Floodaid.com UX case study

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description

Presentation by Ben Hamley & Adrian CarsenBen & Adrian will share their experience in setting up Floodaid.com.au in a rapid response to the recent Queensland floods. In an inspiring effort the team set up their site in less than 48hours, coordinating UX volunteers across 5 continents working 24/7.

Transcript of Floodaid.com UX case study

Page 1: Floodaid.com UX case study
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• Initiation • Identification of needs

and target audience• Solution and design

User, business and technical needs

• Challenges• Impact of the site

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How was the project initiated?

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Research undertaken

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Insight Solution and design

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Balance & ChallengesUser Needs

Who are the users?

How affected are they?

Cornerstones

• Simplicity

• Information

• Access

Technical Needs

Who is working on this project?

What capacity do they have?

Conerstones

• Syncronicity

• Management

• Direction

Business Needs

Flood aid is not an organisation

What are we responsibilties for?

Cornerstones

• Responsibilities

• Communication

• Consistency

‒ Is what we each do going to achieve the right result

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Bottlenecks and attention

Volunteering QldOverwhelmed by requests

Resorting to paper processingTurning to Social Media

Qld Police are suddenly everyones best friend??!?

Brisbane City CouncilFloodmaps unavilableMirrors - Lexiphanic

Call outs:

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Impact

The impact of this combined community initiative highlighted the importance of community engagement.Give them the tools to solve them problem themselves.

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Result:How it has help the target audience

• Registered more than 1,500 users, connecting more than 1,100 people for help. • We have seen the immediate demand for a community driven solution providing

micro volunteering and resources on the ground.• This was further displayed by Floodaid attracting more than 200,000 Facebook

post views and briefly trending on Twitter with more than 2,500 tweets