FOOTWEAR MARKET RESEARCH.pptx

7/26/2019 FOOTWEAR MARKET RESEARCH.pptx

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FOOTWEAR MARKETRESEARCH

PRESENTED BY:NELSONNITESHMONIKAMILANJIT

MOHAN


2/16

INDIAN FOOTWEARMARKET Liberalization of Indian eono!" led to inrea#e in

b$"in% a&ait" of o$ntr"'# !iddle la##( Mar)et *al$e

T+e Indian !ar)et %re, $& b" -(./ in .001 to rea+ a*al$e of 2.(1 billion(

Mar)et *al$e forea#tIn .003 t+e !ar)et *al$e forea#t to +a*e a *al$e of

24(. billion5 an inrea#e of 46(7/ #ine .001(

Mar)et *ol$!e

T+e !ar)et %re, b" -/ in .001 to rea+ a *ol$!e of6(- billion &air#(

Mar)et *ol$!e forea#t

In .0035 t+e !ar)et i# forea#t to +a*e a *ol$!e of.(4 billion &air#5 an inrea#e of .3/ #ine .001(


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MARKET

CHARACTERISTICS O*er INR 605000 rore in *al$e ter!( Brand dri*en !ar)et(

Or%anized retail do!inate# #ale#(

Mar)et #ize a&&ro8i!atel" 60 rore&air# &(a(

India i# t+e #eond lar%e#t foot,ear

!an$fat$rer in t+e ,orld(

Nearl" 7-/ of t+e ind$#tr"onentrated in otta%e ind$#tr"

#etor#(


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SEGMENTATION & CONSUMERBEHAVIOUR

9ONSMER INSI;HTS< =>ator# ,+i+an +el& in en+anin% t+e #ale#?

Prie

D$rabilit"

@ariet"

Loo)#

M$lti&le

Brand na!e

B$"in% be+a*ior


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SEGMENTATION

Aordin% to &rie

S$&er &re!i$!

Pre!i$! #e%!ent

Middle #e%!ent

Lo,er #e%!ent

Aordin% to $#a%e

S&ort# #+oe#

Part" ,ear

Profe##ional

9a#$al


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CONSUMER BEHAVIOUR

If ,e #e%!ent t+e !ar)et aordin% to t+e &rie

S$&er &re!i$! #e%!ent

Brand on#io$#

Mone" i# #eondar" De!and# !ore *ariet"

E8: ;$i5 Red ta&e5 et(

Pre!i$! #e%!ent

$alit" on#io$#

Ha*e an $&&er li!it to t+e !one"

Tr" to %et lo,e#t &rie &o##ible for +i%+ $lait"brand

E8( Bata5 Reebo)5 Ni)e5 et(


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Middle #e%!ent

Do not are !$+ abo$t brand#

More onerned abo$t loo)# C o!fort#

Prie one of t+e !ain fator#

E8: Bata5 Libert"5 et(Lo,er #e%!ent

Do not are abo$t brand# at all(

Size of t+i# &arti$lar #e%!ent *er" +i%+ inIndia

M$+ !ore onerned abo$t d$rabilit"(

Tr" to %et lo,e#t &rie &i##ible

E8: K+adi!5 S+ree leat+er#5 et(

9ont'd


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Contd S&ort# ,ear

Brand on#io$# Mone" i# #eondar"

More +oo#"

Lo"al $#to!er#

E8: Addida#5 Reebo)5 Ni)e5 et(

Part" ,ear

Main onentration on t+e loo)#

9o!fort# i# on#idered b$t i# a#eondar" t+in%

De!and of +i%+ *ariet"

E8: ;$i5 et(


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Contd Profe##ional ,ear

Brand on#io$# Le##er *ariet"

I!&ortane to d$rabilit" and o!fort

E8: Bata5 libert"5 et(9a#$al ,ear

9o!fort i# of $t!o#t i!&ortane

Lon%e*it" i# one of t+e i!&ortantfator

@al$e for !one"

E8: Bata5 Libert"5 et(


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MAJOR BRANDS

Bata India ltd(

Libert" #+oe# ltd(

oodland Reebo) =India?


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MARKET TRENDS

NBRANDED *#( BRANDED

India #till a +$%e !ar)et for$nbranded foot,ear(

Di$lt for brand# to enter entr"le*el #e%!ent(

Di$lt to rai#e &rie#(

Branded #till an $rban &+eno!ena(

Hi%+ $alit" #+oe#< bi% !ar)et fore8&ort(


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VALUE RETAILING

>ator" di#o$nt #tore#< +$%e inn$!ber

9ate%or" )iller# arri*in% on t+e

#ene# S+o&&in% !all# ,ill dri*e %ro,t+ in

t+i# #e%!ent(


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Competton !"om Non#

Spe$%'t Ret%e"' >ae +allen%e fro! a&&arel retailer#

di*er#if"in% into foot,ear

H"&er !art# and retailer# F anot+er+allen%er

ill +a*e to fo$# on on#tanti!&ro*e!ent5 need to diGerentiate


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Inno(%t(e Lo$%ton %nd

D't")*ton >$t$re &o##ibilitie# o$ld be +ealt+

#&a#5 +ealt+ l$b5 air&ort#

E8l$#i*e and !$lti


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M%"+et V%*e Fo"e$%'t

In .0605 t+e %lobal foot,ear !ar)eti# forea#t to +a*e a *al$e of 2631(4billion5 an inrea#e of .6(-/ #ine

.007 T+e o!&o$nd ann$al %ro,t+ rate of

t+e !ar)et in t+e &eriod .007


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M%"+et Vo*me Fo"e$%'t

In .0605 t+e %lobal foot,ear !ar)eti# forea#t to +a*e a *ol$!e of 64(./ billion &air#5 an inrea#e of 46(7 /

#ine .007 T+e o!&o$nd ann$al %ro,t+ rate of

t+e !ar)et *ol$!e in t+e &eriod

.007

FOOTWEAR MARKET RESEARCH.pptx

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