Flyer Spirit Email Campaign

Alex Davies Stephanie Johnson

James Schroeder Kyle Cantrell

Project Overview Why email? Getting started Tools

SalesForce.com iContact.com

Timeline Controller Summary of Recommendations

Why email? Cost-efficient Improved customer relations Effective Immediate Measurable Personalized Drives traffic

Getting Started Segment current email list Gather information about subscribers Contact regularly Promotion centric

Tips Use effective subject lines Address recipients by name Consistent format Proper message “Hurl your URL”

Tips (continued) Always include opt-out Encourage people to forward to friends Avoid emailing close to the holidays Send mid-week Invest in tracking tools

Available Tools Salesforce.com iContact.com

iContact $9.95/user/month Provides resources, templates, and

scheduling to aid current e-mail campaigns Real time tracking of open, click thru, and

bounce back rates Simple charts and graphs

Additional features including auto responders, ability to publish RSS feeds, and SpamCheck

SalesForce.com “Salesforce.com is the worldwide leader in on-

demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world.”

$99/user/year for Group Edition All FE could implement

Easy to Manage

Targeted Messages

SalesForce.com Easy to manage Targeted messages

i.e. Alumni, Students, Parents, Dayton Residences Designate divisions associated with contact

Templates Schedule of campaigns Analytics of open and click-through rates Numerous additional tools

Google analytics Customer profiles

Who Designate Flyer Spirit controller

Accesses email marketing tool Manages recipient list Determines campaigns and specific timelines

Tracks and analyzes Aids in campaign design

Timeline

March – Designate Controller

May – Reunion weekend campaign

October – Parent’s Weekend Campaign

December to March –

Basketball campaign

End-of-season clearance campaigns

Recommendations Designate email marketing controller Subscribe to email marketing tool Design Flyer Spirit template Create timeline of campaigns and promotions Track and analyze

Most Importantly… IMC

All email campaigns integrated with all other marketing!