Fitness22: Appstore optimization: How we got to 30 Million downloads with no marketing budget -...
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Transcript of Fitness22: Appstore optimization: How we got to 30 Million downloads with no marketing budget -...
From 0 to 30M Downloads
Benny ShavivFounder & CEO
Founded in 2011No investments
30 Million downloads, all organic
Profitable
App Marketing
Press Social
User Acquisition Brand AwarenessApp Store Optimization
(ASO(
ASO is good because
Long term effects
Cost effective
Real users
What is good ASO?Getting your app in front of potential customers, when they are searching for something which your app provides
And your app must4.5 or 5 Stars
Awesome Icon
Awesome Screenshots
Make it clear what it does
All ASO Algorithms rely on
Search Terms
Downloads
Usage
The Key To Success
• Understand that its a process. It will take time
• Only optimize for search terms that you can rank well for
• Example: • Recipe: 8,082• Chinese Recipe: 141 • Japanese Recipe: 86
• As your app visibility improves over time, target harder search terms
The Key To Success
Finding Good Search Terms
Relevant + Achievable,as popular as possible
Competitor Names
User reviews for competitors
Use ASO tools
Search Term Placement
Prioritize your terms (must, high, med(
Try to fit the “must”s into the app name
The rest everywhere else
A few tipsSearch terms in app title… elegantly
Experiment: different apps, different countries
Proximity matters! “chinese,japanese,food” vs “japanese,food,chinese”Price drops can be very effective, if
done right
Read. Read. Read.