How bad UX can make you hungry – Deliveroo case study
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Transcript of How bad UX can make you hungry – Deliveroo case study
How bad UX can make you hungry
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xxxType of food
List of available restaurants, nice…
I’m ready! I’m ordering some Indian food tonight!
… in 40 mins everything will be setup for a movie and
food…
Distance and how long it takes for delivery…
So let’s log in for the check out process…
Do you remember? I already used Deliveroo once.
Five months ago, at work.
Something went wrong… but what?
xxx
This is my house postcode.
First step everything looks fine…
… second screen looks fine too…
Something went wrong… but what?
xxx
This is my house postcode.
First step everything looks fine…
… second screen looks fine too…
The check out screen!
This is wrong! It’s my office address!
xxx
xxx
The address I typed here
…and Deliveroo confirmed here…
…is actually a totally different address
from the original entry!
xxx
xxx
The address I typed here
…and Deliveroo confirmed here…
…is actually a totally different address
from the original entry!
After I logged in, Deliveroo’s system pre fielded my previous address as default.
The one used for the first time, five months ago, this happened to be my office address…
… luckily for me they have a really supportive customer
service department… Thank you Alba! I’m going to
use your service again…
… luckily for me they have a really supportive customer
service department… Thank you Alba! I’m going to
use your service again…
… and I will double check my address! More than once!