For Leaders and Change Agents: Developing an Inspiring Vision

START WITH A VISION: How Leaders Envision a Better Future and Show Others How to Get There ASH SEDDEEK

Using Vision to Drive Change

ACMP NorCalAugust 25, 2016

Bio

Ash Seddeek is a business success and leadership coach, speaker and author. In his consulting business, he and his experts team help client companies with leadership and sales peak performance initiatives.

Ash worked for Fortune 500 companies such as Deloitte Consulting, Oracle, BroadVision, and Cisco Systems and clients include SAP America, Mattson Technologies, Intel, and WSP Parsons Brinckerhoff.

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As an advanced change management professional: You continue to: Face challenges of helping stakeholders execute large-scale

initiatives Develop your understanding of change implementation

dynamics

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Your Outcome: Developing CM Mastery:

Today, you will see how you can use vision development as a great tool for helping you drive successful change efforts.

Your Stakeholders’ Outcome:

Once you use this tool yourself, you’ll also be able to 1- Showcase to your stakeholders the process and the real value of starting with a clear vision of where we want to go2- Guide and coach your stakeholders to apply this strategic value tools to lead and manage significant change initiatives

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Collective Outcome: Everyone Wins

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Why Talk about Vison with You Today?

Why Leaders Should Start with a Vision?

Characteristics of Leaders Who can do this?

What a Vision Consists of? My Experience Vision Dev. Process & Key Questions QA

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LINDA BOFFCMO at GE

At the C-Suite panel at Bloomberg during Social Media Week, June 30, 2014

“When you build a unified destiny, a new bread of people is born”

“We need to have ‘people from the future’ in all organizations”.

LEADERS WHO CREATE INSPIRING VISIONS

Stand in front of this

They help others be part of the picture, shaping it, making it even better:

See thisSee, hear and feel it in their bones.

Making it Ours as a group

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VISIONS TELL PEOPLE

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A successful vision isInspiring and will be highly descriptive, visually appealing and you can see yourself there watching, hearing the words, sounds, feeling a sense of accomplishment, satisfaction, exhilaration, achievement and most importantly momentum to sustain and build on…

• How they will feel when they get there.

• What they will hear when they get there.

• What they will see when they get there.

• What to think about the vision and its promise to all stakeholders.

A NATIONAL VISION EXAMPLE

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“I've seen the Promised Land… I want you to know tonight, that we, as a people, will get to the promised land!”

Martin Luther King

Historians believe the march and king’s speech were important catalysts that helped bring about such landmark legislation as the Civil Rights Act of 1964 and the Voting Rights Act of 1965

MY LEADERSHIP STORY: THE BACKGROUND

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• 1996 Became President of the ATD Golden Gate Chapter• 900 member organization at that time

• Former president and board had a lot of dysfunction and infighting which resulted in: • Poor chapter programming• Lack of coordinated efforts across the functions: membership communications, outreach, monthly

programs• Members got disinterested in chapter events• And more importantly were no longer interested in volunteering• All this meant:

• Less membership renewals revenues: High attrition• Less program attendance revenues: Sometimes losing money on programming due to low

turnouts

• I experienced all of this first hand as I was a board member: VP of Finance before running for the president role

MY LEADERSHIP STORY: DEVELOPING A VISION: THE ART OF ENROLLMENT -

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• Worked with two members from Interaction Associates at that time who offered to help me develop a vision for the chapter

• Worked with them and planned a board offsite meeting to: • Share the vision for the new year• Develop a new set of rules for our collaboration• Create a team spirit• And much more

• From that point on, I appreciated the vision development effort, its communication and the steps that followed.

• Went to a conference in DC and Cairo, Egypt and presented at a breakout my vision development experience and process and results

• Sold my vision development book first edition at the Cairo conference.

• Now published it on Amazon

• Over the years, I have been applying the process by giving people as much details about the future as possible, tell them what they will see, hear and feel in order to build their enrollment, support and ownership. Included these insights into Cisco’s leadership development program for 7000 managers and directors

VISION DEVELOPMENT JOURNEY

Develop the Vision

Build a Unified Destiny

Execute

Evaluate and Adjust. Build and Sustain Momentum

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KEY QUESTIONS TO DRIVE VISION DEVELOPMENT

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1. What excites you about this organization?

2. What is the purpose of this organization?

3. What will the future look like for this organization in your opinion?

4. What is the urgency behind your vision? What justifies your vision/picture of the future? Why should people rally around it?

5. What core values and beliefs is your vision based on?

6. What is a unifying theme for your vision?


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7. What key messages will you want this vision to send to: • The leadership team of this organization?• The employees/members of this organization? • Your customers and clients• Your business partners• Your competitors• Communities you operate in and impact

8. List images and metaphors that can more effectively communicate your vision.

9. What’s unique about your organization? What differentiates it from its competition?

10. Who do you need to enlist as your initial team of change champions?


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Using the answers to these key questions, write a vision statement that captures what the future will look like 3-5 years from now for this organization? When done, meet with your leadership team and deliver your vision speech.

Be inspirational; help them see themselves in your vision, use images and metaphors to help them visualize the vision of the future with you. Do not forget to ask for their input and feedback.

Some Outcomes

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Buy-In Collaboration and validation

The vision helps us all come together, see the

future, feel the excitement, and hear the music at the

royal ball.

Client Case Studies: Diverse Visions and Scope

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Case Study 1: HealthcarePMO, Executive Coaching, Org Readiness Assessment, Reporting, Communication Mgmt and Rollout

Vision for an integrated company after operating for yeas as separate divisions

Case Study 2: High Tech CompanyPMO, Executive Enrollment and Leaders Developing Leaders Model

Vision for a stellar leadership development program

Case Study 3 High Tech CompanyPMO, Theme Development, Content Strategy and Implantation

Vision for a widely successful sales kickoff

Case Study 4: Pharmaceutical Company:PMO, Executive Coaching, Speech development and delivery coaching across executive team, Communication plan development and execution, Change champion enrollment

Vision for a critical business turn-around after several years of negatively trending operating profits,

For Leaders and Change Agents: Developing an Inspiring Vision

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