Flyer Spirit Facebook

Julie BennettMeghan BurkeEric DempseyErin Farrelly

Mary OrletKaitlin SmithSara Stricker

Problems with Current Page

Not enough buzz/awareness about page Only 45 fans out of UD’s entire network

No information about the store on the page

FS does not update page with new sales/promotions

FS is not taking advantage of their opportunity to communicate with prime target market

Recommendations

Create new Facebook page to include: Pictures Information about the store Status updates with store activity

Students, alumni and faculty have the ability to become “friends” with Flyer Spirit

Friends of FS will be able to be constantly updated with any FS news or information

FS Facebook Ad Schedule

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Pulsing Strategy Increased advertising at certain

times throughout the year

Steps in Creating a Facebook Page

Step One: Sign up! Step Two: Fill out your profile

information Step Three: Join a network

Step One: Sign Up!

Sign up at www.facebook.com Verify information through

confirmation email to complete registration

Add friends based on your email contacts *this step was skipped because the

email address FlyerSpiritUD@gmail.com has no contacts

Step Two: Create your Profile!

Fill in high school, college, and company information

The following information was filled in for Flyer Spirit: College: University of Dayton Company: Flyer Spirit

Step Two: Create your Profile!

Step Three: Join a Network!

Network will automatically recommend friends to you based on school, location, company, etc

Flyer Spirit’s networks: Dayton, Ohio University of Dayton

Step Three: Join a Network!

Welcome to Facebook!

Facebook homepage contains a mini feed with constant updates on friends

At Facebook you can: Search for individuals and groups Invite friends into your network Update your status Create events Lots of other Facebook activities!

Welcome to Facebook!

Welcome to Facebook!

Final Facebook Page

Final Facebook Page

Final Facebook Page

Flyer Spirit Facebook

Flyer Spirit will be able to create events, inviting Facebook friends to participate

Can advertise sales and promotions

Target Market can interact with Flyer Spirit through their Facebook page

Flyer Spirit can now promote directly to their target market in a cost effective way

Pulsing Strategy

Future Projections for Facebook

Use photo album for online catalogue for purchase Link to the Flyer Spirit website

List job openings Birthday Promotions for FB friends Interactive blog between

customers through wall posts

Questions??