Websites for Leaders: Inspiring Action to Grow Your Community
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Transcript of Websites for Leaders: Inspiring Action to Grow Your Community
Websites for Leaderswith Eric Huber of Blue Zoo Creative
Eric Huber Co-Owner / Chief Creative Officer
Online Branding
@eric_huber | @bluezoocreative | Fayetteville, AR
www.erichuber.com | www.bluezoocreative.com
profiles.wordpress.org/ehuber66
Collin Condray Co-Owner / Director of Technology
Teresa StaffordNon-Profit Consultant
WARNING!All information may already be out of date.
1. Get People to Your Website
2. Set Up Your Site to Engage and Inform
3. Make it Easy for People to Connect and Contribute
THREE THINGS
Put time and planning into your website as you would a member of your organization.
WHERE TO START?
(or any CMS you can control the data)
STRATEGY• Homebase:
Your Website
• Outposts: Platforms for engagement like Facebook
• Passports: Places for presence only
source Chris Brogan
OUTPOSTS & PASSPORTS
Besides showcasing your organization and any services in a responsive design, you must focus on: • Original Content (text, images, and video)
• USP • Call to Action • Multiple Contact Options and ways to help
CORE
CoreEngagementOfferingsOfflineMeasuring
HOMEBASEYour Their Story
HOMEBASEMission. Content. Call to Action.
REMEMBER: YOU are NOT the Hero.
Your visitor is.
HOMEBASE
1. Image 2. Headline 3. Sub-Head 4. Simple Nav 5. Content that
solves a problem foryour ‘hero’
6. Call to Action
Blog Posts and Page Content
80/20 Rule
Apply for a Grant
HOME ABOUT SERVICES BLOG CONTACT
I want to help.
Being a part of something brings us happiness
beyond immediate gratification.
HOMEBASE
“Welcome to Our Site”We. We. We. We. We. We.
Avoid Pictures “Because I like it.”
ENGAGE
1. Keep on your site as long as possible
2. Make it interesting to come back and see more
3. Collect Information 4. Ask for the ‘sale.’
ENGAGE: Click Here
ENGAGE: Capture Info
ENGAGE: Community
ENGAGE: Gamify
ASK: Landing Pages
ASK: Landing Pages
Connect and ‘Ask’
Connect and ‘Ask’
Top “Homebase” Actions“You don’t have to be perfect.
Just start where you are.”
• Image that captures attention • Headline that solves a problem • Sub-head that suggests how or is a call-to-action • Simple navigation - DON’T MAKE ME THINK! • Content that your ‘hero’ solve a problem • Call-to-action throughout AND make it stand out • Testimonials (as many as you have)
Top “Engaging” Actions• Lead visitors to specific actions
(“Click Here”) • Make sure to capture information in eMail
program or other Relationship Manager program
• Create a social community on your site(don’t send them to someone else’s system)
• Gamify your site and encourage engagement
Top “Asking” Actions
• Landing pages for documents • “Join” our newsletter for updates, events,
activities, and stories • Find ways to invite people to join the
community in the smallest ways and make it a BIG deal - and mean it.
• Create “Societies” based around key figures in the community
THANKS!www.slideshare.net/erichuberusa
QUESTIONS?Let’s go look at YOUR Website
RESOURCES
Speed Options for WordPress • Speed Testing: https://developers.google.com/speed/pagespeed/insights • W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/ • Speed Booster Pack: https://wordpress.org/plugins/speed-booster-pack/ • A3 Lazy Load: https://wordpress.org/plugins/a3-lazy-load/ • Speed Up WP: http://www.sparringmind.com/speed-up-wordpress/
Advertising, Headlines, Hero’s Journey and Blue Zoo Creative • Ogilvy on Advertising by David Ogilvy • Headlines: http://www.forbes.com/sites/jaysondemers/2013/09/05/
the-online-marketers-guide-to-writing-high-converting-headlines/ • Hero’s Journey Video: https://www.youtube.com/watch?v=Hhk4N9A0oCA • Blue Zoo Creative Blog! http://www.bluezoocreative.com/blog • Gamification: http://www.yukaichou.com/gamification-examples/top-10-
gamification-examples-human-race/ • Game Changers: http://www.bethkanter.org/games4change2014/ • Jane McGonigal: Gaming can make a better world:
https://youtu.be/dE1DuBesGYM • Storytelling: Georgetown CSIC: http://csic.georgetown.edu • Landing Pages:
http://unbounce.com/landing-page-examples/non-profit-landing-page-examples/
ADDITIONAL RESOURCESSocial Media, Copywriting and Blogging• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk • Don’t Make Me Think by Steve Krug • Fascinate by Sally Hogshead • Mari Smith on Social Media: http://www.marismith.com/ • Blogging: http://www.copyblogger.com • Content Writing: http://www.forbes.com/sites/jaysondemers/
2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/ • Long Tail Keywords:
http://www.audiencebloom.com/2013/10/ find-lsi-long-tail-keywords-youve-identified-primary-keywords/
• 6 Most Creative Uses of Vine in Marketing: http://www.fastcompany.com/3019652/dialed/6-of-the-most-creative-clever-uses-of-vine-in-marketing