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Question 1: Work individually or in groups, develop outlines showing how trends

like work-force diversity, technological innovation, globalization, and changes in

the nature of work have affected the college or university you are attending now.

Present it in class.

Answer 1: Human Resource Management is the significant area of the dynamic

business world. Due to the change of business world, human resource management is

changing all over the world in theory and practice indeed. Simultaneously the

environment of human resource management in the corporate arena throughout the

world is also changing massively. Changes are occurring today that are requiring

human resource managers to play an increasingly central role in managing companies.

These changes or trends include globalization, changes in the nature of work, and

technology. These are discussing below-

Globalization: The tendency of firms to extend their sales, ownership, and/ormanufacturing to new markets abroad- is the basic theme of globalization. In

globalization no trade barrier exists at all. Free flow of goods, services and labors-

is the traced philosophy of globalization concept actually. Whole world treated as the

market here and the traders would also be multinational as well. The firms show atendency to spread the sales, ownership and manufacturing to the whole world market.

For example- Across the world, in the 1st January of year 2005, the Open Market

Economy starts throughout the world. As a result, the human resource practice has

been changed due to this worldwide change. Visa-free entrance is the vital tension of

globalization.

We can relate Globalization Trends with our university through eLink program. This is

a Scholarship/ Post Doctoral Fellowship under EC sponsored eLINK (east-west Link

for Innovation, Networking and Knowledge exchange) project. The aim of eLINK project

is to foster institutional co-operation in the field of higher education between the

European Union and Third-countries through a mobility scheme addressing student and

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academic exchanges for the purpose of studying, teaching, training and research. This

program helps both teachers and students a lot.

We can also take the exampleof Duke of Edinburghs Award Program. UIU launched

the Duke of Edinburghs Award Program - a global self-development program

enrolling over 120 countries in the world. This Program is intended to help both the

young as well as those who are concerned for their welfare. The object is to provide an

introduction to worthwhile leisure activities and voluntary service, as a challenge to the

individual to discover the satisfaction of achievement and as a guide for those people

and organizations who would like to encourage the development of their younger fellow

citizens.

Work-force diversity:The work forces are becoming diversified as well in the humanresource management practice throughout the world. Domestic human resource

practices would be changed due to the change of global human resource practices.

Work-force of an organization would more and more efficient and extraordinary as well.

So the training and development is very important for the human resource management

to diverse the existing workforce by which an organizations human resource could work

in any changed environment to achieve the ultimate goal of the organization as well.

At UIU our facilitys job is not only to teach us but also they have to play the role of

Advisor, some of them have to play the role of Moderator of a club and guide the young

people to be a future leader.

Students of UIU are also very active in the co-curricular activities beside their study.

These co-curricular activities help them in the long run to build a good career and be a

future leader.

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endeavor to achieving excellence in information service, we have subscribed some of

the following e-journals

Acoustical Society of America

British Psychological Society

Royal Society - Royal Society Journals Online

Cambridge University Press - Cambridge Journals Online

University of California Press Caliber

Changes in the nature of work:We know human resource management functionsare recruits, selects, trains and compensates employees and so on. But the human

resource tasks are becoming changed its patterns of functions as well. Today jobs are

almost high-technology, service and knowledge based. So the human resource

management is changing its core task like recruits, selects, trains and compensates

employees and so on.

High-Tech Jobs: Todays almost jobs are based on high-technological approach

actually. So a human resource manager must concentrate to the technological expertise

of potential employees. And a potential employee must have the upgradedtechnological expertise and knowledge as well and it would be mandatory.

As our university is highly automated as a result the staff members who are in charge of

our different floors has to have knowledge about how to operate a computer, projector

etc. Some them has to have the knowledge of running a scientific laboratory.

Service jobs: Nowadays, all jobs are treated as service job. Teachers, lawyers, doctors,

researchers, engineers and so such occupational personnel are providing their service

through jobs. In these jobs, human resource management must focuses on the nature

of these jobs to develop and upgrade as well.

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At our university there are some faculties who are working in renowned organizations

and also work as a part time faculty. They are spreading their valuable knowledge and

expertise among the young generations. We can say about Professor Dr Syed Farhat

Anwar, who is the Chief Advisor of Bangladesh Brand Forum (BBF) also a part time

faculty of our university.

Some of the meritorious students are also joining as Teachers Assistant (TA). This

helps a student to enrich his/her knowledge.

Knowledge Work and Human Capital: In general, the best jobs that remain require more

education and more skills. To do any task knowledge, education, training and

development is must requirement. So to enlarge and strengthen the human capital

knowledge, education, training and development are obvious for all.

Human capital means the knowledge, education, training, skills, and expertise of a

firms worker. So, due to the change of nature of work human capital is very important

issue for human resource management.

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Company Overview:

British American Tobacco Bangladesh (BATB) is one of the pioneer cigarette

manufacturers in the world. The company was formed at the turn of the 20th century

with the objective of establishing a worldwide business. Today British American

Tobacco sells the leading brands in over 30 markets covering 102 countries, has more

than 200 brands worldwide, employs more than 55,000 people and produces some 2

billion cigarettes every day.

British American Tobacco Bangladesh Company Limited is one of the largest private

sector enterprises in Bangladesh, incorporated under the Companys Act 1913 on

2ndFebruary 1972 and since then it has been the market leader in the country. Based in

Dhaka the company has one packaging factory in Dhaka and one leaf-processing

factory in Kushtia. The company currently employees more than 200 managers and

1300 employees. In its effort to create an international market for Bangladeshi leaf

tobacco the Company has been exporting tobacco to markets in developed countries

like UK, Germany, Poland, Russia and New Zealand.

Respondent Identity:

We are extremely grateful to Mr. Jahid Shafiq, Corporate HR Executive for providing us

with the relevant information to produce the assignment. We heartily thank him for

giving us time from his busy schedule. Without his kind co operation this assignment

would not have been possible.

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Answer 2: If we want to say the goal of BATB in the simplest way it would be Move

Ahead. The goal of HR department is Embedding winning culture where people always

strive to excel. To develop the most vital element of the organization which is the

human resource BATB has put in a lot of efforts in responding to various changes and

problems through effective formulation and implementation of human resource

strategies through the HR department.

Bridging the gap between top level and lower level management.

Improved performance through attractive reward system.

Strive for excellent management practice.

From recruitment to selection and also from employee welfare to industrial relations, this

department has to play an important role.

According to Mr. Jahid Shafiq, Corporate HR Executive BATBs HR department is

divided into 3 individual teams:

Corporate Team

Employee Team

Reward Team

Corporate Team: This teams work is to recruit new employees to the organization.

Different organization has different culture. Corporate team used to hire those people

who fit to the BATBs culture.

Question 2: Working individually or in groups, contacts the HR manager of an

organization. Ask the HR manager how he or she is working as a strategic

partner to manage human resources, given the organizations strategic goals

and objectives.

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Employee Team: Particularly this teams job is related to industry. BATBs all the

employees are known as Employee they never discriminate them by calling production

worker as Labor. Whenever there is a vacant position in the organization this teams

plans who will continue his/her work until a new employee is recruited, when they will be

able to fill up that position. Beside this they also

Prepare the employees for the future.

Assist operating managers to identify employee's training need.

Assist the Training managers to design and implement training programs.

To carry out general skill development program.

Monitor on the job training and training offered by the training programs.

BATB values its people as Human Capital. As a measure to that, BATB has taken

extensive training programs, which include educational programs like English training,

Computer literacy etc. In order to improve individual performance, different skill

development programs are also in place. Teams are being formed to implement flexible

work practice.

Reward Team: Mainly this team works with the quantitative and qualitative things.They develop compensation plans and handle the employee benefits program. BATB

has introduced new Reward and Recognition system throughout the company to

motivate the employees. Any employee, doing something extraordinary, is being

selected as Champion for a specific month. As a result, people are opening up and

trying to grab the title. This has generated a positive competition among the employees.

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Answer 3: It is becoming increasingly important for an HR manager to understand

business & what drives it. The HR has to move up from day-to-day operational level to

the role of change agent and strategic partner. It may be perfectly alright for HR to focus

on aligning employee-oriented processes; but what they need to ask themselves is the

very purpose of this exercise... and the answer is very clear - Whatever does not make

business sense, cannot make HR sense!

The challenges before HR cannot be seen in isolation. HR professionals need to

understand the challenges before their organizations. They must respond to the

requirements of today and prepare for tomorrow as well. With ever increasing use of

technology, transactional functions are now much better performed by automated

systems. Computerized processes can add a lot of speed and accuracy to data

capturing and analysis, and facilitate decision making in much improved manner. As

such, real value addition from HR will come from rising above the transactional level

and operating at the strategic and transformational level.

HRM professionals or departments can create real value within their respective

organizations when they focus on developing the competencies and positive values of

their employees. These are but fundamentals in building a competitive human resource.

Competitive human performance, not machine and systems performance as some

would suggest, is the core of business performance. When organizations are able toharness effectively the talent, energy, and motivation of their employees, they will have

an ideal competitive business edge. The competencies of these people, when

sharpened and harnessed to their full potential, will greatly enhance the overall value

and competitiveness of the organization. Thus, there lies the real value contribution of

Question 3: Working individually or in groups, interview an HR manager. Based

in that interview, write a short presentation regarding HRs role today in

building more competitive organizations?

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the HRM professional building the framework and environment for continuous

competency development.

According to Mr. Jahid Shafiq, Corporate HR Executive, there are certain guiding

principles that center on the corporate principles of the company.

Open Minded

It encourages within the organization to be able to maintain an environment where the

managers can have open-minded approach to various strategic decision-makings.

Enterprising Spirit

The core asset of the organization will come from the enterprising spirit embedded in

the minds of the managers, resulting from effective strategies.

Freedom through Responsibility

Managers at all levels work with freedom of responsibility in their areas of functioning.

Develop employees weakness

Managers should figure out the strength and weakness of his/her employees, so that

s/he can give proper training to the employees to overcome his/her weakness. Otherthan that continuous development process for all the employers is needed.

Promotion of the employees

Those who are working tremendously for the organization and also committed to the

organization should be promoted immediately, otherwise s/he would be demotivated.

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BAT has already earned reputation as a very potential Multinational Company of the

country. This has been possible due to skilled manpower, which has been developed by

taking proper recruitment and selection strategies and giving sufficient training and

development opportunities and also retaining their employee through providing

adequate compensation and benefit. This assignment helps us to relate our bookish

knowledge with the real world.