Ford fiesta 2011 (2)

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Transcript of Ford fiesta 2011 (2)

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Ford Fiesta 2011

Andrew DymskiRyan McMorrowMegan Markley

Drive One.

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Fiesta Marketing Strategy

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Fiesta Marketing Strategy

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Don’t Take Our Word For It

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Fiesta Competition

• Honda Fit

– $18,260

– Combined mpg: 29

– Compression ratio : 10.4

– Front Leg Room: 41.3 (in)

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Fiesta Competition

• Toyota Yaris

– $13,955

– Combined mpg: 31

– 4 speed automatic, electrically controlled with overdrive. No manual transmission available.

– Compression ratio: 10.5

– Turning diameter: 30.8

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Fiesta Competition

• Nissan Versa Hatchback

– $16,900

– Combined mpg: 30

– Not available with manual transmission

– Compression Ratio: 9.9

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Top Safety Pick by the IIHS

We ain’t no dummies!

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Manufacturing

• Five Manufacturing Facilities around the World

• Assembly Line Concept

• Just in Time Inventory

• Parts from around the World

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Distribution Model• Around the World

• Brick and Mortar

– No Online Ordering

• Distribution Centers to Individual Dealers

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Questions?