UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study
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Transcript of UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study
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Mobile Retail: Stats
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Retail mobile sales in the US are expected to grow to $31 billion in 2017, making up 9% of all online sales
Source: Deloitte 2013
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80% of smartphone owners want more mobile-optimized mCommerce products & services
Source: Motorola, 2013
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Case Study: Indigo
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Bring the Indigo eCommerce experience to life for the mobile user.
ChallengeI N D I G O M O B I L E
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Re-define the Indigo experience by delivering an omni-channel mobile app that brings discovery, utility, loyalty, and beauty to every consumer touchpoint.
OpportunityI N D I G O M O B I L E
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To create a ‘winning’ experience, the Indigo app focuses on:
Loyalty Integration
Social Integration
SolutionI N D I G O M O B I L E
Search, Discovery, & Commerce
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UX Design @ BNOTIONS
a lesson in theory
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ux design @ BNOTIONS
a product or business
need
the user’s needs
ux design
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“why should I care?” -every user ever
the responsibility of the ux designer
we design the product in the best, most-efficient, and user-friendly way so that it addresses the age-old question:
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user-centric design
design
fig 2. the user-centric design process
build
launch
measure
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the ux pseudo science
learn
fig 3. the ux design cycle
build
measure
idea
productdata
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Putting Theory Into: Practice
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Giving the customer the same ‘warm feeling’ they receive walking in the front door.
Search, Discovery & Commerce
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Search, Discovery & Commerce
Browse the latest merchandising or quickly narrow in on something specific - yours to explore with ease
and clarity.
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Browse the latest merchandising or quickly narrow in on something specific - yours to explore with ease
and clarity.
Search, Discovery & Commerce
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Tap to Add to Cart or Drag and Drop
- purchasing made simple and fun.
Search, Discovery & Commerce
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Search, Discovery & Commerce
Tap to Add to Cart or Drag and Drop
- purchasing made simple and fun.
![Page 20: UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study](https://reader033.fdocuments.us/reader033/viewer/2022042613/54460677b1af9f1d098b45f5/html5/thumbnails/20.jpg)
Loyalty Integration
Indulge in your very own personalized shopping experience with information at your finger tips and convenience on the go.
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Loyalty Integration
Indulge in your very own personalized shopping experience with information at your finger tips and convenience on the go.
![Page 22: UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study](https://reader033.fdocuments.us/reader033/viewer/2022042613/54460677b1af9f1d098b45f5/html5/thumbnails/22.jpg)
Social Integration
Bump into friends and make the in-store experience more memorable.
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Find that book that inspires you and share it with your friends in one tap.
Social Integration
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On-boarding
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