2011 Ford Fiesta Maryland

6
Introducing the PACKAGING GUIDE Get to know the new 2011 Fiesta.

Transcript of 2011 Ford Fiesta Maryland

Introducing the

Colors

Upholstery

2011 Fiesta

twitt

er.c

om

myspace.com

fordaccessoriesstore.com

fiestamovement .com

facebook.com

thefordstory.com

ford

fiest

agra

phics.co

m

flick

r.com

youtube.com

fo

rdve

hic

les.c

om

Wheels

Big on ZIP!

Performance

PACKAGING GUIDE G e t t o k n o w t h e n e w 2 0 11 F i e s t a.

SE

/SE

L/S

ES

SE

L/S

ES

Light Stone Cloth (CL)

Charcoal Black Cloth (DB)

Light Stone Cloth (DL)

Charcoal and Blue Cloth (DU) Plum Leather (LR)

Charcoal Black Leather (LB)

Cashmere Leather (LC)

Lime Squeeze Metallic (SQ) Bright Magenta Metallic (L7) Yellow Blaze Metallic Tri-coat(1) (NQ)

Oxford White (YZ) Monterey Grey Metallic (T9) Tuxedo Black Metallic (UH)

Blue Flame Metallic (SZ) Ingot Silver Metallic (UX) Red Candy Metallic Tinted Clearcoat (U6)

16" Premium Painted Aluminum

SS

E

The 2011 Fiesta is slated to set a new small-car benchmark for safety, connectivity and powertrain technology. In fact, Fiesta offers North American buyers 15 class-exclusive(1) features … many of which are surprising to find in this segment.

1. Projected 40 mpg highway(2) 2. Driver’s side knee airbag 3. Available SYNC® Communications and Entertainment System 4. 4-inch LCD Multifunctional Display 5. Easy Fuel™ capless fuel filler 6. Available heated front-seat cushions 7. Available leather-trimmed seats 8. Seven available seat material color combinations 9. Integrated blind spot mirrors 10. Available power heated sideview mirrors with LED signal indicators11. 1.6L Duratec® Ti-VCT I-4 engine 12. Available PowerShift 6-speed automatic transmission 13. Available LED supplemental parking lamps14. Acoustic laminated windshield 15. Available Hill Assist Feature (automatic transmission)

With an energetic powertrain and European driving dynamics, Fiesta is designed with drivers in mind. Whether in and around the big city or on the highway, Fiesta is ready to go.

Class-exclusives(1)

Including:

• European-inspired suspension

• AdvanceTrac® Electronic Stability Control

• Hill Assist Feature (automatic transmission)

• Wide front and rear track for ground-hugging handling

• Large 22mm front stabilizer bar to help minimize body roll

• 1.6L Ti-VCT Duratec® DOHC I-4 engine delivering 119 horsepower and 109 lb.-ft. of torque

• PowerShift 6-speed automatic transmission

© Copyright November 2009 by Ford Motor Company.

Information contained herein is intended for use by Ford dealership personnel only and cannot be used in advertising without permission from the Office of the General Counsel of Ford Motor Company. Specifications and descriptions contained within are based upon the most current information available at the time of release.

FiestaPERSONALITY

Big-Time FEATURES

Through social media sites, the Fiesta Movement campaign generated awareness among loads of potential customers! We’ve also got great online resources where car shoppers can find all things Fiesta.

Did you know that the 2011 Fiesta is an Internet star?

GET SMART ON SOCIAL MEDIA

(1) Class is subcompact cars.(2) Available SFE Package. Ford preliminary data. Pending EPA certification.

Class is subcompact cars vs. 2009/2010 competitors.

15" Painted Aluminum

15" Steel Wheel with Cover

17" Alloy (2)

(1) Additional cost. (2) 17-inch alloy wheels offered as a dealer-installed accessory by Ford Racing.

300A – Includes SES/SEL standard equipment

301A –• Upgrade Package

– Chrome decklid/liftgate and beltline moldings– Heated front seat cushions– Intelligent Access with Push-Button Start– Perimeter alarm

Fies

ta MovementFACT6 million YouTube

views

Fies

ta MovementFACT740,000 Flicker views

Fies

ta MovementFACTFACT3.7 million

Twitter impressions

Powertrain/Functional• Tires – P195/50R16

Interior/Comfort• Audio – 80-watt premium with 6 speakers• Door panel inserts – upgraded vinyl

(requires leather trim)• Floor console – with USB• Floor mats – rear carpeted• Lighting – ambient interior (7 colors)

• Power point – additional auxiliary 12-volt (rear)• Rearview mirror – electrochromic auto-dimming• SIRIUS® Satellite Radio• Steering wheel – leather-wrapped

with cruise and redundant audio controls• SYNC®

Exterior• LED (Light-Emitting Diode) parking lamps with

chrome bezel• Mirrors – heated exterior with side

marker lamps• Wheels – 16-inch premium painted aluminum

Powertrain/Functional• Brakes – front disc/rear drum with

Anti-lock Braking System (ABS)• Drivetrain – front-wheel drive

• Engine – 1.6L Ti-VCT Duratec® DOHC I-4• Steering – Electric-Power assisted (EPAS)

rack-and-pinion with Drift Control and Active Nibble Control

• Spare tire – steel mini

• Suspension – Front, independent MacPherson Strut – Rear, non-independent Twist Beam• Tires – P185/65R15 BSW• Transmission – 5-speed manual

Interior/Comfort• Air conditioning – manual with electronic

actuation and black-painted register bezels• Audio – 40-watt AM/FM stereo with

4 speakers• Audio input jack• Center finish panel – painted black• Center stack bezel – painted black• Cup holders – 5 front, 1 rear• Door handles – molded-in-color

metallic appliqué• Door inserts – cloth• Door locks – power• Door release – molded-in-color• Easy Fuel™ capless fuel filler

• Floor consolette – molded-in-color• Floor mats – front, carpeted• Footrest – driver’s left• Instrument panel canisters –

molded-in-color• Instrumentation – tachometer• Lighting – center dome lamp with

map lights• Power point – front (12-volt)• Rear-seat heat ducts• Rear-window defroster• Shifter bezel – molded-in-color,

black (automatic only)• Shift knob – metallic paint

• Seats– Driver 4-way manual– Front, cloth buckets with adjustable

head restraints– Front passenger 2-way manual– Rear, cloth 60/40 split bench with

removable/adjustable head restraints• Steering wheel – tilt/telescoping with black-

painted spokes• Storage – front door bins• Sun visors – driver and front passenger• Warning buzzers• Windows – manual• Windshield wipers – intermittent front

Exterior• Antenna – mast• Bumper – body-color• Center High-Mount Stop Lamp (CHMSL)• Door handles – body-color• Glass – solar tinted acoustic

• Grille – 3-bar upper, painted body-color with chrome lower surround

• Headlamps – quad beam halogen• Mirrors – power, body-color with integrated

spotter mirrors

• Moldings– Beltline molding – black– Decklid eyebrow molding – black

• Wheels – 15-inch steel with covers• Windshield – acoustic soundscreen

Safety/Security• AdvanceTrac® Electronic Stability

Control (ESC)• Airbags – 7 standard

– Dual-stage front– Driver’s knee– Front-seat side-impact

– Side curtain– Front passenger sensing system

• Height-adjustable safety belts• Rear-door child safety locks• Safety belt pretensioners

• SecuriLock® passive anti-theft system• Tire Pressure Monitoring System

(TPMS) – excludes spare• LATCH (Lower Anchors and Tethers for CHildren)

100A – Includes S standard equipment

SE Includes all S content PLUS:Look for the Recommended "Hero" Vehicle for each series. These vehicles will be used in future Ford Fiesta advertising and they represent Fiesta models that customers will be excited about. Take a look and place your orders with these specs in mind.

Includes all SE content PLUS:SEL 4

-doo

r

Interior/Comfort• Audio – AM/FM stereo/CD player with

MP3 capability• Chrome shifter bezel (automatic only)• Door locks – power with automatic locking,

driveaway• Instrument cluster – Message Center with

trip computer• Lighting – rear dome lamp

• Metallic painted trim– Air conditioning register bezels– Center finish panel– Door handle bezels environment-

keyed molded-in-color– Instrument panel canisters– Steering-wheel spokes

• Remote Keyless Entry • Seats – unique upgraded cloth• Storage – map pocket (front-passenger

seatback)• Sun visors – driver and front passenger

with mirrors• Windows – power, driver one-touch

up/down• Windshield wiper – rear (5-door)

200A – Includes SE standard equipment

201A –• SYNC® & Sound Package

– 80-watt premium sound with 6 speakers– Redundant audio controls– SYNC– Center floor console with USB– Additional 12-volt auxiliary power

point (rear)

202A –• Sport Appearance Package

– 15-inch painted aluminum wheels

– Cruise control– Decklid spoiler (sedan)– LED (Light-Emitting Diode)

parking lamps with molded- in-color black bezels

203A –• Sport Appearance Package• SYNC & Sound Package

Exterior• Grille

– Body-color upper (5-door)– Chrome color 3-bar upper (4-door)

• Rear liftgate spoiler (5-door)

S RAPID SPEC OPTION GROUPS

SE RAPID SPEC OPTION GROUPS

SES/SEL RAPID SPECS

SE Options• Power moonroof (13R) (late availability)• PowerShift 6-speed automatic

transmission (44A)• Rear carpet floor mats (12B)• Red Candy Metallic Tinted

Clearcoat (U6)

• SIRIUS® and Ambient Lighting Package (43T)– Ambient interior lighting (7 colors)– SIRIUS® Satellite Radio

• Smoker’s Package (63B)• Super Fuel Economy (SFE) Package (85E)

(Requires PowerShift 6-speed automatic transmission)– 15-inch painted aluminum wheels– Cruise control

– 15-inch P195/60R15 T-rated tires– Blockers on lower grille– Side air deflectors– Mini spare wheel (steel 5-door/

aluminum 4-door)– Underbody shields

• Winter Package (43W)– Heated exterior mirrors– Heated front seat cushions

SES/SEL Options• Leather seating surfaces (88L)• Power moonroof (13R) (late availability)• PowerShift 6-speed automatic transmission (44A)• Red Candy Metallic Tinted Clearcoat (U6)• Smoker’s Package (63B)• Yellow Blaze Metallic Tri-coat (NQ)

S Options• PowerShift 6-speed automatic transmission• Convenience Package (43V)

– AM/FM stereo/CD player with MP3 capability– Automatic locking doors (driveaway)– Remote Keyless Entry System

4-door– Exterior: Monterey Gray (T9)– Interior: Light Stone Bolster with Light

Stone seat insert (cloth) (DL)– Rapid Spec 201A – SFE Package Option (85E)

5-door– Exterior: Blue Flame (SZ)– Interior: Charcoal Black Bolster with

Blue Accent Seat Insert (cloth) (DU)– Rapid Spec 203A

Fiesta is ready to make a BIG impressionHow do you create a car that’s compact on the outside but thinks big when it comes to performance, technology, safety and comfort? Ford designers and engineers met the challenge with the 2011 Fiesta.

From the outside in, Fiesta is vibrant. It begins with bold exterior colors and design cues that give it a “ready to go” stance. The effervescent vibe continues inside with an array of interior color choices and a cell-phone-inspired center stack design.

Offering:

• 4-door sedan or 5-door hatchback

• Seven seat material color combinations

• Two premium paints

– Yellow Blaze Metallic Tri-coat

– Red Candy Metallic Tinted Clearcoat

• LED (Light-Emitting Diode) parking lamps

• Ambient interior lighting

• Ample storage

• Dragon’s-eye headlamp design

• Bold 3-bar grille on sedan model

• Ergonomic interior with controls well placed within easy each

Including:

• SYNC® with Traffic, Directions and Information

• Electric power steering with Drift Control and Active Nibble Control

Big on “TECH”

Big-City STYLE

Design Convenience

• Intelligent Access with Push-Button Start

• Easy Fuel™ capless fuel filler

• 4-inch multifunctional display in center stack

It’s safe to say that Fiesta is smart, fun and packed with technology features … more than buyers would expect from a compact car. From entertainment, to safety, to performance — technology features add to Fiesta’s wow factor.

S

Easy access to all of the above can be found on thefordstory.com. Be sure to check them out!

While you’ve heard about how social networking is changing the way people communicate, it’s important to understand how it can help you sell more cars.

Tear off this card and challenge yourself to experience these popular social networking sites.

Check off the challenges as you go.

Challenge

Challenge

Challenge

Challenge

Facebook® | Did you know that you can become a Ford “fan” on Facebook? There’s even a Facebook fan page for eSourceBook with information and updates just for Ford Sales Consultants!

Challenge If you haven’t already, set up a profile on facebook.com, lead the charge to set up a fan page for your dealership and invite customers to connect.

Twitter™ | Twitter enables users to post brief text updates. These posts, or “tweets,” are displayed on the user’s profile page and on the pages of their “followers.”

Challenge Visit twitter.com and type “Ford Fiesta” into the search field to connect and see what people are saying.

Flickr® | Have you ever heard of a “photostream”? Well Ford has one on Flickr, a popular photo-sharing Web site where users may share personal photographs and videos.

Challenge Visit flickr.com and type “Fiesta Movement” into the search field to see the photos and videos posted by Fiesta Agents.

YouTube | You’d be amazed at how many people create their own videos and share them with the world on YouTube!

Challenge Visit youtube.com and type “Fiesta Movement” into the search field to see what Fiesta Agents shared about their Ford experience.

SES/SEL RAPID SPEC OPTION GROUPS

5-do

or SESand

RECOMMENDED FEATURE VEHICLE

RECOMMENDED FEATURE VEHICLE

Your Fiesta customers can add personal style to their vehicle

with a menu of fun and functional accessories. For more information,

check out fordaccessoriesstore.com and fordfiestagraphics.com

4-door SEL– Exterior: Oxford White (YZ)– Interior: Charcoal Black

Bolster and Seat Insert (leather) (LB)

– Rapid Spec 301A

5-door SES– Exterior: Lime Squeeze (SQ)– Interior: Charcoal Black

Bolster and Seat Insert (leather) (LB)

– Rapid Spec 301A HE

RO

V

EH

ICLE

Introducing the

Colors

Upholstery

2011 Fiesta

twitt

er.c

om

myspace.com

fordaccessoriesstore.com

fiestamovement .com

facebook.com

thefordstory.com

ford

fiest

agra

phics.co

m

flick

r.com

youtube.com

fo

rdve

hic

les.c

om

Wheels

Big on ZIP!

Performance

PACKAGING GUIDE G e t t o k n o w t h e n e w 2 0 11 F i e s t a.

SE

/SE

L/S

ES

SE

L/S

ES

Light Stone Cloth (CL)

Charcoal Black Cloth (DB)

Light Stone Cloth (DL)

Charcoal and Blue Cloth (DU) Plum Leather (LR)

Charcoal Black Leather (LB)

Cashmere Leather (LC)

Lime Squeeze Metallic (SQ) Bright Magenta Metallic (L7) Yellow Blaze Metallic Tri-coat(1) (NQ)

Oxford White (YZ) Monterey Grey Metallic (T9) Tuxedo Black Metallic (UH)

Blue Flame Metallic (SZ) Ingot Silver Metallic (UX) Red Candy Metallic Tinted Clearcoat (U6)

16" Premium Painted Aluminum

SS

E

The 2011 Fiesta is slated to set a new small-car benchmark for safety, connectivity and powertrain technology. In fact, Fiesta offers North American buyers 15 class-exclusive(1) features … many of which are surprising to find in this segment.

1. Projected 40 mpg highway(2) 2. Driver’s side knee airbag 3. Available SYNC® Communications and Entertainment System 4. 4-inch LCD Multifunctional Display 5. Easy Fuel™ capless fuel filler 6. Available heated front-seat cushions 7. Available leather-trimmed seats 8. Seven available seat material color combinations 9. Integrated blind spot mirrors 10. Available power heated sideview mirrors with LED signal indicators11. 1.6L Duratec® Ti-VCT I-4 engine 12. Available PowerShift 6-speed automatic transmission 13. Available LED supplemental parking lamps14. Acoustic laminated windshield 15. Available Hill Assist Feature (automatic transmission)

With an energetic powertrain and European driving dynamics, Fiesta is designed with drivers in mind. Whether in and around the big city or on the highway, Fiesta is ready to go.

Class-exclusives(1)

Including:

• European-inspired suspension

• AdvanceTrac® Electronic Stability Control

• Hill Assist Feature (automatic transmission)

• Wide front and rear track for ground-hugging handling

• Large 22mm front stabilizer bar to help minimize body roll

• 1.6L Ti-VCT Duratec® DOHC I-4 engine delivering 119 horsepower and 109 lb.-ft. of torque

• PowerShift 6-speed automatic transmission

© Copyright November 2009 by Ford Motor Company.

Information contained herein is intended for use by Ford dealership personnel only and cannot be used in advertising without permission from the Office of the General Counsel of Ford Motor Company. Specifications and descriptions contained within are based upon the most current information available at the time of release.

FiestaPERSONALITY

Big-Time FEATURES

Through social media sites, the Fiesta Movement campaign generated awareness among loads of potential customers! We’ve also got great online resources where car shoppers can find all things Fiesta.

Did you know that the 2011 Fiesta is an Internet star?

GET SMART ON SOCIAL MEDIA

(1) Class is subcompact cars.(2) Available SFE Package. Ford preliminary data. Pending EPA certification.

Class is subcompact cars vs. 2009/2010 competitors.

15" Painted Aluminum

15" Steel Wheel with Cover

17" Alloy (2)

(1) Additional cost. (2) 17-inch alloy wheels offered as a dealer-installed accessory by Ford Racing.

300A – Includes SES/SEL standard equipment

301A –• Upgrade Package

– Chrome decklid/liftgate and beltline moldings– Heated front seat cushions– Intelligent Access with Push-Button Start– Perimeter alarm

Fies

ta MovementFACT6 million YouTube

views

Fies

ta MovementFACT740,000 Flicker views

Fies

ta MovementFACTFACT3.7 million

Twitter impressions

Powertrain/Functional• Tires – P195/50R16

Interior/Comfort• Audio – 80-watt premium with 6 speakers• Door panel inserts – upgraded vinyl

(requires leather trim)• Floor console – with USB• Floor mats – rear carpeted• Lighting – ambient interior (7 colors)

• Power point – additional auxiliary 12-volt (rear)• Rearview mirror – electrochromic auto-dimming• SIRIUS® Satellite Radio• Steering wheel – leather-wrapped

with cruise and redundant audio controls• SYNC®

Exterior• LED (Light-Emitting Diode) parking lamps with

chrome bezel• Mirrors – heated exterior with side

marker lamps• Wheels – 16-inch premium painted aluminum

Powertrain/Functional• Brakes – front disc/rear drum with

Anti-lock Braking System (ABS)• Drivetrain – front-wheel drive

• Engine – 1.6L Ti-VCT Duratec® DOHC I-4• Steering – Electric-Power assisted (EPAS)

rack-and-pinion with Drift Control and Active Nibble Control

• Spare tire – steel mini

• Suspension – Front, independent MacPherson Strut – Rear, non-independent Twist Beam• Tires – P185/65R15 BSW• Transmission – 5-speed manual

Interior/Comfort• Air conditioning – manual with electronic

actuation and black-painted register bezels• Audio – 40-watt AM/FM stereo with

4 speakers• Audio input jack• Center finish panel – painted black• Center stack bezel – painted black• Cup holders – 5 front, 1 rear• Door handles – molded-in-color

metallic appliqué• Door inserts – cloth• Door locks – power• Door release – molded-in-color• Easy Fuel™ capless fuel filler

• Floor consolette – molded-in-color• Floor mats – front, carpeted• Footrest – driver’s left• Instrument panel canisters –

molded-in-color• Instrumentation – tachometer• Lighting – center dome lamp with

map lights• Power point – front (12-volt)• Rear-seat heat ducts• Rear-window defroster• Shifter bezel – molded-in-color,

black (automatic only)• Shift knob – metallic paint

• Seats– Driver 4-way manual– Front, cloth buckets with adjustable

head restraints– Front passenger 2-way manual– Rear, cloth 60/40 split bench with

removable/adjustable head restraints• Steering wheel – tilt/telescoping with black-

painted spokes• Storage – front door bins• Sun visors – driver and front passenger• Warning buzzers• Windows – manual• Windshield wipers – intermittent front

Exterior• Antenna – mast• Bumper – body-color• Center High-Mount Stop Lamp (CHMSL)• Door handles – body-color• Glass – solar tinted acoustic

• Grille – 3-bar upper, painted body-color with chrome lower surround

• Headlamps – quad beam halogen• Mirrors – power, body-color with integrated

spotter mirrors

• Moldings– Beltline molding – black– Decklid eyebrow molding – black

• Wheels – 15-inch steel with covers• Windshield – acoustic soundscreen

Safety/Security• AdvanceTrac® Electronic Stability

Control (ESC)• Airbags – 7 standard

– Dual-stage front– Driver’s knee– Front-seat side-impact

– Side curtain– Front passenger sensing system

• Height-adjustable safety belts• Rear-door child safety locks• Safety belt pretensioners

• SecuriLock® passive anti-theft system• Tire Pressure Monitoring System

(TPMS) – excludes spare• LATCH (Lower Anchors and Tethers for CHildren)

100A – Includes S standard equipment

SE Includes all S content PLUS:Look for the Recommended "Hero" Vehicle for each series. These vehicles will be used in future Ford Fiesta advertising and they represent Fiesta models that customers will be excited about. Take a look and place your orders with these specs in mind.

Includes all SE content PLUS:SEL 4

-doo

r

Interior/Comfort• Audio – AM/FM stereo/CD player with

MP3 capability• Chrome shifter bezel (automatic only)• Door locks – power with automatic locking,

driveaway• Instrument cluster – Message Center with

trip computer• Lighting – rear dome lamp

• Metallic painted trim– Air conditioning register bezels– Center finish panel– Door handle bezels environment-

keyed molded-in-color– Instrument panel canisters– Steering-wheel spokes

• Remote Keyless Entry • Seats – unique upgraded cloth• Storage – map pocket (front-passenger

seatback)• Sun visors – driver and front passenger

with mirrors• Windows – power, driver one-touch

up/down• Windshield wiper – rear (5-door)

200A – Includes SE standard equipment

201A –• SYNC® & Sound Package

– 80-watt premium sound with 6 speakers– Redundant audio controls– SYNC– Center floor console with USB– Additional 12-volt auxiliary power

point (rear)

202A –• Sport Appearance Package

– 15-inch painted aluminum wheels

– Cruise control– Decklid spoiler (sedan)– LED (Light-Emitting Diode)

parking lamps with molded- in-color black bezels

203A –• Sport Appearance Package• SYNC & Sound Package

Exterior• Grille

– Body-color upper (5-door)– Chrome color 3-bar upper (4-door)

• Rear liftgate spoiler (5-door)

S RAPID SPEC OPTION GROUPS

SE RAPID SPEC OPTION GROUPS

SES/SEL RAPID SPECS

SE Options• Power moonroof (13R) (late availability)• PowerShift 6-speed automatic

transmission (44A)• Rear carpet floor mats (12B)• Red Candy Metallic Tinted

Clearcoat (U6)

• SIRIUS® and Ambient Lighting Package (43T)– Ambient interior lighting (7 colors)– SIRIUS® Satellite Radio

• Smoker’s Package (63B)• Super Fuel Economy (SFE) Package (85E)

(Requires PowerShift 6-speed automatic transmission)– 15-inch painted aluminum wheels– Cruise control

– 15-inch P195/60R15 T-rated tires– Blockers on lower grille– Side air deflectors– Mini spare wheel (steel 5-door/

aluminum 4-door)– Underbody shields

• Winter Package (43W)– Heated exterior mirrors– Heated front seat cushions

SES/SEL Options• Leather seating surfaces (88L)• Power moonroof (13R) (late availability)• PowerShift 6-speed automatic transmission (44A)• Red Candy Metallic Tinted Clearcoat (U6)• Smoker’s Package (63B)• Yellow Blaze Metallic Tri-coat (NQ)

S Options• PowerShift 6-speed automatic transmission• Convenience Package (43V)

– AM/FM stereo/CD player with MP3 capability– Automatic locking doors (driveaway)– Remote Keyless Entry System

4-door– Exterior: Monterey Gray (T9)– Interior: Light Stone Bolster with Light

Stone seat insert (cloth) (DL)– Rapid Spec 201A – SFE Package Option (85E)

5-door– Exterior: Blue Flame (SZ)– Interior: Charcoal Black Bolster with

Blue Accent Seat Insert (cloth) (DU)– Rapid Spec 203A

Fiesta is ready to make a BIG impressionHow do you create a car that’s compact on the outside but thinks big when it comes to performance, technology, safety and comfort? Ford designers and engineers met the challenge with the 2011 Fiesta.

From the outside in, Fiesta is vibrant. It begins with bold exterior colors and design cues that give it a “ready to go” stance. The effervescent vibe continues inside with an array of interior color choices and a cell-phone-inspired center stack design.

Offering:

• 4-door sedan or 5-door hatchback

• Seven seat material color combinations

• Two premium paints

– Yellow Blaze Metallic Tri-coat

– Red Candy Metallic Tinted Clearcoat

• LED (Light-Emitting Diode) parking lamps

• Ambient interior lighting

• Ample storage

• Dragon’s-eye headlamp design

• Bold 3-bar grille on sedan model

• Ergonomic interior with controls well placed within easy each

Including:

• SYNC® with Traffic, Directions and Information

• Electric power steering with Drift Control and Active Nibble Control

Big on “TECH”

Big-City STYLE

Design Convenience

• Intelligent Access with Push-Button Start

• Easy Fuel™ capless fuel filler

• 4-inch multifunctional display in center stack

It’s safe to say that Fiesta is smart, fun and packed with technology features … more than buyers would expect from a compact car. From entertainment, to safety, to performance — technology features add to Fiesta’s wow factor.

S

Easy access to all of the above can be found on thefordstory.com. Be sure to check them out!

While you’ve heard about how social networking is changing the way people communicate, it’s important to understand how it can help you sell more cars.

Tear off this card and challenge yourself to experience these popular social networking sites.

Check off the challenges as you go.

Challenge

Challenge

Challenge

Challenge

Facebook® | Did you know that you can become a Ford “fan” on Facebook? There’s even a Facebook fan page for eSourceBook with information and updates just for Ford Sales Consultants!

Challenge If you haven’t already, set up a profile on facebook.com, lead the charge to set up a fan page for your dealership and invite customers to connect.

Twitter™ | Twitter enables users to post brief text updates. These posts, or “tweets,” are displayed on the user’s profile page and on the pages of their “followers.”

Challenge Visit twitter.com and type “Ford Fiesta” into the search field to connect and see what people are saying.

Flickr® | Have you ever heard of a “photostream”? Well Ford has one on Flickr, a popular photo-sharing Web site where users may share personal photographs and videos.

Challenge Visit flickr.com and type “Fiesta Movement” into the search field to see the photos and videos posted by Fiesta Agents.

YouTube | You’d be amazed at how many people create their own videos and share them with the world on YouTube!

Challenge Visit youtube.com and type “Fiesta Movement” into the search field to see what Fiesta Agents shared about their Ford experience.

SES/SEL RAPID SPEC OPTION GROUPS

5-do

or SESand

RECOMMENDED FEATURE VEHICLE

RECOMMENDED FEATURE VEHICLE

Your Fiesta customers can add personal style to their vehicle

with a menu of fun and functional accessories. For more information,

check out fordaccessoriesstore.com and fordfiestagraphics.com

4-door SEL– Exterior: Oxford White (YZ)– Interior: Charcoal Black

Bolster and Seat Insert (leather) (LB)

– Rapid Spec 301A

5-door SES– Exterior: Lime Squeeze (SQ)– Interior: Charcoal Black

Bolster and Seat Insert (leather) (LB)

– Rapid Spec 301A HE

RO

V

EH

ICLE

300A – Includes SES/SEL standard equipment

301A –• Upgrade Package

– Chrome decklid/liftgate and beltline moldings– Heated front seat cushions– Intelligent Access with Push-Button Start– Perimeter alarm

Fies

ta MovementFACT6 million YouTube

views

Fies

ta MovementFACT740,000 Flicker views

Fies

ta MovementFACTFACT3.7 million

Twitter impressions

Powertrain/Functional• Tires – P195/50R16

Interior/Comfort• Audio – 80-watt premium with 6 speakers• Door panel inserts – upgraded vinyl

(requires leather trim)• Floor console – with USB• Floor mats – rear carpeted• Lighting – ambient interior (7 colors)

• Power point – additional auxiliary 12-volt (rear)• Rearview mirror – electrochromic auto-dimming• SIRIUS® Satellite Radio• Steering wheel – leather-wrapped

with cruise and redundant audio controls• SYNC®

Exterior• LED (Light-Emitting Diode) parking lamps with

chrome bezel• Mirrors – heated exterior with side

marker lamps• Wheels – 16-inch premium painted aluminum

Powertrain/Functional• Brakes – front disc/rear drum with

Anti-lock Braking System (ABS)• Drivetrain – front-wheel drive

• Engine – 1.6L Ti-VCT Duratec® DOHC I-4• Steering – Electric-Power assisted (EPAS)

rack-and-pinion with Drift Control and Active Nibble Control

• Spare tire – steel mini

• Suspension – Front, independent MacPherson Strut – Rear, non-independent Twist Beam• Tires – P185/65R15 BSW• Transmission – 5-speed manual

Interior/Comfort• Air conditioning – manual with electronic

actuation and black-painted register bezels• Audio – 40-watt AM/FM stereo with

4 speakers• Audio input jack• Center finish panel – painted black• Center stack bezel – painted black• Cup holders – 5 front, 1 rear• Door handles – molded-in-color

metallic appliqué• Door inserts – cloth• Door locks – power• Door release – molded-in-color• Easy Fuel™ capless fuel filler

• Floor consolette – molded-in-color• Floor mats – front, carpeted• Footrest – driver’s left• Instrument panel canisters –

molded-in-color• Instrumentation – tachometer• Lighting – center dome lamp with

map lights• Power point – front (12-volt)• Rear-seat heat ducts• Rear-window defroster• Shifter bezel – molded-in-color,

black (automatic only)• Shift knob – metallic paint

• Seats– Driver 4-way manual– Front, cloth buckets with adjustable

head restraints– Front passenger 2-way manual– Rear, cloth 60/40 split bench with

removable/adjustable head restraints• Steering wheel – tilt/telescoping with black-

painted spokes• Storage – front door bins• Sun visors – driver and front passenger• Warning buzzers• Windows – manual• Windshield wipers – intermittent front

Exterior• Antenna – mast• Bumper – body-color• Center High-Mount Stop Lamp (CHMSL)• Door handles – body-color• Glass – solar tinted acoustic

• Grille – 3-bar upper, painted body-color with chrome lower surround

• Headlamps – quad beam halogen• Mirrors – power, body-color with integrated

spotter mirrors

• Moldings– Beltline molding – black– Decklid eyebrow molding – black

• Wheels – 15-inch steel with covers• Windshield – acoustic soundscreen

Safety/Security• AdvanceTrac® Electronic Stability

Control (ESC)• Airbags – 7 standard

– Dual-stage front– Driver’s knee– Front-seat side-impact

– Side curtain– Front passenger sensing system

• Height-adjustable safety belts• Rear-door child safety locks• Safety belt pretensioners

• SecuriLock® passive anti-theft system• Tire Pressure Monitoring System

(TPMS) – excludes spare• LATCH (Lower Anchors and Tethers for CHildren)

100A – Includes S standard equipment

SE Includes all S content PLUS:Look for the Recommended "Hero" Vehicle for each series. These vehicles will be used in future Ford Fiesta advertising and they represent Fiesta models that customers will be excited about. Take a look and place your orders with these specs in mind.

Includes all SE content PLUS:SEL 4

-doo

r

Interior/Comfort• Audio – AM/FM stereo/CD player with

MP3 capability• Chrome shifter bezel (automatic only)• Door locks – power with automatic locking,

driveaway• Instrument cluster – Message Center with

trip computer• Lighting – rear dome lamp

• Metallic painted trim– Air conditioning register bezels– Center finish panel– Door handle bezels environment-

keyed molded-in-color– Instrument panel canisters– Steering-wheel spokes

• Remote Keyless Entry • Seats – unique upgraded cloth• Storage – map pocket (front-passenger

seatback)• Sun visors – driver and front passenger

with mirrors• Windows – power, driver one-touch

up/down• Windshield wiper – rear (5-door)

200A – Includes SE standard equipment

201A –• SYNC® & Sound Package

– 80-watt premium sound with 6 speakers– Redundant audio controls– SYNC– Center floor console with USB– Additional 12-volt auxiliary power

point (rear)

202A –• Sport Appearance Package

– 15-inch painted aluminum wheels

– Cruise control– Decklid spoiler (sedan)– LED (Light-Emitting Diode)

parking lamps with molded- in-color black bezels

203A –• Sport Appearance Package• SYNC & Sound Package

Exterior• Grille

– Body-color upper (5-door)– Chrome color 3-bar upper (4-door)

• Rear liftgate spoiler (5-door)

S RAPID SPEC OPTION GROUPS

SE RAPID SPEC OPTION GROUPS

SES/SEL RAPID SPECS

SE Options• Power moonroof (13R) (late availability)• PowerShift 6-speed automatic

transmission (44A)• Rear carpet floor mats (12B)• Red Candy Metallic Tinted

Clearcoat (U6)

• SIRIUS® and Ambient Lighting Package (43T)– Ambient interior lighting (7 colors)– SIRIUS® Satellite Radio

• Smoker’s Package (63B)• Super Fuel Economy (SFE) Package (85E)

(Requires PowerShift 6-speed automatic transmission)– 15-inch painted aluminum wheels– Cruise control

– 15-inch P195/60R15 T-rated tires– Blockers on lower grille– Side air deflectors– Mini spare wheel (steel 5-door/

aluminum 4-door)– Underbody shields

• Winter Package (43W)– Heated exterior mirrors– Heated front seat cushions

SES/SEL Options• Leather seating surfaces (88L)• Power moonroof (13R) (late availability)• PowerShift 6-speed automatic transmission (44A)• Red Candy Metallic Tinted Clearcoat (U6)• Smoker’s Package (63B)• Yellow Blaze Metallic Tri-coat (NQ)

S Options• PowerShift 6-speed automatic transmission• Convenience Package (43V)

– AM/FM stereo/CD player with MP3 capability– Automatic locking doors (driveaway)– Remote Keyless Entry System

4-door– Exterior: Monterey Gray (T9)– Interior: Light Stone Bolster with Light

Stone seat insert (cloth) (DL)– Rapid Spec 201A – SFE Package Option (85E)

5-door– Exterior: Blue Flame (SZ)– Interior: Charcoal Black Bolster with

Blue Accent Seat Insert (cloth) (DU)– Rapid Spec 203A

Fiesta is ready to make a BIG impressionHow do you create a car that’s compact on the outside but thinks big when it comes to performance, technology, safety and comfort? Ford designers and engineers met the challenge with the 2011 Fiesta.

From the outside in, Fiesta is vibrant. It begins with bold exterior colors and design cues that give it a “ready to go” stance. The effervescent vibe continues inside with an array of interior color choices and a cell-phone-inspired center stack design.

Offering:

• 4-door sedan or 5-door hatchback

• Seven seat material color combinations

• Two premium paints

– Yellow Blaze Metallic Tri-coat

– Red Candy Metallic Tinted Clearcoat

• LED (Light-Emitting Diode) parking lamps

• Ambient interior lighting

• Ample storage

• Dragon’s-eye headlamp design

• Bold 3-bar grille on sedan model

• Ergonomic interior with controls well placed within easy each

Including:

• SYNC® with Traffic, Directions and Information

• Electric power steering with Drift Control and Active Nibble Control

Big on “TECH”

Big-City STYLE

Design Convenience

• Intelligent Access with Push-Button Start

• Easy Fuel™ capless fuel filler

• 4-inch multifunctional display in center stack

It’s safe to say that Fiesta is smart, fun and packed with technology features … more than buyers would expect from a compact car. From entertainment, to safety, to performance — technology features add to Fiesta’s wow factor.

S

Easy access to all of the above can be found on thefordstory.com. Be sure to check them out!

While you’ve heard about how social networking is changing the way people communicate, it’s important to understand how it can help you sell more cars.

Tear off this card and challenge yourself to experience these popular social networking sites.

Check off the challenges as you go.

Challenge

Challenge

Challenge

Challenge

Facebook® | Did you know that you can become a Ford “fan” on Facebook? There’s even a Facebook fan page for eSourceBook with information and updates just for Ford Sales Consultants!

Challenge If you haven’t already, set up a profile on facebook.com, lead the charge to set up a fan page for your dealership and invite customers to connect.

Twitter™ | Twitter enables users to post brief text updates. These posts, or “tweets,” are displayed on the user’s profile page and on the pages of their “followers.”

Challenge Visit twitter.com and type “Ford Fiesta” into the search field to connect and see what people are saying.

Flickr® | Have you ever heard of a “photostream”? Well Ford has one on Flickr, a popular photo-sharing Web site where users may share personal photographs and videos.

Challenge Visit flickr.com and type “Fiesta Movement” into the search field to see the photos and videos posted by Fiesta Agents.

YouTube | You’d be amazed at how many people create their own videos and share them with the world on YouTube!

Challenge Visit youtube.com and type “Fiesta Movement” into the search field to see what Fiesta Agents shared about their Ford experience.

SES/SEL RAPID SPEC OPTION GROUPS

5-do

or SESand

RECOMMENDED FEATURE VEHICLE

RECOMMENDED FEATURE VEHICLE

Your Fiesta customers can add personal style to their vehicle

with a menu of fun and functional accessories. For more information,

check out fordaccessoriesstore.com and fordfiestagraphics.com

4-door SEL– Exterior: Oxford White (YZ)– Interior: Charcoal Black

Bolster and Seat Insert (leather) (LB)

– Rapid Spec 301A

5-door SES– Exterior: Lime Squeeze (SQ)– Interior: Charcoal Black

Bolster and Seat Insert (leather) (LB)

– Rapid Spec 301A HE

RO

V

EH

ICLE

Introducing the

Colors

Upholstery

2011 Fiesta

twitt

er.c

om

myspace.com

fordaccessoriesstore.com

fiestamovement .com

facebook.com

thefordstory.com

ford

fiest

agra

phics.co

m

flick

r.com

youtube.com

fo

rdve

hic

les.c

om

Wheels

Big on ZIP!

Performance

PACKAGING GUIDE G e t t o k n o w t h e n e w 2 0 11 F i e s t a.

SE

/SE

L/S

ES

SE

L/S

ES

Light Stone Cloth (CL)

Charcoal Black Cloth (DB)

Light Stone Cloth (DL)

Charcoal and Blue Cloth (DU) Plum Leather (LR)

Charcoal Black Leather (LB)

Cashmere Leather (LC)

Lime Squeeze Metallic (SQ) Bright Magenta Metallic (L7) Yellow Blaze Metallic Tri-coat(1) (NQ)

Oxford White (YZ) Monterey Grey Metallic (T9) Tuxedo Black Metallic (UH)

Blue Flame Metallic (SZ) Ingot Silver Metallic (UX) Red Candy Metallic Tinted Clearcoat (U6)

16" Premium Painted Aluminum

SS

E

The 2011 Fiesta is slated to set a new small-car benchmark for safety, connectivity and powertrain technology. In fact, Fiesta offers North American buyers 15 class-exclusive(1) features … many of which are surprising to find in this segment.

1. Projected 40 mpg highway(2) 2. Driver’s side knee airbag 3. Available SYNC® Communications and Entertainment System 4. 4-inch LCD Multifunctional Display 5. Easy Fuel™ capless fuel filler 6. Available heated front-seat cushions 7. Available leather-trimmed seats 8. Seven available seat material color combinations 9. Integrated blind spot mirrors 10. Available power heated sideview mirrors with LED signal indicators11. 1.6L Duratec® Ti-VCT I-4 engine 12. Available PowerShift 6-speed automatic transmission 13. Available LED supplemental parking lamps14. Acoustic laminated windshield 15. Available Hill Assist Feature (automatic transmission)

With an energetic powertrain and European driving dynamics, Fiesta is designed with drivers in mind. Whether in and around the big city or on the highway, Fiesta is ready to go.

Class-exclusives(1)

Including:

• European-inspired suspension

• AdvanceTrac® Electronic Stability Control

• Hill Assist Feature (automatic transmission)

• Wide front and rear track for ground-hugging handling

• Large 22mm front stabilizer bar to help minimize body roll

• 1.6L Ti-VCT Duratec® DOHC I-4 engine delivering 119 horsepower and 109 lb.-ft. of torque

• PowerShift 6-speed automatic transmission

© Copyright November 2009 by Ford Motor Company.

Information contained herein is intended for use by Ford dealership personnel only and cannot be used in advertising without permission from the Office of the General Counsel of Ford Motor Company. Specifications and descriptions contained within are based upon the most current information available at the time of release.

FiestaPERSONALITY

Big-Time FEATURES

Through social media sites, the Fiesta Movement campaign generated awareness among loads of potential customers! We’ve also got great online resources where car shoppers can find all things Fiesta.

Did you know that the 2011 Fiesta is an Internet star?

GET SMART ON SOCIAL MEDIA

(1) Class is subcompact cars.(2) Available SFE Package. Ford preliminary data. Pending EPA certification.

Class is subcompact cars vs. 2009/2010 competitors.

15" Painted Aluminum

15" Steel Wheel with Cover

17" Alloy (2)

(1) Additional cost. (2) 17-inch alloy wheels offered as a dealer-installed accessory by Ford Racing.