Ford Fiesta Clever Fiesta / Stupid Dogbot Campaign Joe Talboys.
Ford Fiesta Global Success
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Transcript of Ford Fiesta Global Success
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8/8/2019 Ford Fiesta Global Success
1/2
Ford Fiesta Global Success
09/2010 for more information, go to WWW.media.ford.com
th h 100 u/u k
wh w fs s sl. thy lu:
Austria Belgium Czech
rpubl
Denmark Finland France Germany Great Britain
Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania
Russia Slovenia Spain Sweden Switzerland Turkey Ukraine
Europe
Algeria Australia China India (2011) Indonesia Israel Kuwait
Malaysia Morocco New Zealand Philippines Saudi Arabia South Africa Taiwan
Thailand Tunisia United Arab
es Vietnam
(2011)
Asia Pacifc, Arica and Middle East
Americas
Fiesta Markets
Cologne,GermanyJuly 2008
Valencia,SpainJanuary 2009
Nanjing,ChinaJanuary 2009
Rayong,ThailandJune 2010
Cuautitlan,MexicoMay 2010
Fiesta Assembly Plants
Ford expects new Fiesta sales to eclipse 1 million in October 2010
and targets 1.6 million annual sales o Fiesta platorm vehicles
Argentina Brazil Canada
Caribbean
Chile
Mexico United State Central America
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8/8/2019 Ford Fiesta Global Success
2/2
Ford Fiesta
Global Success
09/2010 for more information, go to WWW.media.ford.com
Esquire Magazine Compact Car of the Year
KBB names Fiesta one of the coolest new cars under $18,000 Best Compact Notch Top Auto Esporte Magazine
Car of the Year 2010 Automotive journalists of Bosniaand Herzegovina
New Zealands Car of the Year New Zealand MotoringWriters Guild
Best Small Car of 2010 Sina.com
Trendy Car Award Star (Xinghui)
Family Car of the Year Vlaamse Automobilisten Bond
2010 Romanian Car of the Year
2009 Car of the Year The Sun Motors 2009 Croatian Car of the Year Croatian Car Association
2009 Hellenic Car of the Year Journalists from Autobild, Drive,Autocar
Womans Car 2009 Hachette Filipacchi Editorial Group
2008 Scottish Car of the Year Association of ScottishMotoring Writers
Best of the 2008 Geneva Show Most Signicant
Top Gear, Car, Car and Driver 4 Wheels ws
Key Fiesta Awards
New Fiesta attracting younger, more afuent and
better-educated buyers
Consumer Profle
Trim and FeatureLevel
Most Popular
HighSeries
MidSeries
LowSeries
Bodystyle Color
Europe
42% 54% 4%Five-Door
Hatch (75%)PantherBlack
China28% 67% 5%
Five-DoorHatch (70%)
PassionOrange
Thailand 65% 17% 18%
Australia49% 30% 21%
Five-DoorHatch (92%)
South
Arica 38% 60% 2%Five-Door
Hatch (95%)
UnitedStates 39% 54% 7%
Five-DoorHatch (62%)
LimeSqueeze
Fiesta Specifcation Levels
Fiesta attracts consumers desiring high levelso technology and eatures
United StatesNew Fiesta Current Focus
Age 16 35 29% 24%
36 55 41% 39%56+ 30% 37%
Average Age 46 years 50 yearsConquest Rate 57% 51%
Asia Pacifc and AricaNew Fiesta Current Focus
Average Agech 30 33South Africa 33 36
Prior FiestaAverage Age
ausl 40 45
Europe New Fiesta Prior Fiesta
AgeUp to 29 22% 17%30 59 53% 53%60+ 25% 30%Average 46 years 49 years
IncomeHigh 14% 9%mu 27% 27%Lw 59% 64%
EducationHigh 57% 45%Medium 28% 34%Lw 15% 21%
Conquest Rate 45% 39%