3 Ways to Increase Website Traffic

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--Case Study-- 3 Ways to Increase Website Traffic

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Case Study: Traffic Generation Lessons

Transcript of 3 Ways to Increase Website Traffic

Page 1: 3 Ways to Increase Website Traffic

--Case Study--

3 Ways to

Increase

Website Traffic

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I have a confession to make:

up to very recently I was

horribly disappointed with

the pace at which I have

(not) been able to increase

the traffic at BrightIdeas.co and in this report, I want

to share with you some of

the lessons I’ve learned so

far, plus a startling

realization that has made a

massive difference in the

traffic to BrightIdeas.co.

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The Pros of Podcasting

1. Easy way to create very high value content

2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed

3. Learned at least one “bright idea” from every guest I’ve ever had

4. Exposure 5. Best networking tool

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The Pros of Podcasting

1. Easy way to create very high value content

2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed

3. Learned at least one “bright idea” from every guest I’ve ever had

4. Exposure 5. Best networking tool

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The Pros of Podcasting

1. Easy way to create very high value content

2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed

3. Learned at least one “bright idea” from every guest I’ve ever had

4. Exposure 5. Best networking tool

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The Pros of Podcasting

1. Easy way to create very high value content

2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed

3. Learned at least one “bright idea” from every guest I’ve ever had

4. Exposure 5. Best networking tool

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The Pros of Podcasting

1. Easy way to create very high value content

2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed

3. Learned at least one “bright idea” from every guest I’ve ever had

4. Exposure 5. Best networking tool

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The Pros of Podcasting

1. Easy way to create very high value content

2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed

3. Learned at least one “bright idea” from every guest I’ve ever had

4. Exposure 5. Best networking tool

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The Limitations of Podcasting

1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.

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The Limitations of Podcasting

1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.

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The Limitations of Podcasting

1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.

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And then.. I met James Clear

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And then.. I met James Clear

…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :

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And then.. I met James Clear

…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :

Know your Audience

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And then.. I met James Clear

…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :

Know your Audience

Write EPIC Content

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And then.. I met James Clear

…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :

Know your Audience

Write EPIC Content

Promote the Heck Out Of Your Content

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Idea #1

Know your Audience

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I’ve actually already written a full

post on this topic already…

but in case you haven’t read my blog

before, I’m going to give you the

very quick summary: if you haven’t

yet selected a specific audience and

don’t fully understand exactly what

keeps them awake at night, you will

probably completely suck at thing

#2.

Idea #1 Know your Audience

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Write epic

Idea #2

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For me, the key word in thing #2 is “write“.

Like I said above, for me, podcasting alone has

been a weak strategy for attracting a new audience

because they have no reason to come to my site to

consume the content.

When you write content (like I’m doing now), first

time visitors can quickly scan the article’s

headlines (you are using headlines, aren’t you?)

to see if your content is something that they

actually want to spend 5 to 10 minutes to consume.

With a podcast, this is impossible to do….unless,

of course, you are creating extensive show notes

for each episode like they do over at the Social

Media Examiner whenever they publish a new podcast

episode.

Idea #2 Write EPIC Content

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Idea #3

the Heck

Promote

Out of Your Content

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This is where the magic happens.

Without promotion, based upon my

recent results, I would say that

there is almost no point in even

creating the content in the first

place.

Idea #3 Promote the heck out of your content

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Where to Promote:

Medium.com Quora.com

The Huffington Post Lifehacker Google +

business2community.com

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Here’s what to remember:

Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.

Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.

As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites

You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.

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Here’s what to remember:

Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.

Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.

As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites

You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.

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Here’s what to remember:

Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.

Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.

As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites

You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.

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Here’s what to remember:

Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.

Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.

As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites

You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.

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Here’s what to remember:

Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.

Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.

As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites

You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.

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Actions

Taken

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Produce more text-based content

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Ensuring that we interlink all our posts to other posts (increases engagement)

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Syndicate our content to Business2Community, Medium, Quora, and Google+

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In addition to the above, we have just started using Hootsuite to pre-schedule our social shares a week in advance (tweet every hour + 4 shares on FB and LinkedIn/day). While we have been using Hootsuite up to now, we have only been using it on a limited basis due to a lack of making repeatedly sharing our content a top priority.

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The Results are In!