AWS Startup Event - Amazon Appstore for Android

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    16-Apr-2017
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    Automotive

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Transcript of AWS Startup Event - Amazon Appstore for Android

  • Amazon Appstore for Android Business Overview

    1

  • 2

    Agenda

    Amazon and Mobile

    Why Kindle?

    Reach

    Monetisation

    Simplicity

    HTML5

    Partner Feedback

    AMAZON SERVICES CONFIDENTIAL

  • Amazon and Mobile

    Amazon continues to provide new ways for customers to find, discover, and buy digital and physical products using mobile devices.

    AMAZON SERVICES CONFIDENTIAL

    3

    http://www.amazon.com/Amazon-com-Amazon-Santa/dp/B006CDMSW2/ref=mas_amazon_amazonsanta_image?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-5&pf_rd_r=1KA80AVHVCF57GYAE571&pf_rd_t=1401&pf_rd_p=1339079382&pf_rd_i=1000645111http://www.amazon.com/Audible-Inc-for-Android/dp/B004GJ6BY0/ref=mas_amazon_audible_image?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-5&pf_rd_r=1KA80AVHVCF57GYAE571&pf_rd_t=1401&pf_rd_p=1339079382&pf_rd_i=1000645111http://www.amazon.com/Zappos-com-Zappos/dp/B004VA3X7M/ref=mas_amazon_zappos_image?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-5&pf_rd_r=1KA80AVHVCF57GYAE571&pf_rd_t=1401&pf_rd_p=1339079382&pf_rd_i=1000645111http://www.amazon.com/Amazon-com-Amazon-Student/dp/B006JD61P0/ref=mas_amazon_amazonstudent_image?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-5&pf_rd_r=1KA80AVHVCF57GYAE571&pf_rd_t=1401&pf_rd_p=1339079382&pf_rd_i=1000645111http://www.amazon.com/AmazonFresh-LLC/dp/B005DTBAU2/ref=mas_amazon_amazonfresh_image?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-5&pf_rd_r=1KA80AVHVCF57GYAE571&pf_rd_t=1401&pf_rd_p=1339079382&pf_rd_i=1000645111http://www.amazon.com/Amazon-com-AWS-Virtual-MFA/dp/B0061MU68M/ref=mas_amazon_aws_image?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-5&pf_rd_r=1KA80AVHVCF57GYAE571&pf_rd_t=1401&pf_rd_p=1339079382&pf_rd_i=1000645111http://www.amazon.com/gp/feature.html/ref=amb_link_358196562_24?ie=UTF8&docId=1000626391&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-5&pf_rd_r=1KA80AVHVCF57GYAE571&pf_rd_t=1401&pf_rd_p=1339079382&pf_rd_i=1000645111

  • 4

    Why Kindle?

    Reach

    Monetisation

    Simplicity

    AMAZON SERVICES CONFIDENTIAL

  • 5

    Why Kindle?

    Reach

    Monetisation

    Simplicity

    AMAZON SERVICES CONFIDENTIAL

  • Reach

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    AMAZON SERVICES CONFIDENTIAL

    The second most popular tablet in the UK Sourece: comScore / MobiLens Audience profile, February 2013

  • Reach

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    AMAZON SERVICES CONFIDENTIAL

    Kindle Fire was the most gifted tablet for Christmas 2012 Source: prweb.com, Dec 2012

  • Reach

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    AMAZON SERVICES CONFIDENTIAL

    Kindle is the number two tablet globally after the iPad Source: Localytics, January 2013

    Apple - iPad

    Amazon - Kindle Fire

    Samsung - Galaxy

    Google - Nexus

    Archos - Tablet

  • Reach

    9

    AMAZON SERVICES CONFIDENTIAL

    Appstore promotion

    Targeted email

    Numerous promotional channels for great content

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    Why Kindle?

    Reach

    Monetisation

    Simplicity

    AMAZON SERVICES CONFIDENTIAL

  • Monetisation

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    AMAZON SERVICES CONFIDENTIAL

    All Kindle users have a registered payment card

    1-Click payment system drives high conversions

    Kindle Fire users convert 386% higher than Google (Flurry, Feb 2012)

  • Monetisation

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    AMAZON SERVICES CONFIDENTIAL

    Source: comScore, MobiLens April 2013

    15%

    32%

    25%

    12%

    6% 5% 5%

  • Monetisation: Case Study

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    AMAZON SERVICES CONFIDENTIAL

    TinyCo

    TinyCo launched Tiny Village in three app stores at the same time

    They found that Amazon ARPU was 80% higher than iTunes

    They also found Kindle ARPU outperformed iPad by 43%

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    Why Kindle?

    Reach

    Monetisation

    Simplicity

    AMAZON SERVICES CONFIDENTIAL

  • Simplicity

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    AMAZON SERVICES CONFIDENTIAL

    Amazon Appstore runs Android apps

    75% of Android apps work without any need for customisation

    Simple APIs to publish free-to-user, freemium and premium apps

    A/B Testing Service API

    GameCircle API

    Maps API

    Device Messaging API

    In-App Purchasing API

  • Simplicity

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    AMAZON SERVICES CONFIDENTIAL

    HTML5 / Web App Store: Simple submission process: URL, digital assets and description

    Support for APIs:

    - Subscriptions

    - In-game currency (Coins)

    - In-App Purchasing

  • 17

    Why Kindle?

    Partner Feedback

    AMAZON SERVICES CONFIDENTIAL

  • 18 AMAZON SERVICES CONFIDENTIAL

    Major titles: iStunt 2, Fragger, Gravity Guy and Plague Inc

    Platforms: iOS, Android, Kindle, Windows Phone and PC

    Live on Kindle since: September 2011

    Success story: ARPU levels are comparable to iOS (Monetisation rate much higher than Android)

  • 19 AMAZON SERVICES CONFIDENTIAL

    Major titles: Hungry Shark 1, 2, 3 & Evolution, Grabatron

    Platforms: iOS, Android & Kindle

    Live on Kindle since: March 2011

    Success story: Excellent developer tools, APIs, etc. and strong monetisation

  • Thank you!

    Q & A