Flyer SpiritFacebook Advertising Campaign Development & Maintenance

Allison GarciaAnne MariscalcoErica KaiserChristine SansoneBrian Vondrasek

Social Networking

Use of Facebook as a marketing strategy

Use for promotional activities

Flyer Spirit account will increase sales

Establish “Fan” loyalty and create buzz

Facebook

Offers you an unparalleled opportunity to connect with your fans and consumers—on their turf and in ways they find meaningful. By maintaining a Facebook Page and using all the available features, you can interact with consumers the same way they interact with friends and colleagues.

5 Keys to Using Facebook

1. Make business personal2. Update your Facebook page and ads

frequently3. Harness the power of News Feed4. Choose the apps that are best for

your business5. Promote your page through Facebook

ads

Current Flyer Spirit Account

Basic Contact Information

Hours of Operation

Minimal Photos

Current fan base: 50

New Strategies Target customers by age, gender, location, and school

Not only students but also surrounding communities

Offer promotions through network In-store incentives

Calendar featuring upcoming events

Let your business participate directly in word-of-mouth conversations between friends.

Allocate money for advertising

Steps to Creating Ad

1. Start2. Target3. Create 4. Budget5. Optimize

Unique Ad Exposure

News Feeds on users homepage should display updates that reflect advertisements

Ads can be “socialized” so that users interactions are reflected in ads their “friends” see

Featured Promotional Events

Implement event calendar to Facebook page August-Students Move in October- Parents’ Weekend December- Basketball & Christmas February- Basketball & March Madness April- May graduation

Timeline

Establish a budget for promotional advertising

Choose the demographic criteria Run advertisements Use metrics to see who’s clicking Refer to “Optimization” chart in order

to maximize results

Conclusion

Facebook can be effective as the sole online presence for your business or as a complement to your webpage outside of Facebook.

It’s important that you make as much information about your business available on Facebook as possible to maximize your exposure

Questions??