Optimizing Your Website for Mobile Search

1. June 2325, 2015 #CZLTO | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Love at First Site Optimizing your Website for Mobile Search Bryson Meunier Vivid Seats SEO Director

2. June 2325, 2015 #CZLTO | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers

3. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive

4. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive My Own WTFMobileWeb.com

5. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive The Good News Its never too late to improve your experience for mobile web searchers.

6. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive HOW BIG IS THE MOBILE SEARCH OPPORTUNITY? Love at First Site: Optimizing Your Website for Mobile Search

7. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 73% of Population Uses a Mobile Phone

8. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Putting 73% in Perspective Activity % of Global Population that Engages Breathing 100% Having a Home 98.5% Owning a Mobile Phone 73% Having Brown Eyes 55% Using the Internet 39.30% Using Facebook 19.86% Watching 2015 Super Bowl 1.60%

9. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Canada #30 in Global Mobile Web Traffic Source: http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/

10. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive In 2015, More Canadian Internet Use on Mobile Than Computer 49% 51% Internet Usage in Canada by Device Computer Mobile Source: comScore January 2015

11. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Source: Google, May 5, 2015: http://adwords.blogspot.com/2015/05/building-for-next-moment.html

12. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Local Most Important for Mobile Search 88% of smartphone users search for local information Source: Google, Going Local: How Advertisers Can Extend Their Relevance With Search, May 2014: https://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-their-relevance-with-search.html

13. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive What Else Do Mobile Searchers Look For? Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf

14. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Search Categories Vary by Time of Day Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf

15. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 80% of Mobile Searches Occur When a Computer is Available Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf

16. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Mobile Search Categories Vary by Search Location Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf

17. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner

24. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Near Me Searches Doubled in Past Year Source: Google Trends: https://www.google.com/trends/explore#q=%22near%20me%22&geo=CA&date=today%2012- m&cmpt=q&tz=Etc%2FGMT%2B5

25. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive HOW DO I BUILD A MOBILE SITE? Love at First Site: Optimizing Your Website for Mobile Search

26. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a house? Grandma DIYer Architect Answer Varies by Audience

27. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a house? Mansion Simple Mud Hut Answer Varies by Need

28. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a mobile site? Small Business Web Savvy Big Brand Answer Varies by Audience

29. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive How do I build a mobile site? Complex site architecture/business goals Need simple site that is optimized for mobile search engines Just want a few pages optimized for mobile search Answer Varies by Need

30. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 3 Basic Options for Mobile Site Configuration

31. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive All three options can be great for SEO. Some better than others depending on the audience and need.

32. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive

33. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Bidirectional annotations for m dot sites

34. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Vary HTTP Header For Adaptive Sites

35. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Responsive Tablet Sites Do not build a separate tablet-optimized site Use Responsive Design if possible Follow Google Guidelines for Tablets:

36. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive No Responsive For Feature Phone Sites Google does not recommend responsive web design if site is intended for users of feature phones

37. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Pay Special Attention to Responsive Page Speed Akamai Webinar on Making Responsive Sites Fast: 13 seconds for above the fold content at NBCNews.com Google recommends above the fold content load in less than 1 second

38. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Pay Special Attention to Responsive Page Speed Akamai Webinar on Making Responsive Sites Fast:

39. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Many Ways to Mobile-Friendly

40. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 1. Configure the Viewport Google Guide to Configuring Viewport:

41. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 2. Size Content to Viewport Google Guide to Sizing Content to Viewport:

42. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 3. Use Legible Font Size Google Guide to Using Legible Font Sizes:

43. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 4. Space Touch Elements Properly Google Guide to Sizing Tap Targets Appropriately: The average adult finger pad size is about 10mm wide (a bit less than half an inch), and the Android UI guidelines recommend a minimum tap target size of roughly 7mm, or 48 CSS pixels on a site with a properly-set mobile viewport.

44. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 5. Dont Use Software that Doesnt Work on Phones Google Guide to Avoiding Plugins:

45. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive ADDITIONAL DEMOTIONS Love at First Site: Optimizing Your Website for Mobile Search

46. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 1. Avoid Interstitials Google Guide to Common Mobile SEO Mistakes:

47. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 2. Ban Mobile-Only 404s Google Guide to Common Mobile SEO Mistakes:

48. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 3. Ban Irrelevant Mobile Homepage Redirects Google Guide to Common Mobile SEO Mistakes:

49. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 4. Dont Block Important Content with Robots.txt Google Guide to Common Mobile SEO Mistakes:

50. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive 5. Must Load Quickly for Mobile Searchers Google Guide to Common Mobile SEO Mistakes:

51. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Celebrate the Leafs!

52. @brysonmeunier June 2325, 2015 | #CZLTO | @ClickZLive Thank you! Questions? Contact me: @brysonmeunier [email protected]

Optimizing Your Website for Mobile Search

Marketing

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