Forge & Forg Project Report-Prince Dudhatra

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    AN INDUSTRIAL VISIT

    ON

    PREFACE

    1

    Prepared By : Mr. Dabhi DharmendraR.

    Class : S.Y.B.B.A.

    Year : 2007-2008

    Roll No. :

    College : Shree H. N. ShuklaCollege

    Guided By : Ms. Dina Kanani

    Submitted To : Saurashtra University

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    Action is the language of commitment it speaks louder than

    words

    Learning by Doing is the hidden condition of the

    management course. The theoretical knowledge of the class room

    discussion has its own limitations

    According to syllabus of Saurashtra University it is

    compulsory for every student of S.Y.B.B.A. to prepare report of

    manufacturing industry.

    Practical training is very important constitute in the field of

    education. According to need education policy adopted practical training

    has been introduced for the student.

    In S.Y.B.B.A., students have to visit a particular industry. I

    have also visited Forge & Forge Pvt. Ltd. which got ISO certificate.

    ACKNOWLEDGEMENT

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    I take this opportunity to experience my deep sense of gratitude

    and regarded towards those who have directly and indirectly helped me

    in my practical study of industrial training.

    I specially thanks to Ms. Dina Kanani who gave me all

    information about how to prepare industrial training report and all the

    necessary information which are required.

    I am also very much thankful to Mr. Sudhir Mehta accountant

    of the firm for sharing his wonderful experience and guidelines during

    the visit of the company.

    I am also very thankful to managing director Mr. N. M. Patel.

    DECLARATION

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    I, the undersigned Dabhi Dharmendra R. from S.Y.B.B.A. here

    by declare that the project work presented in this report is my own work

    and has been carried out under the supervision of Ms. Dina Kanani, H.

    N. Shukla College.

    DATE : [Signature]

    PLACE :

    GENERAL INDEX

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    SR. NO. TITLE PAGENO.

    1. GENERAL INFORMATION 6

    2. PRODUCTION DEPARTMENT 17

    3. PERSONNEL DEPARTMENT 33

    4. MARKETING DEPARTMENT 48

    5. FINANCE DEPARTMENT 59

    6. SUGGESTION 71

    7. FUTURE PLAN 73

    8. SWOT ANALYSIS 75

    9. CONCLUSION 77

    10. BIBLIOGRAPHY 79

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    Index

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    SR.NO.

    TITLE PAGENO.

    1. PROJECT REPORT AT GLANCE 8

    2. HISTORY & DEVELOPMENT 11

    3. LOCATION & CHART 12

    4. BANKERS 14

    5. SIZE & FORM OF THE ORGANIZATION 15

    6. GENERAL ORGANIZATION

    STRUCTURE

    16

    1. PROJECT REPORT AT A GLANCE:

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    Name of the Company:

    Forge & Forge Pvt. Ltd.

    History of the Unit:

    The promoter of the unit is Shri Valjibhai Jagjivanbhai Patel.

    The unit was started on a very small base in the beginning. Its

    manufacturing activity started in August, 1976, at that time it was a sole-

    proprietor firm.

    At time passed its turnover and production capacity increased

    and so the unit was converted into private limited company.

    Year and Date of Establishment:

    1st June, 1974

    Year of Registration:

    1974, under companys act 1956

    Promoters:

    Shri Valjibhai Patel

    Size of the Unit:

    Large Scale Unit

    Total area Covered:

    Around 8 crores

    Bankers:

    1. Corporation Bank

    2. HDFC Bank

    Accounting Year:

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    April to March

    Turnover:

    Rs. 38, 34, 98,000 (inclusive of all other income)

    Auditors:

    Sanghavi & Co.

    Existing Managing Group:

    1. Mr. N. M. Patel: M.D.

    2. Mr. Sudhirbhai : Accountant

    3. Mr. Jitubhai : Personnel Officer 4. Mr. Prarinbhai : Sales Officer

    5. Mr. Vajpaee : Sales Officer

    6. Mr. Jai Shankar : Purchase & Store Officer

    7. Mr. Mansukhbhai : Dispatch Officer

    8. Mr. Parmalbhai : Die-shop Supervisor

    9. Mr. Berabhai : Cutting-shop Supervisor

    10. Mr. Sultanbhai : Forge shop Production in-charge11. Mr. Jansanbhai : Design Officer

    Product made:

    The product made by Forge and Forge are die-steel and

    allude steel job such as:

    1. Lister crank shaft

    2. Small crank shaft

    3. Connecting road

    4. Railway spare part

    5. Automobile spare part

    6. Flange

    Special Achievement:

    It has received two ISO: 9002 certificate in year 2001.

    Factory Address:

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    M/s. Forge & Forge Pvt. Ltd.,

    Ahmedabad road,

    Rajkot 360003

    Telephone No. : 2456101

    Fax no. : 2456101

    Total Capital Investment:

    Rs. 9, 51, 86,000=00

    2. HISTORY & DEVELOPMENT:

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    Gujarat state is considered as an industrial developed state,

    from very beginning of the state. i.e. from 1st may 1961 Gujarat state is

    generally having its own reputation as a peaceful progressive state.

    The promoter of this unit is Shri. Valjibhai Jagjivanbhai Patel,

    the unit was started on a very small base in the beginning. It is

    manufacturing activity started in august, 1976. At the time it was sole

    proprietor firm.

    At time passed its turnover and production capacity increased

    and so the unit was converted into private limited company.

    3. LOCATION & CHART:

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    The ideal location is that which permits the lowest cost in

    production process and distribution of a product or service.

    If the location of the business in unsuitable the concern cannot

    be economically and profitably, even though the entrepreneur has

    enough capital and managerial skill. There are number of instance of the

    business units that failed due to wrong location has a great depend upon

    the survival and prosperity of business unit. It must be remembered that

    the business may be running successfully at a particular location but

    circumstances may be change and location may also have to be shifted.

    Plant location:

    Plant location is one of the important factors. The plant of

    Forge & Forge Pvt. Ltd. is located on Ahmedabad Road.

    Main reasons for establishment of plant location are:

    - At the time of establishment this place was out of city.

    - Easy availability of labor.

    - Easy transportation facility.

    - At the promoter belong to the Rajkot he wants to locate the

    plant near city only.

    After deciding above factor he locates the plant at that popular

    place.

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    PLANT LOCATAION CHART

    GARDEN GARDEN

    RAJKOT N. H. 8B AHMEDABAD

    1. Administration 2. Time Office 3.Stores 4.Heat Department

    5.R.M. Stock Yard 6. Forging Stock Yard 7.Die Shop 8.Forge

    Shop

    13

    3

    WASTE &

    SCRAP

    YARD

    1LAB

    2

    Q. C.

    7 4

    8

    5

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    4. BANKERS:

    a. Corporation Bank:

    Dhebar Road, (RAJKOT)

    b. HDFC Bank:

    New Gymkhana (RAJKOT)

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    5. SIZE & FORM OF THEORGANIZATION:

    In every country government adopts a different policy

    for measuring the size of the unit. In the new policy government adopted

    investment measuring policy on the basis of investment the company or

    the industry can be divided in three types:

    1. Small Scale Industry

    2. Medium Scale Industry

    3. Large Scale Industry

    The industry whose investment is more than 5 crores as per

    government rules come under large scale industry. Forge & Forge Pvt.Ltd.is having total capital investment of Rs. 9, 51, 86,000, so thats

    why it is large scale industry.

    Again, the industry can be divided into three types according to

    the nature of the business:

    1. Sole proprietorship

    2. Partnership firm

    3. Public limited company

    The Forge & Forge Pvt. Ltd. is private company.

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    6. GENERAL ORGANIZATIONSTRUCTURE:

    Organization is a group of people working together co-

    operative under authority that mutually benefits the organization it may

    also be said as grouping the activities to be performed.

    Chart of Structure

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    INDEX

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    SR.NO.

    TITLE PAGENO.

    1. INTRODUCTION 19

    2. MEANING & DEFINITION 203. PRODUCTION CONTROL 21

    4. ORGANIZATION CHART 22

    5. RAW-MATERIAL 23

    6. MACHINE & MATERIALHANDLING EQUIPMENTS

    24

    7. PRODUCT MADE 25

    8.PRODUCTION PROCESS

    299. WASTE & STOREMANAGEMENT

    31

    10. QUALITY & POLUTIONCONTROL

    32

    1. INTRODUCTION:

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    It is said that production management is the heart of every

    business and we are all operations managers.

    Buffers says: productive systems are mans unique invention

    they are means by which we create the candles list of good and services,

    that are needed to modern society.

    2. MEANING & DEFINITION:

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    Production means creativity of utilizes and it covers all the

    activity of resources such as labor, energy, materials, equipments,

    machinery, etc...

    Production management is the planning, acquisition use and

    the control of the provision use of goods and services. It refers to

    application management of production functions in a factory. In fact

    production management is a whole term it involves planning, organizing,

    directing and controlling the manufacturing and its ancillary activity to

    produce useful goods and services in order to satisfy customers wants

    and to generate profits for the firm.

    Definition:

    In the words of Babby Shore, it is management of anyoperational system which transforms inputs into output.

    3. PRODUCTION CONTROL:

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    Production control involves implementing the production plans

    in accordance with the planned schedules by co-ordination different

    activities. It seeks to ensure that production operations. It directs and

    cheeks the courses and program of the production work. It is preliminary

    concerned with the flow of materials, running of machines, smoothfunction of manufacturing system and checking the deviations from

    production plans. It ensures that actual performance of production

    activities occurs in accordance with the products schedules routing and

    programs.

    Definition:

    According to E.F.L.Beech, production control is specific

    application of control functions and it is concerned with recording from

    programs and variation of standards.

    The Forge & Forge Pvt. Ltd. is keep production control by

    material machinary, labour and checking production process is running

    as production planning.

    4. ORGANIZATION CHART:

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    Organization means a group of people whom working in

    company and also benefits to organization.

    As Forge & Forge Pvt. Ltd. company is concerned there is

    an excellent organization structure where authority and responsibility

    flow from upward to downward and complaint going from downward to

    upward.

    5. RAW-MATERIAL:

    23

    Managing Director

    Semi-skilled Person

    Production Director

    Unskilled Person

    Supervisor [Highly-Skilled Person]

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    The most important resource of any industry is raw material. It

    is the basic need for production. Thus, availability of raw material in

    proper quantity required and at proper time is an important factor.

    Steel is the main raw material used by forge & forge Ltd. Steel

    is used in its various from for the production. Following are the raw

    material of forge & forge Ltd.

    The raw-material used for production process:

    - Steel Billet

    - High Carbon Billet

    - EN-9

    - MS 20mm

    - CRS

    The raw-material is brought from Mumbai, Vishakhapatnam

    and Ahmedabad. Quality of raw-material is of different grade and as per

    customer requirements.

    6. MACHINE & MATERIAL HANDELINGEQUIPMENT

    Machine:

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    Machine is one of the important tools/assets of any unit.

    Without then production process would be too slow. These machines are

    to be handled with care and are to be maintained forge & forge Ltd

    maintains their machines used as follows

    Drop Hammer

    - Foreign Press

    - Various type of Furnace

    - Compressor

    - Generator

    - Machines for manufacture dies

    - Hack of Machines

    - Benison of Machine

    - Steering Machine

    Material Handling Equipments:

    Machines used for transfer materials are:

    - Cart

    - Folk Lift

    - Trucks

    7. PRODUCTS :

    The products is a bundles of all kinds of satisfaction of both

    material and non-material kinds ranging from economic utilizes to

    satisfaction of a social psychological natives.

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    The product made by Forge & Forge Pvt. Ltd. is die-steel

    foreign and alloyed steel jobs such as,

    - Lister crank shaft

    - Small crank shaft

    - Connecting road

    - Railway spare parts

    - Automobile and spare parts

    - Flange

    The product made by Forge & Forge Pvt. Ltd. is used in oil

    engine and automobiles sector etc.

    PRODUCTS

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    8. PRODUCTION PROCESS:

    First of all the raw-material of product is brought from outside

    it is taken to raw-material stores.

    1. CUTTING:

    In this stage all the billets are cut in the right weight according

    to requirements for manufacturing of listed crank shaft. The EN-9

    billets weight about 13.6kg.

    2. WEIGHTING:

    After cutting the process is weighted in the stage. The weight isaccording to requirements.

    3. HEATING:

    In this stage all the small process of billets is dropped into

    furnace and heat is given to them about 1100C to 1200C.

    4. FORGING:

    After heating the pieces is taken to this stage here the shape isgiven to those pieces puling them. This forging machine is of 10 tons.

    This knows n as filter hammer.

    After this process the produce is taken to press machine where

    the wastage is separated from the product and product becomes finished

    goods.

    5. INSPECTION:

    In this stage inspection is done into categories accepted good

    the goods ready to dispatch and rejected goods are sold out lower price.

    In these stage three types of inspection is done:

    I. Heat inspection

    II. Final inspection

    III. Laboratory inspection

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    6. SPOT BRUSHING:

    This process is done only to give shining to the product. This

    process is done in alloyed steel only.

    Furnace - Hammer - Press - Ready for inspection by Q.C.Dept.

    EXTRA OPERATIONS:

    - Heat Treatment

    - Normalizing- Shot Blasting

    As per the customers demands.

    31

    OK

    REWORK

    REJECTION

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    9. WASTE & STORE MANAGEMENT:

    WASTE MANAGEMENT:

    During the production process the material comes out after the

    prying process is collected and sold in the market scrap. The waste

    material is separated from the product with the help of press machine.

    Forge & Forge Pvt. Ltd. is done waste management by that

    waste material is saprated from the product with help of press machine.

    STORES MANAGEMENT:

    Store management is one of the important factor of productiondepartment. After producing finished goods there must be some storage

    policy. Forge & Forge Pvt. Ltd. uses FIFO method to store products.

    10.QUALITY & POLUTION CONTROL:

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    QUALITY CONTROL:

    Quality control means control quality during the manufacturing

    process. It is the mechanism to ensure quality standard as per

    requirements.

    In Forge & Forge Pvt. Ltd. is done quality controled by

    following ways:

    1. Physical and chemical examination in the laboratories.

    2. Sample checked for dimensional ascendancy and metallurgy

    soundness

    3. Hot parings checked for paying defects at frequent inerrable.

    4. Correct hardness testing

    5. Critical components, minutely examined on crack detectionmachine.

    POLUTION CONTROL:

    Polution control is important factors to the company because

    polution free location is create clean place and workers morality to the

    organization.

    The Forge & Forge Pvt. Ltd. is having wide space in the

    firm of garden and trees in provided the area it control the noise and air-

    pollution.

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    INDEX

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    SR.NO.

    TITLE PAGENO.

    1. INTRODUCTION 35

    2. MEANING &DEFINITION 363. ORGANIZATION CHART 37

    4. TIME KEEPING SYSTEM 38

    5. RECRUITMENT & SELECTION 39

    6. TRAINING & DEVELOPMENT 41

    7. WAGES & SALARY 42

    8.EMPLOYEES BENEFITS

    439. EMPLOYEES 44

    10. PROMOTIONS & TRANSFERPOLICY

    45

    11. PROVIDENT SCHEME & ESISCHEME

    46

    12. TRADE UNIONS & MERITRATINGS

    47

    1. INTRODUCTION:

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    Personnel management is one of our most complex and

    challenging field of endurance it meets the firms requirements for an

    effective work force. It is concerned with the expectations of both

    employees and society in general preparing to work with human rather

    than objects is important in industry.

    Dale Yolder says: Managing people is the heart and essence of being a

    manager

    Fredrik Kapple says: People are our most important resources and

    every people have to be his own personal man.

    There is an often quoted phase, Management is people. It

    indicates the fact that personnel are the responsibility of online

    organization.

    2. MEANING & DEFINITION:

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    MEANING:

    Personnel management includes activities for procuring on the

    effective use of human resources on an organization. It concerned with

    the development with the highly indicated smoothly functioning work

    forces. It is planning, acquiring, developing, utilization and maintaining

    human resources in the achievements of the organizational goals.

    DEFINITION:

    In the words of Dale Yarder, manpower management

    effectively describes the process of planning and directing the

    application development and utilization of human resources inemployment.

    3. ORGANIZATION CHART:

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    Personnel management is a staff functions and personnel

    department offers advice and services to all line executives on personnel

    matters. The personnel manager has the ultimate responsibility for all

    personnel and labor policies. A staff and is expected to guide advise,

    provide policies. A staff unit is expected to give advise provide services.Maintain control and perform administration tasks.

    4. TIME KEEPING SYSTEM:

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    Time keeping system is important to regular working time

    keeping running good that as create more productivity.

    The General office time is from 09:00 to 05:30.

    Recess time is 01:00 to 01:30

    For workers shifts are as follows:

    TIME RECESS WORKING

    HOUR

    08:00 A.M. to 12:00 to 12:30 8

    04:30 P.M.

    04:30 P.M. to 09:30 to 10:00 712:00 A.M.

    12:00 A.M. to 04:30 to 05:00 7:30

    08:00 A.M.

    There is a card system. The cards contain arrival time,

    departure time, etc... Whenever worker comes into the unit for duty he

    has sign the card and write the time. Any employee coming late or

    leaving the unit before time for official or personnel reasons to us to

    make appropriate notes on the register maintained separately from theregister a date sheet is prepared and sent to the accounting department

    for salary of the employees coming later is deducted.

    5. RECRUITMENT & SELECTION:

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    RECRUITMENT:

    Recruitment is the most important work of the personnel.

    Department for achieving the organization goal and optimizing various

    resources require the right.

    The three Aim:

    - Material

    - Machine

    - Money

    Recruitment is discovering of potential applicants or candidatefor actual or anticipated organization vacancy.

    Recruitment aims that meeting the job recruitment and job

    specifications it bring the job taken and job given face to face another.

    FORGE & FORGE PVT. LTD. has more number of

    unskilled labors. The requirement of skilled labors is limited to the

    extent of operating machines. The demand for unskilled workers can be

    the rural areas. Situated near the production unit, this also helps the poor

    people in getting employment.

    The company when needs skilled employees, it gives

    advertisement in local newspapers and chooses the most suitable person.

    SELECTION:

    Selection means a process by which the qualified personnel canbe chosen from the application who has offered their services to the

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    organization. In Forge & Forge Pvt. Ltd. there is no formal selection

    procedure but people who are known and people references are selected.

    The procedure can be distributed as:

    I. INTERVIEW:

    An interview is taken in which job related knowledge, general

    knowledge, experience, etc the candidate are checked, if the person is

    found suitable for the job, he is appointed.

    II. CHECKING OF REFERENCES:

    This provides the experience of other about the applicant and

    also information about certain qualities which accurate measurement by

    other mean references may be made to reputation of or honesty of theapplicant.

    III. SUPERVISORS CONSTANT:

    As the immediate boss in not associated with the interview

    committee. The candidate required to be informal about the boss and

    secure his approval, but in this firm procedure is not needed because

    labor turnover is almost nil.

    6. TRAINING & DEVELOPMENT:

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    TRAINING:

    Training is more important because without training workers

    does not work properly. He dont know production process and

    machinary so training is important.

    As for as there Forge & Forge Pvt. Ltd. is concerned there

    is no formal procedure for training but untrained and new labors as

    employees work under the supervision of the trained labor and employee

    on this get perfection and their job.

    DEVELOPMENT:

    Development is the related process which covers not only this

    activity which improve job performance but also those which bringabout growth of personality, helps individual in toward actualization of

    their progress. Potential capacity so that they can not become only good

    employee but also a batter man and women.

    Forge & Forge Pvt. Ltd. also improves workers job

    performance and also improves standard of living and developed

    personality.

    7. WAGES & SALARY:

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    The basic purpose of wages and salary administration is to

    maintain equitable wage and salary structure. The employee is working

    to get momentary returns, so it should be fair enough.

    In Forge & Forge Pvt. Ltd. labors are paid the time wage.

    i.e. the wages based on amount of time spent in the organization are paid

    monthly wages.

    The labors are paid wages as the minimum wages.

    The salary is paid to the employee within 1st seven days of the

    month.

    Firm follows the minimum wages living wages and wages

    policy.

    Its management is satisfied by the employees than increment isgiven for certain period.

    8. EMPLOYEES BENEFITS:

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    Organization provides a wealth of service that employees find

    desirable services are usually provided by the organization, at no or

    marginal cost to the employees.

    Forge & Forge Pvt. Ltd. provides a number of such

    benefits which has helped the employee to be satisfied with their job as

    well as the management has motivated them to perform their best ability.

    Forge & Forge Pvt. Ltd. gives the following benefits to the

    employees:

    1. Providing bonus to the workers during the festivals

    2. Having staff welfare programs like providing food to

    employees and employees.

    3. They also have certain facility which provide food services atsubsidized rates

    4. They also provide earn leave and casual leave

    5. Workers are provided safety aids like show for working in fore

    shop spectacles, helmet, etc

    6. They are provided medical facilities reimbursement of medical

    expenses incurred and including hospitalization charge for employee and

    their family.

    9. EMPLOYEES:

    NUMBER OF EMPLOYEES: 221

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    TYPES OF LABOR INVOLVED:

    1. Highly skilled labor

    2. Skilled labor

    3. Unskilled labor

    EMPLOYEES TURNOVER:

    As the firm is concerned the labor turnover is almost nil. This

    shows that organization of the company is healthy and satisfaction

    company since the very existence of the company. These workers and its

    labors face neither by its employee nor problems.

    EMPLOYEES RECORD:

    They are maintaining the fair record of their workers.

    10.PROMOTIONS & TRANSFER POLICY:

    PROMOTION POLICY:

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    Promotion policy is motivated process by which employees are

    worked properly and best perform to achived promotion places.

    Forge & Forge Pvt. Ltd., promotion is given to an

    employees basis of his knowledge, ability and performance. Here

    promotion has no connection with seniority, ability and performance is

    given higher consideration in this company.

    TRANSFER POLICY:

    Forge & Forge Pvt. Ltd. does not have any transfer policy

    internally or externally.

    11.PROVIDENT SCHEME & ESI

    SCHEME:

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    PROVIDENT FUND:

    Forge & Forge Pvt. Ltd. provides this provident fund

    benefits as per provident fund scheme, under this scheme person

    retirement till the services and to his window. There after till he survives.

    In case of premature death to person is paid to his window during his

    lifetime.

    E.S.I. SCHEME:

    Forge & Forge Pvt. Ltd. provides ESI scheme to its

    employees not earning the salary more than Rs. 6500 there the employee

    contribution is dedicated from their earning safety.

    12.TRADE UNIONS & MERIT RATINGS:

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    There is no such trade union which shows that the company

    has not faced any labor problems and Forge & Forge Pvt. Ltd. taken

    keen interest in the retirement of employee.

    - Strike if any

    - It should be noted that there is not a single day strike or lock in

    the history of the unit.

    MERIT RATINGS:

    They verify the person to do practical job and gives merit

    accordingly.

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    INDEX

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    SR. NO. TITLE PAGENO.

    1. MARKET & MARKETING 50

    2. MARKETING MANAGEMENT 51

    3. ORGANIZATION STRUCTURE 52

    4. PRODUCT MADE 53

    5. PRICING POLICY 54

    6. PROMOTION MIX 55

    7. DISTRIBUTION CHANNEL &

    MARKET RESEARCH

    56

    8. COMPETITIONS 57

    9. REGULAR & CREAM CUSTOMERS 58

    1. MARKET & MARKETING:

    The term marketing comes from the words mark which are agroup of a sellers or buyers. Who are willing to exchange goods and

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    considered with the direction of proposal activities towards the

    attainment of marketing goals.

    DEFINITION:

    According to American Marketing Association, Marketing

    Management is the process of planning and executing the conception,

    pricing, promotions and distribution of ideas goods and services to create

    exchanges that satisfy individual and organizational goals.

    W. J. Station says, Marketing management is the marketing

    concept in action.

    3. ORGANIZATION STRUCTURE:

    In marketing management there is organizational structure is a

    structure which involves companys line and staff organization in a

    marketing field.

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    In Forge & Forge Pvt. Ltd. organization structure are as

    follows:

    It has very simple organization structure. Marketing manager is

    the head of marketing department and under his works. Sales manager and

    purchase manager are under sales manager, there is sales assistant and

    clerical staff and under purchase manager purchase assistant and clerk.

    4. PRODUCT MADE:

    The product is a bundle of all kind of satisfaction of both a

    material and non material kinds ranging from economic activities to

    satisfaction of a social psychological nature.

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    The products for the Forge & Forge Pvt. Ltd. are steel die

    and allude steel job such as,

    1. Lister steel shaft

    2. Small crank shaft

    3. Connecting road

    4. Railway spare parts

    5. Automobile and tractor parts

    6. Flange

    5. PRICING POLICY:

    Every company keep pricing is a stable and competitors price.

    When a company increases there prices the company will not achive

    market share company keep pricing cost + profit margin.

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    In this Forge & Forge Pvt. Ltd. the method used for pricing

    a product is cost plus for markup method.

    PRICE:

    Product expense

    + Over heads

    + Labor charge

    + Profit Margin

    It adopts a variable pricing policy where discrimination is

    made between the buyers. Here the prices are negotiable for large andvaluable customers are offered lower price and better discount.

    The objective captains in mind determining product are:

    1. Market share

    2. Sales growth

    6. PROMOTION MIX / POLICY:

    The Forge & Forge Pvt. Ltd. does not adopt any

    kind of promotion for their products. Their rate is very competitive in

    the market and its demand for their products is very high. Hence, they

    dont feel the need of promotion. They believe in personal selling andthe buyers make direct contact to the firm.

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    The total amount for promotion is nearly 2% of their turnover.

    7. DISTRIBUTION CHANNEL &MARKET RESEARCH:

    DISTRIBUTION CHANNEL:

    They are using two types of distribution channel:

    1. Direct distributor

    2. Indirect distributor

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    The Forge & Forge Pvt. Ltd. adopts direct distribution.

    They do not take the help of any intermediation like agents as retailer or

    wholesalers. The consumer directly comes to the company where all

    terms and conditions are decided any place to order.

    MARKET RESEARCH:

    Market share means number of customer to the product.

    The market share ofForge & Forge Pvt. Ltd. is about to 70

    %.

    8. COMPETITORS:

    The competitors for the company are:

    1. Micro Forge

    2. Kadvani Forge

    3. Mars Forge

    4. Echjay Steel

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    It uses certain elements to face this competition which are:

    - To keep more stock

    - Controlling cost

    - No transportation charge

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    REGULAR & CREAM CUSTOMER

    1. P.M.DIESEL PVT LTD.2. GUJARAT FORGEIN LTD.

    3. TOPLET ENGINE PVT.LTD.

    4. SAURASTRA LTD.

    5. ARVIND IND.

    6. NISLUSE ENGINEERS MUMBAI

    7. LAXMI ENGINEERS

    8. LAXMI SPARES PARTS PVT. LTD.

    9. SAKARIA ENGINEERS CO.

    APPROX 75 % OF CUSTOMESRS ARE LOCAL I.E. FROM

    RAJKOT.

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    Index

    Sr.

    No.

    Title Page

    No.1. INTRODUCTION 61

    2. MEANING & DEFINITION 62

    3. ORGANIZATION CHART 63

    4. MANAGEMENT FOR FIXED ASSETS 64

    5. BANKERS 65

    6. DEPRICIATION 66

    7. CREDIT & TAX POLICY 67

    8. PROFIT ANALYSIS 68

    9. CAPITAL STRUCTURE 69

    10. SOURCE OF FINANCE 70

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    1. INTRODUCTION :

    Finance is one of the basic foundations of all kinds of

    economic activities. It is the master key of business and industry.

    Finance is regarded as the life blood of a business organization. It is said

    that finance is the oil of wheel, millions of bonus and spirit of trade

    commerce and industry.

    Henry Ford once remark money is an arm or a leg, you either

    use it or loss it. Wood row Wilson has often stated, finance is not

    arithmetic, finance is a great policy without sound Finance no sound

    government is possible.

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    2. MEANING & DEFINITION :

    Financial management deals with the financial activity, which

    is concerned with the planning and controlling of the firm financial

    resources. It means that the entire games of managerial efforts and

    decisions devoted to the management of finance both its resources and

    uses of the enterprise.

    DEFINITION:

    In the word of Weston and Brigham, financial management is

    an area of financial decision making harmonizing individual motive and

    enterprise goals.

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    3. ORGANIZATION CHART :

    The organization of finance department means the decision and

    classification of various functions which are to be performed by finance

    department.

    The Forge & Forge Pvt. Ltd. is taken decision and

    classified financial work as following ways:

    Mr. Gopalbhai Patel is the finance manager and Mr. Sudhirbhai

    is the chief-accountant under his works the assistant accountant and

    clerk.

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    4. MANAGEMENT FOR FIXED ASSETS :

    The management of fixed assets refers to the process of

    management. There are some fixed assets in the business. The firm is

    taking the regular care of their fixed assets. They maintain their assets.

    Forge & Forge Pvt. Ltd. (2007) having fixed assets like:

    1. Gross block -78144399

    2. Depreciation-57028943

    Net block 20515456

    Forge & Forge Pvt. Ltd. (2008)

    1. Gross block-83265468

    2. Depreciation-63873877

    Net block 19391591

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    5. BANKERS :

    Forge & Forge Pvt. Ltd. sometimes need more finance that

    time company take borrowed money as banks.

    1. CORPORATION BANK,

    Dhebar road, Rajkot.

    2. HDFC BANK,

    New Gymkhana, Rajkot.

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    6. DEPRECIATION :

    As carter has put it, Depreciation is the gradual and permanent

    decrease in value of an asset from any cause.

    In Forge & Forge Pvt. Ltd. is calculate depreciation to

    follwing ways :

    Plant & Machinery : 27.26%

    Die Block : 30%

    Office Building : 5%

    Equipment : 13.81%

    Vehicle : 25.89%

    Furniture : 18%

    Depreciation assets comprise a significant portion of the assets

    of much enterprise and as such depreciation has a significant effect indetermining and presenting the financial position and results of the

    operation of that enterprise.

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    7. CREDIT & TAX POLICY :

    CREDIT POLICY:

    Credit policy is important to finance department for deciding

    saving funds, reserve investment etc factors.

    Forge & Forge Pvt. Ltd. credit policy depends upon the

    customer to customer its their worthiness and depends upon the smooth

    dealing for the rating on the customers. We frequently reviewing several

    aspects such as timely re-payment smooth dealers order quality, etc

    TAX POLICY:

    It pays tax as the corporation tax the company pays 16% duty

    on sale while modern amount is getting rate from purchase of raw-

    material.

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    8. PROFIT ANALYSIS :

    Profit analysis is the most simplified method for analysis of

    financial position. Thus it is an important tool for financial analysis.

    Some of ratio as under:

    2006:

    Gross Profit: Rs. 49,99,30,376

    Net Profit: Rs. 1,57,00,169

    Gross profit ratio = (Gross Profit / Sales) * 100

    = (49,99,30,376 / 52,77,65,034) * 100

    = 94.73%

    Net profit ratio = (Net Profit / Sales) * 100

    = (1,57,00,169 / 52,77,65,034) * 100

    = 2.97%

    2007:

    Gross Profit: Rs. 56,33,17,850

    Net Profit: Rs. 3,36,76,778

    Gross profit ratio = (Gross Profit / Sales ) * 100

    = (56,33,17,850 / 611,44,32,52) * 100

    = 92.13%

    Net Profit Ratio = (Net Profit / Sales) * 100

    = (33,67,67,78 / 611,44,32,52) * 100

    = 5.51%

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    9. CAPITAL STRUCTURE :

    Capital structure may be defined as that capital structure of

    combination of debt & equity that leads to the maximum value of the

    firm. Capital structure can the value of the company by affecting either

    its expected earning as the cost of capital of both. While it is true that

    financing can not affect the total earning of the firm as they are

    determined by investment decision can influence are value of the firm

    through the earning available to the share holder.

    The capital structure of Forge & Forge Pvt. Ltd. is as

    under.

    In 2007 :

    Share Capital: Rs. 25,00,000

    Reserve & Surplus: Rs. 91,35,59,70

    Secured loans: Rs. 45,69,98,22

    Unsecured loan: Rs. 90,91,41,86.

    In 2008 :

    Share capital : Rs. 25,00,000

    Reserve & Surplus: Rs. 13,357,7921

    Secured loans: Rs. 3,57,30921

    Unsecured loan: Rs. 10,83,63,530

    Investment : Rs. 92,69,539

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    10. SOURCE OF FINANCE :

    Source of finance means sources of financial for companies in

    trend of depression and other situation when company need more

    finance.

    Forge & Forge Pvt. Ltd. Source of finance is own

    companies finance and by banks.

    - Corporation Bank

    - HDFC Bank

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    SUGGESTION

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    After studing all aspect of the Forge & Forge Pvt. Ltd. I

    would like to give some suggestion:

    Unit have requires more fresh and skilled workers

    The company must have more technology and facilities. The company gives facilities to departmental manager and staff

    manager.

    Unit have should explore a scope for international market.

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    FUTURE PLAN

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    Each and every industry has its own wishes and plan.

    FORGE & FORGE PVT. LTD. is a company which is going on day

    to day toward top.

    In the modern competitive area the FORGE & FORGE

    PVT. LTD. has made very good process. It also wants much & more

    demand in future. In the future plan of the company, the manager of the

    company needed that gave a more facility, to gave a workers or labour

    and department of the company. The company gave facility like

    insurance, medical facility etc.

    The company aims at modifying their quality product &

    reduction in cost of production. The company wants to produce a good

    quality of product in minimum price. It is unit among different store.

    Company plays various revenue such as duty. Income tax, sales tax,octroi tax, other change applicable from the time to time as may be

    imposed by the Government. Company provides best quality of product

    of his company to the society.

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    Strength:

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    Quality of product

    Loyal customers & employees

    Financially sound

    Use of latest technology

    Weakness:

    In company most of customers are from local

    area and regular.

    So, no need to advertisement.

    Opportunity:

    They have opportunity to take over

    international market because of law price and good quality both

    together.

    They should increase their export.

    Threats

    Business competitors

    Economical slow down

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    BIBLIOGRAPHY

    The project report prepared under to guide of project in charge

    M/s Dina Kanani and the project of last few year.

    WEB SITE:

    www.forge&forge.com

    Company Name: Forge & Forge Private Limited

    Contact Person: Mr. Atul Nagrecha (Manager)

    Telephone: +(91)-(281)-2456101

    Fax: +(91)-(281)-2456104

    Address: Ahmedabad Road, Near Rajkot

    Welcome Gate,

    Rajkot, Gujarat - 360 003 (INDIA)