DIGITAL MARKETING CERTIFIED COURSES

FIRST PREMIUM INSTITUTE TO OFFER COMPLETE DIGITAL MARKETING COURSES IN VIJAYAWADA

SUCCESSFULLY COMPLETED

TRAINING FOR

50+ Batches 1000+ Students Today every company needs a digital marketer. Top MNCs are hiring

Students (any graduates) Sales & marketing professionals Entrepreneurs

40-1-94C, Khanna Nagar, Benz Circle, Vijayawada - 10+91-9703431777 | info@i-digital.in

www.i-digital.in

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WHY DIGITAL MARKETING Today in this world of development, growth and technology one program that has taken the

digital.

Today name any key brands, their key marketing strategy is digital.

The companies have reduced investing in traditional marketing and investing huge budgets on digital advertising. Which is comparatively very cheaper than traditional marketing.

For freshers, I would say for career opportunities you must rather have to keep an eye on digital marketing.

Digital marketing is probably one of the top jobs in the world who are being well payed.

Digital marketing has a huge scope and it will remain huge for next 25 years or more.

The requirement is also huge because we have very less trained professionals in the country who know much about digital marketing.

Train and practice the basics of digital marketing you can sure get a job.

Digital Marketing had created 5 lac jobs in 2017. In 2018 the jobs are predicted to be around 9 lakhs.

GROWTH OF DIGITAL MARKETINGWay back in the 90’s search engines like Yahoo!, InfoSeek, AltaVista, Lycos and Web-crawler

s be honest, the golden years didn’t start until Google launched in 1998. With the birth of today’s most popular search engine and its development of tools like AdWords in 2000 and content targeting services in 2003, everything changed online. In 2004, browsing online became more personal. The impact this had on business is immense. Being able to target browsers and develop strategies based on search patterns led to a whole new way of selling and communicating.

A brand can reach anyone, anywhere at any time, and that’s powerful. Similarly if we think a little further from the 90’s to year 2010, Digital Marketing was just getting started. Even 5 years back digital marketing jobs in India were far from being reliable. Indian companies still believed in traditional marketing practices and it was hard to change the setup.

Gradually, the evolving technologies in-line with the market forces have made it compulsory to start doing digital marketing or lose the game. Hence we cannot deny the fact that Digital Marketing industry is worth billions of Dollars. When all other industries are stuck with a mere growth of 5 to 10 percent, the digital marketing industry is booming with 40% growth rate. This sector has been successful in establishing a stronghold in the marketplace. With this change in the marketing practice, a whole new era of digital marketing has started. Large number of job opportunities has been created which makes career in digital marketing industry as one of the best options for students and professionals.

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UPCOMING BATCHES SESSION TYPE TIMINGS

Week Days Classroom 8:00 AM - 9:30 AM10:00 AM - 11:30 AM11:30 AM - 1:00 PM2:30 PM - 4:00 PM4:30 PM - 6:00 PM6:30 PM - 8:00 PM

Saturday Classroom 10:30 AM - 12:30 PM

Sunday Classroom 10:30 AM - 12:30 PM

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BATCH TIMINGS

and many more...

OUR PLACEMENT PROCESS

OUR COURSE

INTERNSHIP

PROFILE BUILDING JOB

ATTENDING INTERVIEW

WHAT YOU LEARN IN OUR DIGITAL MARKETING COURSE

SEARCH ENGINEMARKETING

DIGITAL MARKETINGOVERVIEW

SEARCH ENGINE OPTIMIZATION

What is digital marketing? What does digital marketing consist of? How digital marketing works?

Introduction to AdWords What is pay per click? AdWords structure (campaign, adgroups, keywords and ads)

Types of campaigns – search, display, video, search with display connect etc.

What is search network and how it works?

What is display network and how it works?

What are video ads and how it works? What are keywords? How important are keywords for any ad placement?

Keyword planner tool. Difference between search and display network campaigns

Understanding in detail about bidding and payment methods

Cost per click (CPC) Cost per impression (CPM) Cost per action (CPA) Ad rank – understanding how AdWords rank ads

Learning about quality score Learning about click through rate (CTR) What is remarketing? How does remarketing works?

The SEO stands for search engine optimization it is the process of optimizing your website for major search engines like Google, Yahoo &

instructions) to show a particular website ranking based on targeting keywords.

SEM or PPC (pay per click) is the process of

purchasing paid advertisements on search engines like Google & Bing by using the below tools.

Google AdWords AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Understanding the SERPs Page rank Google algorithm updates Google search console

On-page optimization Preparing content for the website Website structure (sitemap) Keywords research and analysis Schematics(schema.org) Importance of mobile friendliness Impact on page loading time Necessity of page title Importance of page description Creation of SEO friendly URLs Heading tags H1-H6 Image alternative text Anchor text

Off-page optimization Community creation in social networking sites Blogging Forum posting Search engine submission Directory submission Link exchange Link baiting Cross linking Photo sharing Business reviews Local business listing Article submission

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SOCIAL MEDIAMARKETING

Difference between social media marketing and other ways of online marketing

Marketing on social media websites Create Facebook, LinkedIn, Twitter, Pinterest pages

Advertising How to build audience Targeting the reach Budgeting your ad Tracking your ad Ad reporting Social media optimization

Why analytics is so important? Setting up your website with analytics Fundamentals of Google analytics Monitor bounce rate Setting up goals and funnels Tracking conversions Monitoring website performance Monitoring visitor behavior Taking corrective actions if required and reporting

Biggest challenges in email marketing Generating leads using email marketing Increasing email subscription Using different online software’s to do email marketing

Creating your own list of database Validating the emails in a regular basis to prevent blacklist

Social Media Marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products / services.

It is the measurement, collection, analysis and reporting of performed data for purposes of understanding and optimizing web performance.Web analytics provides additional information about the number of visitors to a website and the number of page views, users, location, language, device, network..etc.

E-MAILMARKETINGThe process of collecting, validating and sending commercial e-mails to current or potential customers is called Email Marketing.It can be aimed to connect with the customer, advertise offers, and establish loyalty with the customer or to spread brand awareness etc. Email marketing gives detailed statistics aboutthe reach and the tools are mainly used for lead generation.

PLACEMENTOPPORTUNITIESSuccessful completion of digital marketing training from i-digital will help you face

which helps to addup in your resume. Also a

be provided.

Today name any key brands, their marketing strategy is digital marketing. But due to new technology companies are looking for skilled professionals. Our success is, transforming each student into a professional digital marketer.

40-1-94C, Khanna Nagar, Benz Circle, Behind Grand Modern Super MarketVijayawada - 10, A.P, India

Ms. MeghanaManager - Student Acquisition+91-9703431777info@i-digital.inwww.i-digital.in

STUDENTS ARE SATISFIED BY I-DIGITAL TRAININGS AND PLACEMENTS

WEBSITEANALYTICS

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