitalisation to nurse it back to full health. A little dramatic
I know, but think about your business. On a scale of one to ten
where would you rate it for healthiness? One meaning get me
to the hospital quick, and ten being it could run two marathons
in a row because it's very healthy and at the top of its game?
If you’re having troubles establishing an accurate rating for
your salon, try measuring it against these four areas:
COULD YOUR SALON DO WITH A DETOX? Malcolm Gibbons, Business Coach and Mentor, gives expert advice to the industry.
66
MALCOLM GIBBONS IS A HAIR & BEAUTY INDUSTRY SPECIFIC MENTOR/COACH WHO SAYS: "MY PASSION IS PEOPLE, MY ENTHUSIASM IS BUSINESS AND MY MISSION IS TO ASSIST CLINIC OWNERS IN ACHIEVING THE DREAM THEY HAD WHEN FIRST GOING INTO BUSINESS".
SO WHAT ARE YOU WAITING FOR? GET STARTED TODAY! VISIT WWW.SHOCKCONSULT.CO.NZ TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK.
1. CLIENT CARE SYSTEMS
Do you know the lifetime
value of your client? This is
where you calculate how
much each client is worth to
you over the time they are a
client (average 3 years). Do
you have a standardised easy
to use system for looking after
these clients to keep them
returning regularly? If you don’t
have anything standardised
for looking after your clients, a
detox or refresher is in order.
2. TEAM
Are you happy with your
team? Do they love coming
to work each day? Are they
always motivated to learn
more and grow your business
all the time? What about how
they treat their clients? Are
you happy with their client
care standards? Could your
team do with a detox too? It
may surprise you to know that
the way your team behaves
and displays their attitude is
a reflection of how you as the
owner and leader behaves
and displays your attitude.
Many owners are waiting
and hoping that their team
will change, and many team
members are hoping and
waiting for the owner to
change. Take a look at how
you view and do things, do
a detox and make the first
move to change, and watch
your team transform into the
people you genuinely want to
work with.
3. FINANCIALS
Are you in control of and
managing your financials
efficiently, or do you hope and
pray that there is some money
left at the end of the week?
This area tends to be the most
neglected and in definite need
of a detox in many salons.
A detox includes understanding
the fundamentals of your
P&L (Profit and Loss report)
or as it is now known your
Statement of Financial
Position. Many salons also
need to pay attention to their
Key Performance Indicator’s
and measurements of results
against targets set. You should
also know which services are
your most profitable services
and how to manage your
pricing structure. Taking
care of cash flow and your
profitability are all important
tasks for the modern-day salon
owner. It just takes systems
and a basic understanding
of where you are financially
in your business for you to
project where you want to be.
4. MARKETING
Do you advertise? What about
newspaper, radio, Yellow
Pages? Possibly fliers, posters
outside the salon, newsletters
etc. If so, do you measure the
results of these? Many salons
think that marketing is about
putting advertisements in the
local paper or sending a photo-
copied newsletter to their
client database. They spend
good hard-earned money on
advertising without measuring
the success or failure of
the promotion. Detox your
marketing, plan for results and
test the market and measure
everything so you know what
works for you and what doesn’t.
There you have a good start on
detoxing your salon. You decide
what sort of detox you need:
is it a quick simple clean-out,
or do you need a full detox
programme?
I bet if you take a long look at
what you do as a whole, there
will be areas that could and
should be improved. Don’t just
take it all on yourself: get the
team involved and make it a
fun day of brainstorming where
and how you could improve.
You’ll all have a new lease on
your working life and your
clients will love you for it.
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BUILD A REPUTATION FOR EXCELLENT CUSTOMER SERVICE
You may have a talented team of stylists, a beautiful salon and the latest products and equipment, but if your customer service isn’t up to scratch then you won’t hold on to your clients for long.
Because barbering, beauty and hairdressing have the
primary purpose of performing a service that will make
the client want to come back, client service is more than
just a nifty idea; it’s essential.
Excellent customer service is what truly makes the difference
between someone visiting your business once, and them
becoming a loyal client. Not only that, but if your client feels valued
they will tell their friends, helping you gain more clients through
the power of word of mouth advertising. In a digital age where
good and bad service is reported worldwide within seconds, the
quality of your service is more important than ever.
So how can you ensure your customer service is up to scratch?
Here are six key areas to consider when it comes to delivering
service to your clients:
• Communication
Clear communication with clients is vital to outstanding
customer service. Make sure you disclose everything
your client needs to know so they can make an informed
decision about your services. Remember, communication
is not all about what you have to say. It is also essential to
actively listen to your clients. When you actively listen to
someone, you give feedback to show that you have heard
and understood what was said. This involves repeating a
summary of information back to the speaker. When you
listen actively you show understanding and empathy, so
the client knows they are being heard and taken care of.
This is relevant when doing an initial consultation, and if
you have to deal with complaints.
68
• Anticipate your client’s needs or wants
Take the time to get to know your clients (what they like,
their lifestyles and personalities) and you will be able to
recommend services that are tailored to them as individuals.
If you can anticipate your client’s needs before they know
themselves, this will earn you an excellent reputation.
• Make your service unique and personal
A personal touch takes your customer service from good
to excellent. If your client feels like a VIP then they will
keep coming back, but if they feel they are just another
person in your busy day then they will take their business
elsewhere. One way you can make your service personal
is by remembering your clients name and details about
their life, such as their children’s names or where they work.
Make a note of these things so you can ask after them next
time. A personal touch makes your client feel valued and
respected.
• Know when to admit you made a mistake
If you’ve done something wrong, a sincere apology will go
a long way! Sometimes this is all the client needs to hear
to diffuse a difficult situation. Remember, “the customer is
always right!”
• Under promise and over deliver
Never tell a client you’re going to do something unless you’re
sure that you will be able to fulfill the request. It's better
to exceed their expectations than to leave them feeling
disappointed with the service.
• Use words your client wants to hear
When it comes to customer service, there’s no denying the
power of choosing the right words. Think positive and use
words like “yes”, “of course” and “straight away” - this will
help your client feel that their every need is being attended
to. Stay away from swear words and negative language,
and never speak badly of your workplace, employer or
colleagues in front of a client.
LISTEN CLARIFY THE ISSUE
TALK ABOUT THE
CHOICES TOGETHER
AGREE ON A
SOLUTION
FOLLOW THROUGH &
CHECK CLIENT SATISFACTION
01 LISTEN
Firstly, listen to the client. They need to believe that they are being heard, so let them tell you what the problem is without interrupting or getting defensive. When they are finished, thank them for telling you about the problem - you can’t solve something that you don’t know about!
Make sure you apologise, even if it wasn’t your responsibility as this will go a long way in diffusing a difficult situation. You can apologise without accepting blame. It is also a good idea to take the client somewhere quiet to talk – that way, no one overhears the conversation who shouldn’t overhear it.
MANAGING AN ISSUEEven when you’re delivering the best customer service possible, there will still be times when issues arise.
02 CLARIFY THE ISSUE
Check that you have understood what the client has said and ask questions if you need to. Repeating the main points back to the client shows that you have been actively listening.
03 TALK ABOUT THE CHOICES TOGETHER
Give the client various alternatives to choose from. This puts some power into their hands and helps take the heat out of the situation. Your client will feel valued if you make an effort to include them in the decision making process.
04 AGREE ON A SOLUTION
Check that you and the client both understand the agreement and how it will be carried out. Make sure you outline any time constraints, costs or actions that need to happen. End with a summary and agree upon the outcome.
05 FOLLOW THROUGH AND CHECK CLIENT SATISFACTION
After coming up with a solution you need to make sure the client is satisfied with it. If they aren’t, you will need to find another solution that they can be happy with. If the client has to leave before the solution is carried out, call them and follow it up. They will recognise that you care enough to do so.
see your work in
printBRITTANY EARL
Chocolate Blonde Hair in Taupo
MODEL: MADDISON JOHNS
Name: Brittany Earl
Your Salon: Chocolate Blonde Hair
Name of model/s: Maddison Johns, Alana Boekhout
Name of photographer: Rissa Photography
(Larissa Drysdale)
WHY DID YOU DECIDE TO DO A HAIRDRESSING APPRENTICESHIP?
I decided to do an apprenticeship because I have a passion
for hair and I wanted a hands on learning experience. Being
in a salon is the best way to do that. I also enjoy gaining true
inspiration from other stylists and being able to be around
people everyday.
WHAT’S YOUR FAVOURITE PART OF BEING AN APPRENTICE?
Being able to help everyone out and also learning different tips
from each stylist. As an apprentice you are able to do bits and
pieces of everything!
WHAT’S YOUR FAVOURITE PART OF DOING FASHION OR PHOTOGRAPHIC WORK?
You get to be super creative and try out things that you may
not be able to do on a daily basis. You get to capture an idea
you have in your head into a real life image.
WHAT ARE YOUR DREAMS AND ASPIRATIONS FOR YOUR CAREER IN HAIRDRESSING?
I would love to travel and experience different cultures of
hairdresssing and be able to learn new things everywhere I go.
I am inspired by so many amazing stylists - if I could inspire just
one person I would feel accomplished.
WHO INSPIRES YOU IN YOUR HAIRDRESSING CAREER, AND WHY DO THEY INSPIRE YOU?
Some of the leading stylists in New Zealand who have taken
their careers overseas, like Mana Dave, Natasha Boustridge
and all the other amazing stylists. They choose not to just do
hairdressing but to do amazing things with all opportunities
and share their knowledge and experience with others.
WHAT WAS THIS PHOTOGRAPHIC WORK FOR?
It was mainly for our salon promotion. It was also to experience
a photoshoot and learn what to do and what not to do for
future photoshoots.
WHAT WAS YOUR INSPIRATION?
There was a lot of inspiration online, but mainly big hair! A lot of
photos were collected and I took little tips from each to create
the look I was aiming for.
HOW DID YOU ACHIEVE THIS LOOK?
I basically tightly curled the whole head. Each curl was pinned up
and once the head was finished I pulled out all the pins and back
combed each curl to create the big messy but structured hair!
WHAT PRODUCTS DID YOU USE?
A volumising mousse dried into the hair then a strong hold
heat protectant spray which also creates texture. I then used a
strong hairspray to hold the style that was still flexible to work
with. They were all Redken 5th Ave products.
SPECIAL THANKS TO:
Thank you to all the girls at Chocolate Blonde, the Director
Stefanie Gray for the opportunity, Rissa Photography for the
amazing photos, and Maddy and Alana for being awesome
models!
MODEL: ALANA BOEKHOUT
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THE FULL L’OREAL HAIRDRESSING INDUSTRY REPORT IS AVAILABLE ON THE L’OREAL WEBSITE: WWW.LOREALPROFESSIONAL.CO.NZ.
The inaugural L’Oreal Hairdressing Industry Report was
released in February 2014. It provided insight into the “scale
and economic” power of the industry in New Zealand.
The report is the result of months of industry surveying and
research. Overall, the report shows growth in the hairdressing
industry – there are more apprentices, and clients are spending
more each appointment.
According to the report, there are 8000 hairdressers and 1200
apprentices employed in New Zealand. This number appears to
be growing, with the number of people gaining a hairdressing
qualification increasing by 17% in 2013.
“It's a career that offers travel, the ability to start your own
business and lifelong learning,” says Gary Marshall, Products
Division General Manager for L’Oreal NZ. “But it's also fiercely
competitive because of low-entry costs and the rivalry in
securing and retaining customers.”
“The number of visits per woman has reduced slightly, but the
overall industry revenue is stable because of increased spend,”
Marshall says. “Almost 30 per cent of New Zealand women now
rank hair as their top day-to-day beauty priority. It's a necessity,
not just a luxury.”
Clients are now spending an average of $161 each visit. Although
they now visit salons less often, this increased spending means
the hairdressing industry is in excellent health. The turnover for
the hairdressing industry is $0.6 billion a year – more than either
the Briscoes Group or Hallensteins Glassons make in the same
time period.
Hairdressing businesses that are thriving are ones that meet
customer demands and “drive customer loyalty”. Customers
respond well to this – once they develop a sense of loyalty to
a stylist or business, they want to stay with them.
The key to maintaining this loyalty is exceptional customer
service, as well as a great result, according to some of the
stylists surveyed by the report.
L’Oreal invested significant time and money into this report.
According to Gary Marshall, L’Oreal compiled the report to
highlight the current success of the industry and to provide
insights to promote that success into the future. They believe
the report will deliver great value to the industry.
“The success of the business of hairdressing in New Zealand
has long been underestimated. We were eager to highlight
how the industry is faring in our high tech world and to gain
competitive and intelligent insights that will help define the
future,” says Marshall. “The investment of this review by L’Oreal
Professional Products is driven by our belief that it delivers
value to everyone in the industry and is part of the leadership
role we play.”
“This is a wide-ranging and holistic view of our industry, and we
believe it provides valuable insights into hairdressing’s contribution
to the New Zealand way of life and the road ahead.”
L’Oreal reports on the state of the hairdressing industry in New Zealand.
THE L’OREAL HAIRDRESSING INDUSTRY REPORT
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Salon Support
Great salon support staff can get qualified too
Telephone enquiries, stock-taking, customer service, salon maintenance, stylist support.
These are just some of the everyday tasks that a dedicated salon support employee can do to free up valuable time and let you focus on being productive and profitable.
This 1 year programme of study brings your salon support employee up to speed and gets them on the path to being qualified for only $150 (employee fee) and HITO’s standard employer fee of $435 (half price if you are an association member).
Want to set a higher standard in your business? Call your nearest HITO office now.
Auckland Office: (09) 579 4844 Wellington Office: (04) 499 5150 Christchurch Office: (03) 338 5376
National Certificate in
EMPLOYERS:
Get involved in WorldSkills 2014
WorldSkills Regional Competitions are coming soon – and you should get involved.
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What is WorldSkills?WorldSkills is an international competition held every two years, designed to showcase talent in skills-based industries. Any apprentice
or qualified person aged 22 or under can be involved in the international competition, and any apprentice (no matter their age) or
qualified person under 22 can be involved in the regional competitions.
The WorldSkills Regional Competitions are held every year. On the day of the competition, competitors take part in three different
modules - Ladies Creative Cut and Colour, Men’s Fashion Cut and Colour, and Creative Hair by Night – Conversion – using mannequin
heads to create the looks. All mannequin heads are provided on the day.
Competitors can then go on to compete in the National Competition, and even in the International Competition, which will be held in
Brazil in 2015.
Regional Competitions for 2014 will be held in: Wellington and Dunedin – 5 May 2014 • Auckland and Christchurch – 12 May 2014
Why should your salon get involved?WorldSkills requires commitment, perseverance, and hard work from competitors and trainers alike. Competitors need the full support
of their salon. But the rewards are well worth it for the competitors, their colleagues, and the salon they work in.
WorldSkills can:
• Get your whole salon involved in training opportunities. WorldSkills requires plenty of in-salon practice, and there are also
opportunities to attend training sessions led by award-winning hairdressers.
• Creates a strong team environment where everyone supports the competitor and gets involved in the process
• Give your employees skills they can pass on to their colleagues, giving everyone in the salon a chance to benefit
• Make your competitors more confident, better organised, and much more productive in the salon
• Provide publicity for your salon and get your community involved (in fundraising, training, etc.)
• Provide an opportunity for extra training and growth for your staff
• Gives the competitor an exciting challenge and new goals to achieve
Hear from other employers who’ve been involved in WorldSkills.Im
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Anne Millar, Headquarters Remuera
“One of my apprentices, a Year One apprentice who had only been cutting for six weeks, took part in
WorldSkills. She gained a huge amount of confidence, developed her blow waving/cutting skills, and
improved her timing and her ability to take responsibility for achieving her goals.
WorldSkills is a fantastic opportunity for the apprentice. The skills required to attempt WorldSkills
create interest and excitement for them, and the exposure they get to other top stylists (during
training) is worth more than money can buy.
Apprentices will need commitment to training and hours of practice. It’s not for the faint hearted,
but for the serious and dedicated. They need to be patient and prepared, and learn from their mistakes.
I believe WorldSkills is a very exciting competition for young people developing skills not just in
hairdressing and admire anyone that takes part.”
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Grant Bettjeman, Bettjemans
“Getting involved in WorldSkills has massive benefits for the salon and the apprentice. The skills
demanded are a real stretch for any apprentice, and in my experience the challenge is just what
our apprentices’ need. The apprentices who take up the challenge of WorldSkills are always light
years ahead of the others in terms of development.
The energy and training opportunities always involve the whole salon. We are building a team
that have had some experience in WorldSkills, and they are extremely keen to pass on what they
have learnt.
My advice to salons wanting to get involved is to buy the WorldSkills Training Book and DVD.
That tool is what set us in motion. Also, there are hairdressers all over the country that are
excellent trainers and are always tremendously generous in giving their time to help.”
Cathy Davys, VIVO Wakefield Street
“The employer benefits immensely by the apprentice being engaged in WorldSkills. In my
experience it enhances the speed at which apprentices earn a profit in the salon, their confidence
increases, they understand a systematic approach to tasks and are very aware of time frames.
All this adds up to increased productivity in the salon.
WorldSkills builds a terrifically sound skill base for apprentices. Their salon work improves, their
cutting has more structure, their blow waves last longer, their colour work becomes more
thoughtfully placed, and their clientele grows.
I would not have the opportunities I have had in my career if it wasn’t for my time representing
New Zealand around the world. Competing internationally has given me a true appreciation of
our craft and an ongoing love for this industry. My ongoing learning and education has helped
me build a large client base that enjoys perfection in their cuts, colour, and styling.
If you’re going to enter WorldSkills, make sure to research, plan, and start practicing early.
Ask for advice and be prepared to go for it. All work is completed on a mannequin, so there
are no excuses. And finally, keep in mind that WorldSkills is fun.”
Leslie Treadaway, Abstraxt Hair Design
“To have a staff member that wants to better their skills can only be a bonus to any employer and
their business. WorldSkills not only encouraged our apprentice to learn new skills but the salon as
a whole were learning and sharing their skills to help with this challenge. Even the clients wanted
to help.
Our salon shared workloads and helped with training in and out of work hours. Our involvement
also went further as we joined with another salon to raise money to send Cait to Germany (Cait
Woodcock, International WorldSkills representative 2013). Our apprentice also went to Germany.
He learned a lot, and he was able to share it all with others when he got back. The trip and the
fundraising also provided great marketing opportunities for our salon.
Our apprentice’s confidence grew so much, and his relationship with staff and clients grew over
this time. He was able to step up to a new position in the salon.
Everyone’s a winner with WorldSkills. The employer gets a better trained employee, salon morale
grows with the sharing of skills, it gives a younger stylist a purpose and the chance to travel
the world, it puts the salon out there and gets your client involved, and everyone gets to take
advantage of the advanced skills WorldSkills provides.”
FOR MORE INFORMATION ON WORLDSKILLS, PLEASE CALL KELLY ON (04) 499 1180 OR EMAIL [email protected]. TO APPLY FOR WORLDSKILLS, PLEASE FILL OUT AND RETURN THE APPLICATION FORM.
ARTICLE CONTINUED FROM PREVIOUS PAGE
76
From January 1st 2014, all apprentices in New Zealand
will be signed on under the New Zealand Apprenticeship
scheme. This scheme is designed to provide support to
all apprentices regardless of age.
New Zealand Apprenticeships will take over from the former
Modern Apprenticeship scheme. All apprentices that signed on
up before 1 January 2014 will still be trained under the Modern
Apprenticeship scheme. This programme will be phased out
over the next four years, at which point all current apprentices
will be New Zealand Apprentices.
The New Zealand Apprenticeship scheme is designed to provide
support to apprentices of all ages. They will provide an entry point
into employment in an industry, support theoretical and practical
learning, and make sure all apprentices meet the requirements to
work in their industry.
To qualify for the New Zealand Apprenticeship scheme,
apprentices must:
• Be employed in the occupation for which they are training
• Be supported by a training plan agreed on by the employer,
the training organisation (HITO), and the apprentice
• Must gain at least a Level 4 qualification that includes 120
credits or more. This currently applies to the HITO National
Certificate in Hairdressing (Professional Stylist). It will also
apply to HITO's Beauty Apprenticeship.
HITO’s focus will be on improving and maintaining quality in the
industry, and on supporting trainees. They will continue to set
the standards for training in the industry and organise training
for apprentices.
The government’s goal in developing this programme is to
establish “a premier vocational pathway which clearly establishes
a career path, meets industry needs, and is supported by a strong
theoretical component”.
All New Zealand Apprentices in Hairdressing and Beauty will
receive a high level of support from HITO. Each apprentice will
receive four visits each year from their HITO Regional Manager,
as well as regular communications from HITO.
Support is also still available in the form of the Apprenticeship
Reboot subsidy. This is available to any New Zealand Apprentices
who signed up after 1 January 2014. Conditions do apply.
After an apprentice has been training for three months, both
the apprentice and their employer are eligible to receive a
$1000 subsidy from the Tertiary Education Commission. If you
meet the criteria, HITO will send you the application forms. You
will need to fill these out correctly and return them to HITO to
receive payment.
TO FIND OUT MORE ABOUT NEW ZEALAND APPRENTICESHIPS OR THE APPRENTICESHIP REBOOT SUBSIDY, PLEASE VISIT WWW.TEC.GOVT.NZ. YOU CAN ALSO CONTACT HITO ON (04) 499 1180 OR EMAIL [email protected].
An update on the changes to apprenticeships in New Zealand in 2014.
CHANGES TO APPRENTICESHIPS: NEW ZEALAND APPRENTICESHIPS
NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS INC
REGIONAL COMPETITION DATES 2014
CANTERBURY / WESTLAND 22nd June 2014
AUCKLAND 29th June 2014
NELSON/MARLBOROUGH 6th July 2014
WAIKATO 13th July 2014
TARANAKI 13th July 2014
MANAWATU 20th July 2014
SOUTHLAND 20th July 2014
OTAGO 27th July 2014
HAWKES BAY 27th July 2014
WANGANUI 2nd August 2014
SOUTH CANTERBURY 3rd August 2014
WELLINGTON 10th August 2014
BAY OF PLENTY 17th August 2014
NORTHLAND 24th August 2014
URGENT NOTICEJOIN NZARH NOW. Why? Exciting opportunity
only for members
What?Corporate private
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with best cover
When? Product Launch
March 2014
With? Partners The
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Limited
78
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HITO would like to give a big warm welcome to Larni
Lasola, the newest member of the HITO National
Office team. Larni joined the team at the beginning
of February, and we are very excited to have her at HITO.
Larni grew up in the Philippines before moving to New Zealand
five years ago. She now lives in the Wairarapa, and says she is
enjoying the quiet of the countryside.
Larni comes from a background in administration, having
worked in various administration roles since moving to
New Zealand. Her original training is in nursing, but Larni
decided that wasn’t for her, pursuing her current career instead.
Her experience leaves her well-prepared to take on the role of
Registration Administrator.
Larni looks forward to facing the challenges of her role, and
learning more about HITO. She hopes to develop her career here.
Welcome, Larni – we look forward to working with you at HITO.
YOU CAN CONTACT LARNI ABOUT CERTIFICATES, MEMBERSHIP, ASSESSMENT RESULTS, AND IPSN AT HITO NATIONAL OFFICE ON (04) 499 1180 OR [email protected]. HER KEY ROLE IS LOOKING AFTER THE DATA FOR ALL APPRENTICES.
WELCOME LARNIOur new Registration Administrator
LARNI LASOLA
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contactNATIONAL OFFICE
PO Box 11 764
Wellington 6142
Phone (04) 499 1180
NORTHERN
Phone (09) 579 4844
Mobile (027) 470 0169
AUCKLAND
Phone (09) 579 4844
Mobile (027) 443 2401
MIDLAND
Phone (09) 579 4844
Mobile (027) 480 6550
MID-CENTRAL
Phone (04) 499 5150
Mobile (027) 470 0170
CENTRAL
Phone (04) 499 5150
Mobile (027) 445 5758
NORTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 483 2405
SOUTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 470 0171
www.hito.org.nz
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