Five Ways To Drive Traffic To

Your Website And Reap The Benefits

In order to reap more benefits from your website it pays to try and

increase traffic. It’s a numbers game: The more people that visit your site

the more sales you’ll achieve and the more money you’ll earn. Here

are five proven tactics to drive more traffic to your website.

This is something that is extremely important for any website as it

increases your visibility in the search engines, resulting in more organic

traffic. First, identify your keywords–the words that people use to search for the kind of products and services

that you offer.

Search Engine Optimization (SEO)

An important key to successful SEO is to target so called “long tail”

keywords–such as a specific make of digital camera rather than the

phrase digital camera. The longer tailed keywords are less competitive

and easier to rank for.

While there are many companies able to optimize your website, in the

fist instance focus on learning the basics for yourself. For example,

after identifying your keywords, you need to know where to place them

in your website copy. Even if you opt to work with an SEO company,

knowing the basics will help prevent you getting ripped off.

Surprisingly, many website owners haven’t linked their profiles on social

media networks to their primary site. Think in terms of your own

website being the hub of your social media activity. Your Facebook page, Twitter stream, You Tube channel, etc should link back to your “hub.”

Leverage The Power of Social Media

This is such a simple task, so go ahead and do this as quickly as

possible to increase the chances of people clicking through from your

various profiles to your actual website.

Search for relevant niche directories, i.e. directories showcasing websites

within your industry. Check your Google analytics to identify which

directories are sending you the most traffic.

Target Relevant Niche Directories

Then consider splashing out some money in order to get a high profile advertisement on these directories just be sure to monitor your return

on investment.

This is an, often overlooked, key to online success. By focusing on your actual niche it means you will not only see an increase in the traffic,

but also an increase in the quality of your visitors.

Work on marketing to your specific niche

It stands to reason that, if your website is about a specific industry, then you are better off having more

traffic from targeted sources.

Take time to build your reputation as a niche expert. Join online groups

that discuss your areas of expertise and be generous with your time and insights. Being an active member of a forum community can really help

to gain you some traction.

Build your reputation as an expert

Your generosity will be repaid tenfold as the number of visitors to your website spikes and you build

‘buzz’ around your product or service. Important point: Make sure

you add a link to your website or blog in the signature part of your

forum profile.

How much time should you spend generating traffic for your website?

Start small by joining forums and getting active in social media, and

let your small wins build into a successful online business.

Sitting there thinking they will come to you will just not do it, so make a plan and put it into

action. Do it now!